Mark and Todd talk briefly about why Brazilian coffees are "light in the market."Visit and Explore Covoya!  

In this episode of Another Cup, Liesa Collins interviews Angela Greenhagen, a sales representative at Covoya Specialty Coffee. They discuss Angela's journey into the coffee industry, her various roles from barista to sales, and the cultural shifts she experienced moving from the West Coast to the East Coast coffee scene. Angela shares her passion for training and education in coffee, her love for customer interaction, and her personal hobbies, including hiking and embroidery. The conversation highlights the collaborative nature of the coffee industry and the importance of personal connections.

Takeaways

The podcast explores the etymology of the word coffee.

Etymology involves phonetic changes and linguistic borrowings.

Hobson-Jobson is a key reference for English borrowings from Indian languages.

The Arabic word for coffee is qahwah, which evolved into various forms.

Skepticism exists regarding the connection between coffee and the Kaffa region.

Historical figures like Sir James Murray contributed to the understanding of coffee's etymology.

The debate among scholars continues regarding the origins of the word coffee.

Phonetic changes play a crucial role in the evolution of the word coffee.

French perspectives on coffee's etymology highlight differing opinions.

Biographical insights on key figures enrich the discussion of coffee's history.

 

00:00 Introduction to All About Coffee

01:05 Etymology of Coffee: The Beginning

03:30 Exploring Hobson-Jobson and Linguistic Borrowings

05:56 The Arabic Roots of Coffee

09:45 Skepticism Towards Kaffa and African Origins

11:39 The Role of Historical Figures in Coffee's Etymology

14:00 The Debate Among Scholars

20:12 Phonetic Changes in Coffee's Evolution

24:25 French Perspectives on Coffee's Etymology

27:07 Biographical Insights on Key Figures

29:46 Poetic Reflections on Coffee's Heritage

 

FREE AUDIO BOOK OF ALL ABOUT COFFEE AT LIBRIVOX

 

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00:00 Navigating the Coffee Supply Chain

02:54 Understanding Logistics Challenges

06:07 The Journey from Farm to Port

08:55 Risks During Transportation

11:50 Shipping and Container Challenges

15:07 Delays and Quality Control

17:52 Maritime Risks and Regulations

27:22 Challenges in Coffee Shipping and Storage

30:12 Navigating Port Operations and Delays

33:34 Customs Holds and Their Impact

40:14 Quality Control Upon Arrival

49:32 Understanding Risks in Coffee Logistics

 

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• Liesa transitioned from the art world to coffee.
• Her role involves a lot of data management and systems.
• Collaboration is key in the coffee industry.
• Understanding the journey of coffee from farm to cup is crucial.
• The coffee industry has a rich history and community.
• Being adaptable is essential in her role.
• The importance of relationships in business cannot be overstated.
• Learning from colleagues enhances the work experience.
• Problem-solving is a significant part of her job.
• Covoya fosters a culture of knowledge sharing.

 

 

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In this episode of Another Cup, Todd Mackey interviews Melissa Gomes, the logistics supervisor at Covoya Specialty Coffee. They discuss Melissa's journey to Covoya, her experiences in the logistics industry, and what a typical day looks like for her. Melissa shares insights into customer interactions, the challenges of logistics, and her creative pursuits outside of work. The conversation highlights the importance of kindness and understanding in the coffee industry, as well as the personal growth that comes with new opportunities.

We are still technically in the frontmatter of the book. In this episode we cover the seven page Table of Content, the seven page list of illustrations, the one page "Coffee Thesaurus" that isn't a thesaurus, and the one page seed to cup list, "The Evolution of a Cup of Coffee."Visit and Explore Covoya!  

We've looked at frontmatter and the Preface and now, for the first time to mind, we catch sight of Mr. Ukers' personality and position in the coffee industry as advocate, educator, spokesperson, and public relations flack. Whereas the preface was more or less just the facts--I wrote a book and this is how I did it and this is who helped me--in the foreword we not only get Mr. Ukers' full throated voice and his style on display, but the very first word signals the scope of the work: "Civilization.' Visit and Explore Covoya!  

00:00 Introduction to Wholesale Coffee Business

02:02 Defining Your Wholesale Strategy

05:50 Identifying Your Ideal Wholesale Customer

10:00 Exploring Non-Traditional Wholesale Markets

13:47 Institutional Opportunities in Wholesale Coffee

18:01 The Importance of Community Engagement

21:59 Pricing Strategies for Wholesale Coffee

25:51 Navigating Equipment and Service Expectations

30:14 The Rise of White Label Coffee

34:05 Creative Approaches to Wholesale Sales

37:49 Final Thoughts on Wholesale Coffee

 

 

Takeaways

• Don't be a generalist; find your lane in wholesale.
• Identify what makes a good wholesale customer.
• Explore unconventional wholesale markets for growth.
• Institutional opportunities can be lucrative for roasters.
• Community engagement is crucial for building relationships.
• Understand your costs to set appropriate pricing.
• Offer more than just coffee; provide services and support.
• Be proactive in seeking out wholesale opportunities.
• Pricing strategies should reflect brand value and market position.
• White label coffee can be a profitable avenue for roasters.

 

 

Visit and Explore Covoya!

 

LibriVox (Free All About Coffee Audio Book)

h.htm">1922 All About Coffee Digital online

1935 All About Coffee Digital Online

The Early History of Coffee Houses in England

Le Cafe by Jardin

Hewitt

Thurber

Walsh

Mr. Ukers Obituary in the January 23, 1954 issue of Editor & Publisher Magazine

Visit and Explore Covoya!