In this episode Sal, Adam & Justin speak with Jason Phillips about the importance of the fitness industry and what can be done to improve it.

• Why Jason believes the “expert space” will become regulated. (2:27)

• One of the BIGGEST mistakes you can make as a trainer. (8:58)

• How the ‘guarantee’ model is outdated. (10:35)

• Why you need leverage to grow. (17:23)

• How the COVID boom of digital fitness is causing a lot of lack of trust today. (19:55)

• The dissonance between being extremely good at what you do and chasing the dollar. (28:15)

• The consumer thinks fast and slow when in reality it’s yes or no. (37:07)

• Engage in application! (42:51)

• Be authentic. (45:17)

• Highlighting businesses that he admires and why. (50:02)

• KEY things to look out for to build a successful business. (55:38)

• If you improve your health, EVERYTHING gets better. (1:06:18)

• The mental health benefits of health & fitness. (1:08:11)

• The MASSIVE opportunity for future coaches and trainers. (1:18:09)

Related Links/Products Mentioned

• Special Promotion: NCI Scholarship

• Visit PRx Performance for an exclusive offer for Mind Pump listeners!

• October Promotion: MAPS Bands | Skinny Guy 'hardgainer' Bundle 50% off! **Code OCTOBER50 at checkout**

• Tom Vu Commercial - YouTube

• Mind Pump #2025: How To Be A Successful Fitness Coach With Jason Phillips

• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series) - Book by Alex Hormozi

• The Almanack of Naval Ravikant: A Guide to Wealth and Happiness

• Mind Pump #2172: Five Commandments For Successful Personal Trainers

• TRANSCEND your goals! Telehealth Provider • Physician Directed GET YOUR PERSONALIZED TREATMENT PLAN!  Hormone Replacement Therapy, Cognitive Function, Sleep & Fatigue, Athletic Performance and MORE. Their online process and medical experts make it simple to find out what’s right for you.

• Sunlight Is the Best Medicine | Psychology Today

• Mind Pump Podcast – YouTube

• Mind Pump Free Resources

Featured Guest/People Mentioned

• Jason Phillips (@nci_ceo_jason) Instagram

• Alex Hormozi (@hormozi) Instagram

• Layne Norton, Ph.D. (@biolayne) Instagram

• Stephanie Fusnik - CEO (@vitalityoet.stephanie) Instagram

• Kay Cee Miller (@thrivingonkc) Instagram

• Jared Hamilton | Coach (@realjaredhamilton) Instagram

• Mason Mahoney (@masoncmahoney) Instagram

• Audrey (@audreyyadamsfit) Instagram 

• Jen Gottlieb Keynote Speaker (@jen_gottlieb) Instagram

• Shawn Stevenson (@shawnmodel) Instagram  

• Jay Ferruggia (@jayferruggia) Instagram

• Thomas DeLauer (@thomasdelauer) Instagram