Podknife - 215: Share - Encouraging Others to Pin Your Content, Creating an Instagram Story Series, and Understanding Engagement by The Food Blogger Pro Podcast

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215: Share - Encouraging Others to Pin Your Content, Creating an Instagram Story Series, and Understanding Engagement

Podcast |: The Food Blogger Pro Podcast
Publisher |: Bjork Ostrom
Media Type |: audio
Podknife tags |: Business,; Careers,; Entrepreneurship,; Food,; Management & Marketing,; Technology,; Writing
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Aug 13, 2019
Episode Duration |: 00:56:41

Pinning what's important on Pinterest, establishing an Instagram Story series, and tips for understanding engagement.

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Welcome to episode 215 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how to optimize the time you spend on Pinterest, how to establish an Instagram Story series, how to calculate engagement, and more.

Let’s talk sharing content! In this episode, we’re focusing on sharing content on social media. There are so many social media platforms and strategies, and this episode will help you create those processes to help you increase followers and engagement.

First, you’ll hear from Kate Ahl, who is one of our Food Blogger Pro experts and who owns a Pinterest management company called Simple Pin Media. She’s here to share information about common traits of successful pinners, how to encourage readers to pin your content, and how to control what your readers share on Pinterest.

Then Abby, the Social Media Manager for all of our brands, talks about how we’re using Instagram Stories for Food Blogger Pro. We use recurring series to engage our followers and constantly deliver value.

And last, Bjork talks through what engagement actually is and how you measure it. We’re always talking about how important engagement is, and he’ll help you understand why that is.

In this episode, you’ll learn:

How pins go viral
When you save vs. when you share on Pinterest
Common traits of successful pinners
How you communicate with pinners
What Pinterest finds most important when you’re sharing content
How to encourage readers to pin your content
How to force-pin a specific image
How much you should be pinning
How Instagram Stories work
How we structure Stories for Food Blogger Pro
How engagement works
How to calculate engagement

Resources:

Tailwind
Tasty Pins
Find pins from your site on Pinterest by using https://www.pinterest.com/source/foodbloggerpro.com/ where you replace foodbloggerpro.com with your URL
NoPin: How to Tell Pinterest to Not Save an Image
MiloTree
Pinterest Developers
Simple Pin Media
The Simple Pin Collective
Simple Pin Podcast
Food Blogger Pro on Instagram

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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