The Essential Benefits of Outsourcing Marketing Functions

In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Stevie Brown, CEO of The Change Starter, a company specializing in outsourced marketing for SMEs. Stevie discusses the challenges entrepreneurs face in managing marketing efforts and the significant advantages of outsourcing these functions to expert teams. She emphasizes her commitment to bringing corporate-level marketing expertise to smaller businesses, helping them clarify their goals and target audience, and implementing bespoke marketing strategies. Stevie and Josh delve into the common misconception that entrepreneurs must manage all aspects of their business, including marketing. Stevie argues that as businesses grow, it becomes crucial to recognize one's limitations and seek external expertise. She highlights the importance of long-term partnerships in marketing, noting that effective marketing is a continuous process requiring ongoing attention and adaptation. Stevie shares insights into the transformative journey clients experience when they engage with The Change Starter, often finding themselves liberated to focus on higher-level strategic initiatives as they trust the marketing team and see results. Stevie introduces her book, "The Care Factor Fix," which explores the disconnect between business owners and marketing providers. She outlines the CARE framework—Commitment, Accountability, Realism, and Engagement—as essential pillars for fostering successful relationships. By focusing on these pillars, businesses can cultivate strong, long-term partnerships with their marketing providers, enhancing the effectiveness of marketing efforts and fostering a collaborative environment. The episode concludes with a powerful message about the importance of thoughtful leadership and leveraging external expertise to drive growth, encouraging listeners to reflect on their marketing practices and implement the CARE framework for better results.

About Stevie Brown:

Stevie V. Brown is a 20-year marketing industry veteran, author of The CARE Factor Fix™ How to Finally Get Results from Marketing” and CEO of The Change Starter®; a boutique Marketing Consultancy Based in Australia and operating globally in delivering across all aspects of marketing. The Change Starter® specializes in building outsourced marketing teams and marketing systems for medium-sized businesses that make $1- 10 million annually. With her infectious energy, eccentric British humour, and honest, direct approach, Stevie brings a refreshing sense of realism to any audience ready to learn and be challenged.

About The Change Starter®:

A boutique Marketing Consultancy Based in Australia and operating globally in delivering across all aspects of marketing. The Change Starter® specializes in building outsourced marketing teams and marketing systems for medium-sized businesses that make $1- 10 million annually. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest

Links Mentioned in this Episode:

Want to learn more? Check out The Change Starter® website at https://www.thechangestarter.com/ Check out The Change Starter® on LinkedIn at https://au.linkedin.com/company/thechangestarter Check out Stevie Brown on LinkedIn at https://au.linkedin.com/in/stevievbrown-outsourced-marketing Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  

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