In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of Serene DataOps, Abdullah Ahmed.

Abdullah Ahmed discussed the pivotal role of data operations (Data Ops) in the current data-centric environment. He revealed the importance of Data Ops for businesses aiming to succeed in a data-dominated era, emphasizing that adopting Data Ops is essential, not optional.

Data Ops represents a significant shift in organizational approaches to data science and automation. Abdullah described how Serene Data Ops leads this transformation by helping companies speed up their data initiatives. The company facilitates a more efficient data lifecycle, from collection to analysis, enabling quicker and more informed business decision-making.

Abdullah also covered recent advancements in AI and analytics. He provided insights into how machine learning and predictive analytics integration are increasingly accessible, allowing even smaller companies to compete with more giant corporations. This trend is leveling the playing field across industries.

Key Points from the Episode:

• Interview with Abdullah Ahmed of Serene Data Ops
• The work of Serene Data Ops in accelerating data science and automation journey for organizations
• Importance of data ops
• Examples of client projects
• Insights on trends in AI and analytics

About Abdullah Ahmed:

Abdullah Ahmed is a prominent figure in the realm of data science and SAP leadership, and he is celebrated for driving efficiency in supply chains with his data-centric innovations. His career highlights a commitment to strategic innovation and a knack for devising solutions that yield significant cost savings, underlining his ability to tackle complex challenges with unique approaches. His efforts have consistently enhanced the value of his organizations, thanks to his visionary insights and steadfast resilience.

Educated at Texas A&M and the University of Texas, Abdullah has sharpened his analytical skills to craft transformative AI solutions, earning acclaim for the projects themselves and their impactful narratives of success. His achievements include developing a cost-saving RPA system and strategically centralizing data across numerous locations, enhancing global decision-making processes. Through his founding of Serene DataOps, Abdullah has also redefined Data and Operations consulting, blending the best practices from Data Science, Software Engineering, and Lean Process Improvement to expedite the analytics development cycle, facilitating swift value delivery to businesses.

About Serene DataOps:

Serene DataOps specializes in enhancing the capabilities of Data Science teams, enabling them to develop and implement data-driven business processes rapidly. Recognizing that the success of process savings extends beyond just creating a good model, the company tackles common challenges customers face. These challenges often include converting robust proof of concept AI models into seamless data-driven processes and overcoming deployment delays caused by cloud migrations and code optimizations for scalability, ensuring the data perfectly aligns with the intended processes.

Serene DataOps ensures production-ready code from day one by offering a suite of services to bridge the gap between Data and Operational teams. The company focuses on closing the loop of data-driven process reengineering and benchmarking existing data engineering, data science, agile, and continuous improvement practices. By establishing foundational processes for high-quality code development, managing process reengineering projects, and designing and implementing Data Lakes/Lakehouses as foundational infrastructure, Serene DataOps positions itself as a critical partner for businesses aiming to leverage data for strategic advantage.

Tweetable Moments:

07:20 - "My passion and specialty is to help those who are working hours on a process that doesn't work, whether it's through automation, analytics tools, or decision prioritization tools."

Links Mentioned in this Episode:

Want to learn more? Check out Serene DataOps’ website at

https://www.serenedataops.com/

Check out Abdullah Ahmed on LinkedIn at

https://www.linkedin.com/in/abdullahanwerahmed/

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of The Brand Sensei, G. Kofi Annan.

Kofi Annan engaged in a detailed discussion about the branding landscape of 2024, emphasizing the profound impact of artificial intelligence (AI) on marketing strategies. Kofi's deep understanding of branding dynamics, especially AI's transformative role, provided valuable insights during the conversation.

Kofi shared practical strategies for businesses to realign their branding efforts with core values and customer expectations. He emphasized the importance of revisiting the brand's mission, vision, and values to ensure all communications are rooted in these foundational elements, fostering a cohesive brand narrative.

Kofi discussed his approach to client work, including oversized, established brands and smaller, emerging entities. His customized strategies cater to each brand's specific challenges and opportunities, showcasing his adaptability and expertise across various industries.

Key Points from the Episode:

• Kofi Annan's expertise as a branding expert working with large and small brands
• Discussion on the rapidly changing landscape of branding in 2024
• Impact of AI on branding strategies
• Understanding the gap between internal brand identity and external communication with customers
• Practical exercises for leaders to improve their branding strategies
• Insights into Kofi Annan's work with clients
• Offer of a free tool on The Brand Sensei website to evaluate readiness for AI in marketing
• Valuable insights for business owners and professionals looking to enhance their branding strategies
•  Practical and actionable advice for branding in the evolving market

About G. Kofi Annan:

Kofi Annan has distinguished himself in the marketing and branding industry through a career spanning two decades, during which he has consistently driven innovation and growth for both multinational corporations and startups. His leadership roles at premier advertising agencies, including Saatchi & Saatchi and Ogilvy, have allowed him to leave a significant imprint on over 200 brands worldwide. Among these, notable names like PUMA and Mercedes Benz stand out, showcasing his ability to navigate and succeed in the complex landscape of global marketing.

Beyond his professional achievements, Kofi Annan is recognized for his thought leadership and contributions to the discourse on marketing in a technological era. His insights have been sought after and featured in prestigious media outlets such as The Wall Street Journal and Entrepreneur magazine. Kofi, a sought-after keynote speaker, has shared his vision and strategies for branding success at high-profile venues like Harvard, SXSW Interactive, and the United Nations. He is also the visionary behind The Brand Sensei, an innovative AI-powered marketing firm aimed at launching and nurturing smarter, more adaptive brands in today's fast-paced market.

About The Brand Sensei:

The Brand Sensei offers innovative solutions for brands at the cusp of launching or scaling, employing an AI-powered approach to marketing that demystifies technology used for business growth. Their SMTR BRND™️ methodology empowers brands to achieve more impactful, innovative, and quicker results without compromising their unique identity or authenticity. The service is tailored to provide scalable solutions that capture but inspire and convert audiences into loyal brand advocates, effectively addressing the challenge of maintaining relevance and engagement in a rapidly evolving market landscape.

Addressing common hurdles businesses face today, such as evolving customer expectations, ineffective marketing strategies, and resource constraints, The Brand Sensei leverages AI to offer a competitive advantage. By harnessing the power of AI analytics for deeper customer insights, automating engagement, and optimizing marketing efficiency, businesses can make data-driven decisions, streamline operations, and, ultimately, enhance their market presence. This approach ensures that companies with limited resources can compete effectively, fostering a community of engaged supporters and driving sales growth.

Tweetable Moments:

04:41 - "They want to discover things that maybe somebody else in the broader market doesn't know so they could introduce that to their friends."

Links Mentioned in this Episode:

Want to learn more? Check out The Brand Sensei’s website at

https://thebrandsensei.com/

Check out G. Kofi Annan on LinkedIn at

https://www.linkedin.com/in/gkofiannan/

Check out G. Kofi Annan on Instagram at

https://www.instagram.com/gkofiannan/

Check out G. Kofi Annan on Twitter at

https://twitter.com/gkofiannan

Check out The Brand Sensei's free assessment tool at

https://aimarketingquiz.com/

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and Lead Coach of Oak Bay Coaching and Consulting, Jennifer Wilson.

Jennifer Wilson is a leadership coach and the founder of Oak Bay Coaching and Consulting. Transitioning from a ski instructor and midwife to a family business leader and coach, Jennifer brings valuable insights to entrepreneurs and leaders. Her background in guiding skiers and assisting in childbirth has given her a deep understanding of human potential and the nuances of leading individuals through difficult transitions. This wealth of experience has propelled her into leadership coaching.

In discussions, Jennifer describes herself as a "thinking partner" to her clients. She adopts a non-directive role, encouraging clients to explore their solutions through introspective and powerful questions. This method promotes client autonomy and instill a sense of responsibility for their decisions and consequences.

A key focus of the discussion was Kolbe, a tool that Jennifer Wilson uses to assess individual strengths and problem-solving styles. She highlighted the importance of recognizing and utilizing these strengths and acknowledging the diversity within a team. This understanding is essential for entrepreneurs dealing with complex team dynamics.

Key Points from the Episode:

• Jennifer Wilson's journey and transition to becoming a leadership coach
• Her role as a thinking partner and guiding clients to solve their own problems
• Working with clients in family businesses and women in leadership
• Coaching framework as a passenger in the car while clients are in the driver's seat
• The value of Kolbe in understanding problem-solving strengths
• Challenges that entrepreneurs face, including effective delegation
• Addressing burnout and the importance of self-reflection and leveraging strengths
• Resources available on oakbaycoaching.com for new leaders and preserving organizational culture
• Encouragement to join the Thoughtful Entrepreneur community
• Promise to continue bringing positivity and inspiration to listeners' daily lives

About Jennifer Wilson:

Jennifer Wilson is a dedicated coach and mentor who fosters personal transformation and resilience in her clients. She perceives challenges as hidden opportunities and emphasizes the importance of understanding and utilizing one's innate talents. With a coaching career that began in earnest in 2022, Jennifer brings a wealth of experience from her diverse background, including significant roles in business, education, healthcare, and, notably, as a CEO in the family business specializing in Homestay placements for international students. Her approach is characterized by a blend of non-directive coaching and mentoring tailored to individual client needs, making her a compassionate and practical personal and professional development guide.

Jennifer's qualifications and experiences are extensive, covering a spectrum from a Bachelor of Science in Anatomy to an MBA in leadership, alongside certifications in coaching and the Kolbe Index, which she utilizes to enhance team productivity and stress management. Her life experiences, including overcoming burnout, career shifts, and personal trials, equip her with unique insights into life's complexities. Beyond her professional achievements, Jennifer is a dedicated mother, an avid mindfulness and yoga practitioner, and an enthusiast of Vancouver Island's outdoor adventures, embodying the balance and growth she encourages in her clients. 

About Oak Bay Coaching and Consulting:

Oak Bay Coaching and Consulting is dedicated to unlocking the potential within its clients by fostering a culture of transformation, resilience, and positivity. With a foundation in the belief that challenges are merely opportunities in disguise, the firm focuses on assisting clients to recognize and harness their innate abilities for personal and professional growth. The firm leverages the extensive experience of its executive coaches, who bring over 17 years of leadership expertise, advanced business education, and certified coach training to the table, ensuring a well-rounded and impactful coaching experience.

The unique approach of Oak Bay Coaching and Consulting integrates the principles of the Kolbe System with strategies to overcome internal and external compassion fatigue. This combination is designed to support clients in enacting sustainable change, leading to lasting positive outcomes in their personal lives and professional careers. The firm's methodology emphasizes the importance of understanding and utilizing one's gifts, underpinned by the conviction that with the appropriate guidance and support, individuals can navigate their challenges and transform them into opportunities for success.

Tweetable Moments:

08:43 - "How do I preserve the culture of my organization as I grow? This is where I think a coach approach really adds value."

Links Mentioned in this Episode:

Want to learn more? Check out Oak Bay Coaching and Consulting’s website at

https://www.oakbaycoachingandconsulting.ca/

Check out Oak Bay Coaching and Consulting on LinkedIn at

https://www.linkedin.com/company/oak-bay-coaching-and-consulting/

Check out Jennifer Wilson on LinkedIn at

https://www.linkedin.com/in/jenniferrobinwilson/

Check out Jennifer Wilson on Facebook at

https://facebook.com/JenniferRobinWilson

Check out Jennifer Wilson on Instagram at

  https://instagram.com/JenniferRobinWilson

Check out Jennifer Wilson’s website at

http://www.jenniferrrobinwilson.com/

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO Advisor and Founder of Quantum Evolution Corp, Mariana Lacombe.

Mariana Lacombe, founder and CEO of Evolve with Quantum, specializes in helping CEO founders enhance their profits and net worth. Her unique approach combines personal growth with business success, which she believes is essential for effective leadership. Mariana's work focuses on helping founders realize the importance of personal development in translating business success into increased personal wealth.

She has committed her career to assisting founders in translating business growth into personal net worth. She believes that while leaders frequently prioritize the needs of others, personal development is essential for serving more effectively. This principle forms the foundation of her work at Evolve with Quantum.

Mariana also introduced her "profitability multiplier method," aimed at identifying and addressing profit losses within a company. This method may involve reevaluating expenses, modifying pricing strategies, or broadening services offered to existing clients. According to her, even minor adjustments in these areas can significantly boost profitability.

Key Points from the Episode:

• Importance of balancing personal growth and wealth with business growth
• Identifying and addressing blind spots that may be sabotaging financial growth
• Free masterclass and routine checklist to help business owners streamline processes and maximize financial exit
• Helping CEO founders maximize profits and grow net worth
• Focusing on translating business growth into personal net worth
• Challenges faced by business owners in growing personal net worth while scaling their businesses
• Impact of business decisions on personal growth and wealth
• Psychological aspects of business and personal decision-making
• Action items for assessing and addressing energy drains and business growth ceilings
• Profitability multiplier method for identifying and addressing profit-draining factors in the company

About Mariana Lacombe:

Mariana Lacombe is a distinguished entrepreneur and authority in business development, with over twenty years of experience assisting a diverse range of coaching and consulting clients globally to expand their influence and profitability. Her tailored advice and coaching methods empower entrepreneurs to refine their operations, boost revenues, and establish enduring strategies for sustained achievement. Mariana's effectiveness is evidenced by her clients, who not only have seen their net worth double but also have broken free from the relentless grind by adopting her systematic approaches.

With an eclectic educational background and extensive professional experience, Mariana is uniquely equipped to guide ambitious leaders to surpass their growth plateaus. She holds degrees in Psychology, Service Management, and an Executive MBA with a concentration in International Business and Finance, alongside certifications from the Harvard Coaching Institute and as a Certified Board Member. Before establishing her consultancy, she contributed her expertise to leading coaching organizations, including those of Tony Robbins and Clients on Demand. She successfully grew her ventures, demonstrating her capacity to drive significant business success and client transformation.

About Quantum Evolution:

Quantum Evolution is a transformative force for business owners aiming to transcend conventional operational or sale objectives. Leveraging vast international expertise in corporate finance, leadership performance, and innovative funding strategies, Quantum Evolution acts as a financial architect. The firm crafts bespoke blueprints for enhancing business assets, offering a groundbreaking blend of valuation and consulting services. These services are designed to bolster marketing, investment planning, and automation strategies across all company levels, ensuring it thrives independently of its owner while maximizing its valuation for when freedom or change beckons.

Founded by Mariana Lacombe after accruing over 10,000 hours in advising, consulting, and coaching, alongside assisting more than 300 clients across six continents, Quantum Evolution Corp embodies her vision of facilitating substantial leaps in business and personal realms for entrepreneurs worldwide. Mariana's approach, dubbed 'high-performance alchemy,' keenly addresses her clients' intertwined personal and professional dimensions, particularly during pivotal moments such as launching, scaling, or selling a business. This holistic focus aims to unlock unprecedented growth, profitability, and strategic exit opportunities, granting business owners the autonomy and advancement they seek.

Tweetable Moments:

18:16 - "When now is going to be the right time for you to take action? It's always now."

Links Mentioned in this Episode:

Want to learn more? Check out Quantum Evolution’s website at

https://evolvewithquantum.com/

Check out Quantum Evolution on LinkedIn at

https://www.linkedin.com/company/quantum-evolution-corp/

Check out  Mariana Lacombe on LinkedIn at

https://www.linkedin.com/in/marianalacombe/

Check out  Mariana Lacombe on Facebook at

https://www.facebook.com/marianalacombe.quantum/

More from UpMyInfluence:

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of The Folson Group, Tina Larsson.

Tina Larsson, co-founder of The Folson Group, explored the complexities of HOA, co-op, and condo boards. Her insights proved invaluable to those managing or residing in these communities. Tina and her team specialize in consulting for volunteer-led boards in these sectors, mainly in New York City and nationwide. Volunteers face challenges in balancing board duties with personal and professional commitments.

A significant challenge for these board members is maintaining and upgrading outdated infrastructure. Tina emphasized the importance of addressing emergency repairs and initiating major projects like facade, roof, and elevator replacements. She advocated for a proactive approach to management, which involves anticipating and resolving potential issues before they become emergencies, thus saving time and resources and reducing stress.

The Folson Group's growth has been fueled by word of mouth, networking, and the influence of Tina's book. She invites anyone facing community-related issues to seek their support, highlighting their dedication to assisting boards in overcoming unique challenges.

Key Points from the Episode:

• The Folson Group's consulting services for HOA, co-op, and condo boards
• Challenges faced by board members, such as aging infrastructure and emergency repairs
• Transitioning from a reactive to a proactive approach
• Dynamics within the boards and making tough decisions
• The role of The Folson Group as coaches and therapists for boards
• Tina Larsson's book, "Living the High Life," as a guidebook for community owners
• Positive feedback and impact of the book
• Attracting clients through word of mouth and networking
• The importance of proactive solutions for community-related challenges
• Encouragement to reach out to The Folson Group for assistance

About Tina Larsson:

Tina Larsson is a multifaceted entrepreneur known for her expertise in real estate and commitment to sustainability. Originally hailing from Sweden, Tina has significantly impacted New York City, transitioning from a successful career on Wall Street to revolutionizing the real estate industry. Her journey began with a remarkable achievement: saving her own cooperative housing (coop) $340,000, which laid the groundwork for her consultancy services. Tina's consultancy focuses on aiding cooperative and condominium boards to enhance their property values through strategic advice and innovative solutions. She holds a LEED Green Associate designation and is a recognized author and speaker, with works such as "Living the High Life" under her belt.

With her venture, The Folson Group, Tina has established herself as a key figure in encouraging sustainable and efficient management practices within the cooperative and condominium communities. By co-founding this consultancy firm, she has dedicated her expertise to guiding boards toward managing their buildings like businesses, emphasizing sustainability and affordability. The Folson Group's mission aligns with Tina's personal and professional ethos, offering tailored solutions that promote environmental responsibility while ensuring financial savings for their clients. Through her efforts, Tina has influenced the real estate sector and positioned herself as a leading "Green Queen" in the industry, advocating for a more sustainable and economically savvy approach to property management.

About The Folson Group:

The Folson Group is a pivotal ally for New York City cooperative (coop) and condominium owners aiming to maximize the potential of their properties. With a team of seasoned experts, the firm excels in meticulously analyzing a building's financial health, followed by developing a strategic plan tailored to reduce costs and augment property value. Their approach is holistic and client-centered, ensuring the creation of a customized plan and its seamless implementation. This commitment allows property owners to allocate their time to other critical areas of their lives, knowing their real estate investments are in capable hands.

Offering a suite of specialized services, The Folson Group differentiates itself by focusing on value addition beyond the scope of typical property management. These services are designed to complement the efforts of property managers and coop or condo boards, addressing a gap in the market for strategic, business-oriented management of residential buildings. Their philosophy is to treat each property as a business, aiming to enhance operational efficiency, sustainability, and profitability. Through this unique approach, The Folson Group empowers property owners to achieve more from their real estate investments, making it a distinguished partner in the competitive New York City real estate landscape.

Tweetable Moments:

06:23 - "We act as a little bit of coaches and therapists in addition to helping them make decisions that are tough. It's very often very tough decisions to make a decision to assess each owner of $40,000."

Links Mentioned in this Episode:

Want to learn more? Check out The Folson Group’s website at

https://www.thefolsongroup.com/

Check out The Folson Group on LinkedIn at

https://www.linkedin.com/company/thefolsongroup/

Check out The Folson Group on Facebook at

https://www.facebook.com/FolsonGrp

Check out The Folson Group on Twitter  at

https://twitter.com/FolsonGrp

Check out The Folson Group on Instagram  at

https://www.instagram.com/folsongrp/

Check out  Tina Larsson on LinkedIn at

https://www.linkedin.com/in/tinalarssonli/

Check out  Tina Larsson’s book “Living the High Life” at

https://www.thefolsongroup.com/book

More from UpMyInfluence:

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Kingdom Marketing, William Reagan.

William Reagan, co-founder of Kingdom Marketing, provided an in-depth exploration of his journey in marketing and entrepreneurship. During the discussion, he recounted the founding of Kingdom Marketing, highlighting the challenges and achievements encountered while establishing the company. He emphasized the company's mission, which focuses on passion, perseverance, and a vision that transcends profit.

William also discussed the importance of building a brand to create a lasting legacy, not just selling products or services. He explained how Kingdom Marketing integrates purpose into its branding, effectively connecting with its audience.

William's insight into the marketing strategies that have driven the company's success was a key highlight of the conversation. He offered specific tactics, tools, and approaches for entrepreneurs looking to enhance their business strategies.

Key Points from the Episode:

• Entrepreneurship
• Marketing strategies
• Business growth
• Innovative approaches
• Success stories
• Industry insights
• Thoughtful leadership
• Impactful strategies

About William Reagan:

William Reagan stands at the forefront of Kingdom Marketing, a full-suite marketing agency he co-founded to bridge the gap between faith and business. Under his leadership, the agency has carved a niche by aligning with businesses and entrepreneurs who share a commitment to faith-oriented values. By specializing in a wide array of services, including SEO, web design, graphic design, and digital content creation, William’s enterprise strives to make a meaningful difference in the marketplace.

Their unique approach to integrating biblical principles with business practices distinguishes William and his agency. Drawing inspiration from the parable of the talents in Matthew 25, Kingdom Marketing focuses on talent optimization. This philosophy guides their business strategies and helps foster a community of like-minded individuals and businesses. Through William’s vision, Kingdom Marketing endeavors to expand its reach, contributing to the growth of a market ecosystem where faith and entrepreneurship flourish together.

About Kingdom Marketing:

Kingdom Marketing emerges as a beacon for businesses rooted in faith and purpose, championing each enterprise's unique stories, dreams, and aspirations. This marketing agency is dedicated to amplifying the distinctive melodies of businesses, ensuring they cut through the digital noise to touch the hearts and minds of customers. Kingdom Marketing seeks to elevate these narratives with a focus on the untapped potential within kingdom businesses, enabling them to resonate globally.

Navigating the digital landscape can be daunting, but Kingdom Marketing simplifies this journey with bespoke marketing solutions that transcend mere algorithms and strategies. Their approach is deeply personal and centered on understanding each client's vision, passion, and journey. This partnership philosophy extends to their commitment to community and faith-based initiatives, making Kingdom Marketing a service provider and a partner in creating lasting impact. By aligning with Kingdom Marketing, businesses do more than grow—they contribute to a larger purpose, supporting community and faith-based projects that make a difference in the world.

Tweetable Moments:

07:21 -  "To be an entrepreneur, you have to be a man of faith in something."

Links Mentioned in this Episode:

Want to learn more? Check out Kingdom Marketing’s website at

https://www.trykingdom.com/

Check out Kingdom Marketing on LinkedIn at

https://www.linkedin.com/company/kingdom-mktg/

Check out Kingdom Marketing on Facebook  at

https://www.facebook.com/kingdomactivated

Check out William Reagan on LinkedIn at

https://www.linkedin.com/in/william-reagan-36214469/

More from UpMyInfluence:

We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.

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What is your #1 Lead Generation BLOCKER? Take my free quiz here.

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Custom Creatives, Rahul Alim.

Rahul Alim, the founder of GSD (Get Stuff Done) and president of Custom Creatives, embarked on a journey that transformed him into a leader within the digital marketing industry. His agency, Custom Creatives, was established with a clear mission to significantly impact the digital marketing space. Rahul targeted businesses aiming to enhance their online presence with innovative and effective marketing strategies, focusing on delivering services and creating lasting impacts that would drive his clients' success.

The inception of the GSD program marked a significant milestone in Rahul's career. GSD is his initiative designed to empower agency owners at various stages of their business development. The program provides a structured path to achieve business goals, emphasizing the importance of action over planning, a principle that aligns closely with entrepreneurial values.

The conversation with Rahul Alim revealed key insights into his strategies and tactics for fostering agency success. From establishing Custom Creatives to launching the transformative GSD program, Rahul's story is a testament to the power of vision and determination in the competitive realm of digital marketing.

Key Points from the Episode:

• Rahul's journey in starting an agency
• Impact of Rahul's work
• Target audience for Custom Creatives
• GSD program for agency owners
• Insights on tactics and strategies for agency owners and consultants

About Rahul Alim:

Rahul Alim is the driving force behind Custom Creatives, serving as its CEO with over 16 years of experience in the digital marketing landscape. Beginning his entrepreneurial journey in 2004, Rahul has demonstrated a deep-rooted passion for entrepreneurship, a trait inspired by his family's business background. His leadership has steered Custom Creatives through the evolving digital marketing industry, focusing on innovative strategies and prioritizing impactful results for their clients.

Rahul's approach to business and digital marketing is characterized by his dedication to helping clients attract more customers, embodying the roles of a doer, a go-getter, a straight talker, and a connector. Under his guidance, Custom Creatives has specialized in delivering high-impact digital marketing solutions tailored for local businesses and attorneys, aiming to enhance their online presence and convert online engagement into tangible sales. Moreover, Custom Creatives extends its expertise to support digital marketing agencies in managing their client portfolios and ensuring quality service delivery across the board.

About Custom Creatives:

Custom Creatives, founded in 2004, has established itself as a comprehensive graphic design and internet marketing firm dedicated to enhancing brand visibility and engagement through a holistic digital media strategy. Their commitment lies in delivering products and services that are not only innovative and intuitive but also intelligent, interactive, inspiring, and impactful. This focus has enabled Custom Creatives to craft solutions that adeptly transform website visitors into customers, leveraging the power of effective graphic and web design alongside a robust suite of internet marketing services, including search engine optimization and social media management.

Recognized twice as the #1 Digital Marketing Agency in Los Angeles by Clutch Agency in 2017 and 2018, Custom Creatives prides itself on a limitless capacity for innovation and creativity. Their team of dedicated and enthusiastic professionals is well-versed in various digital marketing disciplines, including SEO, sales funnel development, Google Adwords, Facebook advertising, explainer videos, reputation management, and banner ads. Always at the forefront of digital marketing and social media evolution, Custom Creatives is committed to continuous learning and refinement, ensuring the development of highly effective sales funnels that generate predictable leads around the clock.

Tweetable Moments:

02:57 - I just was self-aware of perfect imbalance; I knew what I was doing, when I was doing it, and I purposely pushed other things off to the side."

21:19 - "That strategy of partnering—close one person, and they give you all of their clients through your reliability, your quality, your pricing, and your trust—was the most profitable thing I've ever done."

Links Mentioned in this Episode:

Want to learn more? Check out Custom Creatives’ website at

https://customcreatives.com/

Check out Custom Creatives on LinkedIn at

https://www.linkedin.com/company/custom-creatives/

Check out Rahul Alim on LinkedIn at

https://www.linkedin.com/in/rahulalim/

Check out Rahul Alim on Facebook at

https://www.facebook.com/rahulalim805

Check out Rahul Alim on Instagram at

https://www.instagram.com/rahulalim

Check out Rahul Alim’s free marketing course at

https://gsd.customcreatives.com/agency-foudations-register 

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Key Points from the Episode:

• Challenging the Grit Myth
• Infragistics as an Innovation Model
• Identifying True Success Drivers
• Practical Lessons for Entrepreneurs:
• "When Grit is Not Enough" book by Dean Guida

About Dean Guida:

About Infragistics:

Tweetable Moments:

Links Mentioned in this Episode:

More from UpMyInfluence:

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Abogados Now, Hugo Gomez.

Hugo's journey commenced with the launch of Abogados Now, a platform aimed at Spanish digital marketing for attorneys, designed to connect legal services with the growing Hispanic market in the United States. He then expanded his efforts to Hyundai Now, which serves various sectors, including travel, entertainment, medical, and hospitality. His objective is to connect US businesses with the Hispanic market, which comprises 20% of the country's population.

Hugo highlighted the rapidly expanding Hispanic population across the US, particularly in states not traditionally known for significant Hispanic communities. He stressed the importance of understanding this demographic evolution for businesses aiming to remain competitive. Hugo also noted the shift in Hispanic consumer behavior, with high engagement in mobile usage, video streaming, and social media, presenting a fertile ground for digital marketing.

In exploring avenues for market expansion, Hugo discussed the potential of partnerships, including white-label partnerships, open partnerships, super-affiliates, and referral and affiliate agreements. His team is proficient in navigating the complexities of the Hispanic market, a high-demand skill.

About Hugo Gomez:

Hugo E. Gomez stands at the forefront of Abogados NOW, a pioneering national Spanish marketing agency dedicated to helping attorneys reach underrepresented communities. By initiating high-performing, cost-effective digital marketing campaigns in Spanish, Hugo and his team strive to elevate awareness within Spanish-speaking communities, enabling law firms to expand their clientele. This innovative approach bridges a significant gap within the legal industry. It empowers firms to connect with a broader audience that has yet to be largely overlooked.

Hugo was driven by a passion for empowering those lacking representation, recognizing a crucial void in the legal sector's approach to Spanish-speaking clients. By leveraging his extensive experience in digital marketing and his profound understanding of the Spanish-speaking demographic, he crafted bespoke marketing strategies tailored for legal professionals. 

Under his guidance, Abogados NOW transcends traditional marketing boundaries by embodying advocacy for justice and a commitment to cultural sensitivity. The agency's success under Hugo's leadership has established it as the go-to partner for law practices aiming to engage with Spanish-speaking communities, thus fostering accessibility to legal services for those in dire need.

Key Points from the Episode:

• Evolution of the Hispanic marketing world
• Services provided by Abogados Now and Hyundai Now
• Rapid growth of the Hispanic population in the US
• Importance of understanding the demographic shift
• Hispanic market's digital media consumption
• Potential partnerships with other marketing agencies
• Tailoring marketing strategies to local Hispanic markets
• Focus on medical and financial sectors
• Influence of historical country of origin on personal finance
• Competitive edge in targeting Spanish-speaking clients

About Abogados Now:

Abogados NOW empowers law firms to significantly increase their caseload by authentic marketing to Hispanic communities both locally and statewide. By leveraging deep cultural expertise and implementing bespoke strategies, they ensure that attorneys reach their target demographic more effectively and secure a strong and predictable return on investment (ROI). This focus on genuine engagement and understanding of Hispanic culture stands at the core of their approach, making them a unique partner in the legal marketing landscape.

The services provided by Abogados NOW are meticulously tailored to align with the specific business objectives of each law firm. By offering personalized pricing and program recommendations from their comprehensive suite of services, they cater to the diverse needs of legal practices aiming to connect with Hispanic communities. This customization ensures that every law firm can optimize its marketing efforts to achieve the best possible outcomes, reinforcing Abogados NOW's commitment to driving success for its clients through targeted and culturally aware marketing solutions.

Tweetable Moments:

03:46 - "If you really want to grow, you can just tap into the Hispanic market to find almost a shortcut to a new audience."

Links Mentioned in this Episode:

Want to learn more? Check out Abogados Now’s website at

https://www.abogadosnow.com/

Check out Abogados Now on LinkedIn at

https://www.linkedin.com/company/abogados-now/

Check out Abogados Now on Facebook at

https://www.facebook.com/abogadosnow/

Check out Abogados Now on Twitter at

https://twitter.com/abogados_now

Check out Abogados Now on Instagram at

https://www.instagram.com/abogadosnow/

Check out Hugo Gomez on LinkedIn at

https://www.linkedin.com/in/bilingualmarketing/

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Simplero, Calvin Correli.

Simplero is a platform designed to streamline the use of multiple tools needed to operate a business. Calvin discussed how coaches, course creators, and members of the info business community often manage up to nine different platforms for their website, email marketing, shopping cart, funnels, and more. Simplero consolidates these services into a single, user-friendly platform, enabling users to focus on client engagement and impact.

Calvin emphasized that while other platforms might specialize in marketing or content and community separately, Simplero excels in both, offering marketing flexibility and strong content and community management in a simple interface.

He is dedicated to helping entrepreneurs achieve self-awareness and purpose. He notes that business challenges often mirror personal issues. By confronting these personal challenges, entrepreneurs can grow and realize their potential.

Key Points from the Episode:

• How to achieve consistent and predictable sales activity without spam and ads
• Overview of Simplero and its services for coaches, course creators, and info business owners
• Differentiation of Simplero from other all-in-one platforms
• Simplero's suitability for higher ticket engagement and clients
• Calvin Correli's vision for personal impact in the business owner community
• Resources available on Calvin Correli's personal website and Instagram
• Getting started process for investigating Simplero
• Calvin Correli's book "Show Up and Serve" and its message

About Calvin Correli:

Calvin Correli is the innovative mind behind Simplero, a comprehensive platform designed specifically for coaches to transform lives on a large scale effectively. As the founder and CEO, his unique journey began at the age of 5, when he first delved into coding, which laid the foundation for his future endeavors. Correli's ability to think in systems and his pursuit to simplify complex processes have been central to his success, enabling him to create a tool that integrates multiple aspects of online coaching business management into one seamless service.

Beyond his entrepreneurial achievements, Correli is recognized for his contributions as a speaker, author, investor, and spiritual business coach, focusing on personal and spiritual growth. His expertise in these areas has positioned him as a future special advisor to the President of the United States on conscious nation-building. This role underscores his vision of leveraging technology and spirituality to create impactful societal changes, embodying his commitment to technological innovation and personal development.

About Simplero:

Simplero addresses a common pain point for small business owners: the struggle of juggling multiple pieces of software to run an online business. This often leads to unnecessary complexity, high costs, and significant time investment, which are particularly challenging for small enterprises. By consolidating marketing, sales, and business management tools into a single, integrated platform, Simplero aims to eliminate these issues, allowing business owners to focus on growth rather than managing technology.

With Simplero, entrepreneurs can effortlessly create and manage their websites, email lists, and online products, including courses and memberships. Its all-in-one solution facilitates the automation of business processes, from marketing to sales and customer management. This simplifies the technological demands of running an online business and provides a more streamlined and efficient approach to business management. By offering a comprehensive suite of tools, Simplero empowers small business owners to work more effectively, freeing up time for actual business development or well-deserved breaks.

Tweetable Moments:

06:14 - "It's something we've had trouble articulating – we say we have amazing customer service. But it's not just about quick responses; it's about really seeing people, making sure they feel heard, respected, and valued as individuals."

Links Mentioned in this Episode:

Want to learn more? Check out Simplero’s website at

https://simplero.com/

Check out Simplero on LinkedIn at

https://www.linkedin.com/company/simplero/

Check out Calvin Correli on LinkedIn at

https://www.linkedin.com/in/truecalvin/

Check out Calvin Correli on Facebook at

https://www.facebook.com/thecalvincorreli

Check out Calvin Correli on Twitter at

https://twitter.com/calvincorreli

Check out Calvin Correli on Instagram at

https://www.instagram.com/calvincorreli

More from UpMyInfluence:

We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.

Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.

What is your #1 Lead Generation BLOCKER? Take my free quiz here.

Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.