Perhaps you've heard of a fractional Chief Financial Officer (CFO), but did you know you can also hire a fractional Chief Marketing Officer for your law firm business? A part-time CMO can help you develop and implement a marketing strategy for your business without the high cost of hiring a full-time in-house professional marketer.

In this episode of Wealthy Woman Lawyer®, fractional Chief Marketing Officer Amisha Shrimanker joins Davina to discuss the benefits of hiring someone like her to help with your law firm’s marketing strategy. Amisha works with seven- and eight-figure companies and is obsessed with results-driven marketing. She consults on marketing strategy, overseas implementation, and ensures that growth targets are met--even exceeded.

Show Highlights:

• The importance of data and how it can guide your business’s marketing strategy
• Marketing trends law firms often have in common and why Amisha says simple works best and scales faster
• What key performance indicators (KPIs) are, and what they tell you about your marketing activities
• What sets a CMO apart from a full-time marketing hire
• Why personalizing your approach can be a game-changer

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Supporting Resources:

• Amisha Shrimanker’s website: amishashrimanker.com
• Connect with Amisha on LinkedIn
• Find Amisha on Instagram
• 3 Stages from Law Firm Solo to CEO - https://go.wealthywomanlawyer.com/training  
• Connect with us on Instagram
• Join our free Facebook community
• Show our sponsor, NoBull Marketing, some love.
• Schedule an appointment with NoBull Marketing.
• Reach out to Optimize My Firm
• Visit our sponsor - Gavel.io!

Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.