In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and Owner of Zelen Communications, Terry Zelen. Terry Zelen, President of Zelen Communications, explores the intersection of technology and marketing. With over three decades of experience, Zelen Communications has established itself as a leader in the digital space. Zelen Communications has pioneered leveraging technology to drive marketing success, excelling in website development, online marketing tools, and artificial intelligence (AI). Serving a diverse client base, including startups and Fortune 500 companies, they have impacted various industries, such as restaurants, medical, builder development, and education. Terry Zelen highlighted the role of AI in Zelen Communications' strategy. AI is integrated into their ideation, analytics, and concepting processes. However, quality control is crucial to ensure AI-generated content aligns with a brand's standards and voice. This balance between innovation and oversight distinguishes their agency. Terry provided insights into the evolving landscape of branding and marketing, emphasizing the importance of maintaining brand integrity amid AI's growing influence. Zelen Communications' recent rebranding initiative reflects its commitment to evolving while staying true to its core values.

Key Points from the Episode:

• Zelen Communications' expertise in technology and website development
• Use of AI in various aspects of their work
• Services offered by Zelen Communications, including custom website development and e-commerce solutions
• Insights into current trends in branding and marketing
• The agency's recent rebranding efforts
• Importance of maintaining brand integrity in the age of AI-generated content
• Commitment to community involvement and giving back
• Encouragement for potential clients to explore the agency's website and social media accounts
• Emphasis on providing in-depth reporting and tracking for marketing efforts
• Overall dedication to client satisfaction and transparency

About Terry Zelen:

Terry Zelen, with over 35 years of marketing expertise across diverse industries, leads as the President and Creative Director at Zelen Communications, Inc., based in Tampa, FL. At Zelen Communications, he manages a team of strategic professionals dedicated to ensuring the highest quality in their creative and marketing efforts for their clientele. A true marketing trailblazer, Terry thrives on embracing cutting-edge technology, earning his reputation as an innovative thinker who seamlessly merges creativity with strategy. His firm specializes in real estate, medical, and restaurant marketing both locally and nationally, with clients including Outback Steakhouse, Sykes Global Communication, and HCA Hospital. Beyond his professional endeavors, Terry is active in the community, participating in various organizations and serving on several boards.

About Zelen Communications:

Zelen Communications is a forward-thinking marketing agency specializing in web design, creative services, SEO/digital marketing, and AI integration. They are dedicated to building true partnerships and tailored solutions to meet each business's unique needs, emphasizing client success as their own. Zelen Communications prides itself on putting clients first and focusing on how they can assist in achieving goals and growing businesses. Their services include traditional and digital advertising, custom website design, AI integration, SEO, social media, branding, photography, video production, and public relations. They have particular expertise in marketing for real estate developers, homebuilders, hospitality, healthcare, and education. Their innovative approach and commitment to leveraging the latest technology ensure that clients stay ahead in today's competitive market.

Tweetable Moments:

11:06 - "Just because it's cheap doesn't mean it's good, right? AI language will improve in time, but the base AI language is very distinct, and experienced people know exactly what you're doing."

Links Mentioned in this Episode:

Want to learn more? Check out Zelen Communications’  website at https://zelencommunications.com/ Check out Zelen Communications on LinkedIn at https://www.linkedin.com/company/zelen-communications-inc-/ Check out Zelen Communications on Facebook at https://www.facebook.com/Zelen-Communications-Inc-73282533883/ Check out Zelen Communications on Instagram at https://www.instagram.com/zelencommunications/ Check out Terry Zelen on LinkedIn at https://www.linkedin.com/in/terry-zelen/

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