In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Urtasker, Omer Riaz. Omer Riaz, the CEO and co-founder of Urtasker, leads an innovative company that is making significant strides in outsourcing business processes. His entrepreneurial journey, from the inception of Urtasker to its rise as a leading service provider, is marked by challenges and triumphs, offering practical lessons for aspiring entrepreneurs. Omer highlighted the importance of having a clear vision and the determination to see it through during the early days of Urtasker. His insights into the initial stages of business development are valuable for anyone looking to start their venture. He also discussed the obstacles, including financial constraints and market competition, and the strategies to overcome them. Omer emphasized the role of innovation in driving business growth, explaining how Urtasker continuously evolves its services and adapts to changing market needs.

Key Points from the Episode:

• The Journey to the Top: Omar Riaz's Story
• Building a Company from the Ground Up
• Overcoming Obstacles
• The Role of Innovation in Business Growth
• Embracing Change and New Technologies
• The Power of Effective Leadership
• Fostering a Positive Company Culture

About Omer Riaz:

Omer Riaz is an established authority in e-commerce and Amazon marketing, known for his robust strategies that propel brands to maximize their online potential. With over a decade of experience as a technology solution architect, he has driven significant improvements in business processes for Fortune 500 companies. Omer's deep dive into e-commerce started as an Amazon seller, where he successfully launched profitable private-label products in beauty and personal care, laying the groundwork for his later ventures. To address the challenges businesses face in outsourcing their marketing, Omer founded Urtasker, an e-commerce marketing agency. This agency leverages a global team of about 175 experts across three international offices, specializing in optimizing brand performance on significant platforms like Amazon, eBay, and Walmart. In 2022, he launched Scale Brand, which focuses on acquiring and enhancing beauty brands. Under his leadership, Scale Brand has already marked a notable success by tripling the growth of Controlled Chaos on Amazon. Omer continues to influence the e-commerce sector by actively participating in industry events, significant publications, and public speaking engagements.

About Urtasker:

Urtasker is a prominent e-commerce agency established in 2015, dedicated to empowering Amazon brands to flourish in the dynamic online marketplace. The company prides itself on its specialized team of over 200 experts who employ a performance-driven methodology to ensure tailored, effective solutions for Amazon sellers. This approach has positioned Urtasker as a leader in providing innovative and strategic support designed to boost client success and adapt seamlessly to the evolving demands of e-commerce. Urtasker is built around long-term partnerships rather than short-term engagements, emphasizing a commitment to mutual growth and success with their clients, whom they view as partners. This philosophy is encapsulated in their core tenets: “One Team, One Vision” and “Whatever it Takes.” These principles reflect Urtasker’s dedication to unity across its global offices and its determination to leverage its substantial industry experience and cultural values to achieve outstanding outcomes for itself and its partners.

Tweetable Moments:

10:18 - "Find something you're passionate about, something that doesn't feel like work but more like a hobby, and explore untapped categories in e-commerce."

Links Mentioned in this Episode:

Want to learn more? Check out Urtasker’s website at https://www.urtasker.com/ Check out Urtasker on LinkedIn at https://www.linkedin.com/company/urtasker/ Check out Urtasker on Facebook at https://www.facebook.com/urtasker Check out Urtasker on Instagram at https://www.instagram.com/urtasker Check out Urtasker on Youtube at https://www.youtube.com/channel/UClsC6cpDm_Tb9wiJwH6piww Check out Omer Riaz on LinkedIn at https://www.linkedin.com/in/omer-riaz-60a162119/

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