In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and Business Coach of PRIME Consulting, Matthew Sanjari. Matthew Sanjari is a seasoned business coach, optimization consultant, and founder of Prime Consulting. He specializes in helping entrepreneurs overcome obstacles and scale their businesses effectively. He works closely with business owners, entrepreneurs, and high-level leaders to address their challenges, often stemming from overreliance on the owner's constant involvement. Matthew's ideal clients are established business owners overwhelmed with operational tasks. He helps them create businesses that can operate independently, freeing them to concentrate on growth and strategy. His mission is to guide them in shifting focus to revenue-generating activities, leadership, and team development. He frequently addresses concerns around budget constraints for replacing the owner's role with employees by demonstrating how margin can be created through automation, delegation, or eliminating inefficiencies. He emphasizes the importance of aligning the owner's time with their strengths and the business vision.

Key Points from the Episode:

• Overview of Matthew Sanjari’s work as a business coach and strategic consultant
• Identifying reliance on the business owner and transforming it into a sustainable and predictable business
• Ideal clients for Matthew's services and the impact he aims to make with them
• Addressing objections from clients, particularly related to budget constraints
• Guiding clients through the process of transformation and delegation
• The role of technology and automation in freeing up time and increasing efficiency
• A case study or success story from Matthew's work with a client
• Addressing the fear of delegating tasks and responsibilities

About Matthew Sanjari:

Matthew Sanjari has turned his formidable challenges into a foundation for a thriving entrepreneurship and business consulting career. After a severe accident that significantly impacted his life and career, Matthew spent much of the next decade battling through chronic pain, depression, and disability. His resilience has culminated in his role as a serial entrepreneur and an influential figure in the business world. He founded PRIME Consulting, where he utilizes his extensive experience in business ownership and public speaking to guide and uplift other entrepreneurs and business leaders. Matthew's approach in consulting is holistic, combining operational strategy with personal development to help clients transition from daily operations to executive roles. His methods have proven successful, with numerous brands exceeding their perceived limits under his mentorship.  He has a commendable track record in business, including negotiating a successful exit from a marketing consulting agency in 2022. He now consults for diverse clients across Canada, the US, and Europe, helping them enhance their organizational culture, clarify their strategy, and achieve sustainable growth and profitability. His philosophy is simple yet powerful: "Build people, build business."

About PRIME Consulting:

PRIME Consulting emerged from a rich background of entrepreneurial experiences, including successful business ventures and an insightful exit. This boutique consulting firm was established to tackle common challenges businesses face: overcoming growth plateaus, escaping survival mode, and optimizing operations for peak efficiency and expansion. PRIME Consulting's dual approach serves businesses and entrepreneurs by coaching them towards profound self-awareness and strategic clarity, fostering a drive rooted in desire rather than necessity, and actively engaging within enterprises to implement and materialize these strategic changes. The firm's methodology is distinctive, focusing on conceptual consulting and the hands-on optimization and actualization of business improvements. PRIME Consulting tailors its services to diverse businesses, ranging from fledgling startups to established enterprises with a substantial workforce. The goal is to transform latent business potential into tangible performance enhancements, encouraging clients to shift from merely working in their business to strategically working on their business, thereby achieving more excellent results and growth.

Tweetable Moments:

06:30 - "It's taken 100% of your effort to get 100% of the result. If we can move you to a place where it takes 20% of your effort to get 70% of the result, we just created 50% of the margin."

Links Mentioned in this Episode:

Want to learn more? Check out PRIME Consulting at https://consultingbyprime.com/ Check out  PRIME Consulting  on LinkedIn at https://www.linkedin.com/company/consultingbyprime/ Check out  PRIME Consulting  on Facebook at https://www.facebook.com/consultingbyprime Check out  PRIME Consulting  on Twitter at https://twitter.com/consultbyprime Check out  PRIME Consulting  on Instagram at https://www.instagram.com/consultingbyprime/ Check out Matthew Sanjari on LinkedIn at https://www.linkedin.com/in/matthew-sanjari/ Check out Matthew Sanjari on Instagram at https://instagram.com/matthewsanjari

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