Podknife - 13: Socializing Senior Care with Ben Phillips by Brand Boost, a business audio experience

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13: Socializing Senior Care with Ben Phillips

Podcast |: Brand Boost, a business audio experience
Publisher |: Vincenzo Landino
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business
Publication Date |: Nov 19, 2015
Episode Duration |: 00:33:25

The world of senior care is one that doesn’t scream social media.

Today’s guest changes that misconception by not only using social media, but diving into some platforms that “progressive” brands aren’t using.

Ben Phillips is not only the General Manager of Home Instead Senior Care in Fresno, CA, a two generation family business, but he is the mastermind behind the locations’ social media efforts, namely, Instagram, Facebook and Snapchat.

Andiamo!

About Ben Phillips

Ben is the General Manager for Home Instead Senior Care in Fresno, CA, a business run by his family for nearly 20 years. When he is not working to help enhance the lives of aging adults and their families, he can usually be found on social media building relationships, meeting new people and causing trouble. Ben is extremely passionate about Snapchat and, more specifically, sharing his life through Snapchat Stories. You can connect with him on Snapchat at: figoamericano

About Home Instead Senior Care

Paul and Lori Hogan founded Home Instead, Inc. in 1994 in Omaha, Nebraska. Paul's own family experience caring for his grandmother led him to realize many families could use the help of an in-home caregiver. He and Lori set about creating a company to help seniors to live independently at home. That mission still drives the company and its franchise network today.

Vincenzo’s Italian Lesson of the Day:

Niente sacchi = I know nothing

Non c'era, ma si c'era, avìa li occhiu chiusi e li uricchie intuppati = I wasn’t there, but if I was there, my eyes were closed and my ears were plugged.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

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