Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk overboard.  Is your website riding a bit low in the water? We keep hearing marketers say that your old content is some sort of treasure trove, but, more likely, it’s just outdated junk that needs to be jettisoned—quickly. Clearing things out can make more valuable content perform better, and Gyi and Conrad lay out how to decide what should stay and what should go.  Next, the list you’ve always needed to fill up your marketing toolbox! Depending on your approach and resources, the guys outline three different lists of essential tools to help you hone your marketing tactics.  Total Beginner - The DIY Lawyer’s Marketing Tools Google Searches Meta’s Ad Library Google Maps CallRail Camera  Microphone - SM58, MV7, or similar. Intermediate Tools - For the Those With Growing Expertise    Local SEO Tools: Local Falcon, BrightLocal, Whitespark, or Places Scout. Intake Management Software: Clio Grow, Lawmatics, Litify, Lead Docket, etc.  A Link Index Tool: Ahrefs, Semrush, Moz Advanced Tools - for the Seasoned Pro, Marketing Directors, SEO Leads, and the Like! Screaming Frog   The News: Google I/O 2024 (their developer conference) just wrapped up, so what’s gonna be happening with the latest in the search realm? Google is adding more AI to its search results | TechCrunch and Generative AI in Search: Let Google do the searching for you. ChapGPT 4.0 (Omni) is now available, and we’re all just still hoping AI isn’t going to eventually kill us all: Hello GPT-4o | OpenAI  LSA now means Let’s Screw Attorneys — So, should you play the game or just quit now? Thanks? We got a blog award: The 16 Best Legal Marketing Podcasts Of 2024  Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.  And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok