From Novi Sad, Serbia... A tech tip about the "call whisper" feature available in many VOIP phone systems that can automatically give you advanced information about your caller, as well as allow you to monitor and train new employees. Some concise advice about why using criteria like price, and "experience" to market ourselves isn't meeting our clients where they're actually making their decisions, and how being different is the better approach. I have a lot more ideas about marketing, management, finance, and technology in your practice that I send out in my Friday File email each week. Get it here.

From Belgrade, Serbia... A tech tip about the predictive typing features and pre-written responses available in your email app (and additional tools like LightKey), and why I think they're fantastic. Some concise advice about why using your email inbox as a task list is a sure-fire way to let important action-items fall through the cracks, and how introducing some artificial constraints on your inbox can actually make you more productive. I have a lot more ideas about marketing, management, finance, and technology in your practice that I send out in my Friday File email each week. Get it here.

From Lake Ohrid, Macedonia... A tech tip about why trying out the latest, bleeding-edge apps and products is fun, but you should exercise extreme caution when using them for anything that's mission-critical at your firm. Some concise advice about making (and using) a list of the key frustrations you have in your practice to get your brain engaged in finding solutions to whatever is standing in the way of your goals for the firm. I have a lot more ideas about marketing, management, finance, and technology in your practice that I send out in my Friday File email each week. Get it here.

From Saranda, Albania... A tech tip about the hassles involved in taking payments from clients in foreign countries and using services like Wise.com, even for trust account payments. Some concise advice about preparing your practice for what some people say is the coming (or perhaps already arrived) recession. I have a lot more ideas about marketing, management, finance, and technology in your practice that I send out in my Friday File email each week. Get it here.

From Corfu, Greece... A tech tip about why you shouldn't cut corners and why buying the good stuff from market leaders nearly always saves you time and stress in the long run. Some concise advice about the value and impact of memberships in things like civic groups, online communities, and more. I have a lot more ideas about marketing, management, finance, and technology in your practice that I send out in my Friday File email each week. Get it here.

From Madrid... A tech tip about why small gains from tiny software utilities add up to big time-savings over the long term, specifically tools like Hazel, PopClip, BetterTouchTool, Paste, and TextExpander. Some concise advice about distinguishing yourself from your competition in your marketing, but why your competition is often not another law firm, but apathy about the problem or lack of awareness about you. I have a lot more ideas about marketing, management, finance, and technology in your practice that I send out in my Friday File email each week. Get it here.

From Constantine, Algeria... A tech tip about why the view count on YouTube videos you're using to build an audience for your practice is a double-edged sword. Some concise advice about using marketing to build trust by helping your prospective clients, so that you've sealed the deal before they walk in your door. I have a lot more ideas about marketing, management, finance, and technology in your practice that I send out in my Friday File email each week. Get it here.

From Modena, Italy... A tech tip about logging your ideas so you don't miss out on your best work and the best apps to keep recordings, transcriptions, and notes about your ideas easily. Some concise advice about clearly identifying the action you want your audience to take when you're making speeches and giving presentations. I have a lot more ideas about marketing, management, finance, and technology in your practice that I send out in my Friday File email each week. Get it here.

From Milan, Italy... A tech tip about getting and using cash when you're traveling to foreign destinations. Some concise advice about celebrating your wins and why celebration will make a big difference in your firm. I have a lot more ideas about marketing, management, finance, and technology in your practice that I send out in my Friday File email each week. Get it here.

From Naples, Italy... A tech tip about keeping your satellite offices and executive suites tidy even when you can't visit them very often. Some concise advice about marketing, the allure of shiny-object-syndrome, and why every marketing tactic can work, but you have to be willing to stick with it. I have a lot more ideas about marketing, management, finance, and technology in your practice that I send out in my Friday File email each week. Get it here.