- Publisher |
- Tod Maffin
- Media Type |
- audio
- Podknife tags |
- Business,Β
- Management & Marketing,Β
- Social Media
A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. Published every weekday at 5pm ET.
Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
This podcast currently has no reviews.
Submit ReviewTod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called βManipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.β
Since Mondays tend to be slow days for actual marketing news, we're experimenting with these long-form interviews on Mondays. Do you like them?
- YES, I like the weekly interviews on Mondays
- NO, I prefer the daily-news format on Mondays
π° Get our free daily newsletter
π Advertising: Reach Thousands of Marketing Decision-Makers
π Follow us on social media or contact us
Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
β βSkip to storyβ audio chapters
β Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
MORE
π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
π€ Our Slack
β Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Privacy & Opt-Out: https://redcircle.com/privacyYour product sales could be on autopilot, after TikTok unveils its latest scheme. Roblox branches into the programmatic market. Amazon's not preferring its own products over yours any more (well, not as much, anyway). And how Wordpress's latest plugin can tell the future.
π° Get our free daily newsletter
π Advertising: Reach Thousands of Marketing Decision-Makers
π Follow us on social media or contact us
Links to all of todayβs stories here
Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
β βSkip to storyβ audio chapters
β Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
MORE
π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
π€ Our Slack
β Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Privacy & Opt-Out: https://redcircle.com/privacyCPMs up, morale down: Is Temu behind the recent downturn in Meta ads? LinkedIn's scam solution will cost you. YouTube videos for kids are getting comments back. And why TikTok says videos in two languages will get you better results.
π° Get our free daily newsletter
π Advertising: Reach Thousands of Marketing Decision-Makers
π Follow us on social media or contact us
Links to all of todayβs stories here
Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
β βSkip to storyβ audio chapters
β Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
MORE
π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
π€ Our Slack
β Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Privacy & Opt-Out: https://redcircle.com/privacyA new report on the PPC industry is out; we have expert analysis. Google is training its AI on your public Google Docs... Hootsuite buys a major social listening platform. And the guy selling an empty bottle might just be the year's most innovative product marketer.
π° Get our free daily newsletter
π Advertising: Reach Thousands of Marketing Decision-Makers
π Follow us on social media or contact us
Links to all of todayβs stories here
Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
β βSkip to storyβ audio chapters
β Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
MORE
π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
π€ Our Slack
β Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Privacy & Opt-Out: https://redcircle.com/privacyUnder Pressure: TikTok is about to push out a new app, as Instagram says "Let's Dance." The Modern Love between third-party platforms and APIs. And Life on Mars might seem easier than the Space Oddity we're seeing in Meta's ad auction these days.
π° Get our free daily newsletter
π Advertising: Reach Thousands of Marketing Decision-Makers
π Follow us on social media or contact us
Links to all of todayβs stories here
Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
β βSkip to storyβ audio chapters
β Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
MORE
π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
π€ Our Slack
β Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Privacy & Opt-Out: https://redcircle.com/privacyIn this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called βShrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increasesβ
π° Get our free daily newsletter
π Advertising: Reach Thousands of Marketing Decision-Makers
π Follow us on social media or contact us
Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
β βSkip to storyβ audio chapters
β Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
MORE
π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
π€ Our Slack
β Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Privacy & Opt-Out: https://redcircle.com/privacyUnderstanding Attribution β 7DC, 1DV... which do you use now? Also: What post type on LinkedIn will get you more engagement. Snapchat bolsters its agency program. And the new retail media network with more purchase data than you can imagine.
π° Get our free daily newsletter
π Advertising: Reach Thousands of Marketing Decision-Makers
π Follow us on social media or contact us
Links to all of todayβs stories here
Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
β βSkip to storyβ audio chapters
β Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
MORE
π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
π€ Our Slack
β Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Privacy & Opt-Out: https://redcircle.com/privacyGoogle's new ad format might hide your ad behind a scroll β but it's not as bad as you think. Your LinkedIn campaigns can now run on TV. Everything's going vertical on Facebook. And the massive company thinking of buying Hubspot β would be its biggest deal ever.
π° Get our free daily newsletter
π Advertising: Reach Thousands of Marketing Decision-Makers
π Follow us on social media or contact us
Links to all of todayβs stories here
Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
β βSkip to storyβ audio chapters
β Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
MORE
π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
π€ Our Slack
β Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Privacy & Opt-Out: https://redcircle.com/privacyWe know what will kill TV in the end, and it turns out, you're listening to one. Gmail is blocking some Outlook emails. Walmart keeps chipping away at Amazon's ad business. X suffers a 30% drop in usage. And some new conversion tracking from Microsoft's ad platform.
π° Get our free daily newsletter
π Advertising: Reach Thousands of Marketing Decision-Makers
π Follow us on social media or contact us
Links to all of todayβs stories here
Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
β βSkip to storyβ audio chapters
β Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
MORE
π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
π€ Our Slack
β Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Privacy & Opt-Out: https://redcircle.com/privacyAI is writing more marketing copy these days β but how many consumers can tell you cheaped out? Also: LinkedIn tries its hand at a TikTok clone. Amazon abandons one of its most talked about technologies. And Google promises to stop doing what none of us realized it was doing.
We're looking for a writer and production assistant! LEARN MORE HERE.
π° Get our free daily newsletter
π Advertising: Reach Thousands of Marketing Decision-Makers
π Follow us on social media or contact us
Links to all of todayβs stories here
Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
β βSkip to storyβ audio chapters
β Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
MORE
π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
π€ Our Slack
β Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Privacy & Opt-Out: https://redcircle.com/privacyThis podcast could use a review! Have anything to say about it? Share your thoughts using the button below.
Submit Review
