When I hear real estate agents saying there are no opportunities in the market, I say that’s a self-pitying mindset. The fact is, there is a MASSIVE amount of commission dollars to be had this year. It just might not be you who gets them… unless… In this Mindset Monday, we’re going to get very clear on who is going to step up and succeed in today’s market.

It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.

Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, and he’s created a system for helping teams recruit for the level of success he’s achieved.

On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team.

If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here.

In this episode, we discuss…

0:00 – Get clear on your avatar

3:35 – Process for identifying talent

9:06 – Onboarding and training

12:31 – Challenges Chris & Emily faced

17:45 – About Humanize

21:36 – Best lead sources for talent

30:00 – Selling value without overselling

35:45 – Growth without attrition

41:35 – Worst recruiting mistakes

47:00 – Summing it up

Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you're looking for content ideas, implementation strategies, or how to drive business through DM conversations – Jason has covered it all.

That’s why for this episode, Jason has selected some highlight moments from the last year covering the best social media strategies for real estate agents to begin using now. Whatever it is you need, Jason and his Rockstar agent guests are breaking it down for you.

Watch or listen now, then share in the comments which social media strategies you’re going to implement in your business!

In this episode, you’ll learn:

0:00 - The best strategies for real estate social media

1:20 - Five parts of your Instagram bio

2:25 - YouTube vs. Instagram

6:10 - Instagram for prospecting

9:31 - Three categories of video

12:32 - Spotlight voiceovers

14:56 - 5 videos for maximum mileage

If you want to succeed in your business, make money, and live the life you desire, it all comes down to the number of appointments you go on. Appointments are the lifeblood of our business. But how many conversations do you need to have to get just one appointment? Across all my clients, there’s one number that comes up, and it might be the secret to success. That’s what I’m talking about on this Mindset Monday.

Why is it that two people can enter the same career on the same trajectory and one flourishes while the other remains stagnant? It’s often a matter of exposure. One was exposed to the wisdom, guidance, or inspiration they needed, while the other was left on their own. In this episode of Mindset Monday, we’re talking about how you can get the exposure you need to charge forward.

Plainly said, Ai for real estate agents is a miracle. It’s your way of getting a lot more done in a lot less time.

Take Mark Pattison for example. He’s running a monster team (PorchLight Realty – 68 agents) while also starting a liquor brand, a coffee brand, and several other businesses. There aren’t enough hours in the day to manage everything he’s responsible for… That’s why he leverages an impressive Ai tech stack to supercharge his productivity and act as if there were several of him.

In this episode of the podcast, I talk with Mark about the best Ai for real estate agents trying to scale their businesses more efficiently. You’ll learn the applications you should be using and the best ways to use them.

The best Ai for real estate agents is just a click away. Watch or listen right here.

If you’re not taking advantage of agent-to-agent referrals, you’re missing out on a HUGE chunk of business that you could not have won any other way.

You know that in real estate, relationships are everything. This is especially true when it comes to agent-to-agent referrals. So how do you find and foster these money-making agent-to-agent relationships? In this episode of This Week in Marketing, Jason Pantana shows you six channels for doing just that.

He’ll help you build a network of like-minded agents who are happy to send business your way and who you can do the same for. This is how everyone wins.

Just watch or listen, then start earning some agent-to-agent referrals!

In this episode, Jason discusses…

0:55 – A disclaimer on agent-to-agent referrals

1:33 – Social media

5:50 – Conference events

9:10 – Brand/brokerage/boards

11:04 – Networks & masterminds

13:03 – Agent targeting

18:20 – CTAs

And if you’re really serious about building a super lucrative network for agent-to-agent referrals, there is one place better than any other for starting those relationships… It’s a place where thousands of the most serious agents from around the world are gathering to sharpen their skills, brainstorm ideas, and network with other agents.

It’s the 20th annual Success Summit, happening in Dallas, TX, and via Livestream, August 22-24. This year’s theme is “The Path Forward” for a reason – and it’s not about traveling that path alone.

https://www.tomferry.com/summit/

Imagine if your life was so easy that you never failed at anything… Imagine that all your deals closed perfectly without any effort and you could just sustain that for years… Would you feel strong? Would you feel inspired? Challenge is a gift, and in this episode of Mindset Monday I’ll show you the mindset adjustment you need to embrace it.

You need a real estate action plan if something isn’t working in your business. Change doesn’t come from wishful thinking or running the same old plays. It comes from calculated thoughts and an intentional mindset – and that requires a plan.

In this episode of the Tom Ferry Podcast Experience, I have mega-successful team leader and coach Doug Edrington to help you build your real estate action plan for getting back on track when you feel like you’re floundering. As someone who has been in the business for 18 years and is set to do 500 transactions this year, he knows how to correct course when things go wrong.

We’re talking about some of the most important aspects of your business to focus on, the mindset adjustments that create stability, and how to get out of procrastination and into momentum.

If you’ve been running plays without results, quit it. Do this instead. Just watch or listen here and build your real estate action plan today.

Real estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work.

Getting “found” and “preferred” more often by Google requires intentional effort.

And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking.

A word of warning: The advice in this episode gets a little complex at times, but if it wasn’t worthwhile, we wouldn’t be talking about it. So if you have marketing support, a web developer you work with, or an IT person on your team, you’ll probably want to ask them to watch this with you.

And then when you implement what you learned, you can watch your Google search rankings soar!

In this episode, Jason discusses:

2:07 – Cheat code 1: Harnessing Categories and Services

6:52 – Cheat code 2: On-Page SEO Essentials

13:08 – Cheat code 3: Optimize Your NAP

14:20 – Cheat code 4: Including Your Location

15:20 – Cheat code 5: Establishing Location Authority

16:00 – Cheat code 6: Harmonizing External Business Listings

17:07 – Cheat code 7: Developing Service-Specific Web Pages

19:02 – Cheat code 8: Capitalizing on Keyword-Rich Reviews

21:04 - Cheat code 9: Outthinking the Search Engines to Get Found More Often

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Better digital marketing starts here:

-The 20th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Jason’s comprehensive MarketingPRO courses

https://www.tomferry.com/marketingpro/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Finding inspiration isn’t hard if you know where to look – and where to NOT look. You have to know where to go because inspiration is what will carry you through those moments when you’re not motivated and don’t know what to do. Don’t wait for it to come; go get it yourself. I’ll show you where in this Mindset Monday.

A real estate team is like a scientific chemistry experiment. You’re combining a bunch of different elements to try to create a beautiful result. But sometimes the chemicals might react in a way you didn’t expect and explode.

When this happens, your survival depends on the precautions you set in place, and that’s what we’re talking about on this episode of the Tom Ferry Podcast Experience. I have two awesome real estate team leaders Daniel Dixon and Meredith Fogle, who have been through quite a few implosions and explosions themselves – some of them intentional.

If you’re running a real estate team, this one is for you, especially if you haven’t experienced an implosion yet.

Tracking in digital marketing is changing. With privacy issues and controversies surrounding cookies and data sharing coming to the public light, a lot of marketers are learning that the tricks that worked for targeting audiences yesterday are disappearng today.

On the on hand, this is a good thing for protecting our privacy. But on the other, data tracking in digital marketing is how we were able to make our content truly effective. Is there a happy medium of the two that everyone can be happy with?

Jason Pantana and his guest on This Week in Marketing, Audience.co CEO Jesse Stein, say there definitely is. All you have to do is know the right strategies for navigating the landscape. In this episode, they discuss the changes to data tracking in digital marketing you need to know about and solutions for getting even better results and a more finely targeted audience.

Real estate marketers, this one is for all of you. Watch or listen here.

In this episode, they discuss…

2:00 – About Jesse

5:00 – Transparency framework

10:25 – Value vs. spamming

16:38 – What to do with your list

20:45 – Physical solutions

24:32 – Vertical video

28:24 – Amazing permission marketing

31:56 – Closing thoughts

------------

Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Better digital marketing starts here:

-The 20th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to sending weekly emails

https://www.tomferry.com/agent-tools/weekly-email-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

If you’re a real estate agent who follows my channels and hears what I have to say, you know what you need to do in your business. I believe that you already know what will solve the issues you’re having. So if you KNOW what to do and nothing is happening, what’s the problem? I bet you know the answer to that too. I sure do. It’s what we’re talking about in this Mindset Monday.  

Digital real estate events are HOT right now – trust me, I do a lot of them. And one of the best things about them is that you can customize your events to suit your goals.

Mary Bartos uses digital real estate events for more than just attracting leads. In scaling her team, events have played a vital role in her recruiting process. And in this episode of the podcast, I talk with Mary about how she’s leveraging platforms like Zoom to host webinars that are pulling in both referrals and new agents, all without the hefty costs of traditional in-person events.

She’ll show you exactly what to do at every stage – pre, during, and post – of your digital real estate events. Just watch or listen, right here.

Let’s get this straight – you’re writing your Instagram bio for generating leads. You’re not writing it for explaining yourself or being cute. As a real estate professional, your goal is to show leads who you are and position them to like you, trust you, and take the next step toward working with you.

In this episode of This Week in Marketing, Jason Pantana shows you how to craft a wildly compelling Instagram bio for generating leads. He takes you line by line through the process of structuring a bio that gets leads hooked and naturally encourages them to continue the process of making a connection with you.

With only 150 characters, every single one of them counts for generating leads. So watch or listen, right here, and start optimizing your Instagram bio.

This is the life you have. You can do anything you want with it. And if there are going to be natural struggles no matter what, why wouldn’t you go for something insanely big? There are two things that lead to a massive breakthrough. You only need one of them, and in this Mindset Monday, I’m going to show you what they are and how to create the right one.

In a low inventory market, getting the listing appointment can be almost as challenging as closing the deal. We’re in such a competitive space that real estate agents are getting shut down before they even have a chance to show what they’re capable of.

Have you reached out to a withdrawn or expired listing and heard that they’re staying put because they’re waiting for the market to change?

If you have, I’m sitting with three MEGA Rockstars who between them are set to close 500 listings by the end of this year: Scott Reynolds and his top listing agent, Kathleen Pogany, and Carolyn Young. And on this episode of the Tom Ferry Podcast Experience, they’ll show you the scripts that are working for getting the listing appointment in a super competitive environment.

A low inventory market shouldn’t stop you – it doesn’t stop them. So watch or listen right here to learn what getting the listing appointment is all about.

There are a lot of reasons to upgrade your email marketing strategy…

For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be.

In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, more loyal subscribers, and ultimately more business.

This is a technical episode that’s essentially a mini course in effective email marketing. So watch it through, then be sure to test out some of the tools Jason recommends, such as https://www.omnisend.com/subject-line-tester/

And if you’re seeing results from what he shares here and want to get MASSIVE exposure from your email marketing, be sure to check out Jason’s full course, “MarketingPRO: Inbox Hero” at:

https://www.tomferry.com/marketingpro/

In this episode, Jason discusses…

0:00 – Upgrade your email marketing

2:40 – No. 1: Subject line

7:38 – No. 2: Preview text

9:35 – No. 3: Sender name

13:02 – No. 4: Personalization

16:48 – No. 5: Mobile optimization

19:10 – No. 6: Nested CTAs

20:48 – No. 7: Integrate videos

21:38 – No. 8: Everything “clickable”

24:42 – No. 9: Authentication

27:48 – No. 10: Automated welcome message

------------

Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Need more help with your real estate marketing? Start here:

-The 20th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to sending weekly emails

https://www.tomferry.com/agent-tools/weekly-email-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Are there things you know you should have finished but you keep putting them off? The bad news is it’s only going to get harder, because the more open loops you have, the more your performance suffers. In this Mindset Monday, I show you the first step to closing those loops. Hint: it’s a question and you may already know it, but that doesn’t make it any less powerful.

If you’re running a team or planning to, the calls you need to be making are recruiting calls. Because if you’re serious about scaling your business and serving more people, your agents are your clients – and other agents are your prospects.

Lisa Chinatti was already a super successful team leader at the beginning of this year, but something I said at our past Elite Retreat event struck her. She realized that she wasn’t immune from making her calls every day. The difference between her and her team was that she needed to be making recruiting calls. Just a few months later, she’s gone from 72 agents to 115 onboarded.

In this episode of the podcast, I talk with Lisa about why leaders need to be making recruiting calls to agents, what they should say on the phone, and what it takes to create a sustainable business in today’s market.

If you’re a team leader looking to establish a sustainable business in today’s market, what Lisa has to say is crucial to your team’s growth, so watch or listen, right here. 

Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what you want (more leads).

And if you don’t follow them? Well, I guess you could just call that experimenting.

In this episode of This Week in Marketing, Jason Pantana is going to shine a light on the seven unwritten rules of real estate marketing, because once you understand them, they’re a lot easier to follow.

And it’s important to keep in mind that these are the rules of REAL ESTATE marketing – not just any old type of marketing. They’re not quite the same. So, if you’re in this industry, this is a set of rules you should be living by.

In this episode, Jason discusses…

0:00 – The rules of real estate marketing

2:00 – What is the purpose of marketing?

5:00 – Three lead-generating offers

8:48 – Multichannel Magic

10:23 – No secret agents

12:48 – Metrics to pay attention to

15:42 – Relationships

18:00 – Social proof

20:40 – What do you sell? 

You know the rules. Now gain the skills:

-MarketingPRO: Cracking the Social Code

https://www.tomferry.com/marketingpro/

-The 20th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to working your social media

https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

As a real estate agent, getting signed contracts is the goal. Producing lots and lots of video content is the way to do it.

That’s right… Content is the key to getting signed contracts at a larger scale – not just a way of gaining popularity. To prove it, I have two Rockstar content creators, Jen Dillard and Chris Kwon, who will show you their video content strategies for attracting and closing more and more clients, even as nationwide transactions have slowed down.

If Jen and Chris don’t inspire you to quit resisting and start producing video, then I don’t know what do to for you. But if you want to know the strategies that work, watch or listen right here.

Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should.

Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by implementing the right tactics.

Watch or listen to this episode, and then I want to see you R&D some of these postcard plays!

In this episode, they discuss…

0:00 – Postcard marketing for success

1:50 – Targeted marketing

5:14 – All about the message

7:42 – High-level strategy

13:00 – Before engaging in a geographic farm

17:42 – Finding inspiration

23:42 – Tactical sending

28:15 – What not to include on a postcard

31:04 – Things you can do now

182 days… That’s what we have between now and the finish line. Regardless of how you did in the first two quarters, now is the time to buckle down and run the plays that will reach your goals, because there is still time. In this Mindset Monday, I’m talking about what you’re going to do in the next two 90-day cycles to finish the year strong.

Ever feel like your confidence has taken a dip and you don’t know how to get it back? The answer may be easier than you think, and you already have everything you need. It’s all about the way you carry yourself – the way you move. And in this Mindset Monday, I’m going to tell you the movements that help you get your swagger back.

When the inventory is this scarce, you need to multiply every real estate listing you have. And by that, I mean leveraging one listing into opportunities for many more.

This week, I’m continuing my conversation with Jeff Mays and Jason Pantana with a hyper-focus on how to multiply every real estate listing by launching it in the right way.

To do this, we’re covering:

• The best time to launch a listing
• How to market your Open House for optimal success
• Turning your database into raving fans
• And more!

Watch or listen to this episode now, so when you get your next listing, you’re ready to multiply it into a whole bunch more.

What stops you from making videos? I’m willing to bet it’s fear of the camera.

Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding agents back from their highest potential. Because today, social media demands more content of you than ever before.

In this short clip from our Elite Retreat event, Jason shared the most important mindset shift you can make to get out of your head and conquer your fear of the camera.

If you feel any sort of camera shyness or resistance toward making videos, this is advice you need! Watch or listen, right here.

In this episode, Jason discusses…

0:00 – Three Stages of Content Overwhelm

3:58 – Postcards vs. Video

5:38 – What stops you?

7:20 – How to conquer fear of the camera

------------

Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Serious about dominating on social media? Start here:

-MarketingPRO: Cracking the Social Code

https://www.tomferry.com/marketingpro/

-The 20th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to Instagram Reels

https://www.tomferry.com/agent-tools/instagram-reels-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

What do winners always do that makes them winners? It’s not knowing the right answers every time. I’ll give you a little hint… it’s about flexibility and one particular word that fortifies their mindset every time they use it. Find out what it is in this Mindset Monday.

As a real estate agent, confidence and certainty are everything. They’re not only what you feel after you close a deal but what’s required for you to land the deal in the first place.

Right now, in our industry, there is a confidence and certainty crisis… I’m talking with agents who are feeling so displaced, so lost, and frankly so depressed that they’re considering giving up. And if you know me, you know how seriously I take that.

For those who feel that way, this episode of the Tom Ferry Podcast Experience is for you. I brought on two of my top people, Sales & Marketing Edge dream team Jeff Mays and Jason Pantana, to help you regain your confidence and certainty by showing you the first steps you need to make to get back on track.

Today’s market might be hard, but there are plays that still work in it. These are some of them. So watch or listen and then give them a try.

What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues?

That’s the question that Jason Pantana is answering in this episode of This Week in Marketing!

In this market, new agents have the odds stacked against them, but the 10 real estate marketing musts that Jason is about to show you are certain to level the playing field and have you winning over sellers despite a lack of experience.

And what if you’re not a new agent? These are “musts” for agents at any level of experience – and you better be watching if the new kid on the block can use them to beat you out.

So no matter your level of experience, be sure to watch or listen, right here.

In this episode, Jason discusses…

0:00 – Marketing must-nots

3:28 – Marketing Must No. 1: Weekly newsletter

8:24 – Marketing Must No. 2: Market report

9:40 – Marketing Must No. 3: Local spotlight

13:08 – Marketing Must No. 4: Networking group

13:47 – Marketing Must No. 5: Request reviews

15:25 – Marketing Must No. 6: CMAs for your sphere

16:14 – Marketing Must No. 7: Personal brand

18:37 – Marketing Must No. 8: Network your face off

19:43 – Marketing Must No. 9: Open houses

22:53 – Marketing Must No. 10: Work the APC neighbors

24:13 – Move the needle

------------

Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Serious about making this the summer that transforms your business? Start here:

-MarketingPRO: Cracking the Social Code

https://www.tomferry.com/marketingpro/

-The 20th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to working your database

https://www.tomferry.com/agent-tools/db-community-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

If you want to succeed big, you’re going to fail. It’s part of the process. The problem with failure is that people let it kill their enthusiasm. It takes sustainable enthusiasm to push through those necessary failures and triumph in the end. And cultivating sustainable enthusiasm is what we’re talking about in this Mindset Monday.

What is the greatest competitive advantage in modern economy?

Seems like a loaded question, doesn’t it? But if you ask Shawn Achor, one of today’s leading researchers in the field of positive psychology, the answer is very simple – happiness.

That’s right… Turns out that starting with happiness might just be the key to unlocking your greatest competitive advantage, making you more productive, influential, and successful.

So, how do you unlock happiness before achieving your desired success? That’s what we’re unpacking not only in this episode of the Tom Ferry Podcast Experience, but also at this year’s Success Summit! That’s right…  I’m super excited to announce that Shawn will be our keynote speaker at the 20th anniversary Summit in Dallas, August 22-24! 

On this episode, Shawn provides the perfect introduction by sharing with me two behavioral changes and one specific mindset shift that you need to make to open your life up to optimism and joy.

Watch, listen, and start these mental exercises now to fully prepare yourself for when you arrive in Dallas! If you don’t have your ticket yet, grab it today.

If you’re working your database, hopefully you’re familiar with the tactic of sending an unsolicited real estate CMA. While that’s a killer strategy, did you know there’s an even better version? An Annual Equity Review is potentially one of the best ways to provide a ton of value, showcase your expertise, and get your database leads actually excited to make a move. So why aren’t more agents doing them?

In this episode of This Week in Marketing, Jason Pantana talks with lead generation master David Caldwell about how agents today are putting too much money and emphasis on bottom-of-funnel leads while neglecting the goldmine of their database. They’re diving deep into Annual Equity Reviews, how they differ from real estate CMAs, and why you should be having them.

If you’re not taking advantage of your database or the lead generation superpower of the Annual Equity Review, this is an episode I seriously suggest you watch right now.

In this episode, they discuss…

0:00 – Creating productivity

2:13 – Bottom-of-funnel leads vs. database

5:12 – Repeat & referral

7:30 – Lack of consistency

9:50 – Annual Equity Review: the better real estate CMA

15:07 – Delivering certainty

16:48 – The referral coefficient

21:00 – Reach out to David

------------

Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Serious about tapping into your database leads? Start here:

-MarketingPRO: Inbox Hero

https://www.tomferry.com/marketingpro/

-The 20th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to Annual Equity Reviews

https://www.tomferry.com/agent-tools/annual-equity-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

We’re in a new real estate market. It’s either going to excel you to greatness or it’s going to destroy you.

To be completely honest, right now I’m not sure everyone is cut out for it. The question is… are you? That’s what this episode of Mindset Monday is dedicated to helping you find out.

I’m going to tell you exactly what you need to be doing to put that fire back in your belly which is going to separate you from the agents who are struggling right now.

The fact is, real estate agents are leaving the industry at a rapid pace, but those who use this time wisely are the ones who will stand at the top of their markets for years to come. That’s what this year’s 20th anniversary Success Summit is specifically designed to help you do, and that’s why we’re calling it “The Path Forward” – because it’s about YOUR future.

We’re giving away more than we ever have before, so if you’re SERIOUSLY COMMITTED to surviving and thriving in this market, make sure to get your tickets soon:

https://www.tomferry.com/summit/

What’s the difference between the best real estate agents in the world and the rest of the real estate agents in the world?

Is it how much money they make and the influence they hold over their communities?

Well, that’s part of it… But before any of that, there are eight things that the best real estate agents in the world all have in common which got them to where they are now.

For this week’s podcast, I want to share with you a clip from last year’s Success Summit where I take the audience through these eight traits so they can begin to develop them too. Because if success leaves, clues, then why would you not follow them? And if you’re seriously interested in following the trail of success, you don’t want to miss our 20th-anniversary Summit happening this August in Dallas!

Watch or listen right here, then leave a comment telling me which of these traits you need to work on developing.

What is a summer real estate takeover?

Regardless of how hot the summer real estate market is in your area, the warmer weather brings a massive opportunity for the crafty agent…

While everyone else is going on vacation and bringing their marketing with them, you have the chance to sweep in and sweep up the business by doubling down on the most effective marketing.

In this episode of This Week in Marketing, Jason Pantana shows you the four power moves of an effective summer real estate takeover. And it doesn’t mean you have to be working all the time! When you run these moves correctly, you can hit the beach while your marketing continues to hit new leads.

Click the link to get started on your summer real estate marketing plan!

The world is going to squeeze you. Interest rates, home prices, everything else on top of that… It’s always something. But how do you react when you feel the squeeze? The answer to that is what makes the difference. In this Mindset Monday, I’m going to show you a better way to react when you feel the squeeze begin to tighten.

Today's market requires more from agents than just understanding home prices.

You need to understand why home prices are rising in some areas and dropping in others, and what it means for the people who still need to move. It’s all about finding correlations in the story so you can be the agent who creates your own inventory instead of waiting for it to appear.

On this episode of the Tom Ferry Podcast Experience, I’m talking with the King of Real Estate Data, Keeping Current Matters Founder Steve Harney, about understanding home prices in today’s national market and how they influence the actions of homeowners.

You’ll learn:

• The real estate cycles that influence the mindset of the market
• The factors that determine home prices and mortgages
• Your solution to a lack of inventory
• What motivates homeowners to sell or stay
• And a lot more!

This is an information-packed episode, so be sure to watch or listen here.

Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today’s, where people are only looking to work with the BEST, gaining notoriety is your path to getting rich.

That’s what Jason Pantana is talking about in this episode of This Week in Marketing: real estate fame assets, what they are, how you can find yours, and how to use to them boost your brand recognition. You’re going to hear how some of the best agents in the industry have boosted their personal celebrity and leveraged it into building monster businesses.

If you’re interested in being the most influential agent around, it starts with finding your real estate fame assets, and that starts by watching or listening, right here. Don’t forget to leave a YouTube comment with what your best fame asset is.

In this episode, Jason discusses…

0:00 – It’s all about influence

4:57 – Push vs. Pull

6:05 – Trust in advertising

8:51 – What do you sell?

13:22 – Real estate fame assets

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

And if you’re serious about building your social media presence, be sure to check out:

-MarketingPRO: Cracking the Social Code

https://www.tomferry.com/marketingpro/

-The 20th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to capturing your charisma on YouTube

https://www.tomferry.com/agent-tools/youtube-charisma-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

What do you want? A lot of things, I bet. We all want to make more money, be in better health, and have happier relationships… But those can be vague desires. Because when you really want something – like really, truly crave it – it lights a fire that can’t be stopped. In this episode of Mindset Monday, I’m going to show you how to light that fire to get what you really want.

People ask me all the time what my best advice for real estate agents is in today’s market. 

In this short episode of the podcast, I’m going to share it with you, and you might not like the answer, but it is what it is.

It’s only six minutes, so if you’re a real estate agent, now’s a good time to watch it.

What is real estate micro farming?

When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it to a micro level – and that means real estate micro farming.

In this episode of This Week in Marketing, Jason Pantana breaks down a style of geo farming that too few agents know about. Real estate micro farming is about lasering in on one specific section of your geo farm with ads and trust-building content that establishes you as the listing agent of choice.

Jason is covering how to adapt your content and marketing strategies to your micro farm and obtain permission to establish relationships.

So, looking to get more listings? Watch this episode and then get micro farming!

In this episode we discuss…

0:00 – About real estate micro farming

2:46 – A customer list

4:40 – Purchasing data

6:20 – Permission marketing

7:20 – Geotargeting

9:28 – Social media advertising

12:30 – Events

14:20 – Content

16:45 – It’s about branding

------------

Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

And if you’re serious about building your social media presence, be sure to check out:

-MarketingPRO: Google Business Boss with Jason Pantana

https://www.tomferry.com/marketingpro/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to geo farming

https://www.tomferry.com/agent-tools/geo-farming-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Have you ever heard the saying that nothing worthwhile comes easy? As someone who studies success, I can tell you that it’s true. With the market as it is right now, many agents are struggling. But if that’s you… “struggling” doesn’t have to mean “suffering.” I’ll show you why in this Mindset Monday.

In this episode of the podcast, I’m talking with superstar Kirsten Jordan about three rules for managing your life at work and at home.

Real estate agents have busy lives… Kirsten Jordan has an INSANELY busy life. Between running a mega real estate business across multiple NYC burrows, raising three kids, having a husband who commutes to Europe often, and being on a little show called “Million Dollar Listing,” you’d expect her to say there aren’t enough hours in the day.

And yet she doesn’t… Because she’s found the structure and systems that actually work to free up more time in both her work and personal lives. Kirsten is going to share with you three rules for managing your life in and out of the office.

So, if you’re ever feeling stressed, burned out, or find yourself making excuses, this is an episode you won’t want to miss.

The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business.

Your database is a goldmine. Every real estate agent knows that. But what happens when you haven’t touched base in a long time? It’s embarrassing to just come around looking for something again, isn’t it?

There are effective ways to warm up your cold real estate database contacts, and that’s what Jason Pantana is covering in This Week in Marketing. He’s going to show you how to move your database contacts from the outer circle to the middle circle and finally back into the inner circle.

If you’ve let any relationships slide over the years, this episode is exactly what you need to win them back. Click to watch now, then it’s time to dive into your database contacts!

In this episode, we discuss…

0:00 – The No. 1 source of business

5:06 – Organize and pick your contacts

8:34 – Creating awareness

10:32 – Middle circle invitations

13:30 – Getting to the inner circle

Do you want to be a shot caller? Sounds like a pretty cool thing to be, doesn’t it? Becoming a shot caller in your environment and in your life isn’t nearly as difficult as people make it out to be. It’s just about taking shots, for good or for bad. In this Mindset Monday, I’m going to tell you the simplest and most effective way to do just that.

You don’t need to be a real estate agent to want to know how to save on taxes, invest in real estate, prepare for retirement, and better manage your money…

But if you are a real estate agent and want to know how to do all those things, then this very information-packed episode of the Tom Ferry Podcast Experience is for you. I’m talking with tax attorney and investor Toby Mathis about how to save on taxes and much more, including:

• The best business structure to file
• The benefits of investing vs. saving
• 1031 exchanges
• Passive capital gains
• Finding investment deals

This is an episode you’ll want to take notes on and then send to whoever does your taxes. When tax season rolls around, check in with that person to make sure they watched it and are able to check off everything on the list.

And if you’re looking for some hands-on tax and investment advice from some of the best advisors in the business, check out this link to sign up for a Free Consultation with Anderson Advisors! This 45-minute call will cover everything you need to know about tax savings and asset protection on your investments – a $750 value!

In this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations.

Katie and Ken are social media masters who drive a ton of business directly through their chosen platforms – Katie through Instagram, and Ken through YouTube. They’re going to show you their secrets for:

• Creating conversation-starting content
• Identifying the client avatar of your social media leads
• Finding the best call to action
• And turning prospects into clients with DM conversations

This is an episode for any real estate agent looking for a step-by-step system for building their audience, creating engagement through DM conversations, and ultimately converting social media leads. Be sure to watch it now!

And if you’re serious about building your social media presence, be sure to check out:

-MarketingPRO: Cracking the Social Code with Jason Pantana

https://www.tomferry.com/marketingpro/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to mastering YouTube

https://www.tomferry.com/agent-tools/youtube-charisma-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Before you get into action, you need to know what you’re doing. Life will try to pull you in a million different directions, and if you don’t know where you’re headed, you’re likely to wander off course. But there’s a better way to stay on track, and it’s what I’m talking about on this Mindset Monday.

You’re about to get a rare look into the marketing insights and leadership lessons gleaned from one of the hottest companies coming up in real estate brand-building today – Luxury Presence.

On this episode of the Tom Ferry Podcast Experience, I’m talking with Luxury Presence CEO Malte Kramer, a German former professional basketball player who has helped over 8,000 real estate agents, brokers, and teams grow their luxury businesses by developing stunning brands.

Malte ran a survey with 1,000 of his clients about the marketing and leadership strategies that are working for them to attract more listings and scale their businesses in today’s market. You’re going to learn:

• The four highest result-producing marketing channels and how to use them
• Master strategies for SEO
• How to use ChatGPT effectively to produce great content
• Tips for leading in uncertain times

These leadership and marketing insights are absolutely invaluable to any agent working today. So be sure to watch or listen, right here.

Jason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy.

In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage, distribute, and promote your content so that it’s seen by more people and has a greater impact.

If you don’t have a social media content marketing strategy, this is the place to start. So watch or listen, right here.

In this episode, Jason discusses…

0:00 – A bow without arrows

3:23 – No. 1: Content Blitz

5:50 – Batching

7:50 – Chopping

9:20 – Sampling

11:37 – No. 2: Omnichannel Distribution

13:32 – Third-party publishing

17:12 – A VA

19:25 – No. 3: Paid Amplification

21:43 – Where to run the ads

This is the time of the year when you need to take a moment to pause and take a hard look at who you are and how you’re showing up for yourself. It’s time to ask yourself some serious questions and that’s what we’re going to do in this Mindset Monday.

This is a story about transformation, transition, and overcoming impossible odds. After barely surviving a Humvee explosion in Iraq, Levi Rodgers found himself burned, physically and mentally wounded, broke, unable to work, and in a city he’d never been to before. Today, Levi is the top real estate agent in San Antonio, TX, with a team of 240 agents selling close to 2,700 homes a year.

In this episode, I sat down with Levi to talk about his time as a Green Beret, the near-death experience that changed his life, and how he managed to grow such a massive team with no previous real estate experience or knowledge. We’re delving deep into the leadership strategies that worked for him, and how they can work for you tool.

Levi is living proof that no matter who you are or your position, you too can become the top real estate agent in your city. So, watch or listen to his incredible story, right here.

Every real estate agent wants to know how to get more listings, but what they often don’t consider is what to do with the listings they already have.

For a smart agent, getting a listing isn’t the end goal – it’s the first step to multiplying that listing into many, many more! But to do that, you need your channels set up in the right way.

In this episode of This Week in Marketing, Jason Pantana shows you how to get more listings using the ones you already have. He’ll teach you to use four marketing channels to leverage and multiply every listing you get – and continue to scale from there.

Oh, and during this episode, Jason references some awesome examples of agents who are using these channels on an epic level. You can check them out here, as well as some expanded strategies for the mentioned channels:

Tim Smith’s Listing Films: https://www.youtube.com/channel/UCJpEjASrHi89k8_DKhNY6ng

Brad McCallum’s Listing Films: https://www.youtube.com/@BradMcCallum

Kyle Deboor’s Green-screen: https://www.instagram.com/reel/Cqnl1caDQXy/

Shane Burgman’s Comedy: https://www.youtube.com/shorts/Ej35zoHqxic

The Ultimate Email Trifecta: https://www.youtube.com/watch?v=d_ecFEZktxE

In this episode, Jason discusses…

0:00 – Leveraging your real estate listings

2:03 – Channel No. 1: K/L/T channel

7:44 – Channel No. 2: Be seen everywhere

13:37 – Channel No. 3: Post

15:50 – Channel No. 4: The GOAT

19:27 – Establish the channels NOW

Yes, the market is hard right now. Yes, you might be experiencing more challenges than you ever have before. But why would you complain about that? If you look at every great story told throughout time, they all have one thing in common – the hero begins in the same position you’re probably in. On this Mindset Monday episode, I give you something to say to yourself every day to change your perspective and control where your story goes.

Right now, almost no one can argue that we are in a volatile real estate market. You’ve heard all the buzzwords: inflation, interest rates, a lack of inventory, a dozen offers on the one listing in town…

Times are rough, my friends. But as someone who has been in this business through the extremely brutal real estate market of 2006-2008 and led agents to continue to scale through it, I know that there are four golden rules for these times.

On this episode of the podcast, I’m joined by one of the greatest agents in the game, Tom Toole, to talk about the Four Rules of Winning in a Volatile Real Estate Market. Even if the market continues to turn downwards, the agents who live by these rules are the ones that will continue to shoot upward.

Make sure to watch or listen, now.

When you’re struggling to find your focus, how often do you try to add something new to get it back? I see agents doing this all the time – adding a new system or tool which just makes it harder and harder to cut through to what you need to be doing. But there’s a better solution, and it’s a whole lot simpler. Find out what I mean in this Mindset Monday.

Are you familiar with the T3 Sixty Annual Trends Report?

Because you should be.

Every year, this industry leading brokerage consultancy releases a report covering all the vitally important real estate trends that agents need to know. This document is a data powerhouse that agents can use to establish themselves as the knowledge brokers in their markets.

On this episode of the podcast, I’m joined by T3 Sixty CEO, Jack Miller, who is going to help me dive into the most important real estate trends affecting your business right now. We’re going to cover:

• The upcoming NAR class action lawsuit
• What’s going to happen to real estate commissions going forward
• The future of iBuying
• And the pitfalls agents need to be looking out for right now

These are real estate trends that you can’t afford to ignore, because they’re going to have a profound impact on your business. Take notes when you watch this one, and then be sure to go to https://www.t3trends.com/tom-ferry/ to get a discount on your 2023 Swanepoel Annual Trends Report.

The marketplace is changing… Selling a house today is a lot harder than it was yesterday, and on top of that there’s some news which has the potential to change our entire industry. If you ask me, or any of the top real estate coaches out there, now is the moment when you need to adjust your marketing to be hyper-focused on getting listings.

So, what are the best listing attraction marketing strategies being used today? On this episode of This Week in Marketing, Jason Pantana sits down with two other top real estate coaches, Kristi Jencks and Jeff Bannan, to find out. They’re talking next-level, advanced tactics that even new real estate agents can use to gain control of the inventory in their markets.

It doesn’t matter if you’re a new agent or an industry veteran because this episode is essential for anyone who is looking to stay on top of our shifting environment. Watch or listen, now!

In this episode, top real estate coaches discuss…

0:00 – Meet Kristi & Jeff

4:05 – For the new or solo agent

6:34 – Open house opportunities

10:15 – FB events and stacking open houses

14:35 – Videos for generating listings

20:28 – Sphere of influence

25:30 – Knowledge that changes lives

28:00 – Videos that set you apart

31:27 – Defining who you are

35:50 – Connect with Kristi & Jeff

Pain gets a bad rep. People feel pain when they’re at their lowest, when things are going wrong and they’re where they don’t want to be. That’s probably why when they start working towards something and the pain naturally arrives, they give up. But this is a mistake. You need to embrace the pain. And I’m going to show you how to in this episode of Mindset Monday.

The world is NOISEY right now. There’s a lot of different voices saying a lot of different things about the market, the economy, and beyond. So, when it comes to your real estate marketing videos, how do you know what conversation topics are going to cut through the noise, grab the right audience, and generate business? How do you know what to say?

Well, this week on the Tom Ferry Podcast Experience, I’m talking with two guys who are really good at knowing exactly what to say – one of them even wrote the book on it – Phil M. Jones and Jason Pantana.

In this episode, the three of us are going to take a deep dive into real estate marketing videos. You’ll learn:

• The types of videos you should be making
• The dialogues and phrasing to use
• How to add context to your message

And a whole lot more.

If you’re making real estate marketing videos, this is a conversation you need to hop in on. And if you’re not, then what are you even doing?

Google is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete with the best, it’s going to take some advanced Google Business Profile optimizations to get you there.

When I say advanced, I’m talking about the kinds of things that other agents aren’t doing – or even thinking of – that are going to make Google choose to share your profile over others.

That’s why on this episode of This Week in Marketing, Jason Pantana shares four expert level Google Business Profile optimizations to make you the coveted “Best real estate agent near me.” You’ll learn about how to write descriptions, get yourself all over Google Maps, and special adjustments to make your images found across the web.

Watch or listen now, and keep in mind that these are just a handful of many more advanced Google Business Profile optimizations out there. If you’re looking to really get serious about competing at an expert level and attracting more buyers and sellers through Google, Jason has a full course, MarketingPRO: Google Business Boss, dedicated to just that. He’ll walk you step-by-step though all the most advanced, never-before-shared techniques of elevating your online status.

In this episode, Jason discusses…

0:00 – The importance of your GBP

1:48 – Nouns, verbs, modifiers

7:38 – Local justifications 

13:15 – Choosing a category

15:02 – Community pages

16:28 – ChatGPT and AI

17:40 – Geotag images

21:00 – A tool you can’t ignore

Welcome to Q2. Regardless of how you did in Q1, now is your opportunity to narrow in your focus and make a stellar impact on the rest of your year – because the moves you make RIGHT NOW matter more than any other time. Wondering what moves you should make? There are three you need to prioritize over everything else, and those are what I give you on this Mindset Monday.

In this week’s episode of the podcast, we’re talking about real estate investment for beginners. How can you go from a having no money and working on your own to making smart investments with partners you trust?

To help me answer this question, I have two absolute Rockstar investors, Eric Eickhof and Kirk Kessel. Both Eric and Kirk got started at extremely young ages (Eric was only 20 when he bought his first property) and proved that it doesn’t take having a fortune saved up before you can start making tactical investments.

Beginner investors are going to learn:

• How to find investment partners
• The benefit of hosting investment seminars
• How to get the money to invest with

This episode is for anyone looking to build their empire or even just secure their long-term financial future. Watch or listen now.

What does it take to be the real estate thought leader in your area?

You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale and generate consistent engagement.

A perfect example of this is Shannon Mangin of the Lake Travis area of Austin, TX – and you might recognize her. Shannon has appeared on This Week in Marketing previously about the hacks she’s using to convert leads through Instagram. Now she’s back as she and Jason Pantana continue their conversation about getting real estate business directly from social media, with an emphasis on how to be the thought leader in your market.

You’ll learn:

• The three types of videos you should be making
• How to get great content ideas
• Best strategies for controlling the narrative and inspiring hope
• And lots more!

You don’t need to have seen Shannon’s previous appearance to benefit from this one, so watch or listen now and then go back and check it out here.

In this episode, they discuss…

0:00 – Shannon’s back!

1:52 – Shannon’s business and the market

3:41 – Attracting strangers through Instagram

6:00 – Content that works

7:45 – 3 categories of video

9:52 – Stories

13:55 – For the impatient agent

Where do results come from? Do they come from your environment? Your situation? Are they something that just happens to you? Or are they something that you and only you are in control of, regardless of your environment? In this episode of Mindset Monday, I’m going to tell you two simple things that give you the power to produce results, regardless of what’s going on around you.

As an agent, the most important thing that you can learn right now is how to get more listings. Everything else comes second.

Then the question is, how do you learn that?

The answer: you learn from the best agents in the business, those agents who are listing hundreds of homes every year. On this episode of the Tom Ferry Podcast Experience, I’m talking with powerhouse team leaders Jill Biggs (600 listings a year) and Jamie McMartin (500 listings this year) about their top strategies for attracting sellers which work over and over again.

These are strategies who work for anyone, whether you’re running a team or working as a solo agent.

If you’re a new agent or even a pro who is looking to reignite your fire, these two Rockstars are going to show you how to get more listings like the best in the business do.

You may want to watch or listen to this one a few times!

Have you ever had something to do, maybe something as simple as sending an email or posting a video, and just found yourself unable to get it perfect? Maybe it’s some minor detail holding you back. But more likely, this is just fear and resistance showing its ugly face. When this situation arises, I have some advice for how to move the needle forward, and that’s what you’ll get in this Mindset Monday.

My dad used to always say that there were only a few true legends in our space and one of them was Patricia Fripp. She’s a Hall of Fame Keynote Speaker and the first ever woman President of the National Speakers Association, who has taught millions of people around the world how to give better presentations and find their confidence.

This week on the podcast, I have the honor of sitting down with the legend herself, Patricia Fripp to talk about how real estate agents (or anyone for that matter) can give more effective business presentations and gain exposure through public speaking.

If you’ve ever thought about…

• Starting a podcast
• Giving stage presentations or speeches
• Improving your listing presentations
• Having more meaningful conversations

…then Patricia has some amazing public speaking techniques you need to hear. This is world-class guidance delivered in just about 15 minutes, so watch it now!

Resistance comes for all of us sometime or another. And when it does, how are you going to be ready? You need to have your mind equipped to recognize it and a mantra to fuel your ability to persist through it. That mantra is what I’m going to give you in this episode of Mindset Monday, so check it out here.

Your Google Business profile is one of the most powerful tools for any real estate agent. It’s your internet base of operations, your center of SEO, and how you’ll get found by more people than ever before.But… It’s not without issues… When dealing with a complicated algorithm like Google’s technical problems can arise, such as…

• Your reviews not publishing
• You don’t have a physical address to put down
• Your account is unexpectedly suspended
• Your posts keep getting rejected

In situations like these, it helps to have a technical expert on your side. Luckily you have the best in the business, Mr. Jason Pantana. On this episode of This Week in Marketing, he’s going to show you how to clear up these problems so you can keep your profile ranking at the top of everyone’s search.

And if this episode makes you realize you’re way behind when it comes to your Google Business Profile, never fear – Jason has an entire MarketingPRO module devoted to setting it up the right way from the start!

In this episode, Jason discusses…

0:00 – An essential by troublesome tool

1:26 – Issue No. 1: Review not publishing

4:52 – Issue No. 2: Physical address

9:38 – Issue No. 3: Don’t have an address

12:33 – Issue No. 4: Lost or suspended

15:30 – Issue No. 5: Rejected posts

16:14 – It’s worth it

What is preventing you from creating generational wealth? I’m not talking about you making more money or hitting the jackpot – I’m talking about building serious wealth that will survive you when you’re gone.

As a coach to some of the top real estate agents in the world and a lifelong student of business mentored by some of its greatest minds, I’ve seen where true wealth begins. I’ve studied the successes, learned from all the failures, and I’ve found eight things that all wealthy people do, and all broke people don’t.

The fact is, creating generational wealth isn’t complicated – it isn’t easy, but it’s not complicated… And that’s why in this episode of the Tom Ferry Podcast Experience, I’m going to share with you the eight steps that I’ve learned which if followed precisely, are certain to transform your financial legacy. I’m covering:

• Investment strategies
• Cultivating the right identity
• Finding your way into the right rooms
• Financial management
• And much, much more

If your goal is creating generational wealth which will contribute to every other aspect of your life and provide for your family generations down the line, this episode is for you.

If you’re not behaving like the person you want to be, if you’re striving for something but continually letting yourself down, it’s time to look at your motivation. I always say that when you find your “Why,” you find your way. And so, in this episode of Mindset Monday, I’m going to help get you back on track by giving you a strategy for finding your purpose.

Social media is HUNGRY for video content. It seems like every day the feeds get more and more crowded. So how is it possible for busy agents to take advantage of the unparalleled exposure that social media video can offer without spending all their time producing it? You need video ideas for real estate agents that are easy, effective, repeatable, and… yeah… vertical!

That’s exactly what Jason Pantana has in this episode of This Week in Marketing. He’s going to give you three of the easiest and most effective vertical video ideas for real estate agents looking to create more quality content in less time.

If you’re looking to maximize the ROI on the effort you spend making real estate videos, these ideas are exactly what you’ve been looking for, so watch or listen, right here.

On this episode of the Tom Ferry Podcast Experience, I have two of the greatest marketing minds in the industry, Byron Lazine and Jason Pantana, to discuss one thing: what’s working TODAY in social media for real estate agents.

In just under 24 minutes, Byron, Jason, and I are going to take a deep dive into:

• The best social media platforms for real estate agents
• Where agents might be wasting their time on social
• High-level strategies for YouTube, Instagram, and TikTok
• The social media content that’s performing best
• Where to get started with social media for real estate exposure

If you’re a real estate agent doing social media marketing in 2023, this episode is full of the advice you need to cut through the noise and stand out in your market.

Everyone wants to be their best self, but then why do they put so much effort into being “normal?” If you want to be your best self, you can’t be following the crowd or aspiring to the best version of someone else. In this episode of Mindset Monday, I’m talking about the trick to finding the authentically best version of who you can be. Check it out here.

How often do you hear someone talking up their own greatness and you actually believe them? Probably not often… But when dozens of other people are going out of their way to leave online reviews, it’s hard to not want to work with an agent like this! So, if you want to be like that second agent, you need to know how to ask for customer reviews in the right way.

On this episode of This Week in Marketing, Jason Pantana gives you a full rundown on everything related to getting reviews from your clients. He’s going to show you:

• What platforms you need to be focusing on
• What times during the process to mention reviews
• Exactly how to ask for customer reviews
• What to ask you clients to talk about in their review

As someone selling a service in the online era, this information is crucial to your business, so watch or listen, here.

You may have heard that this isn’t a good market for young real estate agents to make their start. But if you believe that, then you need to hear how 20-year-old Vincent Kessel managed to go from nothing to $15 million in volume over just 12 months.

Vincent may be son of a real estate giant, but he got no help from his dad (not even a job) and moved to a new city where he knew no one to build his reputation from the ground up.

In this episode of the Tom Ferry Podcast Experience, I sat down with Vincent as well as Rockstar agent and role model Byron Lazine to examine Vincent’s story and see what young real estate agents can do to make a name for themselves in this market.

If you’re a new agent who has been in the business less than three years, this is an absolute must-watch. And if you’re an old pro, you better watch anyway, because these young real estate agents are coming for you...

So you had a bad day… No one cares. So you don’t feel like performing today… No one cares. This isn’t meant to be mean or insensitive. It’s meant to be encouraging, because once you realize this, it’s easier to see where your energy is better focused. In this episode of Mindset Monday, I’m going to show you the mindset hack for getting tough.

ChatGPT is taking the world by storm. But the verdict is still out on what it is capable of and the extent of its uses across different industries. In your case, ChatGPT might just be one of the most powerful timesavers ever invented, especially when it comes to SEO for real estate marketing – if it’s used in the right way.

On this episode of This Week in Marketing, Jason Pantana is talking with ChatGPT & SEO expert yu.com/">Dennis Yu about harnessing this tool to boost your presence, enhance your content, and avoid the common pitfalls that agents are making. They’re going to answer some of the most asked questions such as:

• Is it possible for ChatGPT to replace search engines?
• What is the best way to use ChatGPT for real estate?
• How can you use ChatGPT for SEO?
• Is there any danger when it comes to using ChatGPT?

If you’re doing SEO for real estate marketing and are considering using ChatGPT to enhance it, this is an episode you absolutely can’t afford to miss. If you’re serious about stepping up your digital marketing, we’ve been working with Jason on a new series of courses that are designed to give you the ultimate edge in your market. It’s called MarketingPro, and the first installment, Cracking the Social Code is available NOW! So, click on the link to learn more. https://tfi.media/3ereN76 

Real estate referrals… The golden gift that keeps on giving.

Referral clients come in already knowing, liking, and trusting you based on what you did for someone they care about. So how do you build your business around generating real estate referrals? The key is to center everything you do around the client experience.

In this episode of the Tom Ferry Podcast Experience, I talk with Austin, TX superstar team leader Lisa Munoz about her unique business model which aims at delivering clients next-level service. We delve into:

• The structure of her team
• Her “Care Bear” client specialist
• Why she chose to have her sales staff on salary
• An effective buyer’s consultation
• And, of course, getting more real estate referrals

If you’re in the process of building your team and want to create a referral-based business, this is an episode you need to watch.

Have you ever been running full-on towards your goals and then suddenly it feels like there’s a parachute on your back slowing you down? Overcoming resistance sometimes seems like one of the hardest things we could ever do, because we’re, well, resistant to doing it! But it’s actually a lot simpler than you think, and I’ll show you how in this Mindset Monday.

Being successful at real estate video takes a lot of things: courage, authenticity, a genuine need to help your community – and it sure doesn’t hurt if you find the perfect real estate videographer to partner up with.

Before coming into real estate, Shane Burgman spent 10 years as a nuclear missile technician for the U.S. Navy, so you could say he already had the courage and the urge to help others. But over the last eight years, Shane has found major success by capturing his authentic voice on video and operationalizing it with the help of his real estate videographer.

In this episode of This Week in Marketing, Jason Pantana talks to Shane about how he transitioned from the military to real estate, how he’s operationalized his video production to work best, and the partnership he’s formed with his real estate videographer.

If you’re a real estate agent who is new to video or looking to seriously up your game, Shane’s advice is exactly what you need to hear. Watch or listen, right here.

Every agent in the country wants to know one thing above anything else, right now: how to get more real estate listings.

As technology evolves and trends change, the answer to that question seems to be changing all the time. So, to figure out what is working to attract listing leads right now, I had to turn to three of the best real estate marketers in the business.

In this episode of the Tom Ferry Podcast Experience, I spoke with super Rockstar team leader Lisa Chinatti, Curaytor CEO Jimmy Mackin, and your favorite marketing coach Jason Pantana, about how to get more real estate listings than you’ve EVER HAD BEFORE.

Talking both high-level and ultra-technical strategy on everything from Google ads and expired listings to creating viral content, these industry leaders spill some of their most advanced secrets to attract and convert listing listings

Honestly, I shouldn’t even be giving this one out for free, so I’d recommend you watch or listen now – before I change my mind ;)

Let’s define the word “working.” For some, working is a serious of frustrating and administrative tasks that eat up a lot of time and don’t provide much in the way of results. But my friend and client Tim Smith defines working as doing two specific things – because those are the things that make money. Find out what they are in this episode of Mindset Monday.

What are the best real estate marketing campaigns aimed at doing for you? How about attracting more sellers and taking more listings? Particularly right now, listings are your lifeblood. Because the agent who lists is the agent who lasts.

In this episode of This Week in Marketing, Jason Pantana is going to give you the seven best real estate marketing campaigns to you need to attract more sellers. And keep in mind that these are each campaigns, so you don’t need to be working them all at once. Just choose one or two and get grinding on it.

Watch or listen now to get started.

How can you create trust and likability on a massive scale grow your real estate business?

Likability doesn’t come from being perfect. Rogers Healy will tell you that. He failed the real estate exam 21 times. (And that’s not me being mean, because I think he mentions it like 21 times in this podcast episode).

But today, Rogers is not only running the largest independently owned real estate company in the state of Texas, but he also has a beautiful family and a well-balanced life.

In this hilarious and inspiring episode, I spoke with Rogers about how he made it all happen by working hard, maintaining faith, and being his authentic self. You’ll learn how to be more authentic in your life and business by letting go of control and marketing yourself honestly.

Make sure to watch or listen because I bet you this one will make an impact.

Six steps… That’s how close you are to death in every single thing that you do. Death is all around us, all the time. So, let’s flip the script and focus on living the life you desire now. Are you waiting for an invitation to live your best life? If so, consider this episode your starting point.

Why is it so important for you to get more views on YouTube? Because YouTube is more of a search engine than a social media… That means that when someone searches for your type of content, they’re likely ready and willing to do business!

In this episode of This Week in Marketing, Jason Pantana is going to give you the genius-level course you need to get more views on YouTube and generate more business. He’ll show you how to work the algorithm, provide a couple of case studies, and then give you six tips to optimizing the performance of every video you publish.

You put the work into making the videos, so now it’s time to make the videos work for you. Be sure to watch or listen, pick your strategy, and then get more views on YouTube!

When times get hard and no one knows what to do, there is always one strategy that real estate agents can fall back on – running plays that work. I’m talking about plays that are proven to work again and again, each time you run them. Because if success in real estate only comes down to the play that you run, regardless of market conditions, you can’t afford to be making stuff up as you go along.

On this episode of the Tom Ferry Podcast Experience, I’m going to talk to you about the importance of running plays that work not just sometimes but every time. I’m going to give you some examples to test the efficacy of your plays and tell you where you can get access to the best real estate strategies working today.

Remember, if you’re not running the winning plays, there are other agents who will gladly do it in your place. So, watch or listen to this short episode, and let’s get working on your playbook.

What happens when things don’t go your way? Do you let it crush your spirit and affect how you see every situation from that point on? Or do you move on and keep getting your work done? You can’t control every situation that happens to you, but you can control your mindset. And in this Mindset Monday, I’m going to show you the mindset you should choose.

There’s an opportunity in the market, right now. When some agents hear words like “recession,” they’re inclined to take a step back in their marketing. And for smart agents looking to grow their market share, that makes geo farming an excellent choice right now.

If you’ve ever considered geo farming, this is the episode of This Week in Marketing for you. Jason Pantana is going to walk you through your high-level strategy – whether to start a new farm or infiltrate an existing one – show you how to select your farm, and then break down your geo farming marketing mix.

Just remember, geo farming is a long-term commitment, and when you stick it out, it’s one of the best ways to ensure your area dominance for a lifetime. So, whether you’ve considered it or not, be sure to watch or listen to this episode, right here…

Allow me to introduce to you to Bond Collective... Any time that teams merge for the right reasons and under the right conditions, the result is usually a stronger team. But what about when agents like James Harris and David Parnes of Million Dollar Listing fame join up with Buying Beverly Hills stars Jon & Lauren Grauman and Adam Rosenfeld? That’s when you get a one-of-a-kind supergroup like Bond Collective.

In this episode of the Tom Ferry Podcast Experience, I talked with the members of Bond Collective to figure out the motivation behind why they decided to merge teams, the strategy behind it, and how they’ve structured their new partnership. Then you’re not going to want to miss when each of these superstars shares their top advice for agents working in today’s market.

This killer episode is a rare glimpse into the workings of one of the most powerful supergroups in the game, so be sure to watch or listen, right here! 

What are your most important priorities for 2023? Do you want to have 10 conversations a day, hit a number of appointments every week, become a YouTube star, go on more date nights, study for the sommeliers test, and train for the Mr. Universe Competition? That sounds like a pretty busy and unrealistic schedule… A better tactic is to choose just one thing in two areas of your life, and that’s what I’m talking about on this Mindset Monday.

As a real estate agent and fan of This Week in Marketing, you probably know all about using your Google Business Profile for generating hot leads. But have you heard of Google Local Guides? Turns out, using Google Local Guides for real estate might just be the ticket to unlocking that Know/Like/Trust factor that every agent needs.

In This Week in Marketing, top real estate coach Jason Pantana talks with super-agent Ian Williams (AKA: Ian of Austin) about what Google Local Guides are and how he’s using them to expand his brand to market domination.

If you’re looking to grow your Google portfolio to be the most recognized and trusted agent in your area, just press play and let Ian do what he does best – be your guide.

And after you watch or listen, I’ll leave you this link so you can get started using Google Local Guides today!

With it being the beginning of the year, I’ve been thinking about what it means to be coachable. I’ve made a ton of business mistakes in my life, just as anyone has. But because I’ve always had a coachable mindset and been surrounded by mentors, I’ve always walked away from those mistakes with priceless lessons that have guided me forward.

This episode of the Tom Ferry Podcast Experience isn’t just about me giving advice to you. This is about the advice that my mentors have given me and the impact it had on my life and business. This is about lessons learned and how they got me where I am today. I’m going to share the most helpful wisdom I’ve ever received about building a brand, running advertising, doing the work, and much more.

And if it worked for me, chances are that these lessons will work for you – but only if you’re coachable. Because as you’ll see, a person without a coachable mindset would’ve taken this advice a lot differently.

How concentrated is your focus on your new year goals? Too many people dilute their focus with too many resolutions and aspirations, and they get nowhere. Want my advice? Zero in on what you want most and get after it.

All videos are not created equal.

Even the most information-rich video will suffer if it doesn’t conform to today’s social media viewer behavior.

So today, Jason is sharing seven tips to increase the effectiveness of your video content.

And it starts at the very beginning – if you don’t have a “hook” to capture the viewer’s attention in the first three seconds, you’re doomed. In This Week in Marketing, Jason will show you how to overcome that hurdle – plus six more tips to ensure maximum viewership of your videos.

Are you willing to adjust your approach in the name of greater results? Watch or listen now!