The New Music Business with Ari Herstand

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Apr 13, 2023

00:38:35

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

02:17 What's the best way to prepare for your first EP launch?

04:11 How should I split royalties with my producer and engineer?

11:36 How should my band roll out our forthcoming album's waterfall release?

17:26 How much do streaming services pay in mechanical and performance royalties for each stream?

20:56 What's the difference between owning the masters vs. owning the digital sound recordings and performance rights?

23:46 How do I break into the Special Events market with symphony and ochestral work?

25:44 If an artist plays your song in a concert, how will you be compensated?

27:34 How do I get in contact with music publishers?

38:14 Conclusion

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Apr 05, 2023

00:56:44

Order THIRD EDITION of How to Make It in the New Music Business here.

Releasing music today is vastly different from releasing music even just 5 years ago. It's no longer about release week. It's now about release year. There are extremely important steps to take before *and after* the release of each single and album to make sure you have the biggest effect. Because every artist is unique, every release plan requires a unique approach. However, there are some proven strategies that every artist, manager and label can employ to make sure their release has the impact it deserves. Ari will break down these concrete strategies and give you a bulletproof release plan you can use for your next release.

You will walk away with detailed strategies, specific checklists, innovative ideas and a solid handle on what exactly needs to get done for your next release.

If you'd like to get the slides to this presentation, email slides@aristake.com and we'll send them to you to follow along!

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Video edited by Mikey "Spice" Evans

Post-editing and mixing by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Mar 29, 2023

00:54:30

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart. 2020 was a standout year where UPSAHL released her second EP Young Life Crisis, which Billboard crowned as one of the Top 25 Pop albums of the year. UPSAHL undertook her first co-write on “Good in Bed'' for Dua Lipa’s GRAMMY Award-winning blockbuster, Future Nostalgia. She has also collaborated with artists such as GAYLE, Renee Rapp, Madison Beer, Mike Shinoda, Jann Dior, Anne-Marie, Little Mix, Alan Walker and NGHTMRE.

The latest EP follows on the heels of UPSAHL’s highly successful debut headline tour, where she sold out venues across the US, and then continued on an expansive international tour, which included Australia, the UK and Europe. Her high-octane performance style has also earned her spots on major festival lineups, including Lollapalooza, and tour support for acts including Olivia O’Brien, Fletcher, Yungblud, PVRIS, BROODS, and K. Flay.

Stream UPSAHL’s latest EP Sagittarius here: https://sagittarius.upsahlmusic.com

04:32 Welcome

05:25 Collaborative songwriting sessions, process of recording "Sagittarius" EP

07:36 Working with Dua Lipa and giving songs away other artists

11:21 Collaborative songwriting process (continued), knowing your place in the room

16:29 Moving from Phoenix to LA, management, getting into sessions

18:30 Blowing up on TikTok with her song “Drugs”

25:51 Approach to touring, balancing life as an artist and songwriter

28:05 Economics of touring, opening for artists, UPSAHL's team

33:30 Breaking down the Arista Records deal, artist management

43:56 Consistent release strategy

46:53 Working with Gayle and Blu DeTiger, the power of the DM

48:50 Philosophy behind VIP meet and greets

53:02 What it means to "make it" in the New Music Business

Subscribe to The New Music Business: https://aristake.com/nmb

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Connect with UPSAHL:

Website: https://upsahl.com

TikTok: https://tiktok.com/@upsahlmusic

Instagram: https://instagram.com/upsahlmusic

Twitter: https://twitter.com/upsahlmusic

YouTube: https://youtube.com/channel/UCRcL5nuXfXB_8k2ikExgCuw

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Mar 22, 2023

01:01:30

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

This week on the New Music Business podcast, Ari is joined by the completely independent and incomparable neo-soul artist and producer, Madison McFerrin (recorded live at the Labelcoin x Roland House at SXSW last week). McFerrin has earned accolades from the New York Times, NPR, Fader as well as Pitchfork who named her a Rising Artist of 2018. Questlove himself even dubbed her early sound as “soul-appella.” She's been performing and touring for years with appearances from Central Park SummerStage to various jazz festivals and the Late Show with Stephen Colbert’s Show Me Music series. Stay tuned for McFerrin’s debut album, arriving May 12th!

04:47 Welcome

05:23 Debut DJ performance

06:09 Process of creating her debut album

10:32 Production and collaborative approach

12:28 Signature a cappella vocals

14:58 Production and collaborative approach (continued)

18:25 Audience reaction to new musical directions

24:02 Dynamics of her fiancée also being her manager

26:27 Staying "fiercely independent"

34:03 Breaking down the album release process

38:50 Navigating TikTok as an artist in their 30s

46:55 New single "God Herself"

50:56 Q&A: Balancing relationship with manager

53:50 Q&A: Hunger for quality over quantity content

57:02 Q&A: Positive environment for artist and fan relationship

59:44 What it means to "make it" in the New Music Business

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Connect with Madison McFerrin:

Website: https://madisonmcferrin.com

TikTok: https://tiktok.com/@madmcferrin

Instagram: https://instagram.com/madmcferrin

Twitter: https://twitter.com/madmcferrin

YouTube: https://www.youtube.com/channel/UCwg5XVgp0PKI08awh9km6qw

Recorded and filmed by Roland Team

Additional editing and mixing by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Mar 17, 2023

01:16:45

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Blue Buddha: https://bluebuddhaentertainment.com

This week on the New Music Business podcast, Ari chats with Charles Levan (co-founder/ president) and Chase Walker (music coordinator) of Blue Buddha Entertainment, a boutique music licensing firm.

Established in 2002, Blue Buddha Entertainment specializes in sync placement for independent artists and labels, serving as a premier conduit for contemporary groundbreaking artists and repertoire. Blue Buddha’s diverse catalog is current, hit-driven, and reflects the highest level of artistry and production, providing One Stop Rep. music with a global tastemaker appeal.

Past sync placements include: Shrinking, Found, All American, This Is Us, Supreme Models, Lost, Atlanta, 4400, All American Homecoming, Criminal Minds, Chicago P.D, Grey's Anatomy, New Amsterdam, Las Vegas, Dirt, One Tree Hill, Smallville, Party of Five, NCIS- Los Angeles, Californication, The Fosters, Pivoting, Good Trouble, The Sinner, Bull, Kung Fu, Vanderpump Rules, To All The Boys, Shameless, Charmed, Royal Pains & others.

With over 27 years of experience in the music industry, Charles' passion in the sync space is coupled with a focus on artist development, helping artists hone their musical craft in an ever-changing entertainment world. Learn more here.

05:11 Welcome

05:50 Sync licensing explained

10:06 Does Blue Buddha work with artists with co-writers?

14:06 What happens when a song has aired but was not legally cleared

19:28 How Blue Buddha services their artist roster and keeps relationship strong with music supervisions

21:17 The process of sync briefs and finding artists that'll fit the music request

26:46 Sync budgets in television now versus previous years

34:37 Sync agency business model and how Blue Buddha makes money

39:10 Retitling song agreements

45:21 Difference between sync agencies and music libraries

52:27 How often Blue Buddha signs new artists and how artists can manage their expectations

01:02:56 Advice for artists who want a sync placement

01:05:35 How a musician can balance creative authenticity while stills being syncable

01:13:51 Final question

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Mar 08, 2023

01:05:17

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Fabrice Sergent is the Co-Founder and Managing Partner of Bandsintown Group (https://bandsintown.com). With 560,000 registered artists, Bandsintown is one of the largest artist services platforms in the world. 97% of the Top 500 artists in America are active on the platform. The company's advertising platform enables brands to reach 250M music fans worldwide each month, and its flagship live music discovery platform Bandsintown serves 75M registered music fans and 560,000 artists.

In 2021, Bandsintown was named to Variety's "10 Tech Innovators To Watch" and Fast Company's "World's Most Innovative Companies." In 2018, Fabrice was named as a "Most Creative person in business" by Inc. Magazine. In 2022, Bandsintown launched its Fan Management Suite, a toolkit designed to help artists grow a fanbase that includes a robust tour date widget, smart links, analytics, a robust email program, and more - all 100% free to artists.

04:27 Welcome

06:33 What is Bandsintown?

10:13 How artists gain followers and how their fans are notified

21:08 Bandsintown discovery tools for emerging artists

28:19 How Bandsintown tracks ticket sales from Ticketmaster data

33:23 How an artist's Bandsintown follower count connects to ticket sales

37:41 Bandsintown discovery tools (continued)

40:42 Email marketing campaigns to reach more fans of similar sounding artists

43:08 Show promoters and the new norm of audience buying behavior

46:20 Advice for indie artists to increase their ticket sales and 2023 ticket buying trends

55:37 Ticketmaster hearing and the future of touring sustainability

01:03:05 Final question

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Website:https://bandsintown.com

Instagram: https://instagram.com/laviateur

Twitter: https://twitter.com/fabricesergent?lang=en

LinkedIn: https://linkedin.com/in/fabricesergent

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Mar 01, 2023

00:53:23

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

01:53 What should artists do if they write in different genres?

04:06 How do you switch membership from one Performing Rights Organization (PRO) to another?

11:42 How do I find bands to split show bills with?

13:12 Can I book festival appearances without a manager or publicist?

19:27 Do you foresee AI technology being an ally or foe for songwriters and producers? How do you think AI will impact the music industry in the coming years?

25:07 What should I put in my email subject line that will entice music industry professionals?

35:05 Does it matter where musicians live in the digital 21st century industry?

39:47 What is the process for officially releasing a cover song on streaming platforms?

41:44 My promotional budget is $7k, and I already spent $4k on a publicist. Is it better to spend my remaining promotional budget on social media optimization or on college and non-commercial radio promotion?

52:50 Conclusion

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Feb 22, 2023

01:53:39

To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman (of Vulfpeck). This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.

Order the new book here: http://book.aristake.com

00:00 Welcome

03:23 Theo’s perfect press release, recording process, touring with Vulfpeck

11:39 What artists can learn The Beatles’ Get Back documentary

16:23 Recording process: one take and one take only

22:17 Recording a live album, playing in the “red zone” (Keith Jarrett, John Coltrane, Led Zeppelin)

32:45 Why artists should never compromise themselves and their career

37:04 Authentic creative process, embracing mistakes in the studio

49:26 How Vulfpeck became so successful

52:09 How the Wim Hof Method’s cold plunging experiences inspired Theo

01:00:02 Songwriting process for new album, Be The Wheel

01:12:02 Album release strategy, distributing independently through TuneCore

01:19:51 Listening engagement from Spotify editorial playlists vs. algorithmic playlists

01:24:03 Launching new label, 10 Good Songs

01:28:17 What “making it” in the New Music Business means

01:35:10 Q&A: How clubs can best set artists up for success

01:40:47 Q&A: Advice for independent artists who don’t have a big budget

01:43:35 Q&A: Emotional quality songwriting and harmonic settings within western music ("Good To Be Alone," Paul Simon, Bob Marley)

01:48:06 Q&A: Creative marketing campaigns (Seth Godin’s This Is Marketing, TikTok)

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

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