Colin met Steve Madden at The 2023 PGA Show in Orlando and after hearing his entrepreneurial story over a couple of pints of Guinness we had to invite him on the show to share his experiences with you. "Five years ago my ex-girlfriend's dad invited me for a round, so I played an 18 hole round at Mountainside golf course. The next day I went and played the par 3 course there which had the massive holes and I became addicted to golf that weekend. When I got back to Calgary, I played three or four rounds next week and then I joined a golf course for the remainder of the season. Once new golfers feel that awesome shot or they hit that really close approach, smash that driver or make a long putt, that addiction really hits you. I made a decision a few years ago that I wanted to create a lifestyle, or a job where I could golf and do my own thing tech-wise. I've had two apps now that revolve around golf and Swingtweaks is the second one."... Steve Madden, Co-Founder of Swingtweaks ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) ______________________________________________ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/oOCnSLmh.jpg Click on the image below to watch our extended conversation with Steve on our Youtube Channel (https://youtu.be/SyRu9Xu2JSc)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PeQ_6Wk3.png (https://youtu.be/SyRu9Xu2JSc) To learn more and get 20% OFF your first batch of Swingtweaks using promo code MODGOLF, check out the Swingtweaks website (https://app.swingtweaks.com). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Uh843FQR.jpg (https://app.swingtweaks.com) You can also connect with Steve on his bio page (https://modgolf.fireside.fm/guests/steve-madden). ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) Special Guest: Steve Madden - Co-Founder of Swingtweaks.

Colin met Brian Esposito on a HYPE Sports Innovation "Ask Me Anything" webinar and was so impressed with his genuine desire to help entrepreneurs and their companies that we had to invite him on the show to share his experiences with you. "I have a simple rule with what I build. When they're my companies it's my ass on the line, so it's my rules. But when they are other people's companies like the great startups that I get to work with its their vision, their passion. I'm there to support them and be a turnkey resource for whatever needs to be done, a utility player. I know what they need because I needed it for most of my career and I didn't have it. So it's very rewarding for me now to take all of my learning experiences and help guide these companies to success and be a complete soundboard and resource for them and keep it fun for them." ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ "I need to make sure that tech founders don't dilute themselves out of their own company. I tell them to get off this BS "raise money/run out of money/raise money/run out of money" hamster wheel because they can't be half pregnant. You're either out there, raising money or you're running your business. You can't do both at the same time. So I've been through hell and back, I made every mistake you can think of and I'm honoured and excited to share those experiences with the great companies that they get to work with." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/AOEhCVzE.jpg Click on the image below to watch our extended conversation with Brian on our Youtube Channel (https://youtu.be/DNYewV_qGuc)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ytLjV1NL.png (https://youtu.be/DNYewV_qGuc) Brian shared a couple of companies and products that Esposito Intellectual Enterprises invests in and advises on, including Virtual Stax. Virtual Stax allows fans to participate in the athlete's journey with blockchain verified digital trading cards. To learn more, check out the Virtual Stax website (https://www.virtualstax.com). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/HzlmKfM1.jpg (https://www.virtualstax.com) You can also connect with Brian on his bio page (https://modgolf.fireside.fm/guests/brian-esposito), along with checking out the Esposito Intellectual Enterprises (https://eie.rocks) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Fn8Uht6c.png (https://eie.rocks) Episode Chapters [02:30] Brian opens the show by sharing his connectivity to golf and his first golf experience. [04:20] Brian tells what he and his team have built with Esposito Intellectual Enterprises and what motivates him to help founders create sustainable businesses. [08:30] Colin asks Brian to share his insights regarding the future of web3, blockchain, NFTs and cryptocurrency, using the company Devour (https://devour.io/) (a web3 food ordering and delivery marketplace) as a case study. [11:45] We learn about Brian's investment in Virtual Stax, where people can buy virtual playing card assets of athletes that are already famous or are just getting their careers off the ground. [17:30] Brian describes how professional sport leagues and team are focusing on increasing fan engagement in a web3 environment, the learning curve they face and what is needed for them to succeed. [20:45] Brian talks about his investment in Metasport Arena (https://metasportarena.com), where you create, trade, collect and play in the first sports and entertainment virtual world as part of a community competing to build the best city. [27:00] Brian shares how he believes The PGA Tour, LIV Golf, The LPGA and golf entertainment venues can tap into the potential of web3 to engage both existing and new fans. [30:30] Colin presses Brian to share his thoughts on LIV Golf - what they are doing right, what they got wrong and what they need to do to create a sustainable business. [34:30] Brian describes how LIV - as a startup - has the ability to be nimble and quick in the creation of digital assets as compared to a "legacy company" like The PGA Tour. ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) Special Guest: Brian Esposito - Founder and CEO, Esposito Intellectual Enterprises.

"UnMarketing is my attempt to reduce hypocritical marketing, because I saw twenty years ago that people were interuptively marketing in a way they hated to be marketed to. I realized there had to be better ways than this "push and prey" mentality and instead choose a "pull and stay" mindset to authentically build community so that when people need your product or service they will unconditionally choose you." Scott Stratten is the Creator of UnMarketing. He is one of the leading speakers/authors in the world when it comes to helping audiences embrace the age of disruption and look at business differently using the pillars of integrity, authenticity and community. ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ Click on the image below to watch our extended conversation with Scott on our Youtube Channel (https://youtu.be/cdIiLAAIuKA)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1BlrVm3n.png (https://youtu.be/cdIiLAAIuKA) 🥊 COMPETE or ☮️ COEXIST. What should LIV Golf and The PGA Tour do? Scott and host Colin Weston dig into the bitter rivalry between The PGA Tour and LIV Golf and explore the messaging behind their actions one year into the emergence of the upstart tour. "So what is a stereotype in business and how can we be the opposite of it? Is it snooty? Is it privileged? Is it elitist? These are all the things have been said about golf. Is it white? Is it male? We either look at it and can deny this stuff or we can say, "okay so how do we break through that?" We look at who we are hiring and say, "how do we make the experience different?" You're not going to change the course for the most part. I'm not talking about changing how high or low you mow the grass or the pin position on the greens. I'm talking about the human experience and human-centric design. When you come to my golf course, when you walk into my Pro Shop, when you walk into the club and grab a bite on the turn, we're going to be so fricking happy to see you. We're going to be so into you for choosing our course over the nineteen thousand four hundred twenty five other ones, you're never going to look at another course again." You can also connect with Scott on his bio page (https://modgolf.fireside.fm/guests/scott-stratten), along with checking out the UnMarketing (https://unmarketing.com/) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/uAYK0gEN.png (https://unmarketing.com) How do you create a marketing buzz that authentically represents your brand? Scott accomplished this 15 years ago when he shared his break up with long time relationship partner... The Toronto Maple Leafs. Check out Scott's fun, self-deprecating and poignant >> YouTube video (https://www.youtube.com/watch?v=TcEink9PE9k). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/VA6IuYno.png (https://www.youtube.com/watch?v=TcEink9PE9k) ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) Special Guest: Scott Stratten - The Creator of UnMarketing.

"We are very clear and incredibly focused. We're not playing around because this is not a little thing. This is big in our minds and we are giving everything we have because we believe in and know that these young people, they deserve to see this industry in a way that we have not."... Jewel Love, Board Member and Advisor for Society 61 and The Society 61 Foundation https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/o0fExX0i.jpeg ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ "We know the golf industry has to be updated, the culture of it. When saying they want to diversify, then that means that you're willing to make changes that you not ever thought of making. You're willing to think differently and open up your mind in different ways. We tend to be pretty straight at it and transparent. We're here to say this is about the next generation of Legends. We made a commitment to be in the game in that way. Not half in it, but all the way in it." About Society 61... Through the year 1960, a clause in the Pro Golfers Association (PGA) guidelines - Article III Section I - stated only Caucasian males 18 and older were eligible to receive their tour card. There were amazing men and women golfers from all cultures whose talents went unrecognized nationally until 1961, when African American golfer Charlie Sifford broke that color barrier by receiving his PGA card and opened the door for golfers of all ethnicities to officially compete on the tour. THEIR MISSION Society 61 is a clothing brand for golfers designed to honor the pioneers from the past who paved the way for the culturally diverse sport that golf is today. Society 61 was cultivated not only from a love of golf but also a love for our culture. Our company was named in homage to that barrier breaking year, 1961, and we launched our business in 2021 to celebrate the 60th anniversary of that historic moment. We combine traditional style with the modern look and feel of today's best sports materials and fabrics. We look forward to being your go-to clothier for everything golf and more. I want more women out doing business on the golf course. I was in sales and calling on all these large organizations to find that there were hardly any female CEOs. I thought, "what can we do to continue to lift up women towards leadership through golf?" Because I think the world would be a better place, but my natural tendency is towards fun. So my goal: why don't we try and do this and accomplish this mission but have some fun while we're at it. You can also connect with Jewel on her bio page (https://modgolf.fireside.fm/guests/jewel-love), along with checking out the Society 61 (https://society61.com) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/GAzoRE0V.png (https://society61.com) ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) Special Guest: Jewel Love - Board Member and Advisor with Society 61 and The Society 61 Foundation.

"Perfection is the opposite of GO!"... Jillian Foss - #LEGS Ladies Executive Golf Society My first job in Jacksonville was caddying at Sawgrass and woman I met at the club said, "I really want to learn how to golf". But you're not going to go out on your own and practice putting. You wouldn't go out on a range if you have no idea what you're doing and no clubs. So figured I might as well start something for all levels. Whether you are a Collegiate golfer or someone who has never touched a club before, the vision was to create an experience where women could really experience the magic that happens on the golf course in a female friendly way. ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ Click on the image below to watch our extended conversation with Jillian on our Youtube Channel (https://youtu.be/mdBHsZVjyaY)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/nBKoLjrf.jpg (https://youtu.be/mdBHsZVjyaY) "If you want something bad enough, you can make it happen" "How do I want to be remembered? As the insurance lady or for doing something cool and different that makes a positive impact in women's lives?" "I want more women out doing business on the golf course. I was in sales and calling on all these large organizations to find that there were hardly any female CEOs. I thought, "what can we do to continue to lift up women towards leadership through golf?" Because I think the world would be a better place, but my natural tendency is towards fun. So my goal: why don't we try and do this and accomplish this mission but have some fun while we're at it." You can also connect with Jillian on her bio page (https://modgolf.fireside.fm/guests/jillian-foss), along with checking out the #LEGS (https://www.ladiesexecutivegolfsociety.com/) website. 2R.jpg">https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/OVGCI-2R.jpg (https://www.ladiesexecutivegolfsociety.com/) Episode Chapters [04:00] Jillian provides us with an overview of #LEGS Ladies Executive Golf Society. [06:20] Jillian shares the "AHA moment" that led to the creation of #LEGS. [07:30] We learn about the people that encouraged Jillian to take the entrepreneurial leap. [10:00] "It all started with a flyer and a sticker!" We hear about the first #LEGS pilot event in South Florida that helped inform the business model. [12:50] "Perfection is the opposite of GO." Jillian shares how she applied The Lean Startup approach to #LEGS. [15:30] Jillian talks about getting over the fear of failure and embracing a mindset of growth and curiousity as an entrepreneur. [17:00] "So what do women really want from golf?" We learn where Jillian drew inspiration from to create the #LEGS experience. [21:40] Colin asks Jillian how #LEGS attracts and onboards non-golfing women like his wife. [28:40] Jillian discusses the #LEGS growth plan for creating chapters in every state of the US. [31:30] Jillian shares some inspiring #LEGS member success stories. [34:00] Colin asks how women listening can learn about starting a #LEGS chapter in their community. [36:10] Jillian talks about the future for #LEGS and the launch of thier upcoming "Swinging To Success" series. [38:30] Jillian explains the benefits #LEGS offers for golf courses, women golfers and sponsor partners. ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) Special Guest: Jillian Foss - Founder of #LEGS - The Ladies Executive Golf Society ⛳️.

Wow, what a week in Orlando at The PGA Show! Colin met up with old friends, met plenty of new ones and found some time to squeeze in a couple of ModGolf Podcast recording sessions. It was great to see the golf industry back in full force! 💥⛳️💥 What do you do when you get stood up for a live podcast recording session? Rather than pack up and move on, Colin walked out on the exhibitor floor that resulted in an accidental collision with previous show guest Lydia Davies. This encounter led to a spontaneous, fun conversation about how Lydia's startup Teemates has expanded into Teamates and the rise of pickleball. They also talked about entrepreneurship and the innovation ecosystem/sport tech scene in Houston Texas, along with what they saw as the most interesting products/companies from the over 800 exhibitors at The PGA Show. But that's not all! Billy Brown - previous guest and Founder of The Golf Sanctuary - suddenly drops by to talk some nonsense with Lydia and Colin. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/sUykXn3f.jpg ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) ______________________________________________ Find out more about Billy Brown and The Golf Sanctuary by listening to his full ModGolf Podcast episode (https://modgolf.fireside.fm/137-billy-brown). 5wr.jpg">https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NMS7-5wr.jpg (https://modgolf.fireside.fm/137-billy-brown) Want to learn more about Lydia and Teamates? You can also connect through her bio page (https://modgolf.fireside.fm/guests/lydia-davies), along with watching our previous conversation on The ModGolf YouTube channel (https://youtu.be/IkFcZsFnti0). bnLuGeP.jpg">https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/-bnLuGeP.jpg (https://youtu.be/IkFcZsFnti0) We had a full four days at The PGA Show attending Demo Day on the Tuesday, followed by three days at The Orange County Convention Center. Tons of golf industry conversations, relevations, inspirations and validations is what The PGA Show is all about! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/bQ6Cgckt.jpeg (https://www.golfplusvr.com/) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/_ncVVI17.jpeg (https://www.golfplusvr.com/) ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) Special Guests: Billy Brown - Founder and CEO The Golf Sanctuary LLC. 2x Amazon Best Selling Author, Real Estate Investor, and Entrepreneur and Lydia Davies - Founder and CEO of TeeMates Golf.

Ryan Engle's love for golf started at age 11 after watching the movie Happy Gilmore. Fast forward almost two decades later finds Ryan combining his love for computer science, writing code and golf to become the Founder and CEO of GOLF+, who are leaders in VR golf with a mission to grow the game by making it more accessible. "My first virtual reality putt was 20-footer uphill with a left-to-right break. I hit it and put it 6 inches past the hole, burning the edge on the left. I thought, "Wow that felt exactly like hitting a putt." After that magical moment I said to the team "okay you know what, we're going to pivot 100% into VR." ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ "I spent a lot of time building out this putting physics model that felt very accurate. I ended up having a 3D model of hole seven at Pebble Beach, so I took Tiger's four putts from the US Open, set them up so the flag and his starting point were in the same spots. This made you think, "I'm going to stand in the shoes of Tiger and hit his putts!" I took the handheld controller that weighs a couple of ounces and I found a bike clamp and I clamped it to my putter. I'm holding my putter in virtual reality and when I move it I see the virtual putter moving exactly the same way." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/AK14viE8.jpg Click on the image below to watch our extended conversation with Ryan on our Youtube Channel (https://youtu.be/nt_ZoQrEap4)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/dv3t8uDb.jpg (https://youtu.be/nt_ZoQrEap4) "The Oculus Quest VR headset was a gamechanger as it was a standalone product that didn't need to be connected to a computer". To learn more, check out GOLF+ for the Meta Quest. https://www.oculus.com/experiences/quest/2412327085529357/ You can also connect with Ryan on his bio page (https://modgolf.fireside.fm/guests/ryan-engle), along with checking out the GOLF+ VR (https://www.golfplusvr.com/) website. Y7y4sL.png">https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/x-Y7y4sL.png (https://www.golfplusvr.com/) Episode Chapters [02:40] Ryan shares his first golf experience and the movie that made his fall in love with the game. [06:20] Ryan talks about the WORST job he ever had and what he positively learned from it. [09:00] Ryan tells us how he got into the golf business and his first golf startup venture. [15:00] Ryan and Colin discuss the challenges that entrepreneurship presents, and the difficult decisions one has to make when deciding whether to continue grinding on what you are creating or to pivot and build something else. [17:45] Ryan describes the Oculus Quest headset that redefined the virtual reality landscape and how it is a gamechanger for GOLF+. [23:00] Colin and Ryan talk about the importance of timing when launching a product, along with the other factors that make for a successful startup venture. [25:30] Ryan shares the power of partnerships and how they added value to their collaboration with Topgolf. [31:00] Colin puts on his investor hat to ask Ryan about the GOLF+ revenue model and who their users are. [35:40] Ryan talks about the size of the VR gaming market, the projected future growth and the demographics of their users. [39:00] Ryan shares how GOLF+ incorporates various player modes so that the experience applies to both beginner and accomplished golfers. ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) Special Guest: Ryan Engle, Founder and CEO of GOLF+.

"When I was offered the position as the NGCOA Canada President I took it because they believed I was the right person for the job and I just happen to be female."... Lesley McMahon - General Manager, Balmoral Golf Course "I want to see golf as a safer place for women where they truly feel that they are equals in this industry and it's not just a man's game anymore." Clare McMahon - MBA Grad and Golf Teaching Professional ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ "I have always preached that we are in the entertainment business and golf just happens to be the plate we serve it up on. That's it. If you don't have that joyful feeling with your staff and make it fun, then they're not going to then ooze fun to your customers. If things go sideways, we know what we're going to do. But the rest of time, let's have some fun, sell some beer, play some golf and bring joy into people. With COVID, golf was a respite for people. We got people back into the game that had left and new golfers in. We're in such a good position right now that the sky's the limit and we need to really start capitalizing on that." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/DvcvF4Oa.jpg Episode Chapters [02:20] Lesley opens by describing Balmoral Golf Course in Red Deer Alberta, which her farming family has owned since her grandfather built and opened it in 1963. [04:30] Clare talks about growing up in a “golf family” and her early days as a junior competitive player. [06:40] Lesley discusses the number of women in golf industry leadership positions and the work that needs to be done to make it more equitable. [08:30] Clare describes the unfortunately negative experience she had to endure at the golf course she worked at after graduating from college. [11:55] Lesley shares the positive outcomes from The NGCOA Canada conference and the conversations around customer and staff engagement. [16:10] Clare tells us about her next steps as a golf teaching professional and the positive changes the club she works at has made to improve the culture and work environment. [21:10] Lesley talks about her path to becoming the first female president of NGCOA Canada and the value of organization provides for course owners. [29:40] Lesley shares the golf startups venture she is developing that helps improve the experience for women golfers and industry workers. [33:20] Colin talks about company culture and the Simon Senek video shown at the conference that demonstrates the impact of poor leadership on staff members. [35:45] Lesley talks about how they create a positive, inclusive culture and work environment at Balmoral Golf Course to improve staff engagement. [28:32] Nick shares how and why Twilight Golf Association became part of Golf Genius Software and the value of this partnership. [39:45] Both Clare and Lesley share their future vision of where the golf industry needs to evolve in order to be more inclusive and equitable. You can also connect with Lesley and Clare on their bio pages (https://modgolf.fireside.fm/guests/lesley-mcmahon), along with checking out the Balmoral Golf Course (https://www.balmoralgolf.ca/) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lKqXwGba.jpg (https://www.balmoralgolf.ca/) ______________________________________________ After testing the deWiz biofeedback swing analysis product I was so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) Special Guests: Clare McMahon - MBA graduate and Golf Teaching Professional and Lesley McMahon - Past President at NGCOA Canada / GM at Balmoral Golf Course.

"I quickly realized that golf is a great equalizer sport where people with different ages and skill levels can all coexist on the course at the same time. No matter if you're a really skilled player or a new beginner, everyone's always working on something and has that common thread of constant improvement."... Twilight Golf Association Founder Nick Conrad ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ "I thought it wasn't crazy that you could pull together lots of strangers and create a league out of it. That it didn't have to always be based on gender or senior groups or for players of a certain skill level, which is how fragmented most leagues are. That it really can work just like public golf. If could you allow those people that regularly fill out the tee sheet to create organized games, that really would resonate. At the most fundamental level Twilight Golf is taking the folks who normally want to play during their available hours and trying to structure it where there can be a reason to keep them coming back." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aVlGrPI1.jpg Episode Chapters [02:16] Nick shares how he was introduced to the game and describes his first golf experience. [06:48] Colin asks Nick "what was the WORST job you ever had and what positives did you take away from it?" [09:50] Nick' gives us the "elevator pitch" for Twilight Golf Association of what they do and why they do it. [15:00] Nick shares the origin story of Twilight Golf Association and the "AHA moment" that led to creating their first pilot program. [20:50] We learn how Nick got buy-in from golf courses to partner with Twilight Golf and the value proposition he offered them. [23:48] Nick tells us about their pricing model and the befenits Twilight Golf members receive by being part of their community. [28:32] Nick shares how and why Twilight Golf Association became part of Golf Genius Software and the value of this partnership. Click on the image below to watch our extended conversation with Nick on our Youtube Channel (https://youtu.be/Fm4N4lJ0WNI)! [https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jU0mVuSp.jpg You can also connect with Nick on his bio page (https://modgolf.fireside.fm/guests/nick-conrad), along with checking out the Twilight Golf Association (https://www.twilightgolfassociation.com/) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/FaMntcl4.png (https://www.twilightgolfassociation.com/) ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) Special Guest: Nick Conrad - Founder and General Manager of Twilight Golf Association.

"When Ely Callaway created the Big Bertha and Karsten Solheim created the Ping irons, they went to work on a driver and an iron that had perimeter weighting. And when they got done, the club looked the way it did because that's the way perimeter weighting looked. It wasn't the other way around. They didn't worry about the fact that this Big Bertha was an oversized metal wood that looked like a snow shovel with no hosel and then the iron looked like something that an alien designed. They had something that was radically different, but they could back it up with performance and they didn't worry about the looks. The looks was secondary to performance. Match it up with a quote from Booker T Washington, which is to "Do a common thing in an uncommon way". So when you mix those two things together and that's where SQAIRZ came from." - Bob Winskowicz, Founder of SQAIRZ ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ "A gentlemen I once worked for called me up and said "Bob I want you to work with me in the golf industry". He invited me to attend The PGA Show in 1995 and once I walked in it was like entering golf heaven. I was overwhelmed. I left there and said to him " I don't care what you pay me - I'm in! I want to work for you!". From that day on I never looked back." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ePhgerxs.jpg Episode Chapters [02:18] Bob shares being introduced to the game and his first golf experience. [04:50] Colin asks Bob "what was the WORST job you ever had and what positives did you take away from it?" [06:35] Bob's early professional work expience in the consumer goods sector and how that set the stage for a career shift into the golf industry. [10:40] Bob tells the story of joining The Arnold Palmer Golf Company and the impact that "The King" had on his entrepreneurial endeavours. [15:30] We learn about how outside influences like the creation of the Callaway Big Bertha driver shaped Bob's design philosophy for SQAIRZ. [21:30] Bob tells us the exciting news about the next sport outside of golf that SQAIRZ is entering the high-performance shoe market. [30:30] Bob shares his approach to empowering his team to embrace a culture of continuous learning, experimentation and innovation. Click on the image below to watch our extended conversation with Bob on our Youtube Channel (https://youtu.be/zh1ZTdWDF6Y)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/COixqrk4.jpg (https://youtu.be/zh1ZTdWDF6Y) "I have the privledge of being around Arnold Palmer and one time I presented a new set of irons we were ready to launch and The King said to me "what is in it for the consumer?" I stumbled because I focused on the look of the clubs. We lost sight of how they benefited the golfer. So once I launched a shoe company I always asked the question "What's in it for the consumer?" You can also connect with Bob on his bio page (https://modgolf.fireside.fm/guests/bob-winskowicz), along with checking out the SQAIRZ (https://sqairz.com/) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/19ysYalE.png (https://sqairz.com/) ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) Special Guest: Bob Winskowicz - Founder of SQAIRZ.