Today, the art of celebrity doesn't look like it used to. Now, it's all about betting on yourself and expanding your personal brand—sometimes even beyond your comfort zone. Few understand the art of rebounding your life better than Williams, now an author, entrepreneur and ESPN host. Each week, he'll go deep with heavy-hitters from the worlds of sports, entertainment, and pop culture to understand the principles of faith, vision, and grit they live by in order to see past doubt and build their empires. From rappers-to-moguls, to talk show hosts-turned-CEOs, you'll learn the ways that successful people define, push, and conquer their limits.Unlock bonus content and sponsor-free listening with a subscription to The Limits Plus. Learn more at plus.npr.org/thelimits.