'I have worked with a coach in the past who used to tell me things that have been very helpful, like it is your responsibility to the book to try and communicate its concepts out there, if you believe it is that helpful, you need to be sharing it with people. These are the things that I repeat to myself every day as I prepare to post one thing on Instagram.'

Writing a book means marketing a book, and marketing a book means becoming visible as an author. And that isn't always easy, even when you have a huge following. 

Eloise Skinner knows what it takes to write books (But Are You Alive? is her third), but she also knows that the writing alone isn't enough. To share her hard-won insights into what gives life meaning, which she's discovered through an extraordinary professional and personal life - including her work as a lawyer, as a psychotherapist and existential therapist and her time in an urban monastic community - she had to get comfortable being uncomfortable. In this thoughtful conversation, she tells me what that involves, and how she gets over herself to get her message out there. 

'A lot of writers tend to shy away from the gritty parts of [entrepreneurship], the pain parts, the price part. I thought, Why not, I'm going to go for it. So I did.'

If you're an entrepreneur, you'll know about the price that you pay each day to sustain your enterprise: sometimes gladly, sometimes reluctantly, sometimes without even realising it. And you'll also know about the pain that's often involved. But did you realize that there are different types of pain, and that they demand different things of you? 

In this deeply personal and practical conversation, Steven Adjei offers a thoughtful way of assessing and responding to these various different kinds of entrepreneurial pain. We also discuss the too-often unheard lessons from African entrepreneurs, how to enrich the prose of a business book with poetry and music, and the vital importance of balancing compassion and competence. 

When you run a small business - especially a retail business - it can feel very much as if a tiger has not just come to tea, but moved in. It's always hungry, often unpredictable, and it makes you feel a little, well, nervous. 

Luckily, Catherine Erdly is an expert in taming tigers, and in this week's conversation she shares with me some of the ways in which she helps small retail businesses do the same (and why that matters for everyone). 

We also talk about why the tiger is such a powerful metaphor, and how to write about difficult topics in an accessible way. 

It's GRRRRREAT!

In a world where so many opt to lean back - to disengage, scroll the feed, consume and comment rather than create, plug into the playlist rather than connect - here's a rousing call to lean in to the work that matters. As a colleague, a leader, a writer and a reader, what does it mean to lean in, and how do we keep ourselves from leaning in so far that we end up falling over?

Hear from: 

• Professor Lucy Easthope on leaning in to disaster and difficult feelings
• Dr Deb Mashek on real engagement and connection in relationships
• Danni Haughan on connection and purpose in podcasting
• Liam Black on not leaning in so hard that you fall over
• Catherine Baker on sustainable performance as a leader
• Sarah Stein Lubrano on writing as a process of engagement with ideas
• Tim Clark on writing more purposefully 
• Beth Stallwood on finding the people and the strategies to help you lean in more effectively

An unmissable, unforgettable best bits episode. 

'You need a higher level of challenge and truth telling if you have set the bar high for yourself and your organization.'

Liam Black has become known as the 'gloves-off mentor' for his no-nonsense, straight-talking way of supporting social entrepreneurs and purpose-driven leaders. When the work you do matters so much to people's lives, it can be hard to see situations objectively, or to keep any kind of work/life balance. 

But capturing that voice in a book isn't easy. In this characteristically direct conversation, Liam shares the awfulness of writing - those wet Wednesday afternoons when the words die on the page - and the joy when the magic happens, the vulnerability of putting your book out into the world and the way it creates new connections when it's there. 

Probably the most truthful conversation about writing you'll hear all week. 

'We've all been missing a trick, because sport has been showing us day in, day out, not just how to improve, perform and achieve, but how to do so on a sustained basis, in a way that ensures that we can consistently deliver results when it matters.'

Catherine Baker qualified as a tennis coach before she qualified as a lawyer, and throughout her career has been fascinated by the interconnectedness of sporting and professional excellence. In her new book Staying the Distance, though, she argues that by drawing lessons for business only from the high performance we see, we're missing out on the reality that underpins that performance: what elite athletes do when noone's watching, the routines and rest that allow them to sustain that performance. 

It turns out this is also true for writing...

The Independent Publishers' Guild annual Spring Conference is one of the highlights of the year for the book industry. I seized the opportunity to speak to six movers and shakers in the world of books to put to them the questions that you'd have asked if you'd only had the chance. 

You're welcome. 

Discover: 

• How to find out EVERYTHING you could possibly want to know about getting published with Alysoun Owen, editor of the Writers' and Artists' Yearbook; 
• A better way to buy books online if you care about independent bookshops with Nicole Vanderbilt, Bookshop.org's UK MD; 
• Why TikTok is moving into the book-selling space and what you can do to promote your book there with Matthew Perry, Head of Books on the TikTok Shop; 
• How you can think ahead to make the most of translation opportunities as an author with Clare Hodder, rights consultant and Rights Manager for Practical Inspiration Publishing; and
• Things to keep in mind if you're planning to start a podcast, with Small Wardour's Carla Herbertson and Danni Haghan, formerly at Apple podcasts. 

'Work fits into this bigger thing that we call life. And if you are more joyful in work, that will spill over and you will be more joyful in life.'

You may not have used the terms 'WorkJoy' and 'WorkGloom' before, but I bet you immediately know what they mean, AND which is your most common daily experience. The good news is that you have much more control over that experience than you might think. 

In this week's conversation, Beth Stallwood talks to me about how we can find ways to bring more joy into our working lives, and how those lessons spill over into the work we choose to do for ourselves, such as, say, writing a book. Discover your own power - it was there all along - and also how to build the squad that will support you: the cheerleaders, challengers, comrades, creators, connectors and conjurers who will transform your writing experience into something altogether more joyful. 

"People don't just pick up a book once, read it, put it down, and then that's the end of their relationship with that idea.... we can move in a person's life in multiple ways."

Sarah Stein Lubrano describes The School of Life as 'a modern press': books are vitally important, but they're only one part of a wider ecosystem of ideas. There are many lessons here for business book writers, and many ideas too: how might YOU build in experiential strands, and opportunities for your readers to learn and reflect for themselves alongside their reading?

And what does it look like to be actively engaging for good in a content landscape that is so often based around distraction and monetizing the consumer's attention? 

A fascinating interrogation of the role of books, and indeed the nature of authorship. 

This is a podcast about business and business books. You might think this is unpromising territory for talk of love: but you'd be wrong. 

No hearts and flowers here, but real, thoughtful, passionate insights into what it means to be in relationship with those we work alongside, how we express love as part of leadership, and how passion fuels the work we do. 

With contributions from Professor Lucy Easthope, Yetunde Hoffman, Dr Deb Mashek and Richard Fox.