Abigail Forsyth is the co-founder and managing director of the industry-leading brand KeepCup. Since launching the world’s first barista-standard reusable cup in 2009, KeepCup is now embraced by reusers all over the world, diverting millions of single-use cups each and every day. 

KeepCup is committed to better business and is certified B Corp, a 1% for the Planet member, and is committed to becoming carbon neutral by 2025. The business has offices and warehouses in Australia and the UK, and set up hub operations in the USA to service growing consumer demand in over 76 countries around the world

Mentioned in Conversation:

• How the original design of the KeepCup was purposefully simple and similar to disposable cups to remove barriers to behavior change toward sustainability

• Growth of the KeepCup business, which started as a family affair and quickly expanded to offices in the UK, US, and Australia

• The decision to keep manufacturing in Australia and the UK, while having to offshore some products due to a lack of local production

• The rise of purpose-led businesses and business for good is becoming a popular trend, especially with the emergence of Gen Z as consumers

• Challenges in staffing a fast-growing business and the power in building a structured leadership team.

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Forever Projects helps women break the cycle of poverty and create self-sustaining futures. Founded by Mark Dombkins Forever Projects began with a simple mission - to nourish a newborn – and then helps women thrive in a business that provides ongoing income. This keeps babies with their biological families and out of orphanages – as well as providing a sustainable future. To date, Forever Projects has facilitated over $1.5 million dollars in donations to the local projects in Tanzania helping more than 1800 babies stay with their families and enabling over 6000 people to find freedom from poverty. Tune in for a truly inspiring story. 

Want to learn more?

To learn more about how our programs can support you, head over to theownerscollective.com

Afends are a Byron Bay-based surf and streetwear brand pioneering hemp as a sustainable fabric of the future. Staying true to their tagline of ‘question everything’ Afends are dismissing outdated propaganda and doubling down on their commitment to this eco-friendly fabric by stepping into commercial production in Australia.  It’s a ballsy move within the fashion industry - the second largest polluter in the world. Clearly, as an independent and values-led brand, Afends are taking both their place as role model for today's youth and the future they'll inherit seriously.

Erin Morris is the Founder of Young Folks Digital, a B Corp Certified Marketing Agency specialising in helping grow brands that are solving today's problems for a better tomorrow.  They understand the power of marketing and are committed to using that force for the power of good.  By only working with conscious companies, they’ve become specialists at connecting with the conscious consumer and their client list includes Oxfam, Biopack, Monash University and even Owners Collective. In this episode we explore messaging and marketing for purpose-led brands as well as how to avoid greenwashing and make your own marketing authentic to you.  

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Ready to embed purpose and profit into your own business?

My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.  

See details here: collective.mykajabi.com/rise">https://owners-collective.mykajabi.com/rise

OR

Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

As the world changes at warp speed we’re currently witnessing unprecedented degradation of our society and environment. With governments slow to act, business owners are uniquely placed to take action toward a more sustainable and regenerative future. The time is now to redefine our metrics of success and cast our net of positive return to consider people, planet and profit. As we better consider the health and well-being of our employees, we ultimately reduce our impact and hold the potential to become a force for good in our local and global communities. While this might make the mind boggle, the good news is that it’s also good for business.

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Ready to embed purpose and profit into your own business?

My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.  

See details here: collective.mykajabi.com/rise">https://owners-collective.mykajabi.com/rise

OR

Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

Cat Long is the Founder and CEO of Trace, a digital platform that helps climate-conscious individuals and businesses measure, reduce and offset their carbon footprint and track their impact over time through simple and engaging digital tools. They’re on a mission to remove the barriers to climate action, by giving individuals and businesses the power to take immediate steps forward.  In this episode, we talk through the journey of bringing Trace to life as well as the immediate and long-term steps you can take towards making your business carbon neutral. 

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Ready to embed purpose and profit into your own business?

My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.  

See details here: collective.mykajabi.com/rise">https://owners-collective.mykajabi.com/rise

OR

Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

Odette Barry is a publicist, PR mentor and the founder of Odette & Co. She knows that every business has a story to tell, and she’s here to help empower business owners to tell those stories through the power of PR. She has designed and teaches the Hack Your Own PR program made for business owners, and hosts the Hack Your Own PR podcast, full of tips from some of Australia’s best journalists and producers. In this episode Odette gives us her best advice to hack your own purpose-led PR. 

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Ready to embed purpose and profit into your own business?

My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.  

See details here: collective.mykajabi.com/rise">https://owners-collective.mykajabi.com/rise

OR

Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

Ella McLean is the Founder of Hello Lover, a sex-positive place that's open all hours.  From the outside, Hello Lover looks like a beautifully branded and curated online sex shop where you can buy all sorts of play things.  But dig a little deeper and you’ll find a brand passionate about taking the guilty out of (everyday) pleasure, and guiding their customers to grow their confidence and sexuality, through healthy conversation and community.  They’re on a mission to change the outdated sex shop industry and make intimacy better, for everyone.

Mike Smith is the Founder of Zero Co, a company that delivers personal & home-cleaning products direct to your door, minus the single-use plastic.  With its reusable bottled and refill subscription, it’s kind of like the old-school milkman reimagined.  It’s a simple concept with potentially BIG results. They’re on a mission to untrash the planet, and so far have saved over a million water bottles worth of plastic going to landfill.  It’s a tale of travel and adventure in bringing this good business to life.

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Ready to embed purpose and profit into your own business?

Head to theownerscollective.com and sign up for the weekly newsletter from Pru to get all the juicy advice on becoming a leading brand of tomorrow.

Cedar Anderson is the founder and inventor of Flow Hive, a revolutionary system that produces great honey and is easy on the bees and the beekeepers. This business path is anything but traditional, with an initial humble kickstarter campaign quickly becoming the most successful crowdfunding campaign ever launched outside the US, eventually raising over $16 million. This is a true story of business as a force for good as Cedar set out to change the business paradigm and is doing just that.

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Ready to embed purpose and profit into your own business?

Head to theownerscollective.com and sign up for the weekly newsletter from Pru to get all the juicy advice on becoming a leading brand of tomorrow.