- Publisher |
- Douglas Karr
- Media Type |
- audio
- Podknife tags |
- Business,
- Interview,
- Management & Marketing,
- Technology
- Categories Via RSS |
- Business,
- Management & Marketing,
- Software How-To,
- Technology
- People |
- Country Of Origin |
- USA
- Produced In |
- Indianapolis, IN
- Premiere Date |
- 2011-09-30
- Phone Number |
- 844-356-3963
- Frequency |
- Periodic
- Explicit |
- No
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Submit ReviewIn this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately. Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations' content marketing results.
Lately is a social media AI content management platform that helps organizations understadn the words, phrases, and sentence strucutres of what your audience wants to read, hear, or watch. They have impressive results:
- Marketers are spending 84% less time generating content with Lately's algorithms highlighting what the audience will love.
- Marketers can automatically atomize any longform video, audio, or textual content into dozens or hundreds of pre-tested social media posts, producing 12,000% times more engagement.
- Marketers can get consistent, engaging content designed to generate 200%+ more high-quality leads without being experts at copywriting.
You won't find a more engaging speaker than Kate when it comes to learning about content engagement,be sure to listen to this fantastic interview!
Special Guest: Kate Bradley Chernis.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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- Lately — A.I. that studies what your audience wants to watch, hear or read and then automatically atomizes any longform video, audio or text into DOZENS of pre-tested social media posts, based on what it learns.
- Lately: Automatically Create, Optimize And Share Social Media Updates Using AI and Existing Content — Lately's artificial intelligence platform constantly learns from your past social media posts and builds a writing model based on what is most engaging for your audience. Customers see real incredible results… including a 12,000% increase in engagement, 245% more clicks, and 200% more leads.
In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life.
We live in a world where being great may not be enough. We need momentum.
From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight. You will learn:
- How the initial advantage that drives momentum comes from everyday ideas.
- The inside secrets of creating vast awareness for your projects.
- How to nurture powerful connections that lead to break-through opportunities.
- Why momentum is driven by the speed, time, and space of a "seam."
- How the "certainty of business uncertainty" can be used to your advantage.
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You'll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!
Special Guest: Mark Schaefer.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds — At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?
- Mark Schaefer — One of the world's leading marketing futurists and keynote speakers.
- Marketing Companion Podcast — The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand:
- Why video and audio are critical to B2B marketing strategies
- How technology is providing businesses with the means to edit, publish, and amplify that content
- An overview of Casted and how their ability to amplify and measure the impact of rich media B2B content marketing
With Casted, marketers can unlock the power of podcasts by giving enterprise organizations access to use your most valuable content across every channel.
Special Guest: Lindsay Tjepkema.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Casted — Casted is the audio and video content marketing solution for enterprise brands.
For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing.
In this Martech Zone Interview, we speak to Marcus Sheridan about the growing digital trends that businesses are not paying attention to, but that are having a dramatic impact on their sales and marketing processes. 33% of buyers want a sales-free customer purchase journey. Wether a consumer or business-buyer, customers are seeking assistance online where they can self-schedule, self-price, or walk through a self-assessment to reach a recommendation.
Marcus shares valuable information on the strategies companies should be adopting... including the seldom-seen strategy of disqualifying visitors who are not prospective buyers.
Special Guest: Marcus Sheridan.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Marcus Sheridan — Powerfully engaging. Obsessive about takeaways. When Marcus Sheridan gives a keynote, the audience is everything.
- River Pools and Spas — River Pools was the foundation of Marcus Sheridan's book “They Ask You Answer” and has been featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing.
- They Ask You Answer — They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.
- IMPACT+ — A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales performance in the coming year. Pouyan is passionate about the non-traditional, bottom up SaaS approach of selling to customers and how revenue teams are utilizing this as a key go-to-market strategy.
We discuss the key benefits of bottom-up SaaS including:
- How users can easily try or use the product without heavy integrations or cumbersome onboarding.
- How the decision-maker is sometimes a front-line employee (not always the C-Suite).
- How teams and individuals get immediate value from the product opposed to a full enterprise roll-out.
- How every application should have a consumer-like quality, making it something customers enjoy using.
Pouyan is the co-founder and CEO of Scratchpad. Scratchpad is the first workspace built for sales. They designed every feature and interaction with account executives in mind, which means speed. Scratchpad combines sales notes, spreadsheets, tasks, Kanban boards, search, collaboration, and sales process adherence in one simple and intuitive workspace - connected to Salesforce to eliminate all those tabs and double work.
Special Guest: Pouyan Salehi.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
Support Martech Zone Interviews
Links:
- Scratchpad — Scratchpad is the fastest way to update Salesforce, take sales notes, and stay on top of to-dos. Designed for account executives. Fewer clicks. Free to use.
- Scratchpad Command — A detailed article on Martech Zone about Scratchpad Command, Scratchpad's Google Chrome plugin to interface directly with Salesforce easily.
In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications.
In this conversation, we discuss:
- Why do companies invest in market research?
- How can market research accelerate your product development and marketing strategies?
- What is the difference between qualitative and quantitative research?
- What are the complexities of market research that are often missed when companies attempt a DIY approach?
- What are some examples of how B2C and B2B companies are utilizing research to drive business decisions?
Special Guest: Michelle Elster.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Rabin Research Company — With over 58 YEARS of delivering world-class research for Fortune 500 and emerging businesses, Rabin Research Company (a certified Women’s Business Enterprise) has been raising the bar on industry standards for decades, while setting its sights on the future.
In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos.
Umault have an impressive portfolio of wins with clients large and small, their short videos invoking emotion, each which its own well-crafted story. Guy and hope discuss why doing a corporate video has very little to do with the actual recording and production work... and starts with exceptional research, discovery, and understanding of the vision they want to develop for their clients' prospects and customers.
It's an insightful interview that hopefully sways your perception of what corporate videos should be if you wish them to be effective.
Special Guests: Guy Bauer and Hope Morley.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Umault — Umault is a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. We concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands.
- Umault: Work — Captivating content that engages the right people to drive more sales.
- Umault on YouTube — Subscribe to Umault on YouTube.
- Book: Death to the Corporate Video — Death to the Corporate Video: A Modern Approach That Works by Guy Bauer
- you-need-a-video.simplecast.com/" title="Podcast: Death to the Corporate Video">Podcast: Death to the Corporate Video — A podcast featuring tools and advice to make B2B videos people actually want to watch.
In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand. Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catching up and discussing Jason's road to success, we discuss:
- What is influencer marketing and how has it evolved over the last decade?
- Is influencer marketing about follower counts? Is it only digital?
- Why are brands counting on influencers to effectively grow their marketing?
- How to determine whether an influencer is a fit for building awareness about your brand.
- If you're an influencer, how can you approach brands to assist with their markeitng strategies?
Tune into this interview where Jason shares his exprience, use cases, and strategies for brands to adopt and deploy influencer marketing as part of your overall digital and traditional marketing mix.
Special Guest: Jason Falls.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Winfluence: Reframing Influencer Marketing to Reignite Your Brand — THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants, and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.
- Jason Falls — Digital Marketing Thought Leader, Influencer, Author, Speaker, and Podcaster
- Winfluence Podcast — Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value.
- Cornett — We make creativity your business practice. Creativity is present in everything we do, and is not at all restricted to the department that bears its name. We’re curious, crafty, experimental and disruptive thinkers. We know that a great idea can come from anywhere, and can take many forms. With fearless imagination, we consistently arrive at breakthrough ideas and uncover new opportunities.
In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants:
- John has a degree in finance and was an early digital adopter, working in traditional marketing with small businesses where he fell in love with helping them with their marketing efforts.
- John started Local SEO Search, Inc. in 2013 to help local business owners in Canada with Internet marketing.
- John started his business using a mobile phone... he didn't even own a laptop at the time!
- With the huge impact of COVID-19, John's company has continued to thrive because of John's honesty and his team's dedication to their clients and always providing value.
Tune into this important episode. Too many small businesses fail to see their investment in local search consultants or an agency pay off. You'll find out why in this interview... hint: It's not about algorithms.
Special Guest: John Vuong.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Local SEO Search — Local SEO Search is honoured when you allow us to work alongside you. It’s a privilege when you trust us, and we will do everything we can to ensure that trust brings value to your company.
- Local SEO Today — A podcast with John Vuong and Roger Murphy where they interview business owners and provide you with tips to grow your business today!
In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage.
Buyers at SaaS and digital product companies feel a lack of confidence that sales promises will be kept. What happens after the deal is signed? Now, with MetaCX, both buyers and suppliers can track the lifecycle and move between the various phases together. The result is better trust and transparency which positively impacts the momentum of the customer relationship. Buyers and sellers arrive at a mutual trust.
In this interview, we discuss:
- What is Outcome-Based Selling
- What are the benefits of Collaborative Success Planning
- How does MetaCX help coordinated Post-Sale Handoffs
- What is Outcome Attribution and can you provide examples?
By creating shared spaces that allow suppliers and buyers to define and measure target outcomes together, MetaCX helps align sales, success and delivery teams around real value that customers can see.
Special Guest: Jake Sorofman.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- MetaCX — MetaCX is transforming how suppliers and buyers collaborate and win together with shared success plans backed by live performance data.
In this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business Leaders. Owen shares how he became a leading coach within the industry and how businesses can leverage video to grow their brand and drive sales with video.
Owen shares how he's developed his own popularity on YouTube and how he assists his clients... beginning with a simple formula for great video execution with the acronym GREAT.
- Grab their attention
- Relate to the viewer
- Explain your solution
- Actual proof
- Tell them what to do next
Owen shares how businesses can make a minimal investment in building out a studio, a backdrop, and affordable hardware to help them create a video creation station. Then Owen walks through the content, delivery, and optimization strategy that businesses need to take a great video and make it work within online channels. He simplifies the process by teaching businesses the 4 disciplines of producing a successful YouTube channel:
- Programming
- Production
- Promotion
- Progress.
Owen provides you the information you need to produce the highest quality, easiest videos that drive the greatest return on investment through growth to your channel... to drive sales to your business. Be sure to follow Owen Video on YouTube and check out all the free resources his site has to offer. If you're serious about being successful with video - sign up for The Video Marketing School.
Special Guest: Owen Video.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Owen Video on YouTube — Subscribe to Owen's videos on YouTube where he explains how he builds YouTube channels for industry thought-leaders who have awesome content and want to become the recognized authority.
- The Video Marketing School — If you're a business trying to drive sales and growth to your business, sign up for The Video Marketing School, a one-of-a-kind program where Owen teaches you how to build your top of the funnel video content for your business.
In this Martech Zone Interview, we speak to Wendy Covey, an author, speaker, and co-founder of Trew Marketing. Wendy's firm serves technical companies (middle-marketing, design engineering, manufacturing) assisting them in driving inbound lead growth through digital marketing strategies.
While B2B buying behavior has changed over the years where companies are researching and advancing the buying journey online... technical audiences are unique in that they devour much more content and utilize search and content far over any advertising mediums. It does require a different voice than engineering-based firms are used to, though. Publishing technology specifications isn't as advantageous as developing personas and speaking to the benefits of the products or solution, though.
Wendy discusses the research and associated strategies that technology firms are leveraging to drive awareness, engagement, and conversions with her clients' prospective customers. We also discuss how COVID-19 has required a change in the way technology-based organizations are interacting with prospects - moving from online conferences to virtual events and webinars.
See our show notes on the latest research that Trew Marketing has released as well as Wendy's book!
Special Guest: Wendy Covey.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
Support Martech Zone Interviews
Links:
- 2021 State of Marketing To Engineers — TREW Marketing and GlobalSpec have partnered together for research, with responses from nearly 1400 engineers and technical professionals located across global regions, to provide guidance on marketing to engineers. The report reveals data about information-gathering practices, content preferences, and engagement expectations of technical audiences. Marketers working for technical companies must make informed decisions – from allocating budgets to time, to personnel resources. This report helps marketers know where to focus so they can build trust with prospects, fill sales pipelines with the right leads, and lower customer acquisition costs. The report includes questions about the COVID-19 pandemic, evaluating the emerging marketing tactic of virtual events and other adaptations. The research report will help marketers better understand the needs of technical audiences to serve them better.
- Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content — Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
- Trew Marketing — Trew Marketing assists B2B engineering and technology companies create brand identity, engage with audiences, and generate new opportunities through insightful research, unrivaled industry expertise, and detail-oriented execution.
In this Martech Zone Interview, we speak to Tyler Ludlow, Founder and Chief Decision Scientist of the Decision Skills Institute. In the digital era, marketers and business leaders are faced with decisions every day. Tyler provides a framework for businesses to find clarity in their decision-making.
Tyler discusses what decision science is, the connection between innovation and decision science, how you actually "do" decision science, how values and uncertainties can be quantified to help drive clarity, and he provides some in-depth examples of decision-making both on a personal and corporate level that had profound impact.
The Decision Skills Institute helps individuals and companies that might otherwise be overwhelmed by complexity, stress, or worry, to overcome those and take action. Tyler and his team have taken 50 years of cutting-edge research applied for decades at the world’s most successful companies and created a framework that empowers individuals to consistently make better decisions, leading to better results, faster. The Decision Skills Institute is the robin hoods of Decision Science!
Special Guest: Tyler Ludlow.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
Support Martech Zone Interviews
Links:
- Innovating with Decision Science — A systematic method to help you think outside the box and between the lines. You'll gain insights and methods to help you develop disruptive ideas, turning problems into opportunities. This is a 5-day challenge. Each day we will have a live 30-minute Zoom call and there will be a small homework assignment.
- Reading Recommendation: Decisive — In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Mary helps partners define the go-to-market strategy, drive new business development, build delivery best practices and manage client relationships for CMS, analytics, personalization, marketing automation and digital marketing engagements. Consumers expect personalization – in fact, 73% expect personalized digital experiences – leaving little to no room for error when it comes to delivering a standout customer experience as businesses navigate the current pandemic.
Mary outlines:
- The value of adjusting web pages in real time as visitors interact with the site by displaying related products/articles based on visitor’s purchasing/viewing habits or even different items based on what similar visitors have done – and how this approach allows companies can achieve next-level personalization
- The benefits of achieving this level of personalization, such as more consistent messaging, optimized conversion rates, higher converting landing pages and most importantly, improved customer loyalty
- The process of developing a full personalized customer journey without touching a single line of the site’s code-base and in under one week – Mary can discuss her key learnings working with JLL, the technical and overarching approach she took to improve the customer experience and the lasting effects it made on JLL's overall business
Special Guest: Mary Koberstein.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
Support Martech Zone Interviews
Links:
- Avionos — Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for clients like Kellogg’s, Sysco, and Ulta Beauty. Our rapid innovation approach quickly unlocks new revenue, transforms customer experiences, and drives customer engagement.
- Avionos on LinkedIn — Follow Avionos on LinkedIn for additional expertise regarding digital marketing, digital commerce, customer journey development, and personalization.
In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when coordinated and strategic, perform far better than traditional siloed organizations. Kyle provides insight into what sales people need vs. what marketing often provides - and how that's a detriment to the sales cycle. Behaviors have changed and marketing is talking at people while sales is talking to people. Kyle provides a great roadmap and advice for any organization looking to align and improve their sales and marketing performance.
Special Guest: Kyle Hamer.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
Support Martech Zone Interviews
Links:
- Hamer Marketing Group — Hamer Marketing Group serves companies all over the globe with marketing and technology services focused on creating better experiences. When the customer’s needs are met throughout their journey, a brand leaves a lasting positive impression. Focusing on the customer, the process, and using technology to stay one step ahead of the customers needs makes for unbelievable results in revenue and repeat business.
- Summit Podcast — Explore the world of businesses with an inside look at all things sales and marketing. Together, we'll explore the world of business life through the lens of everyday people doing extraordinary things to help their business and personal life flourish. Each episode will have practical how-to sales, marketing, or business advice for immediate application into your life or business.
In this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie discusses "everything touching the customer" at Lumavate - marketing, sales, service, and support - and how alignment across all impacts business results.
Stephanie isn't your traditional business leader. Stephanie discusses her journey in taking on multiple responsibilities within the organization and provides sage advice to other companies who hope to improve the experience for both prospects and customers. Stephanie discusses how the alignment has impacted every position within sales, marketing, service and support... and how it's fundamentally differentiated the organization within their industry.
Stephanie is also the host of the Real Marketers Podcast, where she has authentic conversations with marketers who ask forgiveness, not permission. Lumavate is a low-code mobile app platform made for businesses to dream, create, and publish an app all in the same day.
Special Guest: Stephanie Cox.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
Support Martech Zone Interviews
Links:
- Real Marketers Podcast — Authentic conversations with marketers who ask forgiveness, not permission.
- Lumavate — Brainstorm an app concept in the morning and build it by the afternoon with absolutely no code required. That’s how fast you’ll be able to move using our platform and the tools within the Lumavate Library.
In this Martech Zone Interview, we speak to Hunter Hastings, a marketer by profession and economist who assists in educating business leaders and entrepreneurship for the Mises Institute. We discuss the challenges and opportunities that businesses will have in overcoming the pandemic and shifts in business and consumer behavior that have come with it.
In this interview with Hunter, he shares insight on how organizations and marketing departments need to "flip" their focus from internal operations to what the consumer or client is in true need of. It's an optimistic view of the future with respect to the pandemic and the challenges it brought to organizations large and small.
Special Guest: Hunter Hastings.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Hunter Hastings — Articles, podcasts, and tools from Hunter Hastings.
- Economics for Entrepreneurs Podcast — Hosted by Hunter Hastings, this weekly podcast focuses on helping the real-life, flesh-and-blood entrepreneur to succeed.
- Economics for Business — Sign up as a beta user for Hunter Hasting's entrepreneurial platform.
- Mises Institute — The Mises Institute exists to promote teaching and research in the Austrian school of economics, and individual freedom, honest history, and international peace, in the tradition of Ludwig von Mises and Murray N. Rothbard.
In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency.
From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility and conversions needed to surpass them. They're unique in the industry since they work across the spectrum of branding, creative, demand generation, public relations, web services, and marketing strategy for their clients. Over the years and working with hundreds of B2B technology companies, they've identified three keys to success:
- How to identify and align goals between the partner and ocmpany.
- How to develop both short-term and long-term growth strategies.
- How to ensure the company and associated technology can accomodate and sustain that growth.
As companies look to become more efficient and effective - especially during difficult economic times - finding and working with a partner can accelerate the growth of your marketing efforts. In this episode, we discuss that and more!
Special Guest: Erin Jordan Spanski.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
Support Martech Zone Interviews
Links:
- Walker Sands — From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility, and conversions needed to surpass them.
On this episode, we interview Jack Klemeyer, a veteran business coach with 25 years of experience. Jack provides his insight into the current uncertain economic future of business and how leaders should respond, react, and succeed. On this episode, we discuss some key issues that are near and dear to leaders' hearts during these troubling times:
- How do leaders continue to motivate employees in a downturn?
- How can leaders continue to maintain optimism?
- How do leaders know when to pivot when their industry and cashflow are impacted so severely?
- How do leaders make tough decisions… without making them too late.
Jack provides some fantastic advice on leading your organization through these uncertain times.
Special Guest: Jack Klemeyer.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
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- Grow Your Business™ Coaching — Jack Klemeyer and his elite group of certified Grow Your Business™ advisors and speakers are available to provide talks, workshops, seminars and keynote speeches to groups in all industries and all sizes. The skills, strategies and educational materials included in the Grow Your Business™ Programming is highly flexible and can be customized to fit your particular group and address your specific challenges. From marketing to mindset and from speaking and communications to sales strategies, we’ve got you covered – in a way that will be energizing, fun, inspirational and motivating.
- Live2Lead — Live2Lead is an annual global leadership event with world-class leaders. Created to share leadership principles and personal growth techniques so you can go and CHANGE YOUR WORLD!
In this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients. With daily (virtual) stand-ups, collaboration software, and weekly sprints, Janet and her team have perfected the Quick Pivot, a process to pivot strategies based on the results of her clients' campaigns.
Janet and her team have built their wildly successful online marketing agency through focusing on a variety of elements, agile marketing being one of them. To market with agility means to be constantly improving your techniques through taking on high-value projects, working in small increments (sprints), and then analyzing your results and continuing to improve them from there on out.
One of the most important elements of agile marketing is teamwork -- something Janet is very passionate about and loves to speak on. In this episode we'll discuss:
- What is Agile Marketing?
- What is the agile marketing process that takes place internally with Janet's team?
- What are the tools necessary to maintain an successful agile marketing strategy?
- How can it be applied to omni-channel marketing efforts like content, social, and ad campaigns?
- How do you keep expectations set with clients on deliverables?
- What is the Quick Pivot strategy?
In this time where the vast majority of companies had to quickly pivot their marketing strategies - many moving from in-person to digital mediums - agile marketing is becoming an essential culture and process to adopt with your marketing teams or agencies. This episode has some great nuggets to get you started!
Special Guest: Janet Mesh.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
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- Aimtal — Aimtal is a remote-first company and have a team of brilliant marketing strategists, account managers, graphic designers, copywriters, and researchers who are committed to delivering delightful digital and content experiences to customers and their audiences.
- Trello — Trello’s boards, lists, and cards enable agile marketing teams to organize and prioritize projects in a fun, flexible, and rewarding way.
- Slack — With channels in Slack, you and your marketing team know where to go to ask questions, share updates, and stay in the loop.
In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform.
As corporations canceled their in-person meetings and conferences, and moved their sales and marketing teams to work from home, they had to overcome a ton of challenges. From interfacing via video for sales to designing online events for marketing... every company scrambled to develop strategies and momentum to maintain their marketing and sales efforts.
Since Ravi is an expert and works with a company focused on meeting automation and the associated measured results, we interviewed him to capture some advice.
The Jifflenow Meeting Automation Platform (MAP) is designed for the sole purpose of automating the scheduling and managing of virtual or in-person B2B meetings. Jifflenow will help you convert your virtual interactions with prospects and customers into meaningful meetings that, in turn, can help advance the sales pipeline and shorten the sales cycle.
Special Guest: Ravi Chalaka.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
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- Jifflenow — Close deals faster by converting leads to marketing qualified meetings with Jifflenow. Book hundreds of customer and prospect meetings, partner, and supplier meetings with internal executives or experts to advance business opportunities. Jifflenow MAP is trusted by over 60 of the Fortune 1000 companies to drive their B2B meetings.
In this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer.
Although the female movement is interwoven into our social world and people preach girl power, Katie has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Most businesses have a transaction process to deliver the service they provide, but very few businesses focus on elevating interaction so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs.
This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. Earning Her Business is about showing businesses how to transform the transactional service a woman currently receives into the alluring, interactional experience she craves. In this interview, Katie explains how women influence purchase decisions , the impact on a business' bottom line, and how to shift your organization's experience to accomodate them.
Special Guest: Katie Mares.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
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- Katie Mares — Katie is a leading voice inspiring positive, actionable change using self-confidence as a catalyst. As a Certified Speaking Professional, Katie has inspired audiences around the world to think differently about customer service and leadership. She imparts skills to change behavior, which has a positive effect on the experience offered to customers and team members.
- Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer — Earning Her Business sends the clear message that true power comes when businesses focus on providing a brand and consumer experience women the world's most influential consumers can't live without. When businesses start doing that and doing it well they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won't want to go anywhere else. Katie Mares' book is for anyone in business who wants to completely upend their industry.
In this Martech Zone Interview, we interview Susan Marshall, founder and CEO of Torchlite. Susan shares the organization's partnership and focus on supporting small businesses with their Salesforce Essentials implementations and support.
Salesforce Essentials is a CRM that's specifically designed for small businesses from Salesforce. In true Salesforce fashion, the platform can be tailored to your business, is quite flexible, and has a ton of integration capabilities. Implementing, integrating, or customizing the platform is possible but some companies often don't have the resources or expertise to do it.
Torchlite worked directly with Salesforce to develop a team of Flexperts that can be hired as needed to assist your small business. As well, Torchlite offers a number of affordable Playbooks - standard packages to get your business up and running.
Special Guest: Susan Marshall.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
Support Martech Zone Interviews
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- Torchlite for Salesforce Essentials — Torchlite is a certified Salesforce Partner with a wide network of trained Advisors ready to help small businesses utilize Salesforce Essentials, Salesforce’s small business solution for customer relationship management.
- Salesforce Essentials — Get started fast with sales and customer support on the world's #1 CRM for $25 a month.
- Trailhead — Chances are, your next job will require Salesforce skills. Learn them for free today!
In this MarTech Martech Zone, we speak to Award-winning Microsoft storyteller Miri Rodriguez. Ms. Rodriguez is responsible for finding, crafting, and leveraging stories that motivate and connect with the modern consumer. Now, she’s offering practical tools to help you become a skilled brand storyteller, both at the personal and business levels.
A brand’s story has become so crucial to its marketing strategy that Microsoft has an entire department devoted to storytelling. Unfortunately, most companies struggle to make genuine connections, resorting to outdated strategies to engage audiences. If you don’t have the budget for a storytelling department, how can you stand out from the crowd?
In her book, Brand Storytelling, Ms. Rodriguez wants to bring you back to the heart of brand loyalty, consumer behavior, and engagement as a business strategy, revealing how storytelling triggers the emotions that humans are driven by. Her book will guide you to assess, dismantle, and rebuild any brand story, enabling you to celebrate and strengthen your success, rather than simply trying to win it.
On this interview, Ms. Rodriguez discusses:
- How to tap into authentic brand loyalty and human connection by aligning brand voice with individual customer values, experiences and aspirations
- The five essential elements to humanize your brand through storytelling
- The Robin to Batman effect: Why it’s essential to make yourself the ‘sidekick’ to the customer’s ‘batman’ in every story
- Empathy Matters: Why this soft skill is essential to storytelling in the digital age
- Four magic tricks that can rev up your brand story into action, and make it enchanting and unforgettable
- Get comfortable with being uncomfortable: Why vulnerability is key in the practice of telling stories
Ms. Rodriguez's advice is more important than ever in a time where consumers are demanding your brands take a stand for social justice.
Special Guest: Miri Rodriguez.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
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- Miri Rodriguez — As the child of a Preacher, Miri was exposed to the art of storytelling since before her fledging brain could even make sense of this skillset. It always amazed her how social influencers knew just the right mix of story elements, structure, and techniques to take their audience through an unforgettable storyworld. Miri used to think this alchemy was reserved for an elite few, but story design showed her different - and now she spends a good portion of her time turning story words into worlds.
- Brand Storytelling: Put Customers at the Heart of your Brand Story — In today’s digital world, the words "story" and "storytelling" are often being misused or misunderstood. In Brand Storytelling, Miri Rodriguez wants to bring you back to the heart of brand loyalty, consumer behavior, and engagement as a business strategy, revealing how storytelling triggers the emotions that humans are driven by. This book will guide you to assess, dismantle, and rebuild any brand story, enabling you to celebrate and strengthen your success, rather than simply trying to win it.
In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies can best adjust their messaging in the midst of the COVID-19 pandemic. Some businesses are going through a ‘moment,’ flourishing during the pandemic while many others are seeing negative effects on sales, revenue, and operations. Given that the spectrum of outcomes is vastly different, the standard We’re here for you messaging isn’t going to cut it for everyone.
Marketers need customized insights to better navigate the uncertain times brought on by the pandemic if they want their messaging to directly correlate with the state of their business in an impactful way.
Courtney discusses the different ways marketers should adapt messaging based on their situation. Courtney is also sharing insights from Walker Sand's new tool, the 2020 B2B Marketing Insights Playbook for COVID-19, to address marketing's place in the current state of the world.
The playbook is a peer-based, industry-segmented, real-time customizable tool based on the level of impact the company has experienced (positively, negatively or severely negatively impacted) and based on real insights that not only include Walker Sands’ own vast B2B marketing knowledge and experience, but it also shares learnings from marketers around the country.
Special Guest: Courtney Beasley.
Sponsored By:
- Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zone
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- Walker Sands — Since 2001, Walker Sands has been pushing the limits of what B2B marketing can do to get the results and recognition their clients deserve. They pride themselves on helping B2B brands reach their goals — whether that’s increasing revenue, pushing into new markets, attracting top talent, going public or getting acquired — and they always play for high score.
- B2B Marketing Insights Playbook for COVID-19 — A peer-based trends analysis for B2B marketers amid the pandemic. From budget cuts to full operations pivots, marketing teams are navigating unprecedented challenges. Using results from this survey, this resource provides timely, actionable insights from your peers.
In this MarTech Zone interview, Douglas speaks to entrepreneur, John Qualls. John has had an incredible career launching and leading several companies. His most recent company is Purposely, a platform to empower employees or individuals to benchmark and optimize their culture to improve employee performance and satisfaction.
Talent optimization is one of the most critical factors that will determine if your business is able to reach and exceed your desired business results. While most business strategies focus on technical and functional aspects talent optimization should be a central part of your business strategy. With talent optimization, use a human lens to convert your business strategy into a compelling story that will engage employees.
With so many companies laying off people the last couple weeks, Marketing departments that were already scarce are now at critical levels. For companies looking to thrive, they need to find and keep the best talent. And for those who were laid off, they need to evaluate their purpose and try to find the role that aligns with it.
Having found his strengths and blazed a path in the technology industry, John is now sharing his wisdom with other people and then putting the tools in place to help them. We discuss how critical this is to both individuals and to companies - especially in times of economic challenges.
Special Guest: John Qualls.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Purposely — Helping companies understand and empower their employees.
- Purposely Assessment — Find your purpose with their free assessment.
In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services.
Marc leads a team comprised of data scientists, design thinkers and program managers who translate operational, financial and customer experience data into emerging insights and then drive cross-functional programs to improve customer economics and NPS.
Dell Technologies is unique in the world in that they've actually developed a single view of their customers from thousands of different data feeds through a data lake. It's a fascinating advancement and Marc explains the journey they've made, their goals, compliance concerns, and ultimately how the companies within the Dell technologies family is utilizing the data.
Special Guest: Marc Stein.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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- Boomi — Boomi’s customers have successfully connected to 1500+ endpoints, breaking down data silos and unlocking productivity.
- Dell Technologies — As a powerhouse of seven technology leaders, Dell Technologies is committed to transforming businesses, shaping the future of innovation and developing technologies to drive human progress.
- Collibra — Data Intelligence empowers people, transforms processes, and pushes progress. When everyone in the organization understands their data and how to use it, they can transform the way data works for them.
In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising, and sales efforts.
CallRail is the leading provider of marketing software to businesses who want a single attribution platform to capture the journey from visitors to leads to customers. More than 100,000 companies and agencies use CallRail’s easy-to-use marketing attribution and conversation intelligence software to optimize lead generation and improve sales. From tracking calls to website form submissions, its all-in-one platform takes the hassle out of reporting with a single source of truth for marketing ROI.
CallRail's platform provides companies with the ability to do:
- Call tracking and analytics - Measure phone call conversions from your search, digital, and offline marketing campaigns – including PPC keywords.
- Dynamic number insertion - Automatically show your tracking phone number to the right audience. Capture the full visitor journey before and after the call.
- Multi-Touch CPL reporting - Use our Multi-Touch CPL report to tie inbound call, text, and form data to ad spend data from Bing Ads, Facebook Ads, and Google Ads.
- Record phone calls - Call recording makes it easy to qualify leads, coach your staff, and improve customer service. Easily review and annotate your phone calls.
- Set up numbers instantly - You can configure a new call tracking number in less than a minute. Our call flow builder helps create custom call routing for your business.
There's no contract required with CallRail and you can try CallRail free for 14 days!
Special Guest: Jason Rozenblat.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- CallRail - Call Tracking and Form Tracking — Discover which ads, keywords, and campaigns bring valuable leads over the phone and on the web.
In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines.
Audelia Boker is an expert who works in the customer experience space and provides an overview of the technology, explains why it is of interest, and discusses what all this consolidation means and how it will likely play out in the long run. Audelia provides a front-line view of how the industry is changing, as her company Glassbox is benefiting from it.
Glassbox is a leading enterprise Digital Customer Experience solution, and recently announced a new strategic partnership with Microsoft. Glassbox will actively work with Microsoft and its sales and marketing teams to sell its customer management solution to Microsoft’s extensive customer base, as well as its wide network of partners globally. By combining Azure cloud services and Glassbox Customer Experience solution, enterprises will be able to easily use Azure advanced Machine Learning technology to enrich Glassbox powerful insights, with capabilities like Next Best Offer and other AI based insights.
Glassbox also patented its web session recording technology. The patent, “Systems and Methods for Recording Web Sessions” covers a proprietary technology in Glassbox’s digital customer management platform that records both client- and server-side, providing global enterprises with an evidential 360-degree view of their website and mobile app. Server-side website session recordings significantly reduce the overhead of client-side recording and provide visibility into scenarios that cannot be captured with client-side recording, such as bot investigations, fraud attempts, scraping, and HTTP errors.
Special Guest: Audelia (Picovsky) Boker.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Glassbox — Imagine if your website or mobile app could see exactly what your customers do in real time, and why they did it? This is no longer a hypothetical question, but a real possibility. This is Glassbox, an innovative customer experience solution to help your organization manage the results of big data analytics. Glassbox is the first Enterprise analytics platform that analyses every digital customer interaction.
- Glassbox Insights — Helpful articles, white papers, blogs, e-books and more on customer experience from Glassbox.
- Hype Cycle for Customer Experience Analytics — Improved customer experience from real-time, contextualized interactions is a top trend, balanced with the increased focus on data privacy. This year's Hype Cycle will help data and analytics leaders prioritize investments based on maturity, adoption and benefits of customer experience analytics.
In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail.
Mood Media released a study where they asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience. They sought to learn which sensory elements have the greatest influence on customer attitudes and behaviors when shopping.
What did they take away from the study? In summary...
- Sensory marketing matters
- Customers are influenced by and respond to their sensory environment
- Investment in a sensory marketing strategy can pay meaningful dividends
This study provides important customer insights, inspiration and fresh ideas. You'll look at things differently, listen more intently, feel with greater purpose and be more conscious of your surroundings and your customers when you consider the evolution of the Customer Experience.
Special Guest: Jaime Bettencourt.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Download the Study: The Impact of Sensory Marketing — Mood Media asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience. They sought to learn which sensory elements have the greatest influence on customer attitudes and behaviors when shopping.
- Mood Media — Mood Media is the world’s leading in-store media solutions company dedicated to elevating the Customer Experience. We create greater emotional connections between brands and consumers through the right combination of sight, sound, scent, social mobile and systems solutions. They reach more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe.
In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing.
Heads up... it's actually not a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.
In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process.
Special Guest: Randy Frisch.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships — In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale as well as identify and ramp up the key players in your organization who need to own this process.
- Conex: The Content Experience — Marketers from digital marketing, demand generation, content marketing, and more will gather in Toronto for tactical workshops and two full days of actionable learning and conversation on how they’re creating and owning the content experience.
- Conex: The Content Experience Tour — Conex: The Content Experience Tour is coming to a city near you, a movement to mobilize the most influential minds in B2B marketing from all across North America.
In this Martech Zone Interview, we speak to Mike Reynolds, founder of Innovatemap, a digital product agency. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing. Innovatemap helps companies of all sizes dream, design, and scale digital products and services. Innovatemap works with startups looking to build their product roadmap, scale-ups that are shifting or taking their company in another direction, and tech-enabled businesses that wish to leverage technology to enhance their non-technology company. We discuss a couple of shared clients and the impact that Innovatemap's work with them. Innovatemap has also launched A Better Product Podcast to share their knowledge with the industry.
Special Guest: Mike Reynolds.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Innovatemap — Innovatemap is a digital product agency. They fill critical gaps for high-growth tech companies through excellence in product management, product design, product marketing, and product brand. Whether it’s a startup creating its first pitch deck, a scale-up strengthening their product’s user experience, or a company introducing technology into their core business, Innovatemap delivers essential tech services for Indiana’s technology ecosystem.
- Better Product Podcast — Take a deep dive into how digital products are created, how businesses are built around them, and how you can use real-world insights to make a difference in your work with digital products.
In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy. Included in our conversation:
- Mobile isn't a channel, it's where all channels converge.
- What are the latest findings on mobile commerce and advertising in the most recent shopping season?
- How is mobile impacting customer experience... which is impacting overall marketing efforts?
- Why is mobile such a significant and different medium that marketers must pay attention to?
- What is mobile advertising fraud and how are fraudsters pulling revenue from advertisers?
- What were John's opinions on the latest Consumer Electronics Show (CES)?
With a look into the future, John also shares the impact and differentiation of voice on customer experience and marketing efforts.
Special Guest: John Koetsier.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- John Koetsier — John is a journalist, analyst, author, and executive, and have chronicled the rise of the mobile economy.
- Singular’s ROI Index — Singular’s ROI Index is the largest study that ranks top ad networks globally based on their ability to deliver ROI for advertisers. We’ve already published the Index and made it available to the world, giving you the ability to find the best advertising ROI available.
- Singular — Singular's mission is to deliver the best marketing intelligence platform, providing insights, attribution, and automation in a unified solution for marketing.
In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including:
- What is conversion rate optimization?
- Why is CRO a critical strategy with any digital marketing deployment?
- What are conversion rate optimization factors?
- What are common pitfalls that companies make that hurt their conversion rates?
- What are the best practices to test and implement a conversion rate optimization strategy?
- Why you would want to utilize a CRO firm to help improve your online performance?
- How does the process work for implementing a CRO strategy?
- What are the tools that companies can deploy to implement a CRO strategy?
Jon discusses his firm's audit, onboarding, and ongoing strategy to properly measure the effectiveness and testing of any changes to improve conversion rates for a customer.
Special Guest: Jon MacDonald.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- The Good — The Good can help convert more of your existing website visitors into buyers. Let’s talk about putting our conversion optimization to work for you.
- Hotjar — Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.
- Optimizely — Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.
In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends.
Some questions that we discuss with Fernando:
- Can you give us a background on SEMrush?
- Tell us a little bit about your background and your current role.
- Can you explain what your research found on the discrepancy between mobile traffic and ad spend across different industries?
- What does this variance mean for marketers?
- How can marketers analyze their own traffic? How should they manage their percentage of traffic and ads?
- What else can traffic analytics tell us?
Special Guest: Fernando Angulo.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- SEMrush Traffic Analytics — Find out where your main rivals invest most of the marketing efforts and adopt their experience in your own marketing strategy
- SEMrush — After ten years of trailblazing experiments and constant progress, SEMrush has grown into the world's leading competitive research service for online marketing.
- SEMrush Blog — Research and articles on organic and paid search strategies.
In this Martech Zone Interview, we speak to Andrea Vahl, the most sought out speaker, author, educator, and consultant, on Facebook Advertising and Social Media Marketing! Andrea Vahl is the co-author of Facebook Marketing-All-in-One for Dummies and she lives and breathes Facebook ads.
Andrea has trained thousands of business owners how to use Facebook ads to grow their business and has run campaigns for all different types of businesses. She's developed a number of courses to educate social media professionals, and has just published her latest book - Facebook Ads Made Simple.
Facebook Ads Made Simple is a book for business owners and marketers who want to the learn the right way to approach their Facebook Ad campaigns.You will learn how to develop a Facebook Ad strategy and then easily create Facebook ads that match your goals. Next you will get the step-by-step instructions to create powerful Facebook ads in an hour or less.
In this interview with Andrea, she reveals a couple of tips that will help every business or marketer jump directly into Facebook Advertising without losing their shirts!
Special Guest: Andrea Vahl.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less — Are you frustrated with trying to figure out how to use Facebook Ads for your business? You know you should go beyond the boosted post but you aren't sure how to navigate the Facebook Ads manager and you don't want to waste money with the wrong tactics. Facebook Ads Made Simple is a book for business owners and marketers who want to the learn the right way to approach their Facebook Ad campaigns.You will learn how to develop a Facebook Ad strategy and then easily create Facebook ads that match your goals. Next you will get the step-by-step instructions to create powerful Facebook ads in an hour or less.
- Facebook Advertising Secrets — The step-by-step system for starting your own profitable business running Facebook Advertising campaigns for clients.
- Andrea Vahl — Andrea Vahl is a Social Media Speaker and Consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner.
- Social Media Manager School — Social Media Manager School is the premier place to teach you how to grow a more profitable business as a social media manager or consultant.
In this MarTech Interview, we speak to Kami Huyse. Kami is a digital strategist who helps companies build online communities that convert. She's the CEO of Zoetica, an author of multiple marketing books, and public speaker. Kami is an expert in assisting corporations large and small to build their own communities online.
In this podcast, Kami discusses the benefits, the challenges, and the do's and don'ts of building an online community. Learn the four systems you need to build a solid social media strategy and an engaged community:
- Clarify - Get your strategic plan in place with the right audience and the right offer. Learn the GOAL POST process that the biggest brands out there use to set goals, define and find their online audience and implement sustainable social media outreach.
- Create - Create content that people really want and need that inpire people to take action and engage with you and your brand. All without a huge advertising budget.
- Connect - Connect with your audience and build a tribe of loyal followers that help spread your message. Take a page from local community leaders to harness the true power of social media. They know that even a small but powerful community can drive action, learn how to find your tribe and activate them.
- Calibrate - Put Kami's 5-A method to work in order to measure the effectiveness of your social media, determine if your social media outreach is really working and to pinpoint where to make adjustments.
Be sure to listen to the entire podcast, as Kami shares a great playbook to get started at the end!
Special Guest: Kami Huyse.
Sponsored By:
- Agorapulse: Harness your social media content and engagement with the easiest and most affordable social media management tool for teams and agencies. Start your free trial now! Promo Code: Martech
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Links:
- Smart Social Secrets — Learn the four systems you need to build a solid social media strategy and an engaged community.
- Zoetica Media — Zoetica is a digital marketing and public relations agency comprised of highly experienced leaders in marketing, public relations and social media. We connect clients with communities that matter most to them, and deliver measurable results.
- Communities That Convert — The Communities That Convert podcast is a weekly podcast that will teach you how to build, grow, nurture and monetize your community efforts and build a tribe of raving fans. It is hosted by Kami Huyse and Madalyn Sklar.
- Social Media Breakfast of Houston — The Social Media Breakfast of Houston (#SMBHOU) is a monthly gathering of some of the top social media professionals in Houston. SMBHOU is also live streamed from Facebook and attended virtually by people all around Texas and the world.
In this MarTech Interview, we speak to Neil Crist, the VP or Product and Engineering for Moz. Moz is a leading platform and community of local, organic search optimization tools and professionals. Neil reveals findings from their State of Local SEO report.
The combination focuses around local search and what's critical to a business' success in driving revenue through local search efforts. We discuss:
- How voice search is impacting local SEO
- How featured snippet implementations are impacting visibility
- How videos are impacting local SEO results
- How "near me" has become ubiquitous with mobile searches
- How Google My Business has become the new home page for local search
- The impact of Google's vertical search engines (flights, jobs, shopping)
- Understanding "Linktations" and the complexity of linkbuilding for local visibility
This is a comprehensive discussion of local search optimization. I'd encourage you to have a pen and paper handy so that you can take notes and ensure that you make every effort to optimize for local search.
Special Guest: Neil Crist.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Can your customers find you online? — Check your listings on Google, Bing, and other local search engines.
- The State of Local SEO — When read in tandem with the Local Search Ranking Factors survey, this report will help your business or agency understand both what experts are saying and what practitioners are experiencing.
- Local Search Ranking Factors — The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.
In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book.
In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace.
The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions.
Special Guest: Steve Woodruff.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Clarity Wins: Get Heard. Get Referred. — Buy Steve's book. We don't have to spend a million dollars to rise above the noise and grow referrals. We just need to learn how to be clear.
- Clarity Consulting with Steve Woodruff — Clarity Consulting is like a combination of personalized strengths-discovery, strategic brainstorming, and targeted branding. The goal, quite simply, is to Discover Your Fit. Then, we craft the words that become your verbal business card. Words that lead to the ultimate business advantage – referrals.
In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started!
Questions that we cover in our interview:
- What does Optimizely do? How do you enable experimentation?
- What type of companies do you work with? How have your customers adopted experimentation?
- What tips do you have for companies who are hesitant to adopt an experimentation model/mindset?
- At what point should a marketer think about testing? Is there a budget amount? Or is it immediate?
- How do Optimizely customers research and develop testing scenarios?
- How easy is it to get started on Optimizely?
- What marketing platforms does Optimizely work with?
- Does Optimizely integrate with Google Analytics? Tag Manager? Other analytics platforms?
Optimizely helps marketers headline ideas, images, CTA's, colors, graphics, in-code pricing algorithms and more. The platform lets you control how many people see your experiments and then measures their responses by segment. And with their patented Stats Engine technology, you always get fast, trusted results.
Special Guest: Claire Vo.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Sample Size Calculator — Optimizely's A/B test sample size calculator is powered by the formula behind our their new Stats Engine, which uses a two-tailed sequential likelihood ratio test with false discovery rate controls to calculate statistical significance.
- Optimizely — Optimize your digital experiences across every device and every customer touchpoint with the industry's leading experimentation platform.
In this MarTech Interview, we speak to Randy Frisch, the CMO and Co-founder of Uberflip. Randy has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. We discuss how content marketers and even the industry haven't fulfilled the needs of the audience and, rather, focused on the process needs of organizations.
Some of the questions that Randy answers in this interview:
- Can you explain the key differences between content marketing and content experience?
- What does the creation of the new G2 Crowd category mean for content experience?
- How do you think the creation of this category will change understanding within the industry about what content experience is and why it’s important?
- Why are highly-personalized user experiences the future of content marketing?
Special Guest: Randy Frisch.
Sponsored By:
- AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech
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Links:
- What is a Content Experience? — The Content Experience Framework arms marketers with a scalable approach to creating personalized content experiences for any stage of the buyer journey. The framework can be applied across all B2B marketing strategies such as inbound marketing, demand generation, account-based marketing, and sales enablement.
- Conex: The Content Experience Show — Discover top marketers’ strategies and secrets in this weekly podcast co-hosted by Uberflip’s President and CMO, Randy Frisch.
In this MarTech Interview, we speak to In this MarTech Interview, we speak to Chuck Fields, a software entrepreneur and space enthusiast. Chuck describes how he took his new podcast, Your Online Coffee Break, to ten thousand listeners a month in this episode of MarTech Interviews.
There's some amazing advice in here for any business or person hoping to get their podcast heard and quickly growing!
Special Guest: Chuck Fields.
Sponsored By:
- AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech
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Links:
- Your Online Coffee Break — Join Chuck Fields each week as he interviews amazing go-getters around (and above) the world on a variety of topics that include sci-fi, new music, space, science, business tips, self-improvement tips, and much more–all in bite-sized episodes.
- SpaceTech Custom Cloud Software — SpaceTech Corporation is a custom software development company dedicated to creating intelligent software solutions and web applications with successful business results. Their award-winning web development and web design have helped clients increase revenue while saving time.
In this MarTech Interview, we speak to Kara Dake, VP of Growth & Partnerships at CleverTap, an AI marketing automation firm.
Do you know who your users are? What motivates them to buy? What will make them uninstall your app? Growing your audience requires having the tools and process to answer these questions. That’s where we come in.
CleverTap helps you build valuable, long-term relationships with your customers by giving you two things:
- Access to real-time behavioral analytics so you know who they are.
- Provides a platform with which to engage users on the right channels, at the right time, and with a message that resonates.
CleverTap brings together real-time user insights, an advanced segmentation engine, and easy-to-use marketing tools in one mobile marketing platform — giving your team the power to create amazing experiences that deepen customer relationships.
Special Guest: Kara Dake.
Sponsored By:
- AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech
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Links:
- CleverTap — Personalized engagement powered by advanced customer insights.
In this MarTech Interview, we speak to Chad Lakin, the Vice President of Shootsta's Americas operation. We speak to Chad about why finding a video production like Shootsta unleashes your video strategy and enables your internal resources to focus on becoming amazing storytellers rather than worrying about equipment and post-production.
Shootsta has disrupted the video production industry with a global subscription method, educating and empowering brands everywhere to make high-quality videos cost-effectively at scale. Their Shootsta Kit includes a DSLR camera, tripod, light, mics, and iPad autocue. And they don’t stop there – they train you to use the Kit, and offer value-adds like video strategy, camera operators, subtitles, animations, video hosting, and additional Kits.
Videos are edited and ready to share in 24 hours. Shootsta is the only always-on video production company in the world, with staff in London, Sydney, San Diego, Singapore, and Hong Kong offices providing 24-hour coverage and consistency. So you can shoot today and share tomorrow.
Special Guest: Chad Lakin.
Sponsored By:
- AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech
Support Martech Zone Interviews
Links:
- Shootsta — The next generation of Video Production. Enabling brands to create high-quality, cost-effective video content at scale - with a 24-hour turnaround!
- Corporate Video Production — Corporate Video Production is the end-to-end process of making a video by a company, organisation or institution for internal/external communication, and/or commercial purposes.
- Free Video Strategy Template — Create an efficient, effective video content strategy, including brainstorming ideas, ontent planning, defining a framework, production planning (from pre- all the way to post-production), and assessing results
In this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame. Jay's newest book Talk Triggers, with co-author Daniel Lemin, is the complete guide to creating customers with word of mouth.
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
Talk Triggers contains:
- Proprietary research into why and how customers talk
- More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and dozens of delightful small and medium-sized businesses
- The 4-5-6 learning system for creating and activating talk triggers in your business
Special Guest: Jay Baer.
Sponsored By:
- AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech
Support Martech Zone Interviews
Links:
- Talk Triggers — Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
- Order the Book: Talk Triggers — Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
- Jay Baer — Jay is an in-demand emcee for complex, multi-day events, and has hosted events for IBM, Oracle and many other major brands for audiences as large as 15,000 attendees.
- Convince and Convert — The Convince and Convert team of experienced strategists work with the world’s most interesting brands to double their digital marketing and customer service success.
- Social Pros — Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media.
In this MarTech Interview, we speak to technology entrepreneur Susan Marshall. Susan is a well-respected leader both regionally and internationally, with over 25 years in the technology space. The companies she's helped include Apple, Adobe and Salesforce. Susan founded and is CEO of Indianapolis-based Torchlite, a marketplace of certified, on-demand digital marketing experts.
Digital marketing is complex. Marketers today need guidance on how to identify what's truly a top priority and help to get it done. At Torchlite, they believe it's not enough to just create another software solution. It's about bringing people and technology together to create a fast, nimble, and tech-enabled approach to get marketing done.
Susan's excitement is contagious and Torchlite continues to evolve as a leader for companies to attract and assemble their outsourced digital marketing teams. Unlike most freelance directories, Torchliters are vetted and their performance monitored to ensure the highest quality resources are assembled.
The Torchlite management platform provides a new way to get digital marketing done right by seamlessly combining people, technology, and campaigns into a single interface. And their marketplace of experts helps you make the most of your digital marketing - inspiring you to focus on the work you love most.
Special Guest: Susan Marshall.
Sponsored By:
- AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech
Support Martech Zone Interviews
Links:
- Torchlite — Torchlite helps marketers turn big ideas into wildly successful campaigns by showing them what to do, how to do it, and who can get it done.
- Become a Torchliter — Partnering with Torchlite is a no-brainer for freelance marketers. We send business your way and take care of all the admin work, keeping you focused on the part you love most – marketing.
In this MarTech Interview, we are on location in Sioux Falls at ConceptONE where we interview Phil Gerbyshak. Phil works with small business owners and sales professionals to build their businesses. At the event, Phil spoke about generating real connections in our digital world.
We are more digitally connected than we’ve ever been - and yet we feel more and more alone. Our Facebook friends are fake friends at best, long lost acquaintances at worse. We post on our mom’s wall for her birthday instead of calling her or taking her out to dinner. The promise of social media was that we’d all be closer together. We would be part of each other’s lives because we would be posting our every move, out every thought, our every idea. But the truth is that is an illusion.
Phil is also a Navy Veteran, so this was an episode I've been looking forward to for quite some time. We've been friends online for 15+ years, but never actually met!
Special Guest: Phil Gerbyshak.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- LinkedIn Sales Blueprint for Speakers — This LinkedIn Sales Blueprint for Speakers is a System with six live LinkedIn training sessions for speakers ready to move ahead NOW to grow their businesses and careers.
- Phil Gerbyshak — Phil Gerbyshak is a sales & marketing technology speaker & Trainer. Phil works with small businesses and sales professionals to get more leads, set more qualified appointments, earn quality referrals and close more business, using LinkedIn, video, content marketing, and the telephone.
- Conversations with Phil — Conversations with Phil features candid conversations with authors, business people and speakers to help you build your business. No holds barred, straight talk about business and life, and the intersection of the two, to grow more leads, build better business relationships, and get over the things that hold your business back.
- Books by Phil Jones — Best-selling author, multiple award-winner and one of the most sought after speakers on the circuit, Phil M Jones is highly regarded as the world’s leading sales trainer.
In this MarTech Interview, we speak to founder and CEO of ThinkResults Marketing, Jennifer LeBlanc. Jennifer works with CEOs and CMOs in Silicon Valley to drive results. Her client work focuses on building go-to-market and launch strategies for high-growth companies of all sizes including Microsoft Ventures/Accelerator, SAP, Intel, and dozens of startups. Her proprietary methodologies have driven well over $1.5B in new funding and revenue to clients, and 10 to 100x returns for the startups she’s worked with over the years.
Here book, Launching for Revenue, is a detailed guide to minimizing the risk of failure and maximizing the opportunities for your launch to succeed. Whether it's a new business, product, or service, Jennifer has diligently compiled the details of the common traits of every successful business. And we're not kidding - Jennifer is a data scientist.
Launching for Revenue is structured around the 10 elements that are critical for a successful launch. This launch readiness assessment method is based on our observations of the launch process, the dozens of launches we’ve done over the years, and our own proprietary research. It also identifies the biggest areas of risk for the launch and therefore the areas needing the most attention to ensure a successful launch.
All ten elements don’t need to be perfect, but the majority need to be in good form to execute a successful launch. Launching for Revenue includes case studies, key questions, and self-assessment checklists to help the reader develop a clear idea of which elements need the most attention to ensure a successful launch.
Listen to today's MarTech Interview with Jennifer and then go buy the book!
Special Guest: Jennifer LeBlanc.
Sponsored By:
- Productsup: Download the Guide on how to launch bulletproof google shopping campaigns. Get ready to master your Google Merchant Center account with this Productsup Guide.
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Links:
- Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth — Launching for Revenue is based on the ground-breaking ThinkResults Launch Readiness Assessment, designed by Jennifer S. LeBlanc. This Assessment isolates and identifies the top 10 most critical elements of a successful launch. This method reveals how ready a company is to launch, and also isolates the biggest areas of risk. As a result, companies can predict and course correct their launch plan to turn those statistics around and maximize their chances of a successful launch.
- Jennifer S. LeBlanc — A high-energy speaker and workshop facilitator who inspires and galvanizes her audiences into action, Jennifer is the author of two books, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth and Changing Tides: Powerful Strategies for Female Founders.
- Think Results Marketing — ThinkResults Marketing is a full-service marketing agency specializing in launches and repositioning projects. They launch powerful brands that deliver long-term financial results by focusing on your metrics, passionate customer service and leveraging their strong technology backgrounds.
In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity.
The Content Experience conference from Uberflip (CONEX) was absolutely incredible. I've never seen a more intimate setting with so many of today's greatest marketing speakers. It was fantastic - everyone was accessible and totally brought their best presentations. Not to mention a Family Feud style game show!
Speakers included Omar Johnson, Matthew Luhn, Sean Stanleigh, Chris Moody, Seth Lieberman, John Common, Moira Van Den Akker, Tyler Ryll, Lisa Kenney, Nnamdi Nwoke, Brandi Smith, Nicole Dinicola, David Cardiel, Marta Montero, Daniel Day, Nate Dame, Anna Hrach, Rosilyn Rayborn, Matthew Margy, Sangram Vajre, Laura Ramos, Yoav Schwartz, Page Gerber, Ed Breault, Melanie Chapman, Jenn Kloc, Lisa Kenney, Kara Widdison, Amy Landino, Scott Stratten, Randy Frisch, Scott Stratten, Tamsen Webster, Caitlin Angeloff, Marcus Sheridan, Carlos Abler, Joe Coleman, Andrew Davis, Nate Skinner. And most of the conference was MC'd by the amazing Jay Baer.
If there was a central theme to the last day of the conference, it was to inspire content developers to stop doing what everyone else does and bring innovation and creativity to your craft.
Special Guests: Adam Small and Lindsay Tjepkema.
Sponsored By:
- Productsup: In this comprehensive guide Productsup analyzes all the advertising options available with Facebook, focusing on those most relevant to e-commerce and providing valuable insights, expert tips and detailed explanations.
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Links:
- Conex: The Content Experience — Conex brings together like-minded people in digital marketing, demand generation and content marketing in order to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey. The format is fast-paced keynotes and presentations over the course of two days. As they take part in the programming, attendees and speakers from vastly different industries can collaborate and draw inspiration from unlikely places. Conex is a winning formula of curious minds and groundbreaking presentations in an immersive environment focused on how remarkable experiences can drive every stage of the buyer journey.
- Introducing Marketer + Machine: A Podcast by Emarsys — Our guest on this podcast, Lindsay Tjepkema, is the head of content for the amazing Marketer + Machine podcast. Be sure to subscribe today. Side note... Douglas will be on an episode soon!
In this MarTech Interview, we speak to Bob Boehnline, CEO of Quickpivot, about the mass adoption of customer data platforms (CDP). For marketers, customer data platforms are providing a real-time, central view of every customer. This enables marketers to identify opportunities for improved targeting and personalization.
Platforms like QuickPivot enables businesses to connect and collect from unlimited sources, improve targeting and scoring of prospects, illustrate and act on customer journeys, interact with customers on a personal level, and - above all - measure the impact of your marketing efforts.
Special Guest: Bob Boehnlein.
Sponsored By:
- Productsup: Download the Guide on how to launch bulletproof google shopping campaigns. Get ready to master your Google Merchant Center account with this Productsup Guide.
Support Martech Zone Interviews
Links:
- QuickPivot — Let’s face it, managing customer data is the hardest job in Marketing. But when your customer data is easy, marketers can get back to doing what they love. Being strategic, creative, collaborative, instinctive. And with a 95% reduction in Marketing cycle time, you and your team will have more time to focus on delivering breakthrough results, not wrestling with your customer data.
In this MarTech Interview, I was in attendance in Toronto for the Content Experience, also known as CONEX, an incredible conference put on by the team at Uberflip. Colleague Adam Small and I discuss the first day and the outstanding conversation regarding ABM.
Perhaps the most intriguing presentation of the day was from Daniel Day, discussing how he put together a world-class (literally) ABM program that skyrocked the results for his company, Snowflake. Adam and I discuss the surprises and highlights of this presentation, providing us with a unique perspective on how to build an ABM program that targets and drives both engagement and sales through the use of content marketing strategies.
Special Guest: Adam Small.
Sponsored By:
- Productsup: Download the Guide on how to launch bulletproof google shopping campaigns. Get ready to master your Google Merchant Center account with this Productsup Guide.
Support Martech Zone Interviews
Links:
- Snowflake Describes How They Transformed Their Sales with Account-Based Marketing #CONEX — A detailed post on Snowflake’s ABM Director Daniel G. Day's session on how he’d developed an ABM program that’s skyrocketed Snowflake’s sales results.
- The Content Experience — Conex: The Content Experience brings together like-minded people in digital marketing, demand generation and content marketing in order to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey.
In this MarTech Interview, we speak to Scott Ayres, blogger and podcaster for Social Media Labs, powered by Agorapulse. The goal of Social Media Labs is to invest over $15k per month to help “Crack the Code” of social media and then report those results to you so you don’t have to do the dirty work. To date, Scott has executed over 45 amazing tests where they put both best practices and myths to the test to see how they work.
On this episode we discuss Social Media Lab testing, significant findings and myths broken, as well as discuss the Agorapulse Social Media Management platform.
Disclosure: Douglas is a paid ambassador for Agorapulse.
Special Guest: Scott Ayres.
Sponsored By:
- Agorapulse: Harness your social media content and engagement with the easiest and most affordable social media management tool for teams and agencies. Start your free trial now! Promo Code: Martech
Support Martech Zone Interviews
Links:
- Social Media Lab powered by Agorapulse — Are you struggling to get business value out of your social media efforts? Subscribe to Social Media Lab! The team there invests over $15k per month to help “Crack the Code” of social media and then report those results to you so you don’t have to do the dirty work!
In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump. DemandJump’s Customer Acquisition Platform shows marketers exactly where to focus to drive revenue.
Before DemandJump, marketers could only see the last touch point that led their audience to them. Now, marketers can reach their audience three steps before customers reach them - or their competitors.
Marketers use DemandJump to makes sense of digital data to uncover the best traffic driving sources specific to their brand(s), outmaneuver competition, optimize budget allocation and drive revenue growth across digital marketing channels (and soon, offline channels). DemandJump empowers marketers to ensure their marketing spend truly optimizes revenue generation.
Simply put, DemandJump transforms artificial intelligence into revenue.
Special Guest: Christopher Day.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- DemandJump — DemandJump's Traffic Cloud analyzes billions of marketing touchpoints to enable smarter targeting for marketing. On average, their customers experience a 229% return on investment across digital channels.
Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow}, is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.
Mark has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.
Mark's book Known has continued to be spotlighted as the best guide to modern personal branding on the market... and I don't disagree. I actually purchased copies of the book for both of my children while they were in college. I continue to recommend the book to colleagues and friends when they ask about building their personal brand on and offline.
Disclosure: I've really been blessed to be working with Mark personally, as cohost of Dell Luminaries as well as assisting him on other proejcts.
Special Guest: Mark Schaefer.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- KNOWN: The handbook for building and unleashing your personal brand in the digital age — In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.
- Instant Marketing Advice — Here’s a unique opportunity to tap into 30 years of sales and marketing experience and put some jumper cables on your business. Investing in a one-hour phone consultation with Mark Schaefer can save you thousands in wasted hours and effort.
- The Marketing Companion Podcast — The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
- Dell Luminaries — Where can technology take your business? Join hosts Mark Schaefer and Douglas Karr on an IT transformation expedition. Listen in as they have in-depth conversations with technology luminaries who clear the path for your business growth – hear from analysts, partners, your peers and leaders across Dell Technologies. Find research, best practices and tools to make your IT transformation real.
Your WordPress site is getting a ton of engagement from people all over the world... or is it? While WordPress sites are seeing a decline in engagement while the conversations moved to social media, what's left may be engagement that actually does harm to your site. Commonly referred to as comment spam and trackback spam, the overall strategy is SEO Spam.
In this MarTech Interview, we speak to Jessica Ortega, a Web Security Research Analyst with Sitelock. We discuss SEO Spam - what it is, how can you identify it, and how can you stop it? We also share about Sitelock's affordable tools to help WordPress owners with their sites.
Special Guest: Jessica Ortega.
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Links:
- WPDistrict — Sitelock's dedicated site for WordPress security.
- WordPress Security Products — Sitelock's cloud-based suite of products protects WordPress websites from malicious activity and harmful requests. And we can speed websites up with our global content delivery network (CDN), so you can focus on what's most important—your business, your passion, your word.
In this MarTech Interview, we speak to Mike Prasad. Mike has diverse experience as a technology entrepreneur, investor, and strategist with expertise in marketing, branding, UI/UX, product development, cross-market finance, and platform creation. Mike focuses on applying new technologies and initiatives, from macro-level strategy to hands-on execution.
Mike developed the brand for Kogi BBQ, which launched the food truck industry in Los Angeles. He shares how he accomplished it, by deliberately developing a great brand, researching social media as a mechanism, and pulling in the right audience to quickly spread the word. Food truck popularity spread rapidly across the country... and it all started with the Kogi brand!
Mike was recently in Indianapolis to speak at an Innovation Series with Kenzie Academy and stopped by the DK New Media studio to sit down for a chat. Mike's diverse background is incredible - he launched his career doing web development before companies even understood the Internet. Years later, he's developed, helped, and invested in some of the best brands in digital media.
On this episode, we discuss the successful strategies that Mike utilized to launch brands virally utilizing influencers, social media, and... most importantly, an intentionial and well-researched brand strategy.
We also speak in detail about Mike's latest venture, Tinysponsor, and discuss the unique sponsorship marketplace that Mike's put together to connect brands with influencers.
Special Guest: Mike Prasad.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Tinysponsor — The sponsorship marketplace for everyone! Tinysponsor makes it easy for creators and businesses to collaborate. Any size, any location, any platform.
- Kogi BBQ — The crazy little taco truck that used Twitter and started a food revolution in 2008 with an addictive harmony known as the Korean Short Rib Taco.
- ventureLab Partners — ventureLab is a cross-market startup studio and incubator that builds and invests in innovative technologies by providing entrepreneurs with seed funds, business resources and global relationships.
In this MarTech Interview, we speak to Melinda McLaughlin, Chief Marketing Officer at Extreme Reach. Melinda is a superstar in the industry - recently recognized by the Stevie Awards for Women in Business, with the gold for Female Executive of the Year. Melinda is responsible for spearheading all aspects of the company’s global marketing and communications as well as driving market research, product development strategy and sales enablement.
Fun Fact: Extreme Reach handled ad delivery for over 70% of this year’s super bowl ads while ensuring that performers in the commercials got paid!
With a 25-plus year history in the advertising industry, Melinda has benefited from a career spanning across the entirety of its digital evolution. She spent 15 years on the ad agency side, then worked in house at A+E Networks for a decade. Most recently she was the CMO of Tremor Video, a video advertising technology company for brand marketing. The geek in Melinda sees a spectacular future for brand marketing, as TV and video advertising converge in today’s content everywhere world.
On this episode, we discuss video ad workflows, video ad performance, and video ad technologies.
Special Guest: Melinda McLaughlin.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Extreme Reach — Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world's biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish.
- Video Ad Workflow Research with Advertiser Perceptions — The creative asset workflow lags years behind innovation in media buying. While the industry has developed technology for targeting and data analysis, there hasn’t been the same focus on improving sourcing and preparing creative assets for cross-screen/cross-device campaigns. This results in inefficient/error-prone processes, slower time to market and lower-quality viewing experience.
- Video Ad Performance Reports — Extreme Reach’s Video Advertising Benchmark Reports, prepared quarterly, look at trends in click-through, completion and viewability rates as well as invalid traffic and time spent, etc. for billions of video ad impressions served by the company for major brands across all verticals. Completion rates in Q1 reached new highs, fraud rates hit new lows and advertisers embraced 6-second ads.
In this MarTech Interview, we speak to Paul Mealy, author of Virtual & Augmented Reality For Dummies an easy-to-understand primer on Virtual Reality and Augmented Reality.
Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, Paul's book will help you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future.
With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm.
- Keeps you up-to-date on the pulse of this fast-changing technology
- Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment
- Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR
This Dummies guide is perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies.
Special Guest: Paul Mealy.
Sponsored By:
- The Sure Oak Podcast: How are digital marketers adapting to marketing technology in 2018? My friend Tom Casano has a podcast called “Sure Oak”.
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Links:
- Virtual & Augmented Reality For Dummies — Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future.
In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software. Kerry is the CEO of Visto, an enterprise programmatic advertising platform.
Visto is at the center of programmatic media, bringing transparency, interoperability, and accountability to programmatic advertising. In this discussion, we speak to the opportunity for brands to leverage programmatic advertising, the challenges of ad fraud, the impact of GDPR, and the evolution of the industry - including artificial intelligence and blockchain.
Special Guest: Kerry Bianchi.
Sponsored By:
- The Sure Oak Podcast: How are digital marketers adapting to marketing technology in 2018? My friend Tom Casano has a podcast called “Sure Oak”.
Support Martech Zone Interviews
Links:
- Visto — The Visto Enterprise Advertising Hub is a vendor-agnostic platform that unites all of your programmatic media technologies in a single user-friendly interface. Gain ease of control over disparate systems and more transparency into performance analytics to optimize ad spend, drive efficiencies and increase ROI.
Dana Hamerschlag is a Harvard Business grad and leader in the sales technology industry who leads product innovation at sales consulting firm Miller Heiman Group. Dana explains, despite the hype, most organizations aren’t doing much with AI, but rather analytics.
Why that is?
People haven’t invested in the right data sets to use AI engines or predictive models in the right way.
Dana states that for AI to work, businesses have to understand both the outcomes and the inputs. Right now, most people only have the outcomes figured out. Take CRM data like what’s extracted from Salesforce for example. Because the data from these platforms isn’t initially labeled based on existing sales methodology/blue sheet insights when entered into the system, salespeople can’t know how to turn a potentially dead deal into a closed deal.
Bottom line: If you can’t talk about how to change the outcome with actions, then you can’t leverage AI to its full potential. You need to be able to recommend an action from the input side to get an outcome of predictive analytics with any value.
And so here we are... struggling to bring AI to its full potential in the enterprise. Dana and her team are working to produce a solution to this input-outcomes dilemma, available for interview or for comment on this perspective briefed above.
Special Guest: Dana Hamerschlag.
Sponsored By:
- The Sure Oak Podcast: How are digital marketers adapting to marketing technology in 2018? My friend Tom Casano has a podcast called “Sure Oak”.
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Links:
- Miller Heiman Group — Our Be Ready Solutions™ offer the most comprehensive suite of services on the market—delivering six capabilities that align your sales and service organization and help you execute flawlessly. We provide world-class consulting services to align your organization, and provide leading skills and methodology programs that help you execute better. And we offer the data to continually assess your organizational execution and your individual talent. So whether you have a specific challenge to solve or want to transform your company, our Be Ready Solutions will empower you to sell more and service better to drive world-class performance.
- CSO Insights — CSO Insights is the independent research arm within Miller Heiman Group, dedicated to improving the performance and productivity of complex B2B sales. The CSO Insights team of respected analysts provides sales leaders with the research, data, expertise, and best practices required to build sustainable strategies for sales performance improvement. CSO Insights’ annual sales effectiveness studies, along with its benchmarking capabilities, are industry standards for sales leaders seeking operational and behavioral insights into how to improve their sales performance and to gain holistic assessments of their selling and sales management efficacy. Annual research studies address sales and service best practices, sales enablement and sales performance optimization.
An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology.
Marty Meyer of El Toro drove up from Louisville and joined us in the studio with Eric Richards and Thaddeus Rex. Thaddeus' team is utilizing Marty's technology to execute highly targeted geographic advertising based on IP address. It's proprietary technology that's incredibly accurate and has a superb ROI. Listen as Eric shares the results of the campaigns they executed.
Special Guests: Eric Richards, Marty Meyer, and Thaddeus Rex.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Get Started with IP Targeting Today! — Contact Thaddeus Rex at Digital Charisma for a tour of El Toro and its campaign capabilities.
- Laughing Matters — Enjoy a fun-filled evening on Monument Circle at the 18th annual Laughing Matters! Start the night with a block party on the circle, then join us in Hilbert Circle Theatre where we will welcome Academy Award winning comedienne, actress, and TV host Whoopi Goldberg as headliner of the event. All proceeds from Laughing Matters benefit Cancer Support Community’s programs of support, education, and hope free for those impacted by cancer. In addition to raising funds, Laughing Matters honors laughter as a vital component of emotional health and wellness, and aids in spreading awareness about Cancer Support Community and our mission to ensure that no one faces cancer alone.
- El Toro — We view IP addresses differently than most companies. To us, an IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. We match physical addresses to IP addresses with extreme precision with our offline data onboarding capabilities and patented one-to-one marketing technology to offer multiple advertising products stemming from our IP Targeting algorithm.
Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built an innovative music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics.
Vibenomics provides businesses access to a fully-licensed library of music and an easy to use app that allows them to submit and receive customized, professionally recorded announcements the same day they request them.
With Vibenomics, companies can push products faster and increase the revenue potential for every customer, educate customers on new products and offers as they become available, and drive customers online for coupons and promotions.
And rather than being an expense, the in-house platform can actually be a revenue driver. Vibenomics has an add-on that can be used for their customers to launch their own advertising options for third-parties to advertise through their networks.
Special Guest: Brent Oakley.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Vibenomics — Vibenomics combines music and messaging to deliver custom audio experiences.
Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. In the last decade, Edison has brought that expertise to voice marketing, tracking podcasting and voice technologies like Amazon Alexa, Apple's Siri, OK Google, and others.
Tom is a respected leader in digital marketing, is incredibly funny, and provides clarity to these mediums and the power they're driving in the marketing and advertising spectrum. Oh, and he provides our amazing pre-roll intro on this podcast!
Special Guest: Tom Webster.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Edison Media Research — Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. Every year Edison conducts audience research for over 100 media properties worldwide. They’re leading the way in creating knowledge and understanding of new media measurement such as Arbitron’s PPM, and our data is driving the expansion of radio to new platforms like podcasts and streaming media.
- Gimlet — Gimlet Media is the award-winning narrative podcasting company that aims to help listeners better understand the world and each other. Gimlet was founded in 2014 and is based in Brooklyn, New York. Gimlet podcasts are downloaded over seven million times per month by listeners from nearly 190 countries worldwide.
- NPR Podcasts — The mission of NPR is to work in partnership with Member Stations to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
- Ad Results Media — A performance marketing agency focused on Radio, Digital and Podcast advertising.
- Wirecast — Live video streaming production software for Mac & PC
- Switcher Studio — Use iPhones, iPads and Switcher Studio to level-up your live streaming.
Fanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to Generation Z requires a new set of rules and formats. They built Fanbytes to advertise in the way it should be done - through an enjoyable and engaging experience which adds value and gets people excited.
We discuss what brands are missing with Snapchat, how they can leverage the platform, tips to get started, and what's happening in the future.
Special Guest: Miri Qylafi.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Fanbytes — Fanbytes helps brands engage with 13 - 25-year-olds on Snapchat in the most engaging and authentic ways on the planet.
- Snapchat Hacks — If you are really trying to win on Snapchat, there are different nuances into how to engage the minds of Generation Z. Fanbytes created this guide as your resource for winning on Snapchat.
The foundation of Erik's efforts are to entertain, educate, and empower people to find the best life they want. We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful?
As a keynote speaker, Erik has spoken in 49 countries and reached 25 million people. His top three topics are: Digital Leadership, Digital Reputation & Ratings, and Disruptive Innovation. His partners include Starbucks, Raytheon, Chase, Sony, National Guard, IBM, Airgas, Disney and over 200 Universities. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs.
This interview with motivator and digital thought leader Erik Qualman is 30 minutes packed with everything you need to kick off this year the right way. Attitude adjustments and tips include:
- Believing that everything happens for you, not to you.
- Learn how to walk in discomfort.
- Creating a Not To Do List and a Not Yet List.
Erik has been researching, applying, and sharing his productivity tips with his keynotes on every continent... and now he shares them with you on this amazing podcast!
Special Guest: Erik Qualman.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Erik Qualman — As a keynote speaker, Erik has spoken in 49 countries and reached 25 million people. His top three topics are: Digital Leadership, Digital Reputation & Ratings, and Disruptive Innovation. His partners include Starbucks, Raytheon, Chase, Sony, National Guard, IBM, Airgas, Disney and over 200 Universities. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs.
- Equalman Studios — Equalman Studios produce - from A to Z - award winning movies for Fortune 1000 companies, small businesses and nonprofits. Their video stories get complex points across in minutes by entertaining, educating and empowering the viewer.
- Socialnomics: How Social Media Transforms the Way We Live and Do Business — Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
- Socialnomics Blog — The Socialnomics blog spawned from the book, written by Erik Qualman, with the intent of providing short social stories, statistics, studies and surprises about the biz and buzz of tech.
- The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results — YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH--LESS AND MORE.
As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized tactics, which will create a demand for individualized marketing experiences. Marketers will be able to take personalization to the next level by using marketing automation to track the behaviors of their buyers and machine learning to identify optimal windows for engagement. We discuss the future of marketing automation with Act-On Software's CMO Michelle Huff, a veteran of the marketing SaaS industry and an expert in marketing automation.
Special Guest: Michelle Huff.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- on.com/" title="Act-On Software">Act-On Software — Marketing automation and email marketing software you’ll love.
- Why Artificial Intelligence Means a Strong Future for Marketing Emails — Not only isn’t email going away anytime soon, but the future looks bright, thanks to artificial intelligence technology that is poised to re-vitalize the email experience.
We are in the midst of a cultural shift from mass-market, generic outreach and offerings, to targeted messaging and product choice.
With the adoption of social media outlets as forums for communications, customer expectations have changed. We expect companies to monitor our reactions and respond to us as individuals.
Companies who adapt their products to match this cultural shift see winning results. Tesla took market share by allowing consumers to customize a car and have it delivered. Progressive created tools to customize insurance coverage. Amazon has fostered a norm that shoppers can have any product they want delivered cheaply and quickly.
In the Age of Personal Choice, everyone wants their choices to be accommodated. In the face of these changing cultural expectations, generic outreach doesn't build engagement.
According to Loop & Tie CEO, Sara Rodell, this is just the beginning of the consumer choice revolution. This trend has already affected the economy and in turn will change how businesses market to their customers.
Special Guest: Sara Rodell.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Loop & Tie — Loop & Tie replaces the practice of picking a single product to purchase as a gift with the notion of buying a collection. Loop & Tie curates collections of gift options ranging from $25-$500. A company chooses the collection that matches their budget and creates a fully branded digital choice experience. The recipient chooses the item they value the most and it's shipped to their doorstep. Gift senders can use the platform to create collections that feature their own products or unique experiences. Loop & Tie's first-to-market technology keeps the price hidden from users, but gives them the power to choose the gift most suitable to them.
This was such a fun interview, you won't want to miss it. Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center. Killing Marketing is a book every business should pick up and give some attention as their working on next year's strategies. Marketers are overloaded with platforms and technologies, are shy on resources, and are often underbudgeted. Taking an innovative approach to your marketing efforts can transform that.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.
Killing Marketing explores how these companies are ending marketing as we know it - in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.
Special Guests: Joe Pulizzi and Robert Rose.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit — Two of the world’s top marketing experts reveal the next level of breakthrough success―transforming your marketing strategy into a standalone profit center.
A marketing stack is the group of platforms that marketers implement to execute, analyze and improve their marketing efforts. This includes all technologies, from publishing tools, to marketing automation tools, to the marketing performance and reporting tools that are implemented.
Companies have to make the decision of whether or not they should invest in an all-in-one provider that has end to end solutions. A leader in this area is Salesforce. However, that's not always the right decision given the needs of your organization. You may have constraints with technology or manpower that makes a best-of-breed a much better decision.
Jason is the CEO of ActiveCampaign and has seen the best and worst implementations. ActiveCampaign began as a solution for business owners who needed to keep in touch with their contacts. There was a demand for a powerful, easy-to-use solution at a reasonable price in a market that lacked options. Over the years, the company has seen a number of drastic transitions. They cut their product line from eight solutions to one, transitioning from a traditional software company to the SaaS model, providing a consistent and stable experience for our users.
Special Guest: Jason VandeBoom.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- ActiveCampaign — Marketing automation that listens and learns. Discover what each contact wants and deliver the most effective message to convert them from visitors, to leads, to customers, to advocates.
Michael is a well-respected CEO of an agency in Indianapolis. Like many other agencies, his team struggled with deploying high-performing, compliant, beautiful sites. Existing content management systems are often based on technology and code that's over a decade old. Existing CMSs weren't built for the demands of today, nor for the incredible technology we now have to deploy websites.
In this interview, Michael discusses the platform his team has built. Open to power users and agencies, the platform is secure, PCI compliant, HIPAA compliant, and highly performant.
Special Guest: Michael Reynolds.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- Zephyr CMS — Build powerful websites for your clients, with speed and style. Schedule a demo to try it out for yourself.
In preparation for a presentation at Dell's headquarters on Podcasting, I wanted to dive deep on microphone technologies and there's no one better than Shure in the industry. From broadcast, to music, to podcasting, Shure were pioneers in the industry and continue to lead the pack. In our own podcast studio, you'll find a variety of Shure microphones - from the MV88 for the iPhone, to wireless lavalier microphones, to the portable SM58, to the granddaddy of them all - our prized SM7B microphones. We discuss the physical design of microphones as well as the best environments to use each.
Special Guest: Soren Pedersen.
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Links:
- Shure Motiv — From recording your thoughts to interviewing guests and polishing another episode for your audiences, MOTIV iOS and USB microphones are the simple way for podcasters to get the professional-sounding audio they need to share their voice and message with the world.
Many business buyers have been there. They’re trying to make a quick, routine order to restock inventory, but the website keeps throwing them ads and offers for miscellaneous products they’ve never needed. With the product at the center of the commerce strategy, the customer never wins.
However, when a company bases every interaction off of a holistic view of the customer, customers feel more valued, increase their brand loyalty, and in turn, the business increases revenue.
So, how can companies determine if they actually have this customer-first platform or not?
- Do you have a real-time understanding of how customers are interacting with your system?
- Can you see how customers are acting across engagement channels, such as service, sales and commerce?
- Are you able to respond to new customer cases by scaling and iterating based on customer feedback?
- Are the new features you offer available quickly for the customer?
Asking these 4 questions can help B2B organizations assess how customer-centric their platform actually is. B2B commerce expert, Ray Grady, can explain what to do if the answer to these questions is “no.”
CloudCraze is the only native B2B commerce platform on Salesforce. The company powers eCommerce for Coca-Cola, Avid, AB InBev, Barry-Callebaut, Ecolab, GE, L’Oreal, Kellogg’s, WABCO and more. CloudCraze is a Platinum Salesforce ISV Partner.
Special Guest: Ray Grady.
Kevin Souers is the Chief Product Officer of Aprimo and leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations. Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo. Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology. It was a pleasure having Kevin in the office at DK New Media where we talk about the urgent need of marketers to build their knowledge and business acumen when it comes to resource-driven marketing and running marketing operations effectively.
Aprimo is a global provider of marketing operations technology and digital asset management solutions. They recently announced the full SaaS (Software as a Service) offering of its category-leading Digital Asset Management (DAM) software. The cloud-based product will bring all the benefits of SaaS-based operations to give marketers an advantage, including increased innovation, faster implementation, scalability to match business growth and a significantly lower total cost of ownership. The combination of Aprimo’s performance driven marketing operations technology and digital asset management solutions give marketers the advantage to govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. They allow marketers to manage budgets, plans, productivity, and assets throughout the ideation, workflow and campaign delivery of the brand experience while maximizing provable ROI.
Special Guest: Kevin Souers.
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Links:
- Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation — Forrester analyst Nick Barber also commented on how marketers will find value from Aprimo’s recent acquisition of ADAM Software stating, “The clear benefit of this merge is that now marketers will have one solution across the entire content lifecycle.”
- Aprimo — Aprimo’s performance-driven marketing operations technology and digital asset management solutions give marketers the advantage to govern and grow their brand.
Think Big Analytics has been helping innovative companies Think Big with big data since 2010. They were acquired by Teradata in 2014 as the world’s first pure-play big data services firm. They're big thinkers about big data – harnessing its power, unlocking its potential, managing the complexities, mastering the possibilities and synchronizing myriad technologies so businesses can move from insight to action. Their passion is deep data science and advanced data engineering that’s focused on generating business value from big data.
Jack McCush is the Principal Data Scientist at Think Big. In this role, he is often leading Data Science projects for organizations that are either leaders in the digital space or undergoing digital transformations. Much of the financial benefits of Data Science are realized by organization incorporating new and varied digital data and emerging technologies with their legacy data & analytics infrastructure.
Jack will be speaking at the Marketing Metrics and Analytics Summit on Sept 26-27, 2017 in Chicago, IL!
Jack has helped define, build, test and deploy solutions in the area of Search, NLP, Text Classification, Named Entity Recognition, Image Classification, Recommender Systems, Customer Segmentation and Uplift Modeling.
These capabilities improve the productivity of almost any Data Science team, however, some of Jack’s biggest successes come when he has helped his clients automate the last mile of Data Science.
Jack has helped his customer build model publishing and management frameworks and integrate them into the data science workflow. The days of waiting weeks or months for a model to be put into production is in the past. These frameworks also incorporate model performance monitoring and automated retraining to allow the Data Scientist to be at maximum productivity.
Think Big Analytics provides enterprise customers with:
- Big data strategy - roadmaps that prioritize the possible to create more value, and much sooner than you would expect.
- Data engineering - solution design and delivery aligned to core business objectives.
- Data science - deeper questions and new approaches to solve existing problems and seize new opportunities.
- Managed services and training - management and optimization of big data systems to improve performance; plus training to increase organizational adoption
Special Guest: Jack McCush.
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- Think Big Analytics — Think Big Analytics is a Teradata Company that provides big data strategy, data engineering, data science, and managed services and training to leading enterprise companies.
- metrics-analytics-summit-chicago.html?utm_source=martech-zone" title="Marketing Metrics and Analytics Summit ">Marketing Metrics and Analytics Summit — Beyond demonstrating that marketing really works, the right metrics and analytics campaigns, programs, and strategies can provide insights that inspire impactful marketing decisions, leading to profit and revenue growth. Sitting at the burgeoning intersection of marketing and data science, IEN’s Marketing Metrics & Analytics Summit will provide you with all the practical know-how you need to take your organization’s marketing measurement game to the next level.
Asheesh Jain is the CEO of Relevance.com the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in leading a digital marketing agency.
Chad Pollitt has been creating profitable online campaigns for over 15 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.
In this podcast, we discuss Relevance and its transition to a premiere publication on content marketing and strategies. Chad's expertise is on native advertising and content promotion so we discuss the nuances of native and content. We walk through paid, owned, and earned media, their relationship to the sales cycle, and the channels they deliver on.
Special Guests: Asheesh Jain and Chad Pollitt.
Unique amongst his peers, CEO Jeremy Bloom was a professional athlete. I don't believe there's another leader in our space that was a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist.
Jeremy was an All-American at the University of Colorado and a 5th round draft pick to the Philadelphia Eagles. He also played for the Pittsburgh Steelers. He shares how his upbringing and attitude led to his competitive success, entrepreneurial success, and managerial style of leadership.
Integrate made the news of recent, by tripling revenue, continuing a history of being cashflow positive, and building an investment team that consists of some of the largest names in the MarTech industry - including Scott Dorsey, Reggie Bradford, Dan Springer, and David Karnstedt.
Integrate is a cloud-based, customer generation platform that utilizes artificial intelligence to score and predict sales opportunities. They orchestrate the entire top of the funnel and are expanding their platform into display advertising as well.
Special Guest: Jeremy Bloom.
When you look up the definition of sage advice, it states proceeding from or characterized by wisdom, prudence, and good judgment. This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with Joel throughout events, prospect meetings, and client discussions... and I'm a better person and marketer for knowing him.
Joel is the Director of Digital Marketing Insight for Salesforce. As a founding member of the Marketing Insights team for the Salesforce Marketing Cloud, Joel teaches companies how to use customer data, digital media, and marketing automation technology to deliver a seamless customer experience across online and offline channels.
Joel's optimism is both undying and contagious. He never stopped pushing the importance of email, the importance of measurement, and the importance of being a student every day of your career. Joel was one of the first senior marketers that I worked with that also understood the impact of his work on sales. If Joel could just take the time to educate and inspire a prospect, he knew they would close when they understood the opportunity in front of them.
In fact, I shared how great this interview was with another colleague who worked in sales at ExactTarget. He chuckled and said the best customers he closed were the ones that just walked out of Joel's sessions.
A few weeks ago, I saw Joel on the Circle in downtown Indianapolis and pulled over. I asked him if I could get him onto the podcast and he immediately agreed with all the enthusiasm I experienced when working with him. Imagine my surprise to find out that Joel was also leaving Salesforce. That made the importance of this podcast twice as important.
PS: Please notice I didn't say retirement. While I have little doubt that Joel looks forward to less time in airports and more time with his family, I also still hear the passion in his voice as he speaks about our industry. I hope and believe we'll hear from him again.
Special Guest: Joel Book.
It's always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz Prugh.
- R.J. Talyor is the CEO & Founder of Quantifi.ai, the digital marketing R&D platform for social ads. R. J. previously led product teams ExactTarget (we worked together on a couple of projects!) and Salesforce. R.J. always carries chapstick with him.
- Liz Prugh is a tech geek, geek in general, and always aspiring #fiercefemale. Liz is managing editor for The New New Thing and previously worked for ExactTarget and Salesforce in marketing and customer success. Liz is also the co-creator of pop culture site PureFandom.com and channels her inner-nerd by hosting and moderating comic cons across the country.
In this episode, we discuss marketing experimentation and its challenges. Quantifi is a marketing R&D platform for social media ads, unleashing the power of artificial intelligence to discover the audiences, channels and creative needed to drive growth for brands. The platform currently supports Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit and is open to ecommerce companies who are serious about their social advertising.
The plethora of targeting options, ongoing changes to social advertising platforms, and the number of social advertising channels are all challenging marketers. It's not a surprise that most aren't able to keep up and are not seeing the return on social advertising campaigns they could be realizing.
Quantifi is the solution to turn this around, providing a chatbot experience that's always up on the latest changes to the social ad platforms it serves. The bot utilizes artificial intelligence and machine learning to run experiments for its users.
Special Guests: Liz Prugh and R.J. Talyor.
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- Quantifi — Quantifi makes experimentation possible by making it faster and cheaper to try new channels, target niche audiences and discover new strategies. Experimentation helps you find what works with scientific precision. Grow your bottom line by investing your budget in what’s proven to work.
Randy and Angie Stocklin started One Click from their home office with the idea of offering people a convenient and affordable way to buy eyewear online. Since that time, they've built a team that's passionate about their customers and created a culture founded on strong core values, which has resulted in One Click being named one of the Best Places to Work in Indiana for four consecutive years. In the process, they've also been recognized as one of the fastest-growing ecommerce businesses in the Midwest. Their mission is to be the world's most people-focused eyewear company. One Click is an innovative e-tailer that sells eyewear across the Readers.com, Sunglass Warehouse, and felix + iris brands. They're building an amazing company, filled with exceptional human beings who challenge and inspire each other every day. As a leader within the ecommerce industry, I wanted to discuss the evolution of ecommerce with regard to search, social, and overall customer experience. Randy didn't disappoint, having a frank discussion of what used to work, what's changed, and what's essential to the success of an online ecommerce company today. We also discuss the pros and cons of third-party sales through sites like Amazon and Wal-mart.
Special Guest: Randy Stocklin.
Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP & Chief Product Officer at Salesforce Marketing Cloud.
Bryan is now the CEO of Sigstr, an Indianapolis-based email signature marketing platform. Sigstr provides an amazing platform for companies to manage their employees' email signatures and insert dynamic, targeted content to communicate effectively both internally and externally.
Sigstr integrates with leading CRMs to even segment and personalize the messages. The solution is incredibly affordable and great for every business - large or small. It integrates seamlessly with both Exchange and Gmail, the two largest providers of corporate email services.
Bryan discusses his history - from getting his degree in MIS, his work as a CRM consultant, his rise in ExactTarget and Salesforce, and all leading to his taking the helm of Sigstr. He shares some incredible advice that you won't want to miss.
Sigstr recently launched an ABM feature, a feature that allows marketers to target accounts, industries or regions with specific content (and clickable CTAs) in employee email signatures.
Special Guest: Bryan Wade.
Justin Gray is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user base.
In our interview, we specifically discuss Account-Based Marketing, a Business-to-Business marketing strategy that's exploded in popularity the last couple years and is being implemented by most, if not all, enterprise B2B companies. Is it a silver bullet? Is it hype? Tune into our fantastic discussion.
More about Justin Gray:
Justin has made a career of launching successful companies and scaling them to success. In addition to LeadMD, Justin is also the Co-Founder of PaidSuite, a SaaS payment technology provider, and Greyson Organics, an organic farm in rural Missouri which he co-owns with his father.
Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship and modern day marketing. As a recognized speaker, Justin has been published over 300 times in industry publications and holds featured contributor statuses with Inc., Entrepreneur, TechCrunch and others.
Special Guest: Justin Gray.
Chris Spangle is the web director for a nationally syndicated morning show. He previously worked in politics for many years as a producer at a news talk station, WXNT, and then as the Executive Director of the Libertarian Party of Indiana. He went on to work in marketing for the Englehart Group and the Advocates for Self-Government. He is now the web director of a nationally syndicated radio show. He is the publisher and editor of We Are Libertarians, a news site and podcast that covers national and Indiana politics from the libertarian perspective. He is the founder of the We Are Libertarians Radio Network, which brings you podcasts about life, liberty, and the pursuit of happiness. Chris also served as the Chairman of the Board of Free Enterprise Schools, a nonprofit dedicated to expanding school choice. His favorite charity is Rupert’s Kids.
Special Guest: Chris Spangle.
Last week was an amazing week at Dell EMC World where I co-hosted several upcoming podcasts called Luminaries - Talking to the Brightest Mind in Tech, a Dell Podcast that I've been hired to assist with.
I took advantage of the time to meet many of the amazing marketing staff at Dell Technologies and its global family of brands - Dell, DellEMC, VMware, RSA, Pivotal, SecureWorks, and Virtusstream. The company spans technology - from consumer hardware, business hardware, development, security, virtualization, and cloud products.
Amy is a 14 year veteran of the company, bringing her Learning and Development degree to the company, then moving from Learning and Development, to social media monitoring, now to employee advocacy. Amy is on a team of 6 driving employee advocacy with 140,000 employees globally under the Dell umbrella.
Dell's work with employees is unique. They built a social media command center before many other companies and were way ahead of the curve. Amy reveals how her team educated executives on the importance of the impact of social media, why they utilize social data rather than user forums, how they wrote a simple 5-point social media policy, and how they help their employees build their own brand in the effort to drive corporate branding.
This is an incredible interview with tons of actionable data and insight. I'm so thankful for being introduced to Amy at the recommendation of Mark Schaefer.
Special Guest: Amy Heiss.
Douglas Karr interviews Gina Bianchini, the Founder & CEO of Mighty Networks. Mighty Networks takes direct aim at ordinary groups with a new social network totally re-imagined for deep interests on mobile.
Anyone can create a Mighty Network for free. It’s easy to get started and when you invite members in, you’ll instantly see people near you, by the topics you choose, and the categories you define. Everything for your interest is in one place, with content and conversations that never get lost.
Learn how Mighty Networks got started, why it makes sense for your brand, and learn about some of the amazing communities that have skyrocketed within the Mighty Network!
Before Mighty Networks, Gina and Marc Andreessen co-founded Ning, a pioneering social platform for niche networks online. Under her leadership, Ning grew to 90 million people across 300,000 active communities in entertainment, politics, and education.
In addition to Mighty Networks, Gina serves on the board of directors of Scripps Networks, which owns HGTV, The Food Network and The Travel Channel. Gina and Mighty Networks have been featured in Fast Company, Bloomberg, Wired, and The New York Times. She has appeared on Charlie Rose, CNBC, and CNN. She grew up in Cupertino, California, graduated with honors from Stanford University, and received her M.B.A from Stanford Business School.
Special Guest: Gina Bianchini.
As the President of a three-time Inc. 5000 company and HubSpot Agency of the Year award-winning agency, Tiffany Sauder understands the challenges with MarTech implementations. Tiffany and I have a very frank conversation on the pitfalls many customers go through in implementing a major marketing technology solution, the issues associated with expectations from a variety of content sources across the digital marketing sphere, and the reality of what companies can do to implement marketing technology successfully.
Business First is the tagline of Element Three, a full-service brand and marketing agency based in Indianapolis that works across channels to solve real business problems for clients who want to be market leaders. Business First is also the axiom that fuels Element Three's President Tiffany Sauder’s own approach to growing an enterprise.
When the former financial analyst took the helm of the company in 2006, Sauder was 24. Over ten years later, she’s catapulted annual revenues by over 950 percent. From coaching executives through the brand considerations of an acquisition to helping them use marketing and sales technology to track marketing performance, Sauder understands that success results from an integrated approach to business, brand, and creativity.
Tiffany has been interviewed by the Harvard Business Review and participated in panels hosted by Ad Age and TechPoint.
Special Guest: Tiffany Sauder.
250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation.
Unfortunately, many marketers don't even realize that they have an email problem. Email service providers tout deliverability as the delivery of an email message to the receiving internet service provider. That message may not have ever made the inbox, though. It often gets delivered directly to the SPAM folder without so much as a notice to the company who sent it.
My good friend Greg Kraios has been leading the email deliverability for years - we worked together at ExactTarget in the early days where his leadership and insight into the email industries led to the development of some incredible monitoring tools for the company.
Greg dreamed bigger, though, and left the company to pursue his vision of an email platform that was affordable and provided everything a marketer needed to monitor and improve their email deliverability. When Greg brought entrepreneur, investor, and CTO Ryan Pfenninger onboard, that dream became a reality.
The team is now growing as is their toolset.
Special Guests: Greg Kraios and Ryan Pfenninger.
Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.
Since 2000, Emeric has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft. He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.
In our interview with Emeric, we discuss the organic road to growth that AgoraPulse has taken, the culture difference the startup has taken without deep VC pockets or investments, and how they succeeded in a very busy MarTech space.
As well, we discuss marketing challenges, the changing social media landscape, and the impact of future technologies like artificial intelligence on social media.
Special Guest: Emeric Ernoult.
Aaron Douglas is a unique human being. Aaron has journeyed from attending a seminary, to marriage counselor, to digital agency founder. He's also a Jiu Jitsu enthusiast. Oh, and did I mention he launched the largest float center in central Indiana? Floating is sensory deprivation treatment. The primary reasons people float are to reduce chronic anxiety, heighten cognitive function and relieve pain. Some people float to escape the bustle of life and relax for a few hours, while others use floating as a therapy for anxiety and stress.
Floating is also used to increase creativity, attention, and retention, as well as explore thoughts and emotions in a semi-conscious or meditative state. Others float to help manage and reduce pain as a supplement or replacement for pain medication and physical therapy. We had an amazing conversation with Aaron that focused on two areas:
- What has it been like moving from a digital agency serving clients to becoming the client?
- What can marketers learn from floating?
Yes, there are some lessons to learn! We hope you enjoy our conversation with Aaron as much as we did.
Special Guest: Aaron Douglas.
In this week's Martech interview series, we spoke with Alexandra Rufatto-Perry of Accent On Business, an executive presence and communications advisory firm that works with competitive professionals who want to project a confident and competent image. She works with a variety of executives on how to say what it is that they need or want to say, while looking and feeling their confident and influential best.
In other words, Accent On Business teaches executive presence.
Why Does Executive Presence Matter for Marketers? For a lot of people, executive presence is really elusive. However, according to Alex, it's more important than you think:
"Executive presence makes up for 25% of what gets people their next job, big job promotion, gets them to the next level in their organization. It's really that thing that we look for in people that says, 'They're going somewhere; they're doing something'."
Executive presence is really made up of three elements:
Style: how you look, how you carry yourself, how you sit at the table, your gestures, movement, and how you sound. Substance: depth of your knowledge and subject matter expertise. Character: your value system on display.
Special Guest: Alexandra Rufatto-Perry.
Christian and Katalina are the # 1 Husband & Wife Comedy Mind Reading Act in the Nation. They have performed over 2000 shows in almost 15 years. They toured across the nation for 10 years performing for corporate events, colleges, theaters, cruise ships, and resorts. Their audiences range from 50-3000 people.
Having traveled the world and entertained from coast to coast, what is the impact of the web and social media on a local entertainer? Christian shares his lessons learned... and remember... he's NOT a marketer, he's an entertainer. You'll find that he's had to teach himself online marketing, analytics, and social media.
Perhaps the greatest lesson is that he needed to apply budget and hire professionals. While he didn't have hundreds of thousands of dollars, every dollar he did spend counted. Christian walks through the process they took and how they found the right resources and how it's impacted his business.
Special Guest: Christian Painter.
Agent Sauce is an integrated CRM, Email Marketing, Lead Generation and Marketing Automation platform built specifically for Real Estate Agents. Agent Sauce provides agents with all the tools necessary to generate, nurture, and manage their contacts, leads, and marketing in one place. We interviewed Adam Small, who founded the company with his wife Kimberly. What started out as a simple text messaging services has now evolved into a full-featured real estate marketing platform with everything but the kitchen sink... and I'm sure that's just around the corner. Agent Sauce has affordable packages for independent agents as well as multi-seat licensing for real estate firms. They now have users in almost every state.
Special Guest: Adam Small.
The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency, and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data, and predictions across multiple disciplines to show you:
- How cultural and technological shifts will impact the marketing practice
- How content marketing and marketing technology will change
- How to transition from brand messages to multi-sensory “experiences”
- Why platforms will supplant brands for building an audience
- Why Mega Trends will serve as signposts for connecting with your audience
- What the world’s foremost futurists are predicting for the next 15 years
- Why the Prosumer will be the new customer
- What the marketing practice will look like in the year 2021 & 2030
- How to plan whether you’re an enterprise, agency, SMB or a local business
Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!
Special Guest: Jon Wuebben.
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- Future Marketing: Winning in the Prosumer Age — The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency, and quality of life, for everyone, the world over. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!
As with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO and founder Brad Owen, Brad walks us through the problem that necessitated the solution and shares how it continues to evolve and make an impact in the market. Whether or not your company is involved in list procurement or list sharing, the turnover on email addresses is significant. Brad and his team have found that no other factor impacts the deliverability of a brand's email than the number of bounces their list is generating with an Internet Service Provider. Investing in list cleansing and email list hygiene is inexpensive and can produce a massive return on investment by getting your emails to the inbox when they're needed and expected.
Special Guests: Brad Owen and Marty Mcgreevy.
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- Neverbounce — Neverbounce provides real-time email verification (API) and bulk email list validation with seamless integration into several platforms.
In his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create interesting, and even life-changing opportunities for learning. Innovation is the key to equipping today’s students for tomorrow’s marketplace. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live. Don and I discuss the state of innovation and startups, our own business, and how innovation is being taught (or not being taught in our school systems). Don is a good friend and an amazing talent in the education industry. He's running against the current and you'll hear how he started his programs and the results with the children whose lives he's touched. Be sure to visit Don's initiative StartEdUp
Special Guest: Don Wettrick.
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Links:
- StartEdUp — StartEdUp is a global network of the most renowned innovators, educators and entrepreneurs. We define and employ the tactics of real innovation and leave the buzzwords in the dust.
- Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level — In Pure Genius, Don Wettrick encourages teachers and administrators to collaborate--with experts, students, and one another--to create interesting, and even life-changing opportunities for learning.
Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue.
We discuss CallidusCloud's second annual Sales and Marketing Sentiment Survey with Chief Marketing Officer Giles House. Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud Giles is responsible for the company’s global marketing activities, product strategy, communications, brand and sales enablement programs.
Listen to this amazing conversation regarding sales sentiment, the challenges of technology in the sales process, and the future of sales platforms.
Brett leads a group of sales professionals and is responsible for the implementation and execution of sales strategies. A long-time coach, Brett works closely with marketing and operations management to improve lead management and distribution.
Sales is not simply a process, it's also a mindset. Once a lead is identified as a prospect that your company can help, effective sales professionals are able to create an environment where the prospect actually desires the product or service. The ability to bring about that desire breaks down trust barriers and accelerates the close.
Brett walks through actual examples where he utilizes the following four principles to advance the sale through to a conversion:
- Challenge the prospect something different than their assumptions.
- Storytelling to relate emotionally connect with the prospect.
- Utilize the herd mentality to show prospects they're safe with others who have made the same decision.
- Use scarcity to explain that the opportunity must be taken advantage of or could be lost.
Rudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on.
In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research. More recently, Rudy has been an innovator in the field as president of North America for Dapresy, a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. Rudy came upon Dapresy in Europe four years ago and has since then introduced its data visualization tools to North America.
According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields.”
His lengthy career spans packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales “force” behind the sales teams where he has been engaged. Rudy earned his MSJ in Marketing and Advertising at Northwestern in 1978.
Dapresy's platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business intelligence, marketing research and customer experience management. This convergence of research and visualization allows companies to be visual and clearly show their business model and Customer Journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions. Visually integrate multiple data streams to put everyone on the same page.
Kris Reid was penned the Coolest Guy in SEO by a client and it's stuck! His firm Ardor SEO works with companies internationally to improve their website rankings, increase direct targeted traffic to your website, become the ultimate authority in their niche, and increase conversions through authority marketing and dramatically increase your business.
It's a refreshing conversation with Kris because their firm has adopted modern strategies that are focused on what the search engine user is looking for, not the mechanics of manipulating search engine rankings. Kris calls this reputation engineering - where they utilize all the SEO tools to deconstruct how competitors are ranking, then build a strategy for their clients to beat them.
They do this through highly optimized articles, social media, and video posts.
Kris is throwing in a contest to win one of their comprehensive website SEO audits - so sign up here to win!
Brett leads a group of internal sales professionals who have set out to improve independent medical practices. He's also responsible for leading a group of ten outside sales reps from all across the country. Brett is responsible for process implementation and execution, developing sales strategies, forecasting, and coaching. He works closely with marketing and operations management to improve lead management and distribution. And, of course, he works to help reps close deals and fight to foster a positive, energetic and engaging culture.
This is the first part in multiple podcasts with Brett to help business owners and sales representatives become more proficient in their sales efforts. Because it's so prevalent, we started off with The Do's and Don'ts of Writing Effective Prospecting Emails. Brett walks through a solid template for initiating a prospecting request that both captures the recipient's interest and captures their attention.
Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and Kraig was the CMO of Salesforce.com. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing.
In this interview, Douglas and Kraig discuss the advantages of utilizing an independent email service provider like Campaign Monitor, as well as the continued success of email marketing for every business on the market. Whether you're B2B or especially B2C, email continues to dominate as the primary and most effective means of nurturing a relationship with your customer.
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