- Publisher |
- Megan Powers
- Media Type |
- audio
- Podknife tags |
- Business,
- Management & Marketing
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Submit ReviewOur guest on this episode is captivating! Who better to talk to us about "captivating on command" than the dazzling Stephanie Garcia?
Capturing the attention of an audience or a potential client is a skill that can take people many years to hone. There's a psychology to what people respond to, and Stephanie has it completely dialed-in.
"The meaning of communication is the response that you get."
We learn a lot about how to think about communication on this episode -- get your note taking devices ready!
Our guest...
- Stephanie Garcia is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She’s also coached astronaut Jessica Meir and her team for a live interview in space. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.
Stephanie's book reco: "Sleight of Mouth" by Doug O'Brien.
If you'd like to watch us record this (we livestreamed it), the video is HERE.
And if you'd like to check out her previous episode - 24 - it's HERE.
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We are "Making a Marketer"... in all ways. Check out episode 124 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**
Our most popular episode up until now was on a similar subject, so we're really happy to have this guest on to revisit it -- but with a big twist!
Our guest Danny does a great job of differentiating "chat automation," "messenger marketing," and "chatGPT," and how they work through the sales funnel and beyond.
The technology is important, but it's also fundamentally important that we are humanizing our brand voice through these chat automations.
"Another one of my mantras that I live by is don't try to automate anything that you've been unwilling to get good at doing manually. Otherwise, you will automate failure."
He talks us through why most bots are not doing their intended jobs -- because of the humans behind them -- so that's becoming more important as more people and brands are using these tools.
Our guest...
- Danny Monzon From NYC nightclub promoter to Award-Winning agency founder, Danny specializes in chat automation, building customer retention strategies that humanize a brand's voice. He's a two-time speaker at the Midwest Digital Marketing Conference in St. Louis, at Social Media Day Jacksonville, and at multiple virtual summits.
Danny's book recos: "The Presentation Secrets of Steve Jobs" "Talent is Overrated" by Geoff Colvin
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We are "Making a Marketer"... in all ways. Check out episode 123 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**
Twitter has been going through MASS changes since it came under new ownership! #Understatement
Our guest on this show is THE preeminent expert on Twitter, so we just had to have her back on the show. She previously was with us on episode 45 to talk about the relevance of the platform, and this time we talk about the latest changes and how to utilize it.
We recorded this one LIVE if you'd like to watch the video.
So much fun!
Our guest...
- Madalyn Sklar is a serial entrepreneur, community builder, and leading Twitter marketing expert. With 27 years of digital marketing experience and 18 years of social media marketing under her belt, it’s no surprise she’s been ranked the #1 Social Media Power Influencer in Houston. Each week Madalyn hosts the #TwitterSmarter Twitter chat that brings people together in an active one hour discussion revolving around Twitter marketing. Since launching more than seven years ago, it has reached over 15 billion impressions. Madalyn also hosts three weekly audio rooms in Twitter Spaces. And she interviews leading social media and marketing experts for her TwitterSmarter podcast and co-hosts the All Things Audio podcast with Suze Cooper. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.
Madalyn's book reco: Arlan Hamilton's book "It's About Damn Time"
Tools:
- SUPER cool tool she recommended to track Twitter Spaces recordings (there are podcast tools too!): Flowjin.com
- And HERE is the discoverability tool for Spaces she shared with us
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We are "Making a Marketer"... in all ways. Check out episode 122 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**
Generative artificial intelligence has made a BIG splash over the past few months!
Actually, it made big news with announcements from Google and Microsoft the week we recorded this episode about ChatGPT, in particular (recorded / multicasted on Feb. 9, 2023).
"It's not something to be afraid of, but it's certainly something to be aware of. And I think all of us as content creators have a responsibility to understand how to differentiate ourselves from these tools."Indeed, how to differentiate human from machine... What that looks like or whether it's even necessary? This is something we will all be discussing and debating as these tools continue to emerge.
We would love your feedback on this episode! Email megan @ powersofmarketing.com.
Dave's article: “The Rise of ChatGPT: Is This Retail’s Stop Typing Moment?”
Our guest
- Dave has spent more than 30 years marketing technology to global retail and supply chain organizations. His resume includes stints with Aptos Retail, Blue Yonder, Red Prairie, and GERS. He has built his brand by helping businesses identify and take advantage of opportunities where technology intersects with industry challenges and consumer behaviors. And ChatGPT technology, despite all the hype and hyperbole, clearly has the potential to impact every business on the planet. He joins us today to help us separate the hype from the reality and see if there’s really a there, there.
Dave's book reco: ANYTHING written by Seth Godin.
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We are "Making a Marketer"... in all ways. Check out episode 121 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**
We've done a few shows with guests who own and run agencies, and each have a different perspective and story. On this episode we have another motivating agency story for entrepreneurs and WOMEN.
An agency that is woman-founded and owned, AND has a focus in a specific (male-dominated) industry is super inspirational.
From a "we didn't even have a computer" start, to being a full-scale branding, PR, and digital agency more than three decades later, these two ladies have an amazing team and so much insight to share with us.
Wichita IS Aviation, and so is Greteman Group... the Aviation marketing pros.
Our guests
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Sonia Greteman, Creative Director, Chair of the Board, & Founder of Greteman Group
Whether increasing a client’s market share, connecting with new audiences or championing community engagement, Sonia helps clients achieve maximum altitude. Challenging designers and writers to dig deeper, think smarter. Three decades of helping build brands puts Sonia in demand outside the office, too, serving on multi-disciplinary teams, promoting culturally rich, visually satisfying environments.
Steady, managed growth means clients don’t get lost in the shuffle. They know their brand managers and that Sonia’s directly involved. Almost three decades of helping build some of the world’s best-known brands has put Sonia in demand.
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Ashley Bowen Cook, President of Greteman Group
Ashley grew up in aviation.
And she has advanced through the ranks over 19 years. As the head of business development, she puts her extensive aviation background to good use securing clients such as Clay Lacy Aviation, JetHQ, King Aerospace and Vantis. She has helped lead the firm's ongoing evolution to stay abreast of marketing innovations. She understands how to communicate a brand's essence and achieve a vision.
Today, she gives back to the industry and community as the first female chair of the Wichita Aero Club. The Wichita Business Journal selected her as 2008 40 Under 40 and 2021 Marketing Award honoree.
Sonia's book reco: "A Big Life" by Mary Wells Lawrence
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We are "Making a Marketer"... in all ways. Check out episode 120 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**
Is TikTok just for the kids? Or will your grandparents be taking over the platform?
Our guest on this show illuminates all the ways TikTok can be used to drive community through short-form content. We discuss the vibe on TikTok and how Instagram Reels and TT are different in the type of creator and how the videos are created.
People are more collaborative and connected on TT than just about any other platform these days! If you hang out in the comments, you will learn so many different perspectives.
Jeremy and his agency have been driving engagement by building community for his clients on this platform, so he is the perfect guest to teach us about all this awesomeness!
Our guest
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Jeremy Linaburg, Co-Founder & Owner of Wholesome Media
Jeremy is a social media and community-building nerd. After undergrad, he loved marketing so much that he got his master’s in marketing from the College of William & Mary. As the owner of Wholesome Media, he works with clients worldwide on organic social media strategy and community management. He has worked with Andrew and Pete from #TeamAtomic, International keynote speaker Andrew Davis, and several small businesses to help them power their digital brands. The communities he has helped manage are the #ChatAboutBrand Twitter Chat, the #AfricaTweetChat Twitter Chat, and the Social Media Pulse Facebook group. Jeremy currently lives with his wife, Abby in Winchester, Virginia, where they are always doing something active and giving back to the community that gave so much to them.
Jeremy's book reco: "Creativity, Inc." by Ed Catmull
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We are "Making a Marketer"... in all ways. Check out episode 119 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**
There are many ways to record a podcast. And now there is a newly minted way that you can both record your podcast and video record / broadcast the show in a new way too! Well, not new-new, but for sure there are some unique features we talk about.
Our guest on this one gives us great tips for preparing for a clean show, how you can pre-record a live video broadcast, whether there is a "green room" involved, and more.
Also... Our co-host Jen Cole got engaged - congrats to Jen and Tim!
Our guest
- Julie Riley Julie is a social media strategist with 15 years of experience in digital marketing. She is the Social Media and Community Manager at StreamYard where she manages a community of over 25k members. Julie is passionate about building community, teaching others the power of live video, and providing solutions tailored to what each client needs.
Julie's book reco: “Personality Isn’t Permanent” by Benjamin Hardy
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We are "Making a Marketer"... in all ways. Check out episode 118 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing music! Check out his music on Spotify!**
Everyone has a personal brand! And everyone who talks about personal branding approaches it in a different way.
What is a personal brand?
"I like to think of it as the version of you that lives in other people's heads."
Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who has made helping others with personal branding her business.
Do you know what your personal brand is?
Our guest
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Christine Gritmon
Christine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. She’s also the senior editor of the Social Media Pulse Community, a one-stop destination for social media professionals to receive training, tips, conversations, and connections.
Christine's book reco: "Everybody Writes" - 2nd edition by Ann Handley
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We are "Making a Marketer"... in all ways. Check out episode 117 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing music! Check out his music on Spotify!**
Google Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23!
Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transition.
Even if analytics is "not your bag," this show is still super helpful in understanding what's going on with Google and how our information is being handled as users also.
Our guest
- Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal. Her YouTube page and her Facebook page are also great resources.
Brie's book reco: "Bad Ass Your Brand" by Pia Silva
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We are "Making a Marketer"... in all ways. Check out episode 116 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing music! Check out his music on Spotify!**
We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops).
Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there.
We discuss how this might be a potential solution as we could be approaching a recession. It doesn't take more staff -- Rev Ops is based around using your staff smarter across the entire organization.
Community also comes into the chat, and so much more.
Our guest...
- Lindsay Martin-Bilbrey, CMP A lover of ice sculptures and integrations, Lindsay aims to make revenue ops, events, and technology easier for you (and your participants) to use and participants to enjoy. She brings nearly 20 years experience helping brands create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity, and innovation. Lindsay is an accomplished speaker, event professional, and marketer, with work featured in the New York Times, EdWeek, Personify TV, and the Association Research Lab. Lindsay and her company have worked with brands including ICIMS, Hubspot, Ford Motor Company, Sirius XM, National Restaurant Association, Bell Helicopter, Harvard Business School, Event Marketer, and IMEX.
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We are "Making a Marketer"... in all ways. Check out episode 115 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing music! Check out his music on Spotify!**
What happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!!
We wanted to have Jeff Sieh and Grace Duffy from "Social Media News Live" on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it together and called it a "Marketing Power Panel"!
Jen and Megan recorded this live on Jeff and Grace's Social Media News Live show on Friday, Nov. 4th -- the week Elon Musk took ownership of Twitter. We discuss the implications of that, along with other marketing news, and insights about what's going on in digital marketing.
We then asked Jeff and Grace questions about doing a live show that is a consistent force, advice for someone just starting out, and got their recommended business books for our listeners!
Jeff's book reco: "Creativity, Inc." by Ed Catmull Grace's book reco: "Building a Second Brain" by Tiago Forte
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We are "Making a Marketer"... in all ways. Check out episode 114 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his music on Spotify!**
The "Fear of Missing Out" - or FOMO - is a real thing. Our guest on this one talks about FOMO being a good thing!
She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in person at an event.
Showcasing products by creating your own "Truman Show" is also a top tactic... Check out how she thinks you can do that and more through pre-FOMO, during FOMO, and post-FOMO!
Also, May King has a giggle you will never forget.
Our guest...
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May King Tsang is the original FOMO Creator helping you to bridge the gap between Social Media and PR for your product or service launch, webinar, festival or conference.
She does this by creating Live Social Media Content on your best performing platforms.
She interviews speakers, attendees, sponsors and conference hosts to generate buzz and excitement for your business.
May King is also a live community manager for digital challenges, enriching your challenge to help attendees go from participant to buyer.
And if you’d like a one-off interview or interview series based on your area of expertise to showcase your authority in your industry, yep she can do that too!
May King's book reco: "How to Win Friends and Influence People" by Dale Carnegie
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We are "Making a Marketer"... in all ways. Check out episode 113 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his music on Spotify!**
Our guest on this one is close to our host in more ways than one!
Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “Entrepreneurial Operating System (EOS).” She shares what that is and how her agency is using it successfully.
Her agency Tribute Media is also a HubSpot agency partner, so she shares how inbound marketing works for both her company and their clients. They’ve always had a big focus on user experience and HubSpot helps them accelerate things.
So many ideas shared through her own experience for those who own their own business or are considering it.
We also hear a bit about how they implemented a 4-day workweek!
Our guest...
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Lindsey is the president of Tribute Media, an inbound marketing agency and HubSpot partner in Meridian, Idaho (Boise for those of you who just know the one city in Idaho). Tribute Media helps businesses grow online through creating a web presence that attracts visitors, converts leads, and delights customers.
Since implementing a 4-day workweek for Tribute Media at the beginning of 2022, Lindsey uses her extra time off to travel to visit family & friends, and to see as much live music as possible.
Lindsey’s book reco’s:
“Rocket Fuel” by Gino Wickman and Mark C. Winters “Traction: Get a Grip on Your Business” by Gino Wickman CliftonStrengths by Gallup
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We are "Making a Marketer"... in all ways. Check out episode 112 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **
If there ever were two rockstars of live streaming on Amazon, these are the guys!
We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio.
Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's also good to diversify.
Their book recos:
- How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke
- Conviction Marketing by Kelly Roach
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We are "Making a Marketer"... in all ways. Check out episode 111 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **
As we embark on a new season - Season 6 - we re-visit with guests from the previous season. This is part two with some of our amazing guests!
We revisit their episodes and ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?"
Our guests are amazing humans (if we do say so ourselves!), and this gives you a taste of that--you will want to listen to their episodes if you haven't, and revisit them even if you've already listened.
On this one...
- Episode 101: "Turn Your Tragic Flaw into Your Super Power"
- Episode 106: "Empowering Online Authenticity"
- Episode 88: "Personal Branding Can Drive Sales (& SO Much More!)"
We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them.
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We are "Making a Marketer"... in all ways. Check out episode 110 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **
We are officially into SEASON 6, friends!
This moment isn't something we envisioned when we got going with this show in 2017, but we are so happy to be here, and that so many people are listening because they're getting value from each and every conversation.
On our reunion shows (2-parts!), we invite the previous season's guests back and revisit their episodes. We also ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?"
Their insights are so expansive and enlightening! We always get more than we bargain for with our fantastic guests.
Group 1
- Episode 90: "How to ask the right questions"
- Episode 108: "Connection through the Human Interaction of Events"
Group 2
- Episode 96: "Develop Influence Through Shareable Content" ...And back to 2019 he was on Ep. 44: "Customer Experience IS Marketing"
- Episode 95: "How to Engage Positively with Press/Media"
We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them.
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We are "Making a Marketer"... in all ways. Check out episode 109 (1st show in season 6!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **
On this final episode of season five(!) we take a look under the hood of the impact events can have in a different way than we have previously. Chief Nation is a UK-based agency that has made connecting people through events their mission. It turns out intimate events (both online and in person) where you have all the right people "in the room" is very effective for building relationships and driving revenue! Who knew? ;-)
Megan and Jen speak with two of the managing directors of the agency who give us insight into why the connections we make face-to-face are a pivotal part of the "digital to human" experience. We also get a little advice for agency owners and have a few laughs (standard).
This was an epic way to close out season 5! Thank you for listening and PLEASE provide any feedback or suggestions you may have via DM on our Twitter @MakeAMarketer. And season six is on the way…
Our guests...
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Craig McCartney - Managing Director and Co-Owner of UK-based Chief Nation
Craig is a technology enthusiast with over 17 years of experience in the marketing, advertising, and technology industries. Part of his role as one of the three Managing Directors of Global B2B Agency Chief Nation is managing the sales and marketing side of the business across the UK, US, and EU. Another aspect of his role has him hosting events and he has spoken at hundreds of technology-focused C-suite events, at conferences and webinars, and on podcasts. On a personal level, he loves sports and plays golf regularly. He is often training for some sort of endurance activity (mainly triathlons).
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Richard Porter - Managing Director and Co-Owner of UK-based Chief Nation
Richard has worked for Chief Nation since its early days and has helped it grow from a few people renting spare desks in another company’s office, to the thriving agency it is now. Richard has performed most jobs in the agency, but is now the Managing Director responsible for the company’s finances and operations. Richard is a keen jogger and enjoys walks with his dog Cecil, watching box-sets, and mixing electronic music of various genres. Richard also enjoys going to see his favourite DJs perform in venues around the world, combining his love of music and travel.
Craig's book reco: "It’s Not About How Good You Are, It’s About How Good You Want to Be" by Paul Arden
Richard's book reco: "Will it Make the Boat Go Faster" by Ben Hunt-Davis
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We are "Making a Marketer"... in all ways. Check out episode 108 (final show in season 5!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **
A podcaster chats with a podcaster about podcasting! The guest on this episode is an OG.
As someone with a podcast about marketing, I actually get more questions about podcasting than about marketing! One of the very first pods I ever listened to was this guest's event industry show called Meetings Podcast. I know him because we were also industry colleagues and he shares with us how he got started, in addition to how things evolved.
Also, Mike's now more than a podcaster -- he's helping his clients develop and produce shows that are making an impact. Who better to have on to teach us about this topic?!
Our guest...
- Mike McAllen has been podcasting since 2007 and wants to give others a voice through podcasting. His company Podcasting4Associations helps associations and companies engage with their members and listeners on their audiences' time and terms. Mike has had a varied career working as a firefighter/EMT, in corporate meetings, events, and as a media producer. He lives in Oakland California with his 2 dogs, 2 cats, his 5-year-old daughter, and beautiful wife.
Mike's Book Recos: - The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber - Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum
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We are "Making a Marketer"... in all ways. Check out episode 107 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **
Some shows are more "soft" than others in terms of tactics our listeners will take away. This show IS one of those where we get some "softer" tactics to use in our day-to-day lives, which -- as we discuss -- also affects our professional lives.
They are intertwined!
We all need some sunshine in our lives and our guest on this one is that -- sunshine, personified. She shares why it's important to be our true selves online... hence, the "anti-highlight reel" encouragement!
You will be better for learning from JJS.
Our guest...
- Julia Jornsay-Silverberg - #AntiHighlightReel creator, brand manager at Now Marketing Group, speaker, and dance party enthusiast; she helps people show up unapologetically. Julia is a social media enthusiast who loves to excite, inspire, and motivate people to cut through the digital clutter by being authentic and vulnerable online. She has a diverse background working for The Buffalo News, the Buffalo Niagara Partnership, and Telesco Creative Group. As the 2018 recipient of the “Emerging Alumni Award,” granted by the University at Buffalo School of Management Alumni Association, Julia has more than 10 years of experience working in digital marketing, and is known for delivering powerful presentations that leave people feeling excited and empowered.
Julia's Book Reco: Big Magic by Elizabeth Gilbert on Audible – listen to it vs reading it, per Julia!
If you are interested in hearing more about Now Marketing Group's Social Media Week Lima, head to the event website.
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We are "Making a Marketer"... in all ways. Check out episode 106 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
We are always the ones interviewing, so on this one co-host Jen Cole got to be the guest!
Jen is a consummate community-builder and marketing professional. We talked about her career path, what this podcast has taught her as a professional, how it is to have the role of social media manager, and so much more.
Get to know Jen in a different way than you have before!
Her guest wish list she shared includes Tyler Anderson of Casual Fridays... and THE Jay Baer.
Our guest...
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Greteman Group and co-owner of X-Stand Standing Desk
Jen gives brands a voice. With a background in social services, fundraising, event planning and marketing, she is a creative at heart and co-host of this podcast, hosting marketing professionals from all over the world.
Her strongest passion is teaching brands how to build loyal fanbases around their brand, to build truly devoted communities. She strongly believes we need to keep the human element in our marketing strategies!
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We are "Making a Marketer"... in all ways. Check out episode 105 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
We have said it before and we will say it again - video is HOT!
Video has also gone through an evolution, and our guest on this episode has had his finger on the pulse of video strategies for a long time.
Rob Balasabas talks through where we've been and where he thinks we're going with video and some really solid strategies we should look at.
It's a fun convo - we would love to know what you think!
Our guest...
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Uscreen
“Video Entrepreneur” Podcast where he talks to some of the top creators and industry experts about how they’ve built their businesses using videos.
Rob is a content creator at heart, he publishes tutorial videos and livestreams on his Coffee with Content Creators.” He runs a successful private membership called “CreatorsTV” using the Uscreen platform.
When he’s not working, Rob is a husband and a dad, loves to drink coffee, and explore new places with his family.
Rob's Book Recos: - Undistracted by Bob Goff - Good to Great by Jim Collins
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We are "Making a Marketer"... in all ways. Check out episode 104 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
My solo shows have been quite popular and work well with my schedule (having to schedule just me!), so this is the third and final one of those in season five.
Every Monday, with one exception since February 8th of 2021, I have posted a “Monday Musing.” These musings are typically a story that include what I see as a business lesson. Sometimes they are just about something interesting intended to get people thinking! In this episode I talk about two that have really resonated with people on social media, and I also talk about progress and recognition in the meetings and events industry after two difficult years (the meat of this "sandwich").
Optimal Confusion
Have you considered confusion can make you smarter? That it might fire-up a part of your brain that might have been dormant? This will get you thinking!
Events Progress
We are absolutely NOT where we were in 2019, nor should we be. We have had our challenges, but the progress the meetings and events industry is making AND recognition of those in it is important to talk about! There is data to support the progress--more can be learned on this episode of the Trade Show Talk Podcast - Episode 7 with Doug Emslie -- CEO of Tarsus and Kai Hattendorf -- CEO of UFI.
Awe & Wonder
You might not believe in symbolism, but you'll probably still think what happened to me was pretty cool. Do you ever just sit with yourself in the quiet? Amazing things can happen, and when they fall in line with a book you are reading? Even better! This resonated with a lot of people.
Our guest?
- Do you know me? Let's connect! Here's my latest bio... Megan Powers is a creator and strategist who thrives on helping people learn. She has spent the majority of her career working in meetings and events, primarily serving in planning, sales, and marketing roles. Working for software companies, in a venue, in event production, and then running her own marketing agency all served as a foundation for her latest venture. She is now working for Event Marketing Partners as Senior Director, Corporate Event Marketing. Megan has loved hosting and producing podcasts since 2016–she thrives on hearing stories and lessons from guests who get us all thinking in a different way. Her podcast Making a Marketer has been going strong since 2017, and she is delighted to be hosting Trade Show Talk for TSNN.
Megan's Book Reco (again): "Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience"
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We are "Making a Marketer"... in all ways. Check out episode 103 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! THIS show was edited by Megan:)**
Exploring different ways we can approach writing vs just shooting from the hip is something we can all do to improve our content.
Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan always appreciates sports references. :)
We know developing solid relationships are the key to building trust in our marketing and sales. Have you considered "writing for the relationship" as a way to approach your content?
Amy gives us some really solid tactics and strategies we can put to work right away!
Our guest...
- Amy Knightley - Founder & Chief Strategist @ Savvy Mudder Amy is a marketing strategist who helps professionals design stronger connections and expand their reach. She’s best known for her gritty approach to problem solving and shifting peoples’ perception of what marketing looks like. Her consulting firm, Savvy Mudder, helps clients shift growth trajectories by analyzing datasets to listen and then build audience-centric processes and channels.
Amy's book reco: great on the job by Jodi Glickman
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We are "Making a Marketer"... in all ways. Check out episode 102 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
We all have flaws. Have you considered you could turn them into your super powers? Our guest on this episode will help us understand how to turn those flaws around!
Our flaws can ALSO help create stories, and Rain has made it his mission to help people tell great stories. This is a different look at communication and finding that story, in addition to helping us reframe those limiting beliefs.
Turn that obstacle into an opportunity.
He gives us a deal on his OWN book as well - you gotta listen all the way through for that!
Our guest...
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Rain Bennett
Rain is a two time Emmy-nominated filmmaker, writer, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. With his company Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action.
His films and articles have been seen around the world and he hosts a weekly podcast called The Storytelling Lab. His mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time.
Rain's book recos: The War of Art by Steven Pressfield
We are "Making a Marketer"... in all ways. Check out episode 101 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!)
Can you believe she used to think writing was boring? For real.
She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about.
Ann has so much to teach us, and if you know who she is, you already know this. If you have not discovered her just yet, you’re in for an even bigger treat with this one.
"I don't think writer's block is really a thing. I think that when we say we have writer's block, it's usually something else."
We talk about how to track content back to revenue, how we should reframe content as a mechanism to hone our relationships with clients and prospects over time, and so much more.
Are you listening to your audience? Your audience will tell you what content is and isn’t working!
There are so many valuable nuggets and this EPIC episode… Even a brief chat about NFTs for good measure.
Our guest...
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Ann Handley
As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. She is a speaker, author, and member of the LinkedIn Influencer program. She’s the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.
Ann's book recos:
- The New Rules of Marketing and PR by David Meerman Scott
- Linchpin by Seth Godin
We are "Making a Marketer"... in all ways. Check out episode 100 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
Mel Kettle believes communication is about connection and relationships, not technology. As a leader (or anyone really), if you want your communication to have conviction, you first need to make sure that you're fully connected to yourself.
It's also important within organizations to be clear on the common purpose of the organization... and that everyone has the same values. Ask value-based questions when hiring!
We talk a lot about leadership and how we show up - if you work with or FOR people, this is the show for you.
Our guest...
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Mel Kittle
Mel is an expert at communication that earns trust. She understands how to create strategies that have immediate, meaningful impact. With more than two decades of experience in strategic communication and leadership and a unique educational combination of a Master of Business (Marketing) and a Master of Public Health, Mel is a valuable asset to leaders and teams that want achieve real connection and sustained engagement.
Clients rave about Mel’s sharp insight, her ability to simplify the complex and her capacity to mobilise people and ideas so they can increase their visibility and influence.
Mel has been recognised in the leadersHum 2022 Power List of the Top 200 Biggest Voices in Leadership.
She is the host of podcast This Connected Life and author of The Social Association. Her second book Fully Connected is due out in mid-2022.
Mel's book reco: "Together" by Dr. Vivek Murthy
We are "Making a Marketer"... in all ways. Check out episode 99 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
We regularly hear good marketing contains good storytelling.
It really does come up so frequently on this podcast! Our guest on episode 98 has a different approach to helping people FIND stories that are compelling.
Stories live where you may not realize, and the "Story Catcher" helps us understand that and more on this insightful episode.
Our guest...
- Chad Illa-Peterson Following a hardcore snipe hunt, botched pizzeria robbery, two years in a bear suit, and several moments atop a 6-foot unicycle, Chad Illa-Peterson (aka The Story Catcher) discovered the compelling power of stories. Today, Chad helps you find and craft the stories you didn't even know you had to create deeper connections and open a portal of belonging.
Chad's book recos: Storyworthy by Matthew Dicks Cumulative Advantage - Mark Schaefer’s (past MaM guest!)
We have a new website coming SOON - MakingAMarketerPodcast.com (not quite live at time of publishing)!
We are "Making a Marketer"... in all ways. Check out episode 98 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
Seeing lessons from everyday life requires some reflection. Do you take time to sit and think about the lessons or stories you can pull from what seems like "every day"?
After a very interesting few weeks the lessons for this episode were not difficult to pull out!
- Being snowed-in taught me one...
- The never-give-up mentality of my QB / team taught me another...
- And, finally, after quite a few "new" adventures being kicked off in '22 - there was another...
This is another solo show with host Megan - just about 12-minutes again! Let us know what you think and lessons you might have learned by tweeting at us or via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter accounts.
Megan's Blog - she's a writer too (blog post on this ep to come)!
Book reco (read while being snowed-in!): Atlas of the Heart by Brene Brown
We are "Making a Marketer"... in all ways. Check out episode 97 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
How can (and should) companies create memorable experiences that people want to SHARE? You'll learn it's not terribly difficult. And, when done consistently, it can yield some pretty awesome results!
Our guest on this episode is a friend of the show who was a guest back in Season 3 (episode 44!) -- we discussed how customer experience really is marketing. This is Dan's wheelhouse and he shares so many amazing examples with us about how word-of-mouth marketing really is the best kind.
“A great customer experience strategy is the best way to get people talking about a brand.”
Our guest...
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Dan Gingiss
Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana.
Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and is the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.
His book reco: Big Little Breakthroughs by Josh Linkner
We are "Making a Marketer"... in all ways. Check out episode 96 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
How we work with the press / media has evolved so much over the years, like everything in the digital age. Our guest on this episode shares how to stay on track and not blow a media opportunity. Elisa has had such a diverse career, and uses her knack for storytelling as she shares so many great knowledge bombs with us!
Interestingly, the advice she gives for engaging with press has much in common with the advice she gives for having productive conversations with people with whom we may disagree.
You'll be able to put this knowledge to work right away - whether you work with the press / media or not!
Our guest...
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Elisa Camahort Page
Elisa was the Founding COO of BlogHer, Inc. She and her co-founders took BlogHer from grassroots movement to national women’s media brand. After bootstrapping for two years, they raised four rounds of VC funding and achieved exit by acquisition.
Through BlogHer’s community practices and her own, Elisa built community, grew a business, and championed inclusivity in words and action at the intersection of content, community, and commerce.
Elisa’s past speaking engagements include TEDx, SXSW, and the headquarters of Coca-Cola, Google, LinkedIn, and Logitech.
Her writing has appeared in the Wall Street Journal, Fortune, Mashable, San Jose Mercury News, and FoxNews.com. Elisa's course - genConnectU Her book - Road Map for Revolutionaries: Resistance, Activism, and Advocacy for All
Her book recos: Caste by Isabel Wilkerson The Empathy Edge by Maria Ross Radical Empathy by Dr. Terry Givens
If you'd like to watch the video to see us do this live - here.
We are "Making a Marketer"... in all ways. Check out episode 95 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
We can have seasons in our careers and in our businesses. Our guest on this inspiring episode shares that just because we might be entrepreneurs with a certain type of business doesn't mean we have to keep doing that thing. We can have a new "season" of our business and ourselves.
And if we are serving ourselves first - checking in and taking care of ourselves first - we can then be there for our clients, our businesses, our people in a more impactful way.
SO much inspiration on this one!
"What the mind believes, the body receives."
Our guest...
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Candice Denise
Candice is a Creative Director & Wellness Curator. With over ten years in the event planning industry, she is known for creating and curating memorable social experiences for clients. She took the logistics skills, project management, and creativity she gained from the event industry, evolved and created CD Creative Loft, working with high achieving, ambitious women to help them nurture their well-being + achieve & maintain a lifestyle of wellness.
Being a wellness advocate, she is sharing her journey - to inspire others through personal reflections and life lessons. She recognizes the importance of taking care of one’s well-being (mind, body and soul). She’s fueled by a passion to connect with, fuel and embrace one’s true self. Currently based in Maryland she’s a proud alumna of Johnson C. Smith University and a member of Zeta Phi Beta Sorority, Incorporated.
Around the 39-minute mark Candice talks about her love of sunsets - host Megan then changed her Zoom background to a sunset -- this is what she thanks her for! :) (BTS info)
Her book reco: Year of Yes by Shonda Rhimes
We are "Making a Marketer"... in all ways. Check out episode 94 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
The brain is complicated, but our guest on this episode does a great job of breaking it down for us!
Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed episode.
Tim was recommended to us, and he delivered -- getting our brains really working on this one!
His book: Unleash Your Primal Brain: Demystifying how we think and why we act. And you can get a chapter of his book by email to see what you think - HERE!
Our guest...
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Tim Ash
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.
Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.
His book reco: Never Split the Difference by Chris Voss (2nd time it's been recommended!)
If you'd like to watch the video - we recorded this one LIVE.
We are "Making a Marketer"... in all ways. Check out episode 93 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
Social audio continues to grow in popularity and our guest on this show is an expert in Twitter, so we wanted to talk with her about how we can all experience Twitter Spaces to our advantage (spoiler alert: both personally and professionally)!
She joins us all the way from Ireland, imparting not just lessons about Twitter tactics, but also about business lessons more broadly, including examples of how she has grown as an entrepreneur.
She is known as the "Tweeting Goddess," and you will absolutely understand WHY!
The viral tweet she told us about is HERE.
Our guest...
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Sam Kelly
Sam is a Twitter expert, author, speaker, social media consultant, and Director of Women's Inspire Network. One of the top Twitter experts as named in many global lists, Sam Kelly is a super connector and award winning business woman.
Her book reco: Little Book of Twitter Magic by Samantha Kelly
Bonus: The Daily Reflections
We are "Making a Marketer"... in all ways. Check out episode 92 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
We all have those moments, whether we are in the C-Suite or just out of college! Questioning ourselves is natural, and we can be intentional in how we deal with these "imposter" thoughts. Recognizing that's what is happening is the first step... then what?
Our guest Dr. Allana Da Graca helps us get out of our heads on this one!
Her first book is quite inspiring - Tomorrow Can't Wait: An Inspirational Book Offering Persistence for a Lifetime.
Harvard Business Review article mentioned on the show.
Our guest...
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Dr. Allana Da Graca
Obsessed with building authentic engagement, Dr. Allana helps people share their genius without apology. This has a major influence on their perception and ability to reach new milestones. She helps remove tech overwhelm and makes complicated processes become tangible steps that make goal attainment possible. Having helped more than 20 thousand individuals through her 23-year tenure as a Professor and Communication expert, she has been featured in FOX News, NBC, BNN, WERS, WMUA, Dorchester Reporter, Boston Globe, The TEDx stage, WBOC, Shoutout Atlanta, Atlanta Voyage, EPOCH Times, and the UMASS Daily Collegian. She has been awarded the Robert C. Ford Fellowship, Martin Luther King Civic Leader Award, Laureate International Appreciation, and many more.
Her book reco: Expert Secrets Power Your Profits by Susie Carder
We are "Making a Marketer"... in all ways. Check out episode 91 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
Season 5 is holding nothing back, and this episode featuring Angus Nelson is no exception. He blew our minds, motivated us, inspired us, taught us, and made us laugh.
When we enter a conversation with curiosity and an open mind, it’s disarming. It shows the other person that you value their thoughts and feelings, and it opens the door to trust. When we ask the right questions, we create an entirely different dynamic, and Angus gives us the tools to get started.
More than likely you'll listen to this episode more than once -- there's so much GOLD in this one!
Our guest...
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Angus Nelson
Angus is a men’s executive coach, one of America’s top performance strategists and Founder of Evolve Men Coaching. He helps ambitious men find fulfillment for a life of meaning and purpose. His past clients include members from Fortune 50 brands to celebrity personalities while also speaking at headquarters for America's top brands such as Walmart, Coca-Cola, BMW, Disney, Whole Foods, and Adobe. Angus is married with three children and lives in Nashville, Tennessee with their 2 bougie dogs. GIFT from Angus: "7 Questions to Change Your Life" His book reco: Expert Secrets by Russel Brunson His Instagram is a great place to follow / connect with him!
We are "Making a Marketer"... in all ways. Check out episode 90 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
This our very first "no guest" episode! It's an idea host Megan has been toying with -- to add a third episode each month that's a very brief recap on recent marketing news or a "what I learned" recently sort of thing. We really look forward to your feedback if this is something you'd like more of as a supplement to the two episodes per month we normally publish.
Megan had a BIG birthday recently and through that adventure there were a few things that occurred to her that are life / business lessons. It's just about 12-minutes long, and she also did the editing herself on this one, so please forgive if it's a little less smooth than normal:).
Let us know what you think via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter (she also gives her email you can get if you listen).
Megan's Blog - she's a writer too!
Book recos: Cumulative Advantage - Mark Schaefer’s (past MaM guest!) new book It’s Not Just Who You Know by Tommy Spaulding
We are "Making a Marketer"... in all ways. Check out episode 89 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
Have you ever thought about how your personal brand might affect sales? We talk about so much more on this episode, but our guest's insight on how our personal brand is a reflection on everything is super interesting!
"...so when you think you work for a company, you're really working in the best interest of them. And, unfortunately, some organizations just don't put their people at the center. And so we as individuals have a responsibility to ourselves, I believe, to put ourselves at the center of what we do. And so your brand is doing that -- in every way..."
Truly, this episode gets DEEP in a way you might not expect, given the title of the show. We would LOVE to hear what you think! If you comment on our Twitter, we would love, love, love that!
"...be brave and put your authentic self in the world... the world needs you."
Our guest...
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Cass McMann
Cass McMann is the principal and founder of Know Better, Do Better Consulting - an organizational development firm relentlessly focused on building inclusive cultures while streamlining institutional processes. Cass partners with clients to create cultures that thrive in business because of their inclusivity. Know Better Do Better Consulting builds upon what clients do well while filling in the gaps of what is unknown to streamline processes, building healthy corporate culture, and creating a sense of belonging. Because when organizations know better, they do better. Her twenty years as an award-winning sales and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected.
Cass' Blog - please check it out -- so much good stuff!
Her book reco: You, Inc.- The Art of Selling Yourself by Harry Beckwith and Christine Clifford
We are "Making a Marketer"... in all ways. Check out episode 88 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
Our FIFTH season is officially ON.
We're continuing the reunion tradition with part two of our season five kick-off with this one. The funniest and "not approved for public consumption" stuff went on behind the scenes while we had some technical difficulties, and it's chock-full of great nuggets from every guest! "Quotables" as Jen says.
In this second part we have brought together (10 people!) Rob & Kennedy, Dennis Wakabayashi, Dorothea Bozicolona-Volpe, Chris Craft, Nathalie Gregg, Alexis Heinrich, Melissa Majors, Judi Fox, and Gary Ware!
We check in to recap their episode and have them answer "one big question"...
This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?"
The result is a very insightful and lively conversation!
GUESTS & their episodes from season four:
Rob & Kennedy - Mastering Email Marketing, Ep. 66
Dennis Wakabayashi - TikTok - Top Platform Worldwide - Ep. 79
Dorothea Bozicolona-Volpe - How a Marketer Turned Tragedy Into Triumph - Ep. 83
Chris Craft - Crafting Creative Copy Writing - Ep. 67
Nathalie Gregg - The Power of Twitter Chats - Ep. 62
Alexa Heinrich - Absolutely Accessible Marketing - Ep. 75
Melissa Majors - Inclusivity as a Business Advantage - Ep. 84
Gary Ware - Transforming Culture - Ep. 59
Judi Fox - Captivating Clubhouse - Ep. 80
We are "Making a Marketer"... in all ways. Check out episode 87 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
FIFTH SEASON?! Yes!
We started a tradition when heading into season two of having reunions of the previous season's guests, and it's the highlight of doing this show for us!
In this first part of the season four reunion we have brought together Troy Sandidge, Gary J. Nix, Jim Fuhs, Diana Richardson, Kendra Losee, and Christina Garnett!
We check in to recap their episode and have them answer "one big question"...
This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?"
The result is a very insightful and lively conversation!
GUESTS & their episodes from season four:
Troy Sandidge - Marketing Strategy, Ep. 65
Gary J. Nix - Challenges in Media Communication - Ep. 76
Jim Fuhs - How to Build a Livestreaming Show - Ep. 69
Diana Richardson - Scintillating Search Tips (SEO) - Ep. 74
Kendra Losee - Marketing CBD - Ep. 60
Christina Garnett - Visual Intelligence - Ep. 71
We are "Making a Marketer"... in all ways. Check out episode 86 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
** BONUS EPISODE **
This episode is dedicated to our beloved Elizabeth Glau who was a co-host of this show for the first two seasons. She lost her battle with metastatic breast cancer on July 19th, 2021. She was an incredible soul and was an integral to our success from the start.
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Video content remains HOT. And, many people are still hesitant to create videos. Chuck Moran of Bald Guy Studio and Online Video Mastery has some incredible tips for how to create videos (that don't suck) using your smartphone. This awesome BONUS episode is worth the 30-minutes based on all the tool tips alone. My guess is you'll also want to take Chuck's course because he is just so good.
Take his class! Learn more and use this link for a discount (coupon code mpowers100off and they’ll get $100 as friends of our podcast). You'll be creating (or improving) your videos in no time.
Our guest...
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Chuck Moran
As Owner and Chief Bald Guy at Bald Guy Studio, Chuck has over 40 years experience in graphic design and marketing communications, including website design, branding, social media and print design for organizations of many sizes.
The pandemic brought opportunity. Chuck’s team was hired to create a Zoom training to help artists teach classes online, and he recently developed a workshop to show members of a state association how to create videos with their smartphones. Those projects have now become courses under his new brand, Online Video Mastery..
A graduate of the University of Virginia, Chuck is a native and resident of Charlottesville, Virginia where he operates his businesses between family activities and walking his dog, Rocky McDuff.
Watch the video of this episode, recorded live: BONUS, Ep. 85
We are "Making a Marketer"... in all ways. Check out episode 85 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
Sometimes you hear someone speak and instantly get the feeling you must know that human! And, they must be a guest on this podcast -- this guest is that person.
We rounded out season four with a deep and truly enlightening conversation about inclusivity in leadership with Melissa Majors!
This discussion shed light on the ties between emotion and actual physical pain, what it means to truly lead with a mind for inclusivity, and the idea that inclusion really does fire up our spirits.
Melissa has published a book that should be required reading for every human. If you haven't heard her speak, you are in for a treat with this final episode of season four!
“Inclusion is more than a moral obligation - it’s a competitive advantage.”
Her book:The 7 Simple Habits of Inclusive Leaders - A guilt-free guide on how to boost innovation and performance by involving others equally
Our guest...
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Melissa Majors, “The Inclusive Leadership Expert”
CEO of Melissa Majors Consulting, she is an innovator and optimizer of education, inclusion, & leadership strategies. She has dedicated her career to maximizing the business impact associated with these areas of focus.
The team at Melissa Majors Consulting has extensive experience and a proven reputation for driving better business outcomes through innovative and inclusive strategic planning. They bring deep expertise in improving profitability and innovation, boosting organizational performance, and optimizing inclusion strategies. Melissa formally studied strategy and innovation at Harvard University.
Melissa is a crowd-pleasing speaker who masters brain-friendly talks that engage her audiences and spark not just inspiration, but action as well.
She is featured in publications such as Forbes Magazine, Smart Meetings, The Meeting Professional, NorthStar Meetings Group’s Eventful Podcast, The Event DR, and on the keynote stage at events such as Meeting Professional International’s WEC, The Northwest Event Show, Catalyst Events, Legg Mason’s DEI Conference, and many more.
Her book recos:
- Chris Voss: Never Split the Difference: Negotiating As If Your Life Depended On It
- Brene Brown: Braving the Wilderness
Check out the LIVE Video if you'd like to watch us chat.
A couple of great blog posts by Melissa:
We are "Making a Marketer"... in all ways. Check out episode 84 (last ep of season 4!) -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
We don't all have a linear career path. Some people crushing the digital marketing space were once elementary school teachers. Others worked to catch bad guys with the government before walking down the road of marketing--the latter is this episode's guest!
Hearing the journey of someone who has had such an interesting career that was ALSO greatly impacted by a personal tragedy will get you thinking.
One of our live viewers of this broadcast said "I was hanging on her every word!" We think you will too.
Our guest...
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Dorothea Bozicolona-Volpe
Dorothéa was born in New York City to French and Italian parents. Her Father’s passing caused her family to move to Europe where she became somewhat of a nomad. She‘s lived in Italy, France, Germany, Japan, Sweden, The Netherlands, and the UK.
Dorothéa is a strategic digital marketing executive who is fluent in four languages and specializes in developing business through digital, influencer, and social media marketing for the world’s most memorable brands. She teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans.
There are 4 distinct areas of her business, Social Espionage - eCommerce, Employer & Personal Branding, Enterprise Social Networking, and Marketing Strategy
She’s also an avid skateboarder who tweets to relax.
Her Ted Talk - https://www.youtube.com/watch?v=Vjy9X-sXVJg
Her book recos:
- Unleash Your Primal Brain – Tim Ash (who will be a season 5 guest!) - a great book for business, relationships, personal development – operating system for human beings.
- Radical Alignment – Alexandra Jamieson and Bob Gower - a proven “Low Drama, High Joy” method for productive, empathy-based communication and collaboration for ANY relationship -- business, personal, or otherwise.
- BONUS Book: Marketing Rebellion by Mark Schaffer
Check out the LIVE Video if you'd like to watch us chat.
We are "Making a Marketer"... in all ways. Check out episode 83 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
Our guest Kelly Noble Mirabella holds a (long-standing) record -- one of her previous Making a Marketer episodes on chatbots (as of writing this) is the most downloaded all-time! When we realized it goes back to season two in 2018, we knew it was time to have her back.
The options we have in marketing to reach our customers and prospects continues to evolve, as does the capabilities chat marketing provides us.
SO much strategy AND tactics covered on this show! AND, Instagram opened up chat automations the day we recorded, so we get a "hot off the presses" update on the capabilities from Kelly. This is one you WILL replay and you'll quote it if you're having trouble convincing clients to bring chat marketing into their digital marketing plans.
She shares several tools too - you gotta listen to learn what they are to get them all!
Our guest...
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Kelly Noble Mirabella
Kelly is an international speaker and sought after Digital marketing educator with more than 14 years of digital marketing experience. With a flair for fun, Kelly brings her unique and engaging style to her Baby Got Bot training videos and Messenger campaigns. As owner of Stellar Media Marketing, Kelly has worked with some of the best brands in the digital space. Partnering and working with companies like AgoraPulse, Kerwin Rae, Bot Tools and Restream.io, Kelly brings the fun, and a great experience to any project. Kelly is known for creating clear and easy to follow tutorials and guides to help people tackle the world of Messenger Marketing and beyond. Kelly is also the Trainer for ManyChat and a Bot Tools Ambassador.
Kelly's Previous Eps.:
Episode 23: AI Chatbots
Episode 16: Live Streaming, along with guest Chris Strub
Her book reco: The YouTube Formula by Derral Eves
Discount time! Kelly's ManyChat PRO Discount code: Kellyfreemonth
We are "Making a Marketer"... in all ways. Check out episode 82 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
It's fun to do "ask me anything" shows from time-to-time, and this is actually the first time (it's the planner in me:) we have done one for this podcast! Of course, the hot topic right now as every platform is adding an audio element, is social audio. We talk about it on its own and about how it can work with events...
Also - social media has evolved quite a bit. Do you think it has become more challenging to manage? We cover that!
Our guests...
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Troy Sandidge
Troy is a marketing strategist, social media technician, dynamic speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial marketing-focused inputs that generate effective outputs and designed outcomes for growing SMBs and national multi-billion dollar enterprises.
As a former Vice President of a creative agency and former Chief Strategy Officer of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via successful yet simple marketing systems. Troy has a reputation for being proficient at establishing brand identity, expanding brand reach, and increasing profitability through social media, video, and digital marketing strategies that emphasize storytelling using his D.A.R.T. Marketing Methodology™.
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Dai Macdonald - Social Media Specialist at Shaky's Pizza
Dai is a social media, content, writing, and marketing strategy addict who still doesn't believe her job is a real thing. Storytelling is her jam. Whether it's through a blog post, a video or an image -- she loves creating captivating content that doesn't just get the message across, but gets attention.
Troy's book reco: Value Based Selling by Alan Weiss
Dai's book reco: The Hidden Psychology of Social Networks by Joe Federer
We are "Making a Marketer"... in all ways. Check out episode 81 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
There is HUGE upside to audio media. Here you are, reading about this podcast episode - an audio medium. This is one-way, though, right? One of the beauties of the emerging audio platforms, like Clubhouse*, is that you get to engage with others in a very personal way. You can truly interact with your community - or build one.
We have a "club" in Clubhouse called Making a Marketer! And we want to interact with you - please join us. We're going to do a Clubhouse or two as a follow-up to this episode... Judi Fox even gives YOU some calls to action inside the show.
SO many amazing nuggets about Clubhouse and some LinkedIn too (that IS her jam outside of CH, of course).
*Clubhouse is currently only on iOS, but all of this info can be applied to any audio platform!
Our guest...
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Judi Fox
Judi has generated over 5 million views on LinkedIn in the last two years, and is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance. She is featured in Inc Magazine, CEO Magazine, VidSummit, Video Marketing World, People of Video, and on several Top 100 Marketing Podcasts.
With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.
Judi's book reco: Tipping Point by Malcom Gladwell
We are "Making a Marketer"... in all ways. Check out episode 80 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
Is TikTok a silly platform? Yes. Is TikTok primed for true brand awareness? Absolutely. Our guest on this episode talks a lot about how the algorithm works so much better than most of the other social media platforms.
It's about what TikTok has truly gotten right so far. It IS fun, AND it can be used to drive business! These two things don't have to mutually exclusive.
Check out this super informative episode about how TikTok is emerging as the top social media platform worldwide!
Our guest...
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Dennis Wakabayashi
Dennis is VP of the world’s 7th largest marketing solutions company where he is responsible for the strategy and execution of integrated marketing -- also known as customer experience (CX) for Fortune 500 companies.
In May 2020 he was named a top CX expert of the decade and ranks among the top 150 CX influencers globally. He regularly hosts/emcees marketing industry events, appears on international podcasts, and is a renowned public speaker, author, and educator. He has more than 50,000 social media followers and is dedicated to empathy, collaboration, and growth for customers and brands.
Dennis' Business Book Reco: The Experience Maker by Dan Gingiss (pre-order for release Sept. 14, 2021)
We recorded this one live! If you'd like to watch it, here it is on YouTube.
We are "Making a Marketer"... in all ways. Check out episode 79 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
A business brand and a personal brand should be different, right? Distinctive? Wellll, maybe not! Our guest on this episode shares with us how we can be purposeful in our PERSONAL branding - that might be connected to our business too... and for some, it makes perfect sense.
You'll take away some really great insights that will likely make you think about tweaking your own personal brand (by the way, we ALL have one whether it's purposeful or not!).
Our guest...
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Brianne Fleming - Brand Builder, Marketing Instructor, Pop Culture Writer, Podcast Host & Speaker, and Band Boy Fangirl
Brianne coaches individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans. The result is a dedicated audience who will grow your business and remain loyal for life!
Her coaching style isn’t rigid or something you can find out of a textbook. Instead, she finds inspiration and takeaways from music, movies, and moments in popular culture, past and present. She also teaches branding and social media University of Florida.
Brianne has a podcast called Making the Brand (where she recently had AJ McClean from Backstreet Boys as a guest on her pod!) and a Twitter Chat called #PopChat.
Brianne's Business Book Reco: Stand Out by Dorie Clark
We are "Making a Marketer"... in all ways. Check out episode 78 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
We lay some groundwork in the first part of this show, talking through our guest's "why" and how he got to where he is as a positive mindset coach.
While the word "authentic" has become kind of a buzzword, at times there is no other word, and Fred delivers on setting an authentic and positive example for us!
This is a business-focused podcast, so whether you're in business for yourself or you work for someone else, this ~30-minute show is for you.
We can all use more positivity, and help finding some direction, no?
Our guest...
- Fred Blumenberg - Positive Mindset Coach Fred is a dad, husband and coach who is well known for his high energy, enthusiasm and positive vibes! Fred believes that everyone deserves to live their best lives NOW by gaining supreme clarity on what they want, understanding their purpose, and being able to find happiness even in the toughest moments. He helps people get out of their own way by using practical tools they can use daily. He has created a community of more than 300 people who are solely about one thing: AUTHENTICITY. This is about sharing your vulnerabilities with others online to help facilitate healing, helping and the ability to learn from others.
Fred's book recommendation: The 10 X Rule by Grant Cardone
His podcast: The Authentic Zone
We are "Making a Marketer"... in all ways. Check out episode 77 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **
For the last 75 episodes we've mostly talked strategies and tactics in marketing, but after hearing Gary speak on Clubhouse a few times, it was obvious it would be interesting to get a little philosophical & maybe even sociological on this one.
We break down what "Social Media Marketing" is, its evolution, and discuss the impact of how we communicate (or are communicated to) in digital media these days.
We get deep, y'all!
Our guest...
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Gary J. Nix - Founder & Chief Strategist at Brandarchist
Gary is an award-winning brand strategist who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, and marketing industries. Known for merging traditional marketing principles with modern techniques, his expertise & distinct point-of-view in the space has positioned him as a sought after source in the advertising trades, a guest lecturer, and a subject matter expert on ethics, culture, and community as a business necessity. Gary's Book Reco's: The Invincible Company by Alexander Osterwalder Change by Design by Tim Brown Megan's Book Reco: It's Not Just Who You Know by Tommy Spaulding
We are "Making a Marketer"... in all ways. Check out episode 76 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"! **
This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening.
I believe people show up in our lives when they are meant to. After watching and listening to the amazing nuggets this guest was sharing online, she was instantly on my radar as a person we had to have on this podcast.
The work of accessibility in digital marketing is incredibly important "as humans," as Alex states eloquently, but it's also our obligation as digital marketers to be sure as many people as possible see our marketing.
65% of humans might not. If that isn't compelling enough to learn more, I don't know what would be!
Every human should be able to read and hear every thing we do as marketers. Full stop.
Grab a pen and paper for all the tips Alex gives us!!
Our guest...
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Alex Heinrich - Digital Accessibility Advocate & Social Media Manager at St. Petersburg College
Alex is an award-winning social media strategist from Chicago, now living in Central Florida. She has worked in higher education since 2014, and one of her big passions is teaching other digital marketers how they can create content that's both engaging and inclusive through basic digital accessibility best practices. She was also the “Sprout Social 2020 Always On Award Winner” in September 2020. Winners of this award are social media pros who are constantly taking in the world around them, empathizing with their community, and truly championing the power of social media.
Accessibility apps Alex shared with us: Emojipedia & MixCaptions
Book Reco: Fundamentals of Social Media Strategy: A Guide for College Campuses
If you have an input or information to share with us about digital accessibility, please DM us on Twitter!
We are "Making a Marketer"... in all ways. Check out episode 75! -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"! **
Do you know what gets you FOUND on the search engines? I mean, really understand how it works?
On this show we touch on search engine optimization (SEO) basics, performance, monitoring, and how it works for small businesses and beyond...
This is a great complement to the show we already did with Brie Anderson previously!
Our guest...
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Diana Richardson - Social Media & Community Manager for Semrush
Talk to Diana about SEO, SEM, Social Media or Digital Marketing strategy — she's done it all... and she loves to talk shop. Diana is the Social Media & Community Manager for the SEO division of Semrush and has been a digital marketer for over 14 years working with businesses of all shapes and sizes. She's headed up an entire Search Engine Marketing team for a large company and has been a Digital Marketing Director for a boutique marketing agency.
A Virginia native, she's now living in Texas. You can find Diana Tweeting regularly about SEO and the search engine marketing landscape as well as her other favorite topics: wine, movies and TV.
We are "Making a Marketer"... in all ways. Check out episode 74 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"! **
Anyone who owns their own business or is trying to juggle too much knows the struggle. "Clients come first!" ... "I don't have time to promote my business, or do budgeting, or..."
Our guest on this episode has some really creative and useful ideas for helping us to carve out that time and make a routine out of it.
Start small and make it fun are two of her tips!
Our guest Maiko's book recommendation: Built to Sell
Our guest...
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Maiko Sakai - Founder of Airtight Concepts
Maiko is a business strategy consultant. A secret weapon, confidant & silent partner to visionary creative entrepreneurs with the desire to build a high-functioning, profit-generating machine of their dreams. She is also the creator of two programs: “Define + Refine Your Profitable Niche” and “Business Optimizer 360.”
As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective, but not-so-conventional, strategies to boost sustainable profitability for her clients’ businesses by utilizing both quantitative & qualitative assessments.
Originally from Yokohama, Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds. She's a minimalist, a sucker for ultra-contemporary design, and exotic houseplants. She earned her MBA from Johnson School of Management, Cornell University.
>> We did this one live if you want to check out the video on YouTube.
We are "Making a Marketer"... in all ways. Check out episode 73 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"! **
You might have customers, but do you have FANS? Or, conversely... you might have fans who you haven't converted to customers just yet, right?
Ramon Ray is a super-inspiring human, and the perfect person to help us round-out 2020 and start 2021 anew. He's an author and entrepreneur who has paved his way as a business person and has a ton to teach us (such an uplifting spirit too, as you'll hear)!
We don't want to give too much away... but be sure to listen until the end to learn how you can win some stuff, y'all
Special Gifts as we close out 2020 and kick-off 2021!
~ Win a copy of Ramon's latest book
~ AND get yourself an X-Stand!
BOTH complements of Ramon for one lucky winner!
Megan is ALSO going to buy a copy of Ramon's book to give away... so, you have 2x the chance to win his book. Follow us on Social Media and enter to win by Jan. 15th (instructions given on the show).
YouthEducationProject.org is his non-profit - check it out and support it, friends.
Our guest...
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Ramon Ray - Founder of Smart Hustle Media
He's an entrepreneur, author and speaker who loves burnt pancakes and bacon on the weekends. He's the founder of Smart Hustle Media, has started four companies and sold two.
Ramon has authored four books and his latest book is "Celebrity CEO - How Entrepreneurs Can Thrive By Building a Strong Personal Brand." His passion is inspiring small business owners, entrepreneurs and youth to life fulfilling lives!
Over his extensive career, Ramon has written thousands of articles, spoken to thousands of business owners and impacted hundreds of thousands of small business owners and entrepreneurs to help their businesses thrive.
We are "Making a Marketer"... in all ways. Check out episode 72 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"! **
There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive.
What if there was a company using AI that can give you data on what visuals will resonate with your audiences? What if it was a SaaS product that would save you a ton of money - you'd jump at it, right? We're not "promoting a product here" -- we don't do that -- we are sharing a NEW and unique solution to an old time issue.
Also, Christina is the queen of #MarketingTwitter, so it made perfect sense for us to also talk about the platform we both love to bits.
This is a GOOD one, y'all! Another show that will help prepare you for a new year. Please let us know your feedback on the show and what subjects you'd like us to cover in the new year.
Here's a scientific article about visual intelligence, and a fancy deck about how it works.
Our guest...
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Christina Garnett, Senior Insights Strategist at Vizit
Former teacher and marketing director, Christina works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing and audience intelligence at the heart of her work, Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more. With her work at VIZIT, Christina works to create strategy playbooks and visual intelligence reports in the pursuit of content that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them. Christina is featured in HubSpot Academy's Social Media certification course, as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater.
We are "Making a Marketer"... in all ways. Check out EPISODE 71 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"! **
Not all superheroes wear capes, as they say... But our guest on this episode is indeed SuperWoman!
Just "ask Yvi" and you will receive oodles of nuggets of useful tips. This show literally applies to ANYONE in business, and especially entrepreneurs who are looking for ways to fine-tune (or create) their processes for running a business effectively.
Are productivity and efficiency the same thing? Do you have a tool in your tool belt for everything you and your team are doing?
Yvi has the answers on this one!
Our guest...
- Yvonne Heimann - Business Efficiency Consultant | Speaker | NLP Coach & Practitioner As a web designer and business efficiency coach who runs multiple businesses, Yvonne has over 10 years of experience organizing, strengthening, and streamlining businesses into profitability and success. Since moving to the US in 2007, Yvonne has been helping empower entrepreneurs to successfully run sustainable businesses while also enjoying life.
We are "Making a Marketer"... in all ways. Check out EPISODE 70 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"! **
Tim Sohn and Jim Fuhs are P.R.O.s at livestreaming! They were the perfect people to talk with about current trends and strategies for creating a livestreaming show in this VIDEO age.
We both use StreamYard to do our livestreaming shows, and we talk about other tools you can use, right along with StreamYard.
Building community. Those two little words pack a HUGE punch. This is a big takeaway from this episode -- livestreaming enables you to share your message in a very personal way, and engage with your audience in a way you cannot do otherwise.
Our guests...
- Tim Sohn Founder of Sohn Social Media Solutions, Tim plans and produces memorable virtual events & live shows for businesses & organizations that want to make a bigger impact in the world. He is also co-host of two live shows - The Tim & Jim Show & coffee & donuts. He loves Dunkin' & his family, not necessarily in that order.
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Jim Fuhs
President of Fuhsion Marketing of Marietta, GA. Jim is a retired Marine LtCol turned digital marketing consultant, speaker, live streamer, podcaster, and remote live stream and virtual event producer with over 30 years of business and social media experience. His business serves several diverse clients including small business, nonprofits, higher education, and local non-governmental and governmental organizations.
Jim fuses Marine Corps Leadership with Marketing. His 20 plus years of highly successful leadership experience as a Marine Corps officer lets him bring that to bear in the ever changing world of marketing and technology.
Get online with your clients and prospects and build that community.
We are "Making a Marketer"... in all ways. Check out EPISODE 69 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"! **
Every now and then you encounter a successful entrepreneur who is a good soul, without question. Jon Ferrara is that dude. He shared so much insight on using a customer relationship management (CRM) tool for "social selling" (and more), about marketing & business in general... and about just being a good human. For real!
Learn about the differences between CRM tools, why one that has social media integration is valuable, why you should be using one, and SO. MUCH. MORE.
BONUS: He's also giving our listeners a gift! Be sure to listen until the end to get that gift--you'll want to keep listening anyway, and that will make it soooo worth it.
* The MarTech map Jon talked about >> http://bit.ly/martchmap
* FUN thing Jon shared on the bonus Q... spook yourself up, y'all! >> https://myevildoll.com/
Our guest...
- Jon Ferrara CEO & Founder at Nimble jon@nimble.com Jon has been a “CRM guy” for many years. He is an entrepreneur at his core. He founded the Nimble 12 years ago -- it’s an award-winning social sales and marketing CRM for individuals and teams. Every day, people use it to successfully nurture their personal and business relationships across email and social networks such as Twitter, Facebook, and LinkedIn.
We are "Making a Marketer"... in all ways. Check out EPISODE 68 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated! **
Copy writing is an art form. Effective copy writing is like GOLD... My conversation with this guest was quick (after the tech glitches were edited out!), so there are a bunch of great tips about how to craft good writing packed into about 20-minutes!
Struggle with writer's block? Need some help sparking creativity? Chris has you covered.
Our guest...
- Chris Craft Chief Content Officer at Neo Lux Marketing Agency And Founder at Nao Media Chris helps healthcare and tech companies grow through content marketing. He serves customers through content strategy, copywriting, blogging and copy editing.
Twenty-minutes of pure goodness.
Mentioned on the show also is the Inspire First community he helped found! Check out the community and the podcast.
Please share your feedback with us too - we want to hear it.
We are "Making a Marketer"... in all ways. Check out EPISODE 67 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated! **
Y'all, email marketing is no joke. Social media is important, but it's rented land, which you'll hear about straight-away. Rob and Kennedy are our guests on this episode -- two guys who are epic and successful in their individual spaces who carved out a niche (which they would pronounce NEESH, since they're British!) in email marketing because they had so much success with it.
Email marketing is about making sure people have all the information they need for WHEN they want to buy... we should be using email to nurture those relationships.
Our guests...
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Rob & Kennedy are from Newcastle Upon Tyne in the North east of England
You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite.
Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business.
Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.
Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.
Goal stated by Kennedy: "Let's try to become less crap than we were yesterday."
My absolute favorite tips were about the subject line and the preview bits! I'm not going to tell you why... when you listen you'll know the reason.
For sure, this is one of our most resourceful episodes yet. Email marketing has been bumped off for social media, but it's unquestionably more important. Megan used to "do email" (no, seriously, she got hired by a dot-com without a title)... and this chat was so enlightening! Things. Have. Changed.
"You're the only person who looks at 100% of your content."
Check out the #EmailHour Twitter Chat: Thursdays at 12pm PDT / 8pm UK Their podcast is the Email Marketing Show: Every Wednesday
We are "Making a Marketer"... in all ways. Check out EPISODE 66 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated! **
We should absolutely start with the END in mind in all we do. And having a strategy behind everything we do in marketing is a MUST. Our guest on episode 65 is Troy Sandidge - Chief Strategy Officer of Vult Labs - and this is his sweet spot.
EXTRA AWESOME? Co-Host Jen Cole is on with us on this LIVE episode!
Our guest...
- Troy Sandidge Chief Strategy Officer at Vult Lab Troy is a marketing strategist, keynote speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial inputs for growing SMBs and national multi-billion dollar enterprises. As a former Vice President of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via marketing. Troy has worked with entrepreneurs, small businesses, nonprofits, national brands, influencers, international organizations, and more.
It shouldn't be novel to think about how much money you have to spend... and yet it can be secondary? Troy has a way of making us think about things that aren't simple... in terms that are very easy to understand.
We are "Making a Marketer"... in all ways. Check out EPISODE 65 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated! **
Part one of this reunion was POWER-packed, and so is this one!
Grab some coffee or a drink & sit back, ready to hang out with friends... because that's exactly how this show feels. These folks have the ability to teach us while just being real, incredible people.
They're all doing interesting things (personally & professionally), which is super inspiring!
GROUP 1
- MIKE ALLTON ~ EP. 43 ~ Blogging is Not Dead with Mike Allton
- MADALYN SKLAR ~ EP. 45 ~ Twitter Relevancy & Updates
GROUP 2
- JUNTAE DELANE ~ EP. 47 ~ Digital Branding Summit Preview
- SARAH EVANS ~ EP. 51 ~ Marketing vs PR with Sarah Evans
GROUP 3
- JENNIFER WATSON & KRISSY BUCK ~ EP. 48 ~ Tech Tool Tips
- BRIE ANDERSON ~ EP. 56 ~ Success With SEO, Strategically
Speaking of inspiring -- everyone's thoughts on what COVID-19 has meant for their lives is super interesting also. We actually dig into TikTok quite a bit in group three unexpectedly! No question, this show will encourage you to go back and listen (or re-listen) to their episodes.
We are "Making a Marketer"... in all ways. Check out EPISODE 64 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated! **
We can hardly believe we're embarking on SEASON 4 of this show! We absolutely LOVE hosting a show where we learn & grow, while helping our listeners do the same. If you have a minute, please rate & review us on iTunes/Spotify -- we appreciate you!
If you aren't familiar with our reunions, we try to bring as many guests back from the previous season as can make it to kick-off the fresh new season. Learn what these guests have been up to during this very interesting time. Some really great insight from all.
GROUP 1
- DAN GINGISS ~ EP. 44 ~ Customer Experience IS Marketing
- DANIEL GLICKMAN ~ EP. 53 ~ Maximizing Video & Community
GROUP 2
- NEAL SCHAFFER ~ Ep. 50 ~ Living in the Age of Influence
- CAITLIN JENKINS & AMY TISHLER OF SIMPLY SOCIAL MEDIA ~ Ep. 58 ~ Micro Influencer Events
GROUP 3
- ERIK FISHER ~ Ep. 40 ~ Marketing a Podcast & How to Get Started
- CHRISTINE GRITMON ~ Ep. 41 ~ Marketing a Small, Local Business
THIS is another epic cavalcade of awesomeness... If you missed any of their episodes, give them a listen (links included above to make it easy!)
We are "Making a Marketer"... in all ways. Check out EPISODE 63 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated! **
** BONUS EPISODE SEASON! **
Have you heard of a Twitter Chat? It's an incredible way to build community, network, and LEARN on the Twitter platform.
Our guest on the final bonus episode between seasons three and four features Nathalie Gregg who leads a weekly chat called #LeadLoudly.
Our guest...
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Nathalie Gregg
Adjunct Faculty/Leadership & Performance Coach/Speaker
Change agent, organizational developer, adjunct professor, public speaker, and television personality all describe Nathalie Gregg.
Nathalie challenges the way women think and how they practice leadership through her weekly #LeadLoudly Twitter Chat.
#LeadLoudly is the battlecry & movement for women to live bold confident #fearless!
We talk about what a Twitter Chat (or "Tweet Chat") is, strategies around it, and more! Make sure to listen to this tight 34-minute show packed with nuggets of good info.
The #LeadLoudly chat is held weekly on Thursdays at 4pm PDT / 7pm EDT. Check out this expansive list of Twitter Chats, y'all!
NOTE: We have NEW, amazing music on our into and outro that's provided by our gifted editor, Avri Music! He has a new album out now called Underrated - check it out EVERYWHERE.
We are "Making a Marketer"... in all ways. Check out EPISODE 62 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** BONUS EPISODE SEASON! **
To just be KIND is the best advice anyone can give in life. Our guest on this episode exudes kindness that's not just in her name, but in her being.
We start out with Mskindness sharing how she got into the cannabis space, and explore not just her journey, but also how using EDUCATION in marketing cannabis is crucial.
Our guest...
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Mskindness B Ramirez
Mskindness is a Master Educator, CEO of cbd.com/">EBK Apothecary, & founder of Club Kindness. As a motivational coach, CBD entrepreneur, author, wife, mother, and cannabis advocate, Mskindness is not only her given name, but more importantly, a calling. Her passion is fed by a desire to bring inclusive health education to the masses, via excellent pedagogical practices in the Cannabis space and beyond.
“For me it’s simple. Cannabis calms the chaos, and gratitude wins.”
This brief episode packs a big punch! If you are not a cannabis marketer, but a generalist or in another industry all together, this show is still valuable -- using education in marketing is something we can all be doing vs. just "selling." TOP word from this show: INCLUSIVITY.
Important Links: - Check out her Elevated Chats podcast
- Her book coming out SOON: Our Very Special Garden
We are "Making a Marketer"... in all ways. Check out EPISODE 61 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** BONUS EPISODE SEASON! **
At the time of scheduling this show, Kendra's prior Marketing Cannabis episode was the second most downloaded in the three years of this podcast! So, naturally, we had to have this Mota Marketing maven back. Educating and reaching people (especially during a pandemic) about CBD is important. Our guest...
- Kendra Losee Kendra is the Founder of Mota Marketing, which helps cannabis and hemp CBD companies jumpstart their brand and accelerate their sales. With more than 20 years of award-winning marketing experience, she specializes in creating and executing marketing strategies that help companies grow. Kendra hosts a Facebook Live show, “Cannabis Marketing Live, All Puff, No Fluff,” and regularly teaches graduate-level social media and marketing courses.
We talked through the regulations of marketing, the competitive market, and the benefits of CBD. If this is an industry you're in, looking to get into, or is just of interest to you, this is the show for you!
Check out her lab -- she will teach you how. AND her previous episode with us on Cannabis Marketing.
We are "Making a Marketer"... in all ways. Check out EPISODE 60 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** BONUS EPISODE SEASON! **
This is the first episode of a handful we're doing this month when we normally take a break. We want to do a couple of things with these shows. The first effort at-hand is to amplify Black voices. We must do better about having a more diverse mix of guests on, and right now it's most important for Black voices to be heard.
Gary Ware is a special soul, and the perfect person to have on our first summer bonus episode of Making a Marketer. Culture is being transformed on all levels, and it is requiring allies willing to stand up, wherever we are.
Our guest...
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Gary Ware
Creative Catalyst & Workshop Facilitator and Founder of Breakthrough Play, and a Digital Media Specialist
Gary is a sought-after Corporate Facilitator and Keynote Speaker with nearly a decade of experience as performer in improv theatre. He assists teams with unlocking creativity, confidence, and sparks collaboration with experiential methods proven to drive peak performance.
Gary spent over a decade in the corporate world and originally pursued improv to master public speaking. He quickly discovered that combining improv and play could be a powerful solution to achieve various business challenges.
If you are interested in an experiential team-building workshop for your team--reach out to him.
Helping companies make transformations through PLAY -- how cool is that?! Gary Ware is also a TEDx speaker - check it out. And he's helping to head up a San Diego chapter of Culture First. Culture First is an organization created to help "a group of leaders, practitioners, and change agents committed to amplifying what people are capable of being and achieving at work."
As we move forward with the podcast, the Black Lives Matter movement will not be "the" subject, but we will make a conscious effort to have more Black people and other people of color on the show. We will also do some shows on marketing in the cannabis industry - a topic so popular, we just have to (episode 26 from November of 2018 is the second most downloaded episode of the past two years so far)! Next up: Kendra Losee talking about Marketing CBD as we record on Facebook LIVE.
We hope you enjoy the BONUS content, and we'd love your feedback on who and what you'd like in the show.
We are "Making a Marketer"... in all ways. Check out EPISODE 59 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
We had two ROCKSTAR guests on our final episode of season three, which rounds out a truly stellar season where we have learned SO much. Amy Tischler and Caitlin Jenkins of Simply Social Media share all of their micro-influencer knowledge with us.
An event doesn't have to involve a big group of people, and Amy & Caitlin prove that to us. The word "exclusivity" is key, and is central to the idea of the "insta-meets" they have developed for their clients.
Our guests...
- Amy Tischler Co-Founder/Owner - Simply Social Media
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Caitlin Jenkins
Co-Founder/Owner - Simply Social Media
Simply Social Media™ is a Santa Fe, New Mexico based influencer and social media marketing agency formed in 2014 by Caitlin E. Jenkins and Amy Tischler. They create community, connection and conversation through influencer & social media marketing.
They offer their clients a unique blend of services including many and varied micro-influencer marketing strategies, social media strategy creation, workshops, and personalized training. What started with their micro-influencer Instagram accounts @SimplySantaFeNM and @TravelNewMexico has now grown into a large influencer network made up of a diverse and talented group of content creators.
"We're really only limited by our imaginations" is one nugget Amy shared. There's a ton of opportunity with micro-influencer CREATORS. These folks are helping us by providing "user generated content" (UGC) and social proof of the quality of the business or destination we are (or could be!) seeking to support.
These dynamic business partners have created a very unique offering we all can learn from! Creating events around influencers -- regular people, y'all -- can have incredible, lasting impacts for our clients.
Do you have a micro-influencer story to share? We would love to hear it! Reach out to us on our Twitter via a post or a DM.
**BE ON THE LOOK-OUT FOR BONUS EPISODES BETWEEN SEASON 3 AND 4.**
We are "Making a Marketer"... in all ways. Check out EPISODE 58 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Without CONTENT, we have nothing to share with our communities, clients, and prospects. Sometimes it can be daunting to figure out what do I post? How should I get it out there? Our guest on this episode felt that way... After she figured it out, she found herself counseling people on how she did it, so she decided to put it all in a book!
Having a framework for how to develop your content takes out the guesswork. A viewer as we broadcast this live even said he can use this framework for his song writing.
Our guest...
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Melanie Deziel
Chief Content Officer - LinkedIn | Twitter | YouTube | Facebook
Melanie is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.
As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more.
We also spoke about how to market at at time when the world is going through a crisis (or two) -- she provided some really valuable tips for us as we navigate the challenging waters we're all going through.
If you'd like to see the video, check it out on YouTube.
We are "Making a Marketer"... in all ways. Check out EPISODE 57 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Search Engine Optimization - SEO - is amazing and elusive for many! It's a topic most people don't know a ton about, and our guest on this episode shares a ton of knowledge bombs. This is a foundational piece of your marketing strategy, so it should not be over-looked.
Our guest...
- Brie Anderson Digital Media Strategist - LinkedIn | Twitter | YouTube | Facebook "An analytical nerd with a soft spot for strategy" As a digital media marketer she finds testing new things and finding solutions to be the most exciting part of the job. She has ample experience with Google Ads, SEO, SEM, PPC and digital marketing strategy. She is a visual / hands on learner, making it easy for her to learn on the job and acclimate to new environments. Confucius was right, "choose a job you love, and you will never work a day in your life." That being said, digital media, social media marketing, music, and sports get her pumped about life!
We talk big-picture marketing strategy - "If you don't know your audience -- who you're marketing to, or who you're trying to sell to... who you're trying to reach -- then you can't have a strategy, really."
We talk ins-and-outs of SEO and TOOLS - "If you don't go out and create your Google My Business, your Facebook Page, your OpenTable profile, they will create them FOR YOU..."
...Moz is one tool we discussed! Will they see this "back-link"? ;-)
Check. It. Out.
We are "Making a Marketer"... in all ways. Check out EPISODE 56 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Sometimes a non-profit just drops in your lap & slaps you in the face it's so incredible! I discovered Shelter to Soldier at a VERY important, and perfect, time in my life... Right after my Marine nephew passed away.
This incredible organization rescues dogs from shelters, trains them to be service dogs, and pairs them with post-9/11 combat veterans. They enable these vets to LIVE. And that is not an exaggeration.
Our guests...
- Graham Bloem President & Co-Founder, Shelter to Soldier / President & Training Director, Specialty Dog Training
- Kyrie Bloem Vice President & Director of Operations, Shelter to Soldier / Specialty Dog Training
Shelter to Soldier also has GREAT marketing, using video in wonderful ways to share their mission through storytelling. I think we can all agree it's a mission worth learning about!
- Their Website: https://www.sheltertosoldier.org/
- How to donate: https://www.sheltertosoldier.org/giving/
- Subscribe to their newsletter
- SHOP (their swag is SO shop-able): https://www.sheltertosoldier.org/shop/ (you AND your pups will be so decked-out!)
- Instagram - their most popular social media platform
In this "pause" (paws ;-) with Covid-19, they're getting creative and adapting to keep the organization going as STRONG as ever!
Give it a listen... and you can check out the YouTube video also if you'd like to see it as we recorded.
We are "Making a Marketer"... in all ways. Check out EPISODE 55 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
It's SO appropriate we're publishing this episode with the incomparable Duncan Wardle during "World Creativity and Innovation Week"!
Duncan has been a goal guest for us for quite a while, and he delivered. He especially delivered during a time where we're all having to work differently. Whether you're out of work or working harder than ever, the world shift has touched us all. And most people are working remotely.
There will be things you should hear... and maybe somethings your BOSS should hear, so be sure to share away!
A TOP quote from the show: "If you don't like change, you will hate irrelevance."
Our guest...
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Duncan Wardle
Former Head of Innovation & Creativity at Disney 💡 Keynote Speaker | Innovation & Creativity Consultant
Drawing on his experience as Head of Innovation & Creativity at the world’s most creative organization, Duncan now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their organization.
His unique approach to "Design Thinking" places the end user at the core of the creative process, uncovering new and usual insights for innovation, and instantly propelling any business to greater heights. Reach out to him for: ~ Inspirational Keynote Speaking ~ Creativity & Innovation Workshops
Duncan inspires us to think differently. He's a man who loves to lead workshops, so be prepared with a piece of paper and a pen!
NOW is the time to think about how we can approach this very unique point in time in a way that helps us all come out of it as better teammates, and as better organizations at a whole.
We are "Making a Marketer"... in all ways. Check out EPISODE 54 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Video has been touted as "what's next" for a long, long while now... the truth is it has been and remains a HOT way to communicate with your community, customers, and prospects.
This wasn't intended to be a commercial for Wave, but as a user, I wanted to be sure to talk about it on this episode... plus, any information we can hear about a start-up is useful to learn from.
This conversation about video ended up also being quite a bit about community, empathy, and imperfection.
Our guest...
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Daniel Glickman
CMO of Wave.Video
Daniel is an innovative and internationally experienced CMO with a passion for building data-driven marketing systems that empower creative marketing teams to thrive and perform. Proven strengths in aligning marketing, sales, product, and IT teams to deliver personalized digital customer experiences that create hype. Creative, quick, analytical, and collaborative. He has authored two books you should check out: Personalize This - and - Disrupt That
Do you think about "pace" when you're creating videos? Whether your videos should be short-form or long-form? You will after you listen to this.
As we talked about, he has his own podcast on which I was a guest -- we explored authenticity on that one... and there are soooo many good nuggets to think about on the topic between the five guests. Check THIS OUT.
If you'd like to experience the video version of this show, you can go ahead and watch it over on YouTube - Episode 53 (also subscribe while you're there! We haven't really put an effort into subs:).
We are "Making a Marketer"... in all ways. Check out EPISODE 53 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
(Program note: This was recorded before the Covid crisis emerged; the sponsors mentioned at the top of the show are currently closed due to state and federal mandates... but they will see you on the other side!!).
Have you ever been ghosted by a prospect? Andrew & Pete have some incredible tips for how to get through that!
Without question, this show is the most interesting and insightful episode of the 52 we've done so far. Andrew and Pete are HILARIOUS for one, but also they really know what they're talking about... They WILL help you grow your business. Not many people *really* like to sell - we find so many things we can do instead! You'll think about that differently after listening to this.
Our guests...
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Andrew and Pete
Founders & Chief Awesome Officers of ATOMIC
Andrew Pickering and Pate Gartland - AKA ANDREW AND PETE - are business partners and best friends (after meeting on the first day of University). They live in New Castle, England.
They both always had a passion for business and entrepreneurship, and ambitions to one day rule the world, so when they graduated they decided a "proper job" was not for them… and they set-up their own company. FAST FORWARD TO NOW: ATOMIC The main aim of their business and headline programme ATOMIC is to help other small business owners grow and scale their business online. An ATOMIC business is a small AND mighty business. That's what they believe.... that it's actually better being small, because they can scale their businesses in better ways, whilst keeping the freedom and flexibility that a small business offers us.
There are many things that hold us back, and these two help us realize ways to break down some barriers for ourselves and our businesses. They have a Webinar they're offering, which Pete mentions, so we wanted to be sure to share that link with you - How to Generate Leads Through Social Media and Content Marketing. OH, they also have a great book - Content Mavericks.
Andrew mentions VideoAsk by Typeform at the end, so we wanted to share that with you also.
If you want to grow YOUR business or your CLIENT'S businesses / sales, this is 100 the episode for you. They want to INSPIRE YOU to DO something. Let us know what you think!
We are "Making a Marketer"... in all ways. Check out EPISODE 52 -- and please take a minute to subscribe, rate, & review us on iTunes (& mention THIS ep!) -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is primarily sponsored by Jen Cole - thank you! :::
When we scheduled Sarah Evans on episode 51 to talk PR, we had no idea what would be going on in the world. At a time when some are capitalizing on the COVID-19 situation, this show is NOT intended to be focused on that... However, with the seeming blurred lines between Marketing and PR being the topic of the show, it was only natural that we would discuss this with a TRUE PR PROFESSIONAL!
We recorded on Facebook live in the middle of her extremely busy schedule -- Sarah is in the trenches with her clients right now, and she shares her insights and recommendations when it comes to marketing vs PR.
Our guest...
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Sarah Evans
Founder of Sevans Strategy & Sevans Digital PR
Sarah Evans is a digital strategist and global brand correspondent who works with companies worldwide to create and improve their social and digital strategies, advising on branding, marketing, advertising, and public relations.
Additionally, Sarah is a digital correspondent for several companies including Paypal, Cox Communications, MGM International, WalMart, Shorty Awards and more... Sarah got her start by helping small to midsize businesses build their digital PR efforts. Previously, Sarah worked with a Las Vegas crisis center to raise more than $161,000 in three weeks exclusively via social media, and is honored to be a member of the Guinness Book World Record holding #beatcancer team.
If you've wondered yourself "what is the difference is between marketing and PR?" and how the two should be working in concert, this is the show for YOU. Sarah knows her stuff, and this quick 30-minute show is super insightful.
We are "Making a Marketer"... in all ways. Check out EPISODE 51 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
There are no better words for this episode than FULL CIRCLE. You'll understand exactly why when you listen to the beginning of EPISODE 50 with Neal Schaffer! This is a big milestone for us, and we want to thank our listeners by providing you with some (more) incredible content...
The way you view influencer marketing will likely change after you listen to this show with Neal Schaffer.
Neal: "I'm introducing the concept of looking at social media not as a place to market, but as a place to collaborate, and let other people do the talking for you."
Our guest...
- Neal Schaffer Social Media Marketing World Speaker Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives. He's also the author of three books on social media, including Maximize Your Social (Wiley), and in March, 2020 will publish his 4th book, The Age of Influence – The Power of Influencers to Elevate Your Brand (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing.
COLLABORATION is a word that permeates throughout this episode, and you'll understand why.
Neal: "There's this big gap around what marketers know about influencer marketing and what they should know about it, and the potential it has for any business."
Join us on this "ride" as we learn from a top marketing authority.
We are "Making a Marketer"... in all ways. Check out EPISODE 50 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Y'all, the 49ers are playing the Chiefs in the BIG GAME on Sunday, and these two podcast hosts are pretty passionate about their teams... Megan Powers' team is the 49ers & Jen Cole's team is the Chiefs.
But, wait! This is EPISODE 49... coincidence? Megan doesn't think so.
If you've listened to this podcast before, you have likely heard about our fandom! The stars have aligned, and our teams are playing each other in the BIGGEST FOOTBALL GAME of the year...
We discuss the social media of the two teams, we trash talk, and we laugh a LOT.
This one was recorded LIVE three days before the BIG game.... The full experience comes through the video, so you can go ahead and watch that over on YouTube - Episode 49.
We are "Making a Marketer"... in all ways. Check out Ep.49 -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
We all LOVE tools that make our lives easier, right? Tools that make our work lives easier are like GOLD. On this episode we have two women who have been working for two companies that make essential tools for the social media realm.
Jennifer shares different tactics and strategies related (mostly) to the tool developed by Agorapulse -- social media management software. And Krissy shares different tactics and strategies related (mostly) to the tool developed by Quicc -- automated captions for video. This isn't a sponsored episode by these two companies, but they are both VERY valuable tools!
Our guests...
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Jennifer Ast (Watson)
Social Media Manager, Agorapulse
Jennifer is the Social Media Manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.
- Krissy Buck The Digital Neighborhood Krissy is the former Chief Community Officer at Quicc. She’s now the owner of The Digital Neighborhood where she teaches businesses how to humanize their brands and build online inclusive communities. She has spent the last decade learning, practicing, and teaching what it means to engage with other people in all contexts. She has a background in photography, videography, graphic design, and digital marketing. Krissy spends her free time serving the entrepreneur community in Wichita, KS, and is the LinkedIn Local Wichita host. She also uses her digital talents to serve homeless families in her community. When she’s not volunteering or hanging out online with friends, she’s enjoying family time, decorating spaces, learning French, and listening to music (all kinds except pop country).
We also talk a bit about conferences and other great digital marketing tools! This show is a great resource for anyone just getting started or looking to make some changes with their social media marketing tools.
We are "Making a Marketer"... in all ways. Check out episode 48 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Making a Marketer episode 47 guest is Juntae DeLane, Founder of the Digital Branding Institute. DBI is holding The Digital Branding Summit Jan. 27-31-- the first online conference exclusively dedicated to digital branding. The 50 speakers are a mix of industry insiders, brand leaders, influencers, practitioners, and thought-leaders who will teach you how to grow your brand and your business.
On this LIVE episode we preview what to expect & why you should register (or check out the next one if you've missed the window)!
Our guest...
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Juntae DeLane
Digital Branding Institute's Digital Branding Summit
Digital Branding Evangelist | Keynote Speaker | Blogger | Innovator
Juntae DeLane is the founder of the Digital Branding Institute, a global hub for digital branding resources, education, and training. He is the Sr. Digital Brand Manager for the University of Southern California where he leads a team responsible for developing, managing, and measuring digital marketing initiatives. He's also the principal consultant and strategist for DIGITAL DELANE, a digital branding consultancy that helps organizations build a strong digital brand.
With his Digital Branding Institute, he's also the founder of the Digital Branding Summit.
In addition to discussing this very exciting online Summit and all that goes with it - 50 premier presenters! The DBI team will be weaving interesting things through the content to tie sessions together, in addition to offering online panels with groups of presenters from the day. Attendance is free unless you want to pay a nominal fee, and then you get expanded access. Juntae and Megan also discuss some emerging tech and how marketers need to not "ruin it" as we often do. Can you guess what it is?
If you'd like to check out the video, you can do that also - Episode 47 YouTube video.
We are "Making a Marketer"... in all ways. Check out episode 47 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Sometimes someone comes along who is asking us to think a bit unconventionally... And when research backs it up, you have yourself a pretty darned good book... That book is Marketing Rebellion, and that author is our episode 46 guest Mark Schaefer!
"The most human company wins" is the subtitle to his most recent book, and our conversation in this show centers in part around the need to be HUMAN in business, and get out and actually TALK to people in this digital age.
Our guest...
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Mark Schaefer
BusinessesGrow.com
Keynote speaker, marketing consultant, author of Marketing Rebellion, executive branding coach
Mark’s company offers consulting services, training, corporate workshops, and strategy development with an emphasis in social media, content marketing, and digital marketing strategy.
His services stand out because of his deep experience across many industries, his ability to connect the dots between strategy and reality, and his background in organizational development, which allows him to design strategies that are practical and achievable.
He works with a variety of companies ranging from Fortune 500 companies to start-ups and solo entrepreneurs.
You might think poor quality content is a bad idea... But Mark's take is that "there's a business case for crap." Megan doesn't really agree with him on that, and we have an interesting conversation around it. We do 100% agree marketers need to spend more time face-to-face with our customers!
As you're thinking about how to approach things entering in 2020, this episode will give you some valuable insights to consider!
We are "Making a Marketer"... in all ways. Check out episode 46 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
This social media platform continues to evolve, and we are HERE for it!
Twitter remains SUPER relevant, and there have been a bunch of updates lately (with announcements of more to come in the new year). Madalyn Sklar is the preeminent Twitter expert who can answer ANY question about strategy or tactics in using the platform, and she does so on episode 45.
Our guest...
- Madalyn Sklar Social Media and Digital Marketing Strategist | Blogger | Podcaster Madalyn Sklar is a serial entrepreneur, community builder and leading Twitter marketing expert. She's ranked the #1 Social Media Power Influencer in Houston. Each week she hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one hour discussion revolving around Twitter marketing. Since launching three years ago, it has reached over 6 billion impressions. She also has two podcasts - one is #TwitterSmarter on which she interviews leading social media and marketing experts. She also co-hosts the weekly Communities That Convert podcast with Kami Huyse. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.
On this quick LIVE episode of the podcast, we learn a handful of tips from Madalyn to use Twitter to its fullest potential. One of her tips was to create gifs, and here is her Giphy page - check them out!
You can also watch the video if you'd like SEE it - Ep. 45 on YouTube.
We are "Making a Marketer"... in all ways. Check out episode 45 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Guest Dan Gingiss is an absolute pro. His career with customer experience and marketing makes him the perfect guest to speak on this topic!
From his Forbes article: "Customer experience and social media are part of a 'continuous cycle' whereby they each feed the other. Offline experiences are shared online, and then a brand's response – and the learnings it takes from customer interactions – are incorporated back into the experience."
Our guest...
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Dan Gingiss Chief Experience Officer at Winning Customer Experience, LLC As a Forbes contributor, he writes about how a remarkable customer experience can be your best marketing. Dan teaches audiences and businesses how to make the brand lovers louder than the haters by creating experiences they can’t wait to share with their friends and followers. He leverages his professional experience at three Fortune 300 companies, and a library of real-life examples of positive customer experiences that create social media engagement to ensure that audiences always leave with clear, actionable takeaways that will help them improve the experience at their own company. To book him to speak - +1-508-BOOK-DAN | dan@dangingiss.com
This is a very important conversation! Are your customers experiencing high quality experiences? Is your marketing department working in concert with that team? This episode will make you think, and hopefully make needed adjustments.
We are "Making a Marketer"... in all ways. Check out episode 44 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on Apple Podcasts -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Mike Allton is a content creator extraordinaire who prides himself on being a prolific writer. He is "The Blogging Brute," -- an award-winning blogger, speaker, and author.
Our shorter shows are always quick and FULL of a lot of great information, and episode 43 is no different!
Our guest...
-
- Brand Evangelist at Agorapulse, - Content Marketing Practitioner at Social Media Hat / Blogging Brute, - Co-Founder at 360 Marketing Squad (the 4th member of the 360 Marketing Squad to be on our show!)
Mike teaches businesses the best strategies and tactics to use, and the best tools, to finally get POSITIVE RESULTS!
He firmly believes everything falls within the umbrella of "Content Marketing" - using content in various forms, across multiple channels, to reach a growing audience.
Everything is content. Everything. We talk through this, and Mike provides a ton of insight and tips about blogging in particular -- length of posts, frequency, and more. Even with the emergence of video over the last couple of years... blogging is not dead! Check out this is great convo.
We are "Making a Marketer"... in all ways. Check out episode 43 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on Apple Podcasts -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
This dude has been the picture of consistency for the last (as of this publishing) 587 days in-a-row!! He has recorded and published a video EVERY. Single. Day. Can you imagine doing anything that consistently?!
He has a lot going on, and we have a ton to learn from him in terms of content development. Plus, he's hilarious... we just might make you laugh more on this episode than on any other one!
Our guest...
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Demian Ross - Demian was with us on Episode 21 - on being a Digital Nomad
Road to 1,000 - Rootless Lifestyle - Plan D
Demian is currently a Digital Nomad, and has been traveling the country in a 42-foot fifth wheel since June of 2017... and has logged more than 40,000+ miles.
When he started this road trip he was working at Social Media Examiner as part of the sales team for Social Media Marketing World, and decided he needed a creative outlet... So he came up with an idea to record 300 videos in 365 days. He called the series "ROAD TO 300"… And after recording 300 videos in a row he decided to stretch the series to the "ROAD TO 1000" and is was on DAY 583 in a row when we recorded this show.
Since the last time he was with us, Demian started a lifestyle brand called ROOTLESS LIVING with the goal to help teach and inspire people to embrace the digital nomad lifestyle. He also has a podcast called PLAN D where he talks about his struggles to start a company while living on the road.
He's also the proud father of 4 adult humans.
Do "subs" matter? Why do we care about vanity metrics? How can you be so consistent on one platform, and not on others? He is doing a lot, and has so much more in store. If you aren't motivated by this show, we will be shocked. Get ready to learn AND laugh.
We are "Making a Marketer"... in all ways. Check out episode 42 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by both Powers of Marketing - your communication should be strategic and POWERful - and by the Inside Events Podcast (check it if you do any work in events!) :::
This short episode (#41), recorded live on Facebook, gives us quick and easy info to soak in regarding marketing small local businesses. Sometimes these businesses need a little help, but they don't have hearty budgets, so that's where Christine comes in in her community!
Our guest...
- Christine Gritmon Christine’s a Social Media Strategist, Coach, and Entrepreneur ❤️A MICRO-BUSINESS MEGA-FAN ❤️ She is teaching busy, stressed small business owners how to tell their brand stories online in efficient, effective ways that value their time, energy, and money. Christine’s also an international speaker, a livestreamer, and a LinkedIn Local host. Wife/mom. Foodie. Rockland County enthusiast.
We always say this on the short shows, but we truly packed a TON of great tips and info in this 30-minute show! If you're a small, local business wondering about what to focus on, if reviews matter, and more -- be sure to listen (or share with your entrepreneur friends). Christine will be offering some valuable online classes in the future, so be sure to follow her on Twitter to get the 4-1-1 on that when she launches.
If you'd like to see it on video, check it out - https://youtu.be/k1n9Y2rlNao
We are "Making a Marketer"... in all ways. Check out episode 41 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Marketing a Podcast is key to growing your show's visibility, like any product you're bringing to market. Episode 40 explores how to market a podcast for beginners and those who have been doing it a while. How you market will vary depending on your niche, your success, your whatever... for sure many of us can do a better job at it! Even our guest with 22,000 downloads per episode (WHAT??) admits he can do a better job.
Our guest...
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Erik Fisher
Erik's been the Social Media Manager at Social Media Examiner for the last five years (boss to co-host Jen Cole!). ALSO - very important to the topic of this show -- he's been the Productivity Producer & Host of the Beyond The To-Do List podcast since 2012.
We explore how Erik got stared, his journey, how he markets his podcast (or doesn't), his suggestions for getting started, and more. Even if you have no interest in starting a podcast (which soooo many people have told us they are!), it's worth a listen to explore how it all works. So many insights!
Plus, per usual, you'll have a laugh with us. Oh, and happy #InternationalPodcastersDay :)
We are "Making a Marketer"... in all ways. Check out Episode 40. And we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW -- & get each episode when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
We broadcasted this live show on Facebook from an outdoor patio at The Fairmont Hotel in Austin! Episode 39 came to life at the ManyChat Conversations Conference, with a very special guest. We were fortunate enough to snag conference speaker Carrie Gottschalk for a quick LIVE show after she spoke at Agency Day at the conference. Carrie is a pro at Messenger Marketing, and she shares the different ways she’s using it for her clients from e-Commerce to events.
Our guest...
- Carrie Gottschalk - COO & Co-Founder of Bot Hero's / Social Media Marketing Specialist, Consultant, & Public Speaker Carrie calls Denver home, but finds herself all over the world, based on her skill at finding incredible flight deals (she shares this on the show). Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 10 years, paid social media for 5 years, and has managed over 12 million dollars in ad-spend -- working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets, she's known as a skilled social media strategist and advertiser.
Clipomatic is Carrie Gottschalk's tool of choice these days! And Carrie's ManyChat discount code is OneMonthPro - use it if you're interested in learning how to create chat bots in ManyChat.
We had some paparazzi with us on this one, and they snapped some great pics (and risked their lives, as you'll hear). You can also watch the video on YouTube if you'd like to see us in action - http://bit.ly/MaMEp39_YT.
We did the show impromptu, without great audio gear, so please forgive us this one! Thank you.
We are "Making a Marketer"... in all ways. Check Ep. 39 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
We're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season 2 was epic... with a visit from NINE more of our guests (that's a total of 18 over two shows if you're keeping score at home).
Check out another speed-round of catching up with our guests, and learning more from them. From thoughts about influencer marketing, to looking at marketing in a different way, we cover a lot.
OUR GUESTS...
GROUP 1
- Rachel Stephan is the senior event marketing strategist/influencer with Snoball.events - an event influencer marketing tool (and Sensov Marketing). She was on Ep.29 - Influencer Marketing in Events. Influencer marketing can be a bit misunderstood and there's a ton of opportunity in the meetings and events space -- Rachel & Mariska are working in this space every day.
- Mariska Kesteloo is the founder of Word of Mice. She was also on Ep.29 - Influencer Marketing in Events with Rachel and Tamar Beck.
- Dahlia ElGazzar is the coffee-fueled founder of Dahlia Plus - she was on Ep. 33 - Is Marketing More About Bandwidth or Brain Width? Dahlia's team works with corporations and associations in unique ways to help them market themselves, teach their attendees, work with sponsors - you name it!
GROUP 2
- Tahira Endean is head of events with SITE Global - she was on Ep. 30 - Transformative Events. Tahira looks at things from a unique perspective, and is just the right person to be heading up events for the world's largest incentive travel organization.
- Emma Parston is a partner with ConnectSeven Group - she was also on Ep. 30 - Transformative Events. Emma "walks the walk" in terms of transforming events from "normal" to exceptional, and she shares with us how it doesn't have to be BIG change.
- Christy Lamagna is the CEO and Master Stratgist with Strategic Meetings & Events - she was on Ep. 32 - Marketing's Role in Incentivizing Performance. While Christy has been well known as a strategist (and great writer) in the space, she is now looking at all of that strategy being able to be applied towards LIFE. She shares her latest endeavor with us.
GROUP 3
- Jessika Phillips, Founder of NOW Marketing Group - she was on Ep. 34 - Relationship Marketing - Be a Magnet, Not a Megaphone. Jessika is a magnet for everyone who meets her, and you'll be reminded why! (...and you'll likely listen to 34 if you haven't just yet)
- Michael Cuschieiri the managing director of MC Square Marketing - he was on Ep. 36 - Build Relationships to Build Business. Michael is based in the UK, and understands that the best business comes from face-to-face encounters... and sometimes you need to pivot.
- Bella Vasta - Jump Consulting - she was on Ep.35 - Marketing Magic - Grasping Facebook Groups. Bella is a rockstar coach to her pet business clients. She's sharing all of the wisdom that is helping her mastermind groups (and Facebook Groups) successfully build community... and she's sharing it with the world through speaking on some incredible stages.
We are "Making a Marketer"... in all ways. Check Ep.38 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each episode when it drops!ill
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
This episode kicks-off Season 3 with a bang! Season two was an incredibly thoughtful and thought-provoking journey, and Episode 37 reminds us why with a visit from NINE of our guests.
Our guests are SMART and can have a laugh. Once again, this reunion is a two-parter, and another speed-round of catching up with our guests and learning more from them. No question you’ll want to listen back to season two after hearing from all of these smart folks.
OUR GUESTS...
GROUP 1
- Azriel Ratz of Ratz Pack Media - find him on Facebook as Ratz Pack Media --he was on Ep. 27 talking about paid ads on FB - he is the “King of FB ads”
- Amanda Robinson is the Digital Gal. The best place to find her is on Facebook as The Digital Gal. She is an FB ads expert, and we had her on to chat about her embarkation into the Digital Nomad world on Ep. 21.
- Ben Roberts - his Website is m-roberts.com/">Ben-M-Roberts.com, and he’s on the twitter as @Roberts_Ben_M. Sir Ben also has his own podcast called The Marketing Buzzword podcast. Ben was on Ep. 28 where we chatted about freelance marketing & building your personal brand.
GROUP 2
- Ilo Neukam is the founder and Marketing Strategist of a non-agency called The Collective SD, and she was on Ep. 22 talking about non-agency life. Her company is unique--she has a bench of people she can count on to collaborate with to serve her clients.
- Kelly Noble Mirabella is THE bot-babe who has a YouTube channel called Baby Got Bot where she provides the absolute best videos on how to develop chat bots using Many Chat. Kelly was on Ep. 23 talking about CHATBOTS -- their emergence and use in our digital marketing.
- Stephanie Liu knows it all with regards to marketing, and is a Facebook Live Strategist in particular. We had her on Ep. 24 where we dove into livestreaming, while livestreaming. She has a free group on FB called Social Media Strategists & a show called Lights, Camera, Live, among a million other things. She’s a video P.R.O.
GROUP 3
- Demian Ross has remarkably recorded and published more than 500 videos (as this is posted) in-a-row! The show is called “Road to 1,000,” as that is the goal. He could def do a show with us on video (and likely will!), but he was on Ep. 21 talking about the "Digital Nomad" life. He also has since launched an apparel co. called Rootless, and a podcast called Plan D!
- Michaela Alexis is a LinkedIn expert and she was on Ep. 25 talking about just that! She will be speaking at LinkedInGlobal, she’s a part of a docu-series coming out on Amazon Prime called The Social Movement, and is also about to launch a LinkedIn Pages course called alexis.mykajabi.com/offers/SBjSh9MM/checkout?coupon_code=PRE-ORDER">Profit with Pages.
- Kendra Losee is the Founder and CMO Fueled Marketing and Mota Marketing… She works in the cannabis marketing space with Mota, and that’s what we discussed on Ep. 26!
We are "Making a Marketer"... in all ways. Check Ep.37 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each episode when it drops!ill
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
First of all, if you know this man… straight-away you're likely to learn something new on episode 36! Do you REALLY know how to pronounce his last name? I don’t think so! It was news to me.
Our guest...
- Michael Cuschieri of mc2 Marketing Michael is the Managing Director of mc square marketing, a marketing agency he established in 2004, to help businesses stand out from their competition through creative marketing ideas that deliver results. His other passion is getting results from building strong business relationships with people and has been a fully active member in BNI for 15 years, 9 years of these also as a Director Consultant. As an international speaker, he delivers conferences, business development workshops and seminars across the UK, Dublin, Singapore and Malta.
This approach to building business via relationships is unlike our past conversations. Do you put an emphasis on trusting the process in building relationships that lead to business over time? Taking the time to do this authentically will lead to strong business connections… and friendships.
Check out the last episode of season 2! Episode 36 will not disappoint, and will leave you looking forward to the start of Season 3 in August.
Check out this quick show with industry friend COOSH...
We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/MaMEp36_YT.
We are "Making a Marketer"... in all ways. Check Ep.36 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!ill
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Not only is Bella a *firecracker* who drops a TON of knowledge bombs on us in this episode, but she also gives stacks of shout-outs to people in the industry who are doing it RIGHT.
Our guest...
- Bella Vasta Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting. She has coached pet sitting businesses since 2007, and has published some of the most comprehensive research on relevant industry topics. Bella won the National Pet Sitting Business of the Year award by 25, built and sold her first company by 30, and her second company by 34. She sold her pet sitting business, and now lives out her passion for being a mom and wife, while using her business experience to inspire, motivate, and challenge business owners through coaching, consulting, and speaking. Bella also just hit a huge milestone with her OWN podcast - Bella in Your Business - 150 episodes -- HUGE accomplishment!
The way she looks at Facebook Groups is different than you might. And her skill at carrying a metaphor throughout the bulk of this episode is UNMATCHED! It's unlikely you'll think of Facebook Groups the same again.
While co-host Jen Cole commented in the chat while recording this episode "totally felt like a chill out sesh," we guarantee you will learn and laugh. No question!
If Pet Marketing is your thing, this show is for you too, as we start out talking about her evolution as a successful business owner in that space… and she's a resource for you (still) if you want to join her Mastermind to help you improve your business.
Be sure to listen through to the end to learn what tech/gadgets/apps she’s recommending these days. Grab yourself a beverage and *hold on* for episode 35, as it's our second to last show in Season 2 & it moves fast!
We are "Making a Marketer"... in all ways. Check Ep.35 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
As I listened back to Ep. 34 I kept writing down nugget quotes from our guest Jessika Phillips!
You'll have to listen to hear most of them, but one that stood out to me is this: "It's not selling, it's serving"
Our guest...
- Jessika Phillips lives in Lima, Ohio, and is Founder & president of NOW Marketing Group - advocates of relationship marketing. Jessika's mission is to help people love more, give more, and do more through relationship marketing. She's a fantastic speaker, and after getting some coaching herself, she is now offering to coach other entrepreneurs. She's also the host of Social Media Week Lima -- one of the Midwest's largest social media conferences happening June 18-19… There's an incredible speaker line-up of marketers who will provide a "Craveable" experience.
Relationship marketing and relationship sales are very closely tied, and the crux of it is that we all have a sense of belonging, and connecting with people who are similar is something we all desire. We talk about this, in addition to what coaching can do for your self & career, and about Social Media Week Lima 2019!
Check out this quick show, chock-full of GOOD stuff.
We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/MamEp34_YT.
We are "Making a Marketer"... in all ways. Check Ep.34 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
On Episode 33 our guest Dahlia El Gazzar shares her unique perspective based on the work her team does with event organizers.
Our guest...
- Dahlia El Gazzar - Founder of Dahlia+Agency Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fueled "go-to" source for trend-setting solutions, tech news, and social media expertise. Her mission is to untether the busy professional from their desktop and office, and enable them to be more efficient and productive working from a beach in Mexico [umbrella drink in hand] through their mobile device utilizing smart solutions and apps.
Some shows are simultaneously hard to describe, and at the same time we could go on and on… this is one of those. Dahlia and Megan, along with the viewers, share so many marketing insights and tips on this one in 31-short minutes.
"It's less about bandwidth and more about brain width..." is just one nugget of a quote from Dahlia when asked why many event organizers still haven't fully embraced social media. She also says "it's not their fault."
Give this quick one a listen - we promise you’ll learn something no matter your level of expertise (always our goal, by the way)!
We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/ep33vidYT
We are "Making a Marketer"... in all ways. Check Ep.33 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
In Episode 32 we get real about incentivizing people. If you think incentive trips are a "boondoggle," you are wrong. Dead wrong!
It's incredible what the research shows incentives do for both the bottom line of your business AND the CULTURE. It isn't just about the sales team either if that's what you're thinking... this is a marketing tool that works both internally and externally for businesses that we should all know more about.
Our guests...
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Christy Lamagna, CMP, CMM, CTSM CEO and Master Strategist at Strategic Meetings & Events
Christy is a professional speaker, writer, coach and proud owner of Strategic Meetings & Events. Her team produces goal-driven, event investments that support sales cycles, and bring marketing messages to life. They turn events into revenue boosters for elite sales and marketing professionals. Christy is the author of "The Strategic Planning Guide for Event Professionals," published in November.
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Lisa Meller, CMP Managing Director of Meller Performance Events Group
Lisa is an expert corporate event designer, connector, and sourcing resource. Her original inspiration and spark came from personally achieving her first President’s Club group travel award in the direct sales industry with Creative Memories, Inc. She realized the impact of inspiring and motivating people through rewarding motivational experiences – a different approach to improving lives from her field of study, which was cancer research.
On this episode we learn the true value of the role marketing has in incentivizing performance across the company. If your company no longer has an incentive program, for sure you'll want to re-visit that after listening to this episode because it will pay dividends.
Mentions on the show...
- The research is the proof - Theirf.org
- "Love languages" doesn't just apply to romance, y'all! Love Languages
- We are doing business with HUMANS (not just businesses vs. consumers) - check out our Human to Human Episode
- One guest recommends this app that enables you to go straight to voicemail - Slydial
We are "Making a Marketer"... in all ways. Check Ep.32 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
In Episode 31 we are live on Facebook, speaking to someone who has made crisis communication a key area he is speaking and teaching on.
It's marketing's responsibility to share out information if a crisis occurs. Period. With the emergence of social media, that is now a key place to share it… And you MUST have a plan in order to do it properly!
Our guest...
- Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media's tagline is "Where Online Meets Offline."
Alex Plaxen has a Crisis Communication Certification he's teaching for Meeting Professionals International, so he was the perfect guest to have to speak on this topic.
Check out this quick show, and then go back to your organization and make it a priority.
We are "Making a Marketer"... in all ways. Check Ep.31 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We define experiential events and explore topics such as mindfulness, engaging all five senses, empathy for attendees, and making sponsorships more valuable to the sponsors and participants.
There are lots of ways to transform your events, and we explore them all on this show. Our guests are talented event designers and we’re excited to share their knowledge with you.
Our guests…
- Tahira Endean - @tahiracreates / Vancouver, BC Designing people-centric, purpose driven events. Head of Events at SITE global (Society for Incentive Travel Excellence). Tahira’s book, Intentional Event Design, Our Professional Opportunity, was written from two decades of experience producing events and designing environments where trust is nurtured, driving growth for participants and organizations. She is an Instructor, Certified Event Designer, and Digital Event Strategist. http://intentionaleventdesign.ca
- Emma Parston - @EmmaCParston / Vancouver, BC A leader in creating innovative, activating and ground-breaking events and platforms, Emma is renowned in the industry for collaborating with clients to turn their brand messaging into an authentic story-telling opportunity using a 360 ° immersive experience. She is a sought-out design and logistics expert with an unrivaled ability to bring ideas to life. Emma has had the opportunity to be in lead positions with organizations including TED, the Dhali Lama’s Canadian tour, and the United Nations. She is currently a partner at ConnectSeven and oversees all event activations, design and programming. http://www.connectsevengroup.com/
For more on mindfulness and events, listen to this podcast where our co-host, Elizabeth Glau, was a guest.
Enjoy learning from these experts as much as we did, as we deep-dive into the important topic of transforming events.
We are “Making a Marketer”... in all ways. Check Ep.30 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too.
There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events industry.
Our guests...
- Rachel Stephan - @StephanRachel / Montreal, Canada - Senior Event Marketing Strategist with sensov/ event marketing(tm) - Chief snöballer / snöball event influencer marketing She’s a strategic thinker, creative idea generator and an event industry speaker. She provides strategic input and guidance and creates, develops and delivers integrated marketing campaigns for non-profit and corporate organizations locally, nationally, and abroad.
- Tamar Beck - @tamarbeck1 / Twickenham, (West London) UK - CEO at Gleanin Tamar has 15 years of event experience from individual project to portfolio management, which includes overall financial responsibility and management of sales, marketing, operations and finance. Also managed a number of launches and acquisitions (including due diligence and integration).
- Mariska Kesteloo - @MariskaKesteloo - Founder Word of MICE / Past-President MPI Belgium / Gent, Flanders, Belgium Mariska is the engine behind the 'Word of MICE' who finds the right social influencer for your region, city, convention bureau, hotel or venue. Let us help you tell your story, and build a unique global campaign to promote your service/product.
"I think in our day-to-day lives, ordinary people (ordinary attendees who are members of their own networks and communities) are genuine influencers." -Tamar
Want to know how much your Instagram posts are "worth"? Rachel shared this Website with us: Influencer Marketing Hub. If you're interested in learning about some very obscure travel destinations, Mariska shared this with us: Atlas Obscura.
Sit back and relax, as we deep-dive into the important topic of influencer marketing.
We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Many professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle."
Our guest on this show is doing just that! He has a job he loves running marketing for a start-up called Talkative, while at the same time he has a podcast, he has a Personal Branding Story he launched last year, AND he's writing a book that's set to be released SOONEST!
It is possible to do both, and Ben Roberts gives us some great tips on how to manage.
Our guest...
- Ben M. Roberts is head of Marketing at Tech Start-up, Talkative. He is a Keynote Speaker at conferences around the UK... Ben has worked in, and consulted with, businesses from a range of industries. He's writing his first Business Book: The Marketing Buzzword Book. Ben's a huge advocate of human marketing, customer centricity, and the power of online reviews to build a genuine rapport with past, present and future customers, who are the lifeblood of any business.
If managing your own personal brand is something you can use help with, or you're considering a side-hustle, this episode is for you especially.
We are “Making a Marketer”... in all ways. Check Ep. 28 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Facebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff.
Our guest...
- Azriel Ratz of Ratz Pack Media - The KING of Facebook Ads Through his years of experience in online marketing Azriel Ratz has perfected his strategy for companies to find their ideal audiences and create the most relevant ads for their businesses. Azriel's Facebook ad process is FEO (Find, Engage, Optimize). Begin by find the right audience, then engage that audience with the best possible ads, then optimize the ads to get the best possible results. To learn more about this process go to FEO.talkaboutads.com
More than anything, what’s clear on this episode is that it's crucial to test, test, test… optimize.... tweak… and test some more! It's Azriel's feeling that the ability to advertise on Facebook is easier than it used to be, and he gives us some great knowledge bombs our hosts were furiously notetaking on!
Whether you’re a pro or just getting started with FB ads, this is the show for you.
We are “Making a Marketer”... in all ways. Check Ep. 27 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
The Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot!
Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in your state, the federal government still considers it a crime to grow and sell cannabis. This makes banking and compliance with advertising quite tricky!
Our guest...
- Kendra Losee of Mota Marketing - Provider of cannabis marketing consulting, coaching and education. Grow your company and the cannabis community with their stellar marketing! Kendra brings with her close to twenty years of marketing experience, and a whole new FRESH outlook on the ever-growing cannabis industry.
Compliance to FCC regulations and more make this a vertical of marketing that requires some support and research. Kendra's been doing the work, and this 30-minute show gives us a taste of getting started.
We are “Making a Marketer”... in all ways. Check Ep. 26 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from just 200 to 125K over the course of three short years.
Our guest…
- Michaela Alexis Michaela is a millennial LinkedIn Master, keynote speaker, trainer, author, and coach trying to shake up the business world. She’s presented Keynote Talks and Panel Discussions on the following topics: The Power of Personal Branding, Building a Mega Audience on LinkedIn, Optimizing your LinkedIn Profile, and more. She provides training workshops, influencer marketing, and LINKEDIN CONSULTING -- our topic of this show.
In listening to this show you’ll see WHY people want to know what she has to say about LinkedIn and branding in general. So many knowledge bombs are dropped on this one! Learn that you should “share your why”... Focus on connections and not simply impressing people… LinkedIn is your “Career Insurance,” and it’s likely you’ll think about it all differently after listening to this show.
We are "Making a Marketer"... in all ways. Check Ep. 25 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
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