Today's episode of Leave Your Mark is brought to you by U Beauty. ⁠U Beauty⁠ is a luxury, technology-driven skincare brand that is female-founded by one of my favorite people, Tina Chen Craig. My holy grail product is their Resurfacing Compound, considered by beauty insiders as "Botox in a Bottle." I've been using this since day one. U Beauty has a Try Before You Buy option where they send you a premium sample, free of charge, to try out for 15 days. After that, you'll be sent the full size at full price, or you can opt-out. Use code ALIZALICHT to get 20% off the full-size product. Visit ubeauty.com to see how you can have airbrushed skin in real life.

Episode 197: Taylor Lorenz Sets the Record Straight in Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet 

How many journalists do you know who can simultaneously report a story and inadvertently become the story? Taylor Lorenz sits in a class by herself. As a technology journalist for The Washington Post, she doesn't just report on the latest trend but writes about topics with more significant meaning and what they say about the state of technology, media, and culture. 

But as a creator and internet personality, Taylor has often become the story herself and a target by many. The backlash comes swiftly, frequently, and usually from right-wing media. Tucker Carlson's favorite pastime is bashing her every move. Fox has held entire segments around Taylor, and #TaylorLorenz is often a trending hashtag on Twitter (now X). Elon Musk has gone after her many times. The minute she publishes a story, she'll start trending, and the trolling begins. None of it is slowing Taylor down.

Taylor Lorenz has been the authority on internet culture for over a decade, documenting its far-reaching effects on all corners of our lives. In her first book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet, debuts this week, she presents a groundbreaking social history of the internet—revealing how online influence and the creators who amass it have reshaped our world, online and off.

"It's important to set the record straight on where the "creator economy" emerged from because, in 2021, when Silicon Valley finally woke up and was forced to take internet culture seriously because of the pandemic, there was just so much revisionist history. They were talking about how MrBeast founded the notion of productizing himself — that's just not true. Beauty vloggers were doing that back in 2012. Mommy bloggers pioneered a lot of these revenue streams, so I wanted to also talk about that. No one has written that history. I want to tell the stories that have been written out of history by Silicon Valley," says Taylor. 

In this episode, Taylor and I map her journey from former aspiring fashion publicist to globally renowned journalist. We cover the state of the creator economy, how she follows trends and the future of tech, where she sees social media heading, and most importantly, setting the record straight on its birth and evolution. I am honored to be included in her book for my work as the former DKNY PR GIRL social media personality I created and was the voice of from 2009-2015.

I have loved watching Taylor's career. Fun fact: her first work experience was as a PR intern at DKNY in my department! She has an exceptional finger on the pulse of the internet and the ability to see patterns others don't. I truly admire her strength and resistance to her haters. In her new book, Extremely Online, she shares "the inside, untold story of what we have done to the internet and what it has done to us."

You don't need to invent something new to be a wildly successful entrepreneur. According to Liz Elting, one of Forbes's "Richest Self-Made Women in America," you only need to identify something you can do differently and better. Her new book, DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion Dollar Business, captures all her learnings. After living, studying, and working in five countries across the globe, Liz Co-founded TransPerfect out of an NYU Stern dorm room in 1992. At the time, there were already 10,000 language solutions companies in existence. In fact, she was working at the biggest one. However, Liz saw flaws in their service offerings and set out to do it better. She succeeded and built the largest language-solutions company in the world. She served as Co-CEO until 2018.  Following her departure, Liz founded the Elizabeth Elting Foundation to break down systemic barriers, bridge gaps, and foster systemic change for women and other underserved communities so that people of every stripe can succeed, thrive, and reach their potential. In 2020, the Elizabeth Elting Foundation launched the Halo Fund, a comprehensive multimillion-dollar pandemic relief initiative to directly support medical needs, hunger relief, health equity, and on-the-ground efforts in underserved communities.  When Liz was at NYU, she tried to find books on starting a business, but none resonated with her, and she read many. In DREAM BIG AND WIN, Liz reveals a counterintuitive approach to success and divulges practical and inspiring tips you can implement immediately. Her refreshingly frank and humorous recollections of lessons in life and entrepreneurship serve as a guide for anyone who seeks to fulfill their highest potential. DREAM BIG AND WIN is for anyone who has ever dreamed of translating their passion into purpose and creating something bigger than themselves—from one of the most successful women in America. This episode is full of tactical and sometimes surprising advice. Liz shares everything from why your goal should be to replace yourself, the shocking question she asks every candidate she interviews, why you should never be a 50/50 partner, and so much more.  I've had the pleasure of consulting on Liz's book launch strategy, and I'm doubly honored to join her on October 4th from 6pm - 7pm for a joint book signing at Barnes & Noble on the Upper East Side at 1550 3rd Avenue at 87th Street. If you're in New York City, I hope you will join us to get signed copies of DREAM BIG AND WIN and ON BRAND!

In this special edition of LEAVE YOUR MARK, I sit down with Catherine Fisher, Vice President of Integrated Data and Consumer Communications for LinkedIn. Because who's better than Catherine to share the information we need right now to ensure we navigate our careers strategically?

Catherine is an established marketing and communications leader and has worked for some of the most notable consumer brands, including Netflix and eBay, with more than 20 years of experience. Currently, she leads the consumer communications strategy for LinkedIn and serves as the company spokeswoman educating and inspiring people on how to think about and grow their careers. 

In this episode, we cover the following: 

1. The best way (and hacks!) to search for a job on LinkedIn.
2. What career cushioning means, and why you need to do it.
3. Why despite increasing economic uncertainty, LinkedIn's new survey has found that most professionals feel confident in their career prospects.
4. Should employees be bold right now and ask for raises?
5. The most important soft skills employers are looking for now.
6. The most in-demand skills employers are seeking out. 
7. Why it's about playing the long game of building a career, not solely focusing on your current job.
8. Advice for people on how to network on Linkedin and get mentorship
9. How to create company culture today
10. The best way to fortify your network
11. The top three most coveted roles right now.
12. The best way to leave your mark on LinkedIn

And more!

After decades in marketing and communications and a new role as an operating partner at Traub, Kate Doerge never anticipated that she would also become a CEO. This new job, however, is the one her whole career has prepared her for and the one she was meant to do. 

When Kate's daughter Penny rolled off the bed at four months old, what seemed like a typical tibia fracture uncovered a diagnosis called Neurofibromatosis, also known as NF. One out of 300,000 kids is diagnosed with NF. This genetic disorder causes tumors to grow on nerve pathways anywhere in the body. At the time, doctors encouraged them to focus on healing the leg and not google NF. 

As parents, they were determined to make sure Penny lived a big, beautiful life. Even though she had her first surgery at 15 months old and was in a body cast for four months, she would commando crawl across the room in her bright pink cast bedazzled with gemstones. Nothing stopped Penny.

Throughout her life, Penny was never defined by her ailments. She also didn't hide from them. She knew she was different from most people but never referred to it. Over her short years, Penny endured seven orthopedic surgeries and 11 brain surgeries. She never felt sorry for herself. Penny lived as a typical social and funny teenage girl with a beautiful smile and someone who was always the life of the party. Sadly, NF took Penny at 16. 

Within days of Penny's passing, Penny's Flight was launched in celebration of the extraordinary life of Penny Doerge and the qualities she personified — joy, artistic expression, and humor — while bravely living with Neurofibromatosis (NF) since infancy. The Foundation's mission is to make much-needed advances in medical research on Neurofibromatosis and related disorders — with a lasting impact on altering the course of this disease. There is no cure for NF, and research around the disease remains underfunded despite being one of the most common genetic disorders in the United States. 

Through Penny's story and bright light, the Foundation aims to expand knowledge around NF while inspiring others to find beauty in imperfection, positivity in the face of challenge, and faith over fear. In less than a year, they have raised over $3 million for Penny's Flight, and this is just the beginning. 

There is no greater tragedy than losing a child. Still, Kate Doerge and her husband, Chad Doerge, made a choice: to choose joy and positivity and focus on spreading their daughter Penny's light because living life with joy and optimism came naturally for Penny.

In this episode, Kate shares how she and Chad handle adversity and how their mentality of choosing joy and positivity has led them. Kate shares the steps they took to build this Foundation in a few days and how anyone can model this mindset to push through even the most tragic times. As Kate says, it's not about your lifespan but your wingspan. Penny always spread her wings and shined her light. This episode is about strength, resilience, and the power of positivity, everything Penny embodied. Penny lived her life's purpose and will continue to inspire others. 

Although Lisa Niver has traveled in far-off locales from Vanuatu to Nepal, received numerous accolades as an award-winning travel expert who has explored 102 countries and six continents, and is the founder of the website WeSaidGoTravel, what people don’t realize is that this began from the wreckage of a rotten romance.   As a newlywed, Lisa was on the adventure of a lifetime. She had quit her job, rented her condo, and traveled around Asia. To the outside world, Lisa was a woman living out her dreams of exploring ancient ruins in Cambodia and seeing orangutans in Borneo. She kept a dark secret in private: an abusive relationship. But, when she found herself lying on a sidewalk in Thailand, looking up at the sky in severe pain, she knew things had to change. At age forty- seven, Niver found the courage to set course on a new life.   Feeling like a failure, pushing fifty, and moving home to her parents' house to start again from scratch, Lisa began taking one tiny "brave-ish" step at a time to take her life far away from the old one and into the adventurous world of travel writing. These small hurdles led to the challenge of trying fifty new things before turning fifty. From diving into shipwrecks, swimming with sharks, bobsledding at 3Gs, indulging in wild escapades, Lisa found herself traversing the world on a journey of reinvention, personal growth, and discovering what it actually means to be "brave."   Her new book Brave-ish chronicles Lisa’s inspiring expeditions to distant corners of the world, including Myanmar, Cuba, Morocco, Kenya, and Mongolia, but this is more than a travelogue. Brave-ish inspires readers to dream big, take risks, and embrace the unknown to create a life filled with wonder and excitement, even when courage seems elusive.   In this episode, Lisa shares how she saved herself, took risks, embraced the unknown, and pressed the reset button when she fell off track. She also shares how she taught herself to rest, not quit. Lisa's story is a testament to the resilience of the human spirit and the power of perseverance.   

Amanda Baldwin never considered herself an entrepreneur because she's technically not a founder. But her mindset shifted when she won Ernst & Young's Entrepreneur of the Year award in 2022. Amanda earned this distinction as a first-time CEO of Supergoop! the first protective skincare brand that puts SPF at the forefront because she has been breaking boundaries and innovating in her role from day one. Supergoop!'s mission is to change how the world thinks about sunscreen through its clean, feel-good, highly innovative formulas that are fun and easy to use daily. She has taken the brand to places no other sunscreen category has gone before. Amanda was also recently named one of the top 25 Women in Consumer HealthTech and a Woman of Influence by the New York Business Journal.

Amanda is a veteran of the beauty and finance industries, but this role as CEO is her first. Under her leadership for the past seven years, the company has grown well over 20x, become highly profitable, and secured a majority investment from Blackstone Growth, Blackstone's platform backing the next generation of category-creating brands. Beginner's luck? No way. Her educational and experience pedigree has shaped who she is today. She oversees the entirety of the organization, setting its strategy for growth, building a world-class team, and leading the company's marketing, sales, product development, operations, and finance divisions.

Before joining Supergoop! Amanda was a member of the operating team at L Catterton with a particular focus on the beauty sector. Prior to L Catterton, she led the omnichannel marketing strategy of Dior Beauty at LVMH, Inc. and held several positions at Clinique, a part of The Estee Lauder Companies. Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman Sachs.

In this episode, Amanda spills the secrets to her success, and spoiler alert: it involves putting in the hard work. We discuss what it means to innovate in a category, her views on marketing and partnerships, and why one of the biggest challenges of entrepreneurship is that you can see the big, big, big, big picture, but that doesn't mean you can do all of it right away. We dive deep into what she attributes to her success in gaining management's trust to test, learn, and iterate. She shares how she thinks about leadership, the matchmaking process of hiring, and why it's not just about knowing how to do the job but LOVING to do the job and how candidates can stand out from the pack.

About Amanda Baldwin

About Aliza Licht

Book Aliza to Speak

Books:

LEAVE YOUR MARK: Land Your Dream Job. Kill It In Your Career. Rock Social Media

ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception.

Follow: 

On Instagram and TikTok @alizalichtxo @leaveyourmarkpodcast

On X @alizalicht

#alizalicht #leaveyourmark #leaveyourmarkpodcast #careeradvice #femalefounders #supergoop #podcast #amandabaldwin

Stacy Igel took the plunge from corporate to launching her fashion brand in 2001. As the founder and creative director of BOY MEETS GIRL®, she set out to launch her first trunk show the week of September 11th. What she could have never anticipated is what happened instead. The catastrophic attack solidified her mission to create a brand that leads with impact. She has given back to causes important to her and the world ever since.

BOY MEETS GIRL® is known for its iconic double-silhouette logo and purposeful, edgy, contemporary athleisure wear. Stacy and BOY MEETS GIRL® seeks to promote the message that confidence and courage are trends that never go out of style. 

She has partnered with everyone from Bergdorf Goodman and Target to the NBA's Chicago Bulls and Atlanta Hawks, to name just a few. She collaborates with musical artists, athletes, and activists, making an impact, as well as organizations including the Young Survival Coalition, BullyBust, Human Rights Watch, GLAM4GOOD, Youth Over Guns, and many others. 

Her new book Embracing The Calm In the Chaos: How to Find Success in Business and Life Through Perseverance, Connection, and Collaboration is one of Barnes & Noble's Top 20 Best in Business Books where she shares her entrepreneurial journey and provides practical tips and takeaways for others to use in life and business. 

In this episode, Stacy takes us on her journey of fashion disruption, embracing the calm in the chaos, how she thinks about partnerships, licensing, gaming, the Metaverse, and most of all, how she spends her time. As a working mom and someone who has her hands in everything, Stacy has been able to build a global brand while still managing to have fun.

⁠About Aliza Licht⁠

⁠Book Aliza to Speak⁠

Books:

⁠LEAVE YOUR MARK: Land Your Dream Job. Kill It In Your Career. Rock Social Media⁠

⁠ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. ⁠

Follow: 

On Instagram and TikTok ⁠@alizalichtxo⁠ ⁠@leaveyourmarkpodcast⁠

On X ⁠@alizalicht⁠

#alizalicht #leaveyourmark #leaveyourmarkpodcast #careeradvice #femalefounders #podcast

When we talk about career changes, we don't normally talk about someone going from a media role to becoming the founder of a beauty brand, but that's exactly what Sophia Chabbott did as the founder of Testament Beauty, a skincare line known for being the Mediterranean diet for your face. Testament Beauty is centered around the simple and stunningly beautiful garden-grown ingredients core to her family heritage and traditions. How did she come up with her tagline of being the Mediterranean diet for your face? She was tired of opening her medicine cabinet and being bombarded with messaging like prevent, correct, and repair. 

Before founding Testament Beauty, Sophia was a journalist, and we worked together during her years at Women's Wear Daily and Glamour. I remember when Sophia told me she would launch a brand over dinner. Six years in the making, most notably because of her imposter syndrome, Sophia finally got out of her way and made her dream possible at the pivotal age of 40. 

"I was telling my brother somebody should do a skincare line that is, you know, sort of like how we grew up, like the Mediterranean diet but for your face, and he was like, why not you?"

In this episode, Sophia shares her story and experience rising in her career to become a top-tier journalist and then saying goodbye to her media life to embrace the hustle life of being a start-up founder. She shares her fears, obstacles, and, ultimately, what made her move past her self-doubt to create something uniquely her own. 

⁠About Aliza Licht⁠

⁠Book Aliza to Speak⁠

Books:

⁠LEAVE YOUR MARK: Land Your Dream Job. Kill It In Your Career. Rock Social Media⁠

⁠ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. ⁠

Follow: 

On Instagram and TikTok ⁠@alizalichtxo⁠ ⁠@leaveyourmarkpodcast⁠

On X ⁠@alizalicht⁠

#alizalicht #leaveyourmark #leaveyourmarkpodcast #careeradvice #femalefounders #supergoop #podcast #amandabaldwin

Stacey Stevenson dropped out of a rural high school in the South when they were pulled out of the closet. They worked at fast food restaurants to save enough money to move to Dallas to "do something with their life" because they were intent on making it in the corporate world. Stacey achieved just that with a long history of senior defense, technology, and finance roles. But in 2021, they turned their business acumen, lived experience, and passion to work for LGBTQ+ families and those who wish to form them.

As the first Black Chief Executive Officer at Family Equality, Stacey is a trailblazing leader, selected as one of Out Magazine's Out100 list — a compilation of the year's most impactful and influential LGBTQ+ people — in the fall of 2022.

Stacey has already ushered Family Equality through a tremendous chapter of growth. From expanding the organization's work to protect LGBTQ+ youth and families in schools to deepening the focus on lowering barriers to parenthood in our community, they have prioritized not only advancing lived and legal equality for LGBTQ+ families but also advancing racial and social justice for BIPOC communities, those living in rural areas, and those living at or below the poverty line. And they are just getting started. 

A powerful speaker and motivator, Stacey regularly shares their experiences growing up LGBTQ+ in the rural South, being pulled out of the closet, and navigating life as a Black queer parent.

Stacey's advocacy has helped propel Family Equality further into the national spotlight with multiple appearances on The Sunday Show with Jonathan Capehart, a bipartisan panel discussion hosted at the U.S. Capitol, collaborations with movement partners, countless speaking engagements, and media appearances including an op-ed in USA TODAY. In the op-ed, Stacey shared their family's story of moving from their home state of Texas in search of a more welcoming community. Stacey, wife Cheralyn, and 8-year-old twin boys, Duke and London, enjoy the life they are building in Washington, D.C.

In this episode, Stacey shares their journey, which is, at times, heartbreaking but equally inspiring. We discuss their work and mission at Family Equality, the importance of being an ally, and why people cancel themselves when they don't speak up for their beliefs. We dive into work-life balance, mindful Mondays, ruthless prioritization, how they leveraged transferable skills to crush an interview for a job they had no experience in, and so much more.

Dubbed by the New York Times as the Queen of Hoops, Jennifer Fisher's accessories brand is coveted by top celebrities and the fashion set. But Jennifer Fisher's creativity doesn't fit neatly into a box. As a former wardrobe stylist for commercials, this jewelry founder's exceptional eye has graced other categories like home and interior design, and her expert kitchen skills have made her custom salts the new must-have accessory to meals across the country with @jenniferfisherkitchen. How does a jewelry designer branch out into salts? Jennifer is laser-focused on creating what she feels deep in her gut and not caring what others think.

In this episode, Jennifer shares her personal story of motherhood and serious health struggles and how her son's unexpected and miraculous birth quite literally gave birth to her jewelry collection. The baby gifts being sent to her just weren't cutting it. Her famous personalized stamped dog tag was the talk of the photo shoots she was on, and all it took was making one necklace for Uma Thurman (who wore hers on the cover of Glamour), and the rest is history. Founded 18 years ago, her brand is now omnichannel and just getting started.

Jennifer shares her mentality around brand-building as an individual, being super direct, and why you can't attract everyone. Note: That's ok with her. Her energy and style are contagious; you'll leave this one inspired to be yourself.

Jennifer is a member of the Council of Fashion Designers of America (CFDA), a nominee for the 2019 Accessory Designer of the Year at the annual CFDA Awards, a recipient of the 2018 Town & Country Jewelry Award for Retail Innovation, the 2016 Influencer of the Year at the annual Accessories Council Excellence (ACE) Awards and was a nominee for the CFDA Swarovski Accessories award in 2014. She speaks frequently about strategic leadership, brand building, and empowering the next generation of fashion entrepreneurs, most recently at Harvard Business School, MIT Sloan, Columbia, Savannah College of Art & Design, and Northeastern University.