In the Sauce

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In the Sauceactive

Publisher |: Heritage Radio Network

Media Type |: audio

Podknife tags |: Brand Development,; Business,; Entrepreneurship,; Food,; Interview,; Management & Marketing,; Society & Culture

Categories Via RSS |: Business,; Careers,; Entrepreneurship,; Society & Culture

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.

People |: Alison Cayne
Premiere Date |: 2018-05-29
Frequency |: Biweekly
Explicit |: No

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233 Available Episodes (233 Total) / Average duration: 00:56:27

Date Duration Most Reviewed Highest Rated

233 Available Episodes (233 Total)Average duration: 00:56:27

Apr 11, 2024

01:00:08

Vanessa McPhill is a Freelance Marketer and Amazon Ads Manager Partner who works with brands to craft online and offline strategies to drive awareness and growth. On this episode of ITS, Vanessa walks Ali through Amazon: How to think about it, why a full-funnel approach is key, why it's a retail and media partner, and what the heck A+ content is.

Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!

In The Sauce is Powered by Simplecast.

Apr 04, 2024

00:44:12

Nicholas Naclero is Founder of Mmmly, the new classic cookie brand offering indulgent snacks that are actually good for you. On this episode of ITS, Nick and Ali talk about his learnings from the first 3 years of business, how our choices are now about efficiency, why the consumer has returned to the center, and his Wefunder campaign.

Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!

In The Sauce is Powered by Simplecast.

Mar 28, 2024

01:01:45

Mark Haas is the CEO of the Helmsman Group, a company that has helped companies like Magic Spoon, Urban Remedy, Kellogg’s, and Haven's Kitchen build sustainable, scalable, and profitable CPG products. On this episode of ITS, Ali and Mark talk about innovation: what makes it great, why to build it from the ground up, and how to work best with an outside partner.