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Each week, Creator Science digs into the details of how creators are finding success today. Not what worked 2, 5, or 10 years ago, but specific strategies and tactics that are working TODAY.
You’ll hear conversations with some of today’s top professional creators including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.
You'll also hear firsthand experiments and actionable advice from the host, Jay Clouse. Jay is the founder of Creator Science and he documents how he earns more than $500,000 per year as a professional creator himself.
Creator Science (formerly Creative Elements) is a Signal Award-winning podcast and part of the HubSpot Podcast Network, the audio destination for business professionals.
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Matt McGarry is the owner of Growletter, an agency helping some of the biggest newsletters in the world grow. He's helped The Hustle, Codie Sanchez, The Milk Road, and others attract millions of email subscribers.
He also studies the world’s best newsletters, content creators, and media companies and shares their strategies and tactics through his newsletter, called The Newsletter Operator.
He is THE guy to know if you’re focused on building a newsletter and are interested in growing through paid acquisition.
In this episode, you’ll learn:
- How paid acquisition works
- The costs you can expect
- How to run a successful campaign
- And how to calculate ROI
Full transcript and show notes
Follow Matt on Twitter / LinkedIn
Subscribe to The Newsletter Operator
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EPISODE DESCRIPTION
Bari Baumgardner is the founder of SAGE Events. Bari has been in events since the 90s and has worked with some of the biggest names in business.
When Tony Robbins was figuring out how to build his legendary virtual event stadium, he got in touch with Bari.
In this episode, you’ll learn:
- How to create a perfect event
- The perfect event format
- The costs associated with an event
- How you can earn revenue outside of ticket sales
Full transcript and show notes
Follow Bari on Instagram / Facebook / YouTube
Bari's Website
TIMESTAMPS
00:00 - She Generated $500 MILLION in 2 YEARS
01:32 - Live Events are High Stakes
02:33 - “The Big Why” Exercise
06:54 - How Early Should I Plan for an Event?
09:40 - In-Person Event Costs and Cash Flow
14:26 - Location and Time Cost Differences
16:33 - Travel Considerations
19:58 - Budgeting for Events
22:17 - Be the Authority NOT the Expert
24:46 - The Best Event Length
27:22 - The PERFECT Event Format
31:08 - Events Need a Purpose
36:06 - You Don’t Need Guest Speakers
41:19 - Converting Your Audience for an Event
45:41 - How to Make the Perfect VIRTUAL Event
51:47 - Logistics of Virtual Events
55:13 - How to Limit Audience Distractions
57:06 - The Pressure of Working with Tony Robbins
01:01:23 - Next Steps to Take
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EPISODE DESCRIPTION
Guy Raz is an independent producer who has been described by the New York Times as "one of the most popular podcasters in history."
He's the creator of the wildly successful podcast How I Built This and he's also the former host and co-creator of TED Radio Hour.
All together, Guy's programs are heard by nearly 19 MILLION listeners EACH MONTH.
In this episode, you’ll learn:
- What Guy has learned from these Great Creators
- The similarities between high-performing artists and high-performing entrepreneurs
- The role luck plays in success
- The tradeoffs that come with having high ambition
Subscribe to the Great Creators
Full transcript and show notes
Follow Guy on Instagram / LinkedIn /Twitter
Guy's Website
TIMESTAMPS
00:00 - Talent Is Wildly Overrated
01:38 - Can you Interview Celebrities as Real People?
05:21 - How Guy Gets His Guests to be Genuine
08:41 - Tom Hanks Gets Imposter Syndrome Just Like You
11:33 - Being a “Lone Genius” Is a Myth
17:54 - Taking Risks and Getting Out of Your Comfort Zone
23:20 - What Separates Successful Creators from Others
27:33 - How to Keep Getting Better at Your Craft
33:35 - Similarities Between Artists and Entrepreneurs
35:45 - Is Success Just Luck?
41:00 - The Heavy Cost of Success
44:23 - Being a Lifelong Learner
***
CONNECT
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Hello my friend! I have some BIG news to share with you today. This podcast has a new name! This show is no longer named Creative Elements. Moving forward, this show will be named Creator Science. Don’t worry, there’s nothing YOU need to do – it’s the same RSS feed that you’re already subscribed to. You’ll just see it pop up under the name “Creator Science” instead of Creative Elements and you’ll notice some slight differences in the new artwork.
Rebrands are really hard. But I have two mantras for 2023:
1.) Simplification
2.) Ripping off the band-aid
I’m on a mission to simplify my business and any time I can do that, even if it’s scary, difficult, or painful, I’m going to rip off the band-aid and make that change.
So in this episode, I’m going to talk about why I’m renaming the podcast to Creator Science.
Links for more:
• My conversation with Arvid Kahl
• My essay on rebranding my newsletter
Full transcript and show notes
***
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📝 Check out our curated Playlists
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SPONSORS
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SAY THANKS
💜 Leave a review on Apple Podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and advisor, to now Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically, and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses. Most notably these are businesses in the micro-private equity space in traditional service-based industries.
Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest.
Today, Codie has more than 150,000 email subscribers, 815,000 followers on TikTok, 209,000 followers on Instagram, and 123,000 followers on Twitter.
In this episode, we talk about Codie’s bet on being a content creator, how she forms opinions, her exact content process and strategy for TikTok, Twitter, and Instagram, why she doesn’t recommend Substack, and why Contrarian Thinking is a skill we all need to hone.
Subscribe to Contrarian Thinking
Follow Codie Sanchez on Instagram
Follow Codie Sanchez on Twitter
Follow Codie Sanchez on TikTok
Full transcript and show notes
***
CONNECT
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📝 Check out our curated Playlists
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SPONSORS
💼 View all sponsors and offers
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SAY THANKS
💜 Leave a review on Apple Podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
WATCH
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***
EPISODE DESCRIPTION
Sean Cannell is the founder of Think Media and the author of YouTube Secrets.
Think Media has nearly two and a half million subscribers and their videos have been viewed hundreds of millions of times.
Sean is one of the most respected voices in the world of YouTube, and he says that the game is changing.
In this episode you’ll learn:
- What types of videos are doing well on YouTube today
- What metrics you should be paying attention to
- Sean’s Perfect Video recipe
- The video opportunity on social media INCLUDING Twitter
Full transcript and show notes
Follow Sean on Instagram / Twitter / Facebook / LinkedIn/ Website
Think Media YouTube
The Think Media Podcast / YouTube
YouTube Secrets Book
TIMESTAMPS
00:00 - Is it too Late to Start on YouTube?
01:24 - What Video Length Performs Best?
05:01 - How Growing on YouTube Has Changed Recently
10:10 - The Ground Floor Opportunity for Creators
16:05 - Browse Traffic Vs Search Traffic
19:49 - Researching for Video Ideas
24:22 - How the Suggested Algorithm Works
31:22 - Sean’s Recipe for PERFECT Videos
39:08 - Video Opportunities on Twitter
45:06 - Facebook and Instagram Reels
***
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📝 Check out our curated Playlists
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SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years.
Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home.
Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!
In this episode, you’ll learn:
- How to be patient with what you’re creating
- Why Maurizio responds to every email he receives
- How he makes money from a baking blog
- And what he’d do differently to better prepare for his website’s sudden traffic
Full transcript and show notes
Follow Maurizio on Instagram / Youtube / Pinterest
The Perfect Loaf Website / hustler-4572.ck.page/7d288aff6a">Newsletter / Book
TIMESTAMPS
00:00 - Overnight Success Doesn’t Happen Overnight
01:56 - Maurizio’s Slow Beginnings
06:14 - Posting to Nobody for 5 Years
12:11 - Branching Out Into Instagram and YouTube
15:12 - People Start Paying Attention to Maurizio
17:37 - How Maurizio Thinks About SEO
18:46 - Going ALL IN on Content
20:29 - Blowing Up During the Pandemic
24:16 - How to Prepare for Growth
27:39 - Maurizio’s Business Model
31:17 - Chat Vs Forum Based Community Tools
34:24 - The Insane Process of Publishing a Book
40:52 - Preparing for a Book Release
43:50 - Does Email or Instagram Sell Better?
45:09 - What’s Next for Maurizio?
***
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SAY THANKS
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EPISODE DESCRIPTION
Brennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer.
Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he’s documenting all that he’s learned over the years.
We were talking over email recently and he told me he’s actually creating something new under the Create & Sell brand – a platform that pulls in EVERY course lesson he’s ever made and will create custom learning pathways based on a student intake survey.
This is what he wants to build as a single product offer over the coming months and I REALLY wanted to dig into it with him.
So in this episode, you'll hear a conversation between Brennan and me talking through what that might look like.
We talk about positioning, pricing, marketing, and more.
Full transcript and show notes
Follow Brennan on Twitter
Brennan's Newsletter / RightMessage / Palladio
***
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SAY THANKS
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WATCH
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***
EPISODE DESCRIPTION
Chris Williamson is a former club promoter turned podcaster with his show Modern Wisdom.
In just a few years, Modern Wisdom has generated more than 70 MILLION downloads with interviews of guests like Jocko Willink, Dr. Andrew Huberman, and Ryan Holiday.
Not only that, but Chris has more than 700,000 subscribers on YouTube too. And while Chris started podcasting in 2018, things really accelerated for him in 2020.
In this episode, you’ll learn:
- How Chris thinks about the role of HYPE and clickbait
- Why Chris worries more about being a “vibe architect” than over-preparing for his interviews
- The highest leverage activity he spends his time on to grow his show
- How he thinks about the role of video in podcasting
Full transcript and show notes
Follow Chris on Instagram / Twitter / YouTube
TIMESTAMPS
00:00 - How Did Chris Williamson Blow Up?
01:33 - Modern Wisdom Podcast Beginnings
04:52 - How Chris Avoids Burnout
08:16 - How Club Promoting Helps Creators
10:18 - Role of Hype and Clickbait in Content
16:16 - Logistics of In Person Episodes
18:10 - In Person VS Remote Interviews
21:46 - Logistics of Posting 3 Episodes Per Week
23:19 - What Does Good Preparation Look Like?
27:24 - How to Build Rapport With Someone Intimidating
31:17 - Chris’s Joe Rogan Experience
35:35 - Working Solo VS With a Partner
38:22 - Why 3 Episodes Per Week?
41:07 - How To Drive New Audio Listeners
42:56 - Where Podcasters Should Focus Their Efforts
47:58 - 6 Tips For Remote Interview Podcasts
52:06 - Clips VS Shorts
***
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This week I have a really actionable, audio-only episode of the podcast for you. For the past several months I've been experimenting with my own growth strategy on LinkedIn and have been paying attention to the current research. As a result, I've doubled my following over the last several months! In this episode, I share how I'm incorporating that research (combined with my own observations) into my current LinkedIn approach.
So, in this episode you'll learn:
• Current LinkedIn algorithm research
• Best time of the day to publish
• Current LinkedIn best practices
• What to AVOID doing (that decreases engagement)
• How I turn tweets or threads into content on LinkedIn
Links mentioned:
• Full Algorithm Research Study by Richard van der Blom
• Follow Richard van der Blom on LinkedIn
• Building LinkedIn newsletter by Tomer Cohen
• Follow Cayman Rojas on LinkedIn
Tools mentioned:
• Tweetpik
Full transcript and show notes
***
CONNECT
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
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