More than a Few Wordsactive
Publisher |
Roundpeg
A marketing conversation for small business owners.

Each week we talk about marketing, social media, web design, and technology.
Country Of Origin |
USA
Produced In |
Indianapolis, IN
Frequency |
Weekly

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40 Episodes Available

Average duration:00:11:01

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When does 1 + 1 = More than 2?  When you are adding the power of multiple marketing channels together.. 

Each piece of your marketing delivers results. But when you integrate your activities so social media drives traffic to your website which converts visitors to email subscribers, who then receive very targeted email messages the results are significanltly better.

David Fischer of Solutions for Growth share his ideas on how to bring the pieces together.

More Than a Few Words is a production of Roundpeg.

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With new details emerging almost every day about the Facebook data breach founder Mark Zuckerberg is apologizing, a lot.

This isn’t the first time Facebook has had legal issues because they played fast and loose with our data. And this isn’t the first time Zuckerberg has apologized. So will his promises to do better will be enough. And if not, what will that mean for business owners who rely on the platform to build communities and reach new markets.

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More than a few Words goes global as Lorraine chats with Javed S. Khan., the owner of Empression, a Marketing Services Company based in Toronto, Canada about video messaging.

Just like their American counterparts, Canadian business owners are struggling with the ever changing demands of delivering exceptional customer service experiences in the digital age.

You can find Javed on his website javidskhan.com, or on LinkedIn.

More Than a Few Words is a production of Roundpeg.

 

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Do you own your contacts?  If you are building a community exclusively on social media, the answer to that question is actually no.  You are simply renting them.  You have access to them only if you play by the rules established by the platform.  So if Facebook changes the rules, you need to change your approach.

In today’s conversation with Karen Leonard, we chatted about what can happen if you don’t own your contact list, and how you can move those contacts to your email list where you do control the conversation.

More Than a Few Words is a production of Roundpeg.

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Twitter can be hard. Having a successful Twitter account is all in the details. Love it or hate it, Twitter is a great tool for business. Thankfully we have Roundpeg’s Lorraine Ball and Sam Von Tobel to help us out.

Are you regularly monitoring, interacting, and posting? There are many different ways to find success on Twitter, but it all comes down to having a quality page and getting into a routine.

More Than a Few Words is a production of Roundpeg.

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Earlier this year, Facebook announced that they will be refocusing their social media platform on the individual. But what does this mean for businesses, small and large?

It’s time to start rethinking the way in which you’re posting and interacting on Facebook.

Join Vanessa Cabrera and Roundpeg’s Lorraine Ball as they discuss how to use Facebook Live to combat the changes to the Facebook algorithm

Want to know more?  Check out Vanessa’s free resource: 16 Ways to Use Facebook Live 

And be sure to check out the video which started it all:   Death to the Facebook Business Page? 

More Than a Few Words is a production of Roundpeg.

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Branding. It’s not just who you are, it’s how you present yourself. Is your current brand doing everything it can? When should you start thinking about a rebrand?

Join Roundpeg’s Lorraine Ball and Cherilyn Juris as they discussed the recent revamp of Roundpeg’s brand. Pick up a few tips from the pros to start thinking about before you refresh your style.

More Than a Few Words is a production of Roundpeg.  Looking for more branding resources, check out Cherilyn’s Rebrand InfoGrahpic

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Tune in with Lorraine of Roundpeg and Randy Clark while they explore what it means to be a good leader.

Great leaders aren’t born. Sure, some are born with more of an aptitude for socialization, but this doesn’t mean they’re naturally better off than someone more reserved. Charisma alone doesn’t equate to quality leadership skill. Learn what makes a great leader with Lorraine and Randy.

Randy Clark is the author of several books on organizational leadership including: 

The New Managers Workbook

The Manager’s Guide to Becoming a Leader

[...]
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In today’s episode, Lorraine and Jennifer from Social Media Rescue talk about what to do on social media when things go wrong.  

Mistakes are inevitable. Things will go wrong.  Don’t wait until the moment a crisis arises - plan a method to address unhappy customers for any mishap, be it big or small.

Learn more about what Jennifer did when one of her clients was having a terrible, very bad day.   

We first met Jennifer on that very bad day as we interacted with her on twitter as she managed crisis response for one of her clients. We were so impressed we wrote about how she handled the crisis, keeping her customer’s customers informed and engaged in this blog.

More Than a Few Words is a production of Roundpeg.

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There is an old expression, that you can’t put lipsitck on a pig.  Basically there are some things which are too ugly to fix with a little makeup.  Talking with Sara Mannix of Mannix Marketing, Lorraine discovered the same is true for websites.

Sometimes what a customer wants to is drive traffic to their website and that won’t be very effective if the website itself isn’t state of the art.

Lorraine and Sara talk about the good, bad and ugly of getting to the ‘why’ of your brand.

More Than a Few Words is a production of Roundpeg.

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In the second of a two-part series, Lorraine and her guest Cathy Cain-Blank of CC Marketing and Communications dive deeper into Linkedin.  If you are ready to ramp up your LinkedIn profile, this program is for  you. 

More Than a Few Words is a production of Roundpeg.

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Do you show up every day, knowing that you will make a difference in someone else’s life? You have the potential to be that person to someone.

Everyone needs somebody to lean on. Are you that person?

Join Roundpeg’s Lorraine Ball and Your Social Butterfly’s Ellen McDowell as they discuss the One Philosophy, a book by Nancy Matthews.

You can find their original session here. 

More Than a Few Words is a production of Roundpeg.

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No matter how interesting your email campaign is, it won’t be very effective if people don’t open your email. Discover tricks to command attention and drive readers to open your email as soon as it arrives in their inbox. 

This is an excerpt from a longer presentation on subject lines.  You can view the entire video here. 

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Looking to get your LinkedIn program started? In this first of a two-part conversation with Cathy Cain-Blank of  CC Marketing and Communications.

More Than a Few Words is a production of Roundpeg, a digital agency focused on helping business owners use digital marketing tools to grow. 

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Every year, since 2010 we have studied internet marketing trends among small business owners. This year the study looked at social media platforms, email, blogging, and internet advertising.

This week we share some of our findings in this podcast. And if you would like the entire report you can find it at  https://roundpeg.biz/2017/06/internet-marketing-report/

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Join Roundpeg’s Lorraine Ball and Lydia Thurston while they discuss the new updates to the Facebook stream algorithm that drastically changes the way that marketers use Facebook.

If you are not aware, on Thursday, January 10, Facebook announced changes to its algorithm to increase engagement by showing more content from friends and family members and less from publishers and businesses. We can expect Facebook to almost completely stop showing posts from brands, news outlets, and businesses. 

It will be painful but you do have options. Essentially, in order for your content to be seen by your fans, you will need to be more human, more responsive, more interactive, and engaging. And yes, you will need to advertise.

More Than a Few Words is a production of Roundpeg.

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The questions on every business-owner’s mind: how should I blog? Am I blogging enough? Why is blogging important?

Join Roundpeg’s Lorraine Ball and Sam Von Tobel as they discuss the basics of blogging. 

The Blogging Guide mentioned in the podcast can be found here.

More than a Few Words is a production of Roundpeg.

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Customers are likely to believe what other people say about your business.  That’s why reviews are so important.  In today’s podcast, Lorraine chats with Bryan Caplan of BJC Branding about how to collect reviews and what to do when you get them. 

Learn more about BJC branding and their new review monitoring tool. 

MTFW is a production of Roundpeg, and social media agency. 

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Lorraine is joined by Bryan Caplan of BJC Branding to discuss the importance of online reviews and how small busines owners can use this information to improve customer relations. 

Bryan’s website can be found here. You can find his tool here

More than a Few Words is a production of Roundpeg.

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For more than a decade images have ruled the internet, but 2018 is shaping up to be the year of the video.  With cameras in everyone’s pocket,  it has never been easier to create a video to market your product.

This week we explore some of the trends on how and why you need to be thinking about video. 

We also talked about a new tool, Promo by Slidely, which will make it easier than ever to create professional looking short videos. 

 

More than a Few Words is  produced by Roundpeg, an Indianapolis Social Media Firm

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Everyone knows the best place to look for a dead body is on page 2 of a Google search. Why? Because no one will actually look there. To avoid a fate worse than death, small business owners need to embrace and active SEO strategy that includes: 

Research - Think like your prospective customers, then check your assumptions using the Google keyword planning too.  

Relevance - Use your keywords in all parts of your website to increase its relevance.  That includes in titles, subtitles, urls, and meta descriptions. 

Realistic Goals - In a crowded marketplace, it may not be realistic for you to try to dominate broad terms. Narrowing your focus and concentrating on niche keywords may help you drive more traffic in the long run. 

Revenue, not Rankings - At the end of the day, winning search and driving traffic is only half the battle, you must be ready to convert visitors to prospects when they arrive at your site.

Want to learn more about this to [...]

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It doesn’t matter how good your email newsletter is, if you don’t have enough people to send it to you won’t have a chance to share your information.  

In today’s program, Lorraine shares an excerpt from a longer presentation on how to grow your email list.  Find more email resources from Roundpeg, an Indianapolis email marketing firm. 

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Julie Kratz, a highly-acclaimed leadership trainer, speaker, and author, joined us for a conversation about male allies.

  • We talked about what they are - Supportive, but not necessarily a white knight 
  • Why women need them - Because there are still too few women in leadership positions
  • What is in it for men - Being a male ally has benefits for everyone involved. 

Julie is the author of the book  ONE: How Men And Women Partner For Gender Equality! and the founder of Pivot Point an organization devoted to developing leaders. 

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These days everyone is pumping out content. There are blog posts and pictures and video that all follow a predictable formula.  After a while, every company looks the same. 

One way to stand out in the timeline, particularly on Twitter is to create a hashtag and use it consistently. At Roundpeg we selected #OHatThePeg as a way of infusing a bit of fun and personality into our timeline.

As we share funny snippets of conversations heard around the office it is like letting the world eavesdrop on us.

This week, Lydia and Lorraine talk about some of their favorite tweets along with a few tips for starting a hashtag of your own.

More than a Few Words is a production of Roundpeg, a social media firm in Indianapolis. 

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Last week we made hand turkeys.  Sure it is a silly thing for adults to do, but as Sam explained,  there are several good reasons why every business should. 

 

Lorraine Ball and Sam Von Tobel are part of the turkey making team at Roundpeg, an Indianapolis marketing firm. 

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At Roundpeg, we love all our customers, but we definitely enjoy working with our food clients a bit more.  Why? Well, of course, there are the products, but also the creativity and the opportunity to promote product customers really enjoy interacting with.

So if you manufacture or distribute a food product, or run a restaurant  or shop sit back and enjoy today’s podcast. 

More than a few words is a production of Roundpeg, a food marketing firm. 

 

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Today, Erik Deckers is recognized across the country as a humorist, author, and marketer. But just a decade ago, that wasn’t the case.  So how did Erik make that transition, and build his personal brand?  That is the subject Branding Yourself, (3rd Edition) by Erik Deckers and Kyle Lacy.  

I had a chance to sit down recently with my good friend Erik to talk about the book, what’s new and the relevant lessons for anyone looking to build a personal brand. 

From social media profiles to face to face networking tips, Erik firmly believes you need to brand yourself as someone who is willing to share what they know, learn from others and add value to every interaction. 

More than a Few Words is hosted by Lorraine Ball

 

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Advertising is easy.  For a relatively small investment, even a novice marketer can reach a wide audience.  but when you are ready to go beyond the basics, then Lindsey Anderson has some solid tips for you.  From building an audience by “Carpet Bombing” or retargeting your ads from landing pages used in your Google Adword campaigns, she explains how you can reach the right people at the right time. 

Want to learn more about Lindsey?  Check out her podcast at trafficandleadspodcast.com or her website oneclicklindsey.com

 

More than a Few Words is a production of Roundpeg, a digital agency in Indianapolis

 

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Albert Kaufman considers himself a lifelong networker. In this conversation, he shares his opinions and tips for making the most of your networking activities.  Learn more about him at www.albertideation.com   More than a few Words is a production of Roundpeg, a marketing and web design firm in Indianapolis. 
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Your website has to do more than just look good, it needs to be filled with keyword rich, recent and relevant content. In the second of a four-part series, Lorraine looks at some of the most common content mistakes and how to avoid them.   These podcasts are excerpts from a webinar on the same topic.  To view the webinar,click here.    More than a few words is a production of Roundpeg, a web design firm. 
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Wordpress is promising us that Version 5 of the popular software is going to be packed with some pretty significant changes.  The biggest is Gutenberg, their new text editor.  The developers are promising that the Gutenberg editor will revolutionize how we edit content, but is it really the best thing since sliced bread? While some users are excited, others include plug in developers are concerned the changes are being rushed.    MORE THAN A FEW WORDS is a production of Roundpeg, andIndianapolis-based Wordpress development shop. 
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When was the last time you looked at your website - really looked at it the way a prospective customer might.  If it has been more than a few months, it has probably been too long. In today's episode, we begin a conversation about auditing your website and outline the design elements you should keep in mind.  Be sure to check out the complete audit yourwebsite webinar and companion workbook. 
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As a marketing professional, my attention is usually focused on generating leads.   While leads are important, at the end of the day, your business runs on sales, not leads.   Unfortunately, too often business owners focus all their attention on the top of the sales funnel making sure they are generating lots of leads. Then they are unprepared when the lead converts to a sale. They and their sales team don't have a repeatable process which converts leads to sales. Sales coach, Matt Nettleton of Sandler Training, shares simple tips on how to convert those prospects into customers.    More than a few words is a production of Roundpeg
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Your customers on looking for information when they are at their desks, from mobile devices when they are on the go and even in real life.  Do you have tools to reach them wherever they are?    Corey Trojanowski, of Delivra shared his thoughts on how and why we need to look beyond just a simple email or direct mail strategy.    More than a Few Words is hosted byLorraine Ball, founder of Roundpeg a digital agency 
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Trying to get prospective customers to engage with you on Facebook or your website?  Josh Haynam of TryInteract.comsuggests you ask people questions which help them learn something about themselves.    Polls and quizzes allow people to talk about their favorite subject, themselves.  At the same time, they let you, the business owner learn more about them so you can personalize your marketing.    More than a few words is a production ofRoundpeg, a digital marketing firm, which just might have a few questions for you. 
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This week our guest is Dylan Careker, the marketing manager at Flexpac.  Dylan is pretty passionate about his belief that there is a place for every business on social media.   If you would like to follow Dylan, look for him on Twitter. @carekerd More than a Few Words is a production of Roundpeg, asocial media marketing firm. 
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Psychographic segmentation divides your market based on consumer personality traits, interests, problems, values, philosophy, and motivations.  With data from social media, it is easier than ever to use psychographic tools to segment your market.  As marketers, we love the ability to zero in on a specific audience. However, this same information can be used for a wide range of applications, many of which were never anticipated.    
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When Applebee’s announced they would close 135 locations in 2017 I wondered what had happened to the once-popular chain. As I looked at their recent history it became very clear, that their desire to appeal to millennials had led them down a path, far away from their core customers.  They didn't connect with the new market and they turned off their loyal fans.   In this podcast, Sam and Lorraine explore where they got off course and how they and other companies need to focus on their target customers if they want to succeed.  If you want to learn more about defining your target customer, be sure to grab a copy of ourtarget marketing workbook. More than a Few Words is a production ofRoundpeg, a marketing strategy firm.   
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One of the most important things to do at the beginning of a web design project is to get key decision makers in a room and brainstorm to create a wish list.   That was the topic of our conversation with Barbara Carneiro of Word Revolution.   If you want to kick off your own brainstorm session, you might want to grab a copy of some of the webdesign worksheets available from Roundpeg, a Wordpress Web Design Firm. 
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Where is the line when it comes to free speech? What can you say and where can you say it?  The advent of social media has made this question even more challenging to answer.  As social media companies work to prevent terrorists and other "hate groups" from using their platforms to spread their message, the question of how to control, and what to control come up again and again.  In today's podcast, Lydia Thurston (the new kid at the 'Peg)  and Lorraine talk about some of the changes Instagram has instituted and how small business owners should be thinking about their content in this new era.    More than a Few Words is a production of Roundpeg, an Indianapolis social media company. 
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