Book marketing is a topic that has come up a lot for me lately. As many of you know, I've written a book that has been traditionally published a while back.

Previously, I had the pleasure of interviewing Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it - which worked very well for her. This time you will hear a different approach - a mix of old and new techniques, with some long-term brand building as the backbone.

In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.

This is some very useful stuff, so get your notepads ready!

Essential Learning Points From This Episode:

• Why using unorthodox book marketing techniques can work in your favour.
• How you can build awareness long before your book is released.
• The criteria for hitting the NYT bestseller list.
• How to utilize your community to make your book go viral.
• Why hiring a publicist is still a good idea in the new business economy.
• How to use re-targeting to your advantage.
• Much, much more!

Important Links & Mentions From This Episode:

• Jay Baer - New York Times bestselling Author of Youtility.
• Youtility - Jay's new book.
• The NOW Revolution - Jay's first book.
• Trevor Young - Social media and content marketing speaker.
• NBP019 – Book marketing tactics with Farnoosh Brock.

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