Have you ever considered offering something in addition to your book? I've discovered several non-fiction authors who provide coaching, organize events, or facilitate courses that elaborate on their book's ideas.Doing this helps spread your message more widely because not everybody enjoys learning via the written word. It also enables you to earn more from your writing, which you could invest in your business or live off while writing another book.It can also help you clarify your ideas and reposition you in a way that enables more people to engage with you.My guest in this episode has done precisely this. Dr. Trevor Blattner runs a dental practice, and his new book, Redefining the Top 1%, is out now.He's also the hosts a podcast and offers coaching and consulting based on the seven behaviors that drive shepherd leadership, which he explains in his book.In this episode we discuss:

• What inspired Trevor to write the book 
• Explaining the relevance of the seven principles written about in the book
• Redefining goal setting
• Trevor's process for writing the book
• The importance of accountability
• The value of having an editor

Resources

• Redefining the Top 1%: The Seven Behaviors that Drive Shepherd Leadership - Dr Trevor Blattner
• Redefining the Top 1% Podcast
• Dr. Trevor Blattner

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