Podknife - Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes by Marketing School - Digital Marketing and Online Marketing Tips

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Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes

Podcast |: Marketing School - Digital Marketing and Online Marketing Tips
Publisher |: Eric Siu & Neil Patel
Media Type |: audio
Podknife tags |: Advice,; Business,; Entrepreneurship,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Feb 22, 2024
Episode Duration |: 00:07:55

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deep fakes
(00:26) Marketers spend on Super Bowl ads for branding, not ROI
(01:17) Super Bowl ad costs breakdown
(03:00) Kanye West's $7 million Super Bowl ad
(03:55) High-quality production not necessary for high ROI
(04:24) Tech companies pledge to combat election-related deepfakes
(05:31) Company loses $25 million to a deepfake scam
(06:12) Importance of having internal security team and cyber insurance
(07:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

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