How can you write twists that surprise a reader? How can you market your books effectively as a traditionally published author? Clare Mackintosh talks about her creative process, and how she works with her publisher to reach more readers. In the intro, Kate Bush is “the world’s biggest independent artist” right now and more on intellectual property rights [Music Business Worldwide]; A long-term view of IP [Kris Rusch]; Rethinking the Writing Business by Kris Rusch; 24 Assets by Daniel Priestley; Cosmopolitan uses AI-generated cover; My interview on AI and writing with Andrew Mayne, and more on AI + the future of creativity. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at draft2digital.com/penn Clare Mackintosh is the multi-award-winning author of five Sunday Times bestselling novels. Translated into 40 languages, her books have sold more than 2 million copies worldwide and have been New York Times and international bestsellers. Her latest book, The Last Party is the first in a new crime series. Show Notes You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. * How being a police detective is like being a writer * The difference between a twist and a reveal, and how Clare plots her novels * Why marketing is important, even for traditionally published authors * Why authors need an email list, regardless of how you choose to publish * Using video in book marketing * How networking has played an important part in Clare's publishing journey You can find Clare Mackintosh at ClareMackintosh.com and on Twitter @claremackint0sh Transcript of Interview with Clare Mackintosh Joanna Penn: Clare Mackintosh is the multi-award-winning author of five Sunday Times bestselling novels. Translated into 40 languages,