This is the replay of the Facebook Live I did on Thurs 31 May 2018 for the launch of How to Write Non-Fiction: Turn your Knowledge into Words. I answer questions from a live audience about how to write, publish and market non-fiction. It’s very jolly – there may have been a G&T involved 🙂  You can listen, or watch the video here on YouTube, or read the notes below. There are timestamps if you want to jump to specific questions. Want to write non-fiction and turn your knowledge into words? Want a step-by-step guide through the mindset, business aspects, writing and editing, publishing and product creation, as well as marketing a non-fiction book? Check out How to Write Non-Fiction: Turn your Knowledge into Words, out now in ebook, print, large print, workbook, and coming soon in audio format. I also have a multi-media course, penn-courses.teachable.com/p/write-non-fiction-book">How to Write a Non-Fiction Book, which expands on the material. You can get US$50 off by using coupon code: LAUNCH, valid until 30 June 2018. Timestamps: [Because of the intro in the audio, please add 1 min 30 secs to the timestamps below.] 02:30 Organizing in advance – setting up pre-orders once the draft has gone to the proofreader – cover design here 06:30 How to get the personal touch into a book when it’s on a technical subject 10:39 On workbooks and healthy print sales 11:20 On using pen names to teach the algorithms about readers for different genres 12:27 Tools for organizing yourself including Google calendar and iPhone (and later I mention Things App) 14:25 On non-fiction ideas that warrant writing and imposter syndrome 17:00 Using story principles in non-fiction to keep readers turning the page 18:48  Walking the edge of fear to bring writing alive. 19:21 Should writers read others’ book on non-fiction subjects? 20:50 The principles of writing non-fiction 22:38 On the content in the How To Write Non-Fiction multi-media course 23:44 Choosing a subject to write about and what we reveal about ourselves 24:56 Can you use a pen name for non-fiction? 27:21 Writing about the things we want to instill in ourselves 28:26 Can you only publish if you’re an “expert”? 29:27 Writing memoir and using a theme and including personal transformation 31:25 Checking sales and taking a long-term view of your author business 33:41 How to write a book involving someone you know without having them recognize themselves. 36:02 How do you build a platform and develop authority in your niche? 39:15 Formatting for non-fiction in ebook, print and workbooks 40:26 Specifics about content for a workbook 41:13 Organizing your writing using tools like Scrivener 44:02 What is a suitable length for a non-fiction book? 47:57 Differences between formatting for fiction and non-fiction 50:08 How do you validate an idea for a book? 51:24 Pricing for non-fiction books and perception of value. 52:25 Co-writing a book with a family member ...