May 20, 2021

Sam Villegas is Director of Strategic Communications Services at Raftelis. In this episode Sam discusses WEF’s comprehensive toolkit for communicating about biosolids in ways that are factual, science-based, and easily understandable by those who might be hearing about biosolids for the first time. She explains that the toolkit includes guidance on some of the more challenging communication tasks you may encounter—responding to, or proactively pursuing media coverage, handling concerns raised about the safety of biosolids, creating presentations for use at events or meetings with the public, and developing content to post online or on social media. Sam also talks about how the toolkit features messages that serve as an overall umbrella that can be adapted for FAQs, talking points, community meetings, fact sheets, brochures, social media, and websites. Find the toolkit at https://www.wef.org/biosolids/