How do you change the mindset and consideration of your customers around your business? Kipp and Kieran go deep on ALL things perception around your business. They discuss how to tell a transformational brand story, how to become the dominant player in your market, the importance of differentiated perception, the core lessons to change the perception of your business, and more! Plus! We answer YOUR questions. Shout out to Kishore Kothandaraman for leaving a review! Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next. Links: Eight Sleep https://www.eightsleep.com/  Goldcast.io https://www.goldcast.io/  If you like this episode, check out our episode on 2x2s and how they can take your business to the next level! https://link.chtbl.com/bp45OmT5  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.