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Why You Should Publicly Praise Your Competitors

Podcast |: Today in Digital Marketing
Publisher |: Tod Maffin
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media
Categories Via RSS |: Business,; Marketing,; News,; Tech News
Publication Date |: Apr 10, 2023
Episode Duration |: 00:12:55

Description
iTunes Summary

In 2017, Microsoft's video game brand — Xbox — went onto social media and congratulated its competitor Nintendo, on the launch of its new Switch console.

That same year, the New York Times encouraged people to read other news sources like The Wall Street Journal.

The Oreo cookie brand once told its fans how irresistible the competing Kit Kat chocolate bar was.

As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along?

Tod speaks with Ling-Ling Zo — a PhD candidate at Duke University. This month, she and her colleagues published an article in the Journal of Marketing called Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices.

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ABOUT THIS PODCAST

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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In 2017, Xbox went onto social media and congratulated its competitor Nintendo on the launch of its new Switch console. As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along? Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy

In 2017, Microsoft's video game brand — Xbox — went onto social media and congratulated its competitor Nintendo, on the launch of its new Switch console.

That same year, the New York Times encouraged people to read other news sources like The Wall Street Journal.

The Oreo cookie brand once told its fans how irresistible the competing Kit Kat chocolate bar was.

As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along?

🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:

Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.

✅ Subscribe for $0 here

--------------------------------

✨ GO PREMIUM! ✨

✓ Ad-free episodes