Podknife - Why You Should Publicly Praise Your Competitors by Today in Digital Marketing

Help
Help

Suggested Topics
- What is Podknife?
  
  Podknife is a curated podcast information and review site designed to be accessible in your browser from any device. We’re working to build the most useful podcast information source available by providing you with as much publicly available information about each podcast in our database as we can find and keeping it as up to date as possible.
- Can I listen to podcasts on Podknife?
  
  Yeah! There's a player at the bottom of the page.
- How can I get my podcast on Podknife?
  
  We’d love to hear about your podcast and consider it for addition. You can suggest your own by logging in and selecting the “Suggest a Podcast” link from the menu. Fill out the form and we’ll take it from there.
- How can I submit a review of a podcast?
  
  To submit a review of a podcast, go to the page of the podcast you want to review and click the "Submit Review" button below the image associated with the podcast. Clicking that button brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review.
- How can I submit a review of a podcast episode?
  
  To submit a review of a podcast episode, go to the page of the podcast whose episode you want to review and find the specific episode you're looking for. Clicking on any episode reveals a "View Episode" button and clicking on that brings you to an episode-specific page where you can find more information displayed about the episode along with a "Submit Review" button. Clicking that brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review of the episode.
- Is there a Podknife app?
  
  Not yet - we're keeping it in the browser at least for now. No app download required to access anything on the site.
- How can I change my display name?
  
  To change your display name, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new display name and press the "Save" button to confirm the change.
- How can I change my password?
  
  To change your password, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new password in the two fields below "Update Password" and press the "Save" button to confirm the change.
- How can I keep track of all my reviews?
  
  Within the menu, click on "My Profile", you will then be able to check all your reviews for both podcast & episode. You can also check all your favorite podcasts.
- How can I keep track of all my favorited podcasts?
  
  You can find podcasts you’ve favorited displayed on the My Profile page associated with your account (https://podknife.com/profile).
  You can share your My Profile page displaying your favorite podcasts as well as any reviews you’ve written publicly with a link in the form https://podknife.com/users/[displayname] where [displayname] is replaced by your Display Name.
- How can I favorite a podcast?
  
  On each podcast page you’ll find the outline of a star above the podcast title. Clicking this star fills it in and designates the podcast as a favorite (for logged in users) or invites the user to log in or register for an account (for users who are not logged in). You can find favorited podcasts displayed on the My Profile page associated with your account (https://podknife.com/profile).
- How can I register for a Podknife account?
  
  To register, click on the “Register” button in the top right of your browser window (or visit https://podknife.com/users/sign_up). Enter a Display Name to be associated with your account on the site (alongside any reviews you contribute, for example), an Email address to associate with the account and your password (twice for confirmation). Press the “Confirm” button and you should be all set, logged in and ready to review and favorite podcasts as you wish.
- How can I get in touch?
  
  We’d love to hear from you. You can reach us using the Feedback form (https://podknife.com/feedbacks/new) which can be found either in the footer on each page (for users who are not logged in) or in the dropdown menu (for logged in users).
  
  You can also reach us on Twitter by tweeting us @podknife (https://twitter.com/podknife) or on Facebook by messaging us from our page (https://www.facebook.com/podknife/).
- Log In
- Register
- Feedback
- Help
- Privacy Policy
- Terms of Use
© Podknife 2024

This episode currently has no reviews.

Why You Should Publicly Praise Your Competitors

Podcast |: Today in Digital Marketing
Publisher |: Tod Maffin
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media
Categories Via RSS |: Business,; Marketing,; News,; Tech News
Publication Date |: Apr 10, 2023
Episode Duration |: 00:12:55

Description
iTunes Summary

In 2017, Microsoft's video game brand — Xbox — went onto social media and congratulated its competitor Nintendo, on the launch of its new Switch console.

That same year, the New York Times encouraged people to read other news sources like The Wall Street Journal.

The Oreo cookie brand once told its fans how irresistible the competing Kit Kat chocolate bar was.

As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along?

Tod speaks with Ling-Ling Zo — a PhD candidate at Duke University. This month, she and her colleagues published an article in the Journal of Marketing called Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices.

🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:

Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.

✅ Subscribe for $0 here

--------------------------------

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

ABOUT THIS PODCAST

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Our Sponsors:* Get 15% off your next gift at uncommongoods.com/TODAY.Privacy & Opt-Out: https://redcircle.com/privacy

In 2017, Xbox went onto social media and congratulated its competitor Nintendo on the launch of its new Switch console. As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along? Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy

In 2017, Microsoft's video game brand — Xbox — went onto social media and congratulated its competitor Nintendo, on the launch of its new Switch console.

That same year, the New York Times encouraged people to read other news sources like The Wall Street Journal.

The Oreo cookie brand once told its fans how irresistible the competing Kit Kat chocolate bar was.

As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along?

🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:

Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.

✅ Subscribe for $0 here

--------------------------------

✨ GO PREMIUM! ✨

✓ Ad-free episodes