BJ Fogg is a Social Science Research Associate at Stanford, author, and the founder and director of the Stanford Behavior Design Lab.

In February, 2018, Wired Magazine claimed Fogg's "Stanford lab created the formula to make technology addictive." The article said that Fogg’s lab "was a toll booth for entrepreneurs and product designers on their way to Facebook and Google. Students included Nir Eyal, the bestselling author of the book, Hooked, Ed Baker, who would later become the Head of Growth at both Facebook and Uber, and Kevin Systrom and Mike Krieger, the founders of Instagram.

BJ and I discuss his brand new book Tiny Habits, The Small Changes that Change Everything.

The book is based on 20 years of research and BJ's experience personally coaching over 40,000 people.

The content in the book is practical, immediately applicable and most importantly brand new. Tiny Habits is unlike any habits book you have ever read.

BJ and I are going to discuss:

• Why you shouldn't rely on willpower to create new habits
• Why emotion rather than repetition is the secret to creating habits
• Why tiny habits are the key to transforming your life,
• And how BJ's methodology was the secret to Instagram's success on habit formation

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• The Tiny Habits book we discussed today: https://www.amazon.com/Tiny-Habits-Changes-Change-Everything/dp/0358003326
• BJ Fogg online: https://www.bjfogg.com/
• Professional AF Facebook Group: https://www.facebook.com/groups/943925015810362/
• Diana online: www.DianaKander.com