Podknife - Why the Soundless TikTok Videos Matter by Money Rehab with Nicole Lapin

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Why the Soundless TikTok Videos Matter

Podcast |: Money Rehab with Nicole Lapin
Publisher |: iHeartPodcasts
Media Type |: audio
Podknife tags |: Advice,; Personal Finance,; Self-Help
Categories Via RSS |: Business,; Education,; Self-Improvement
Publication Date |: Mar 13, 2024
Episode Duration |: 00:07:07

If you’ve been scrolling TikTok recently and noticed influencers are now dancing to video with no sound, silent disco style? Yeah - that’s actually the fallout of a complicated licensing battle between two giants: TikTok and Universal Music Group. The breakdown of licensing negotiations between these two companies is a fascinating case study for where the music industry is right now in the era of streaming. Nicole explains what happened, and what's at stake for musicians and fans.

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