Why the Launch of Brex Cash Nearly Cost the Company Everything
Podcast |
The Shake Up
Publisher |
HubSpot
Media Type |
audio
Categories Via RSS |
Business
Entrepreneurship
Management
Publication Date |
Aug 24, 2021
Episode Duration |
00:47:16
Launching your first product is hard. But the second one? It can make or break your company. Henrique Dubugras launched Brex as a corporate credit card for early-stage companies. But as the company grew, their second product Brex Cash was met with weightier investor and customer expectations, missing tools, and one giant question mark over Henrique's head. Henrique talks about how he made the decisions around why he kept pushing the launch of the product, how he measured for success, and ultimately, pulled it all off. Learn more: The Shake Up HubSpot Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

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