The Founder and Chief Innovation Officer for Siete Foods went from making almond flour tortillas in her kitchen to helping lead the fastest growing Latin-focused brand in food and beverage at scale. Veronica shares her initial inspiration (spoiler alert: it didn't start with a business plan!), the exercise that reshaped their brand, and the company's recent decision to take a $90 million investment. Come for the exercise that helped Vero and her family reimagine the brand.

Find The Siete Table cookbook here and follow Veronica on Instagram @sietefoods. If you liked this episode, listen to to-latina.simplecast.com/episodes/why-beauty-entrepreneur-aisha-ceballos-crump-stepped-out-on-faith">Why Beauty Entrepreneur Aisha Ceballos-Crump Stepped Out on Faith and to-latina.simplecast.com/episodes/why-designer-jen-zeano-is-building-a-queer-lifestyle-brand-in-south-texas">Why Designer Jen Zeano Is Building a Queer Lifestyle Brand in South Texas.