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Why Marketing Needs A Data Shift

Podcast |: MarTech Podcast // Marketing + Technology = Business Growth
Publisher |: I Hear Everything
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Personal Journals,; Technology
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Jul 06, 2024
Episode Duration |: 00:19:53

Description
iTunes Summary

Allie Kelly, CMO at Intensify, explores the state of AI in marketing. The rise of generative AI and ABM strategies demands better, actionable data. The challenge for marketers is distilling meaningful insights from vast, disparate data sets to create a comprehensive view of the buyer journey and deliver personalized experiences. Today, Allie discusses why marketing needs a data shift. Show Notes

Connect With:

Allie Kelly: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Allie Kelly, CMO at Intensify, discusses why marketing needs a data shift.

Connect With:

Allie Kelly: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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