WeWork was buzzy from the beginning. The coworking company was sold not just as office space, but a lifestyle. Its leader, Adam Neumann, not just as a CEO – but a revolutionary. Now, as the company files for bankruptcy, Eliot Brown, a reporter with the Wall Street Journal and co-author of the book The Cult of We: WeWork, Adam Neumann and the Great Startup Delusion, joins us to chronicle how the tech unicorn fell so far. For transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts Transcripts of each episode will be made available by the next workday.