In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization.  Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads. Nicki is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms. Monica gives listeners actionable tips on: 00:00 Intro 01:06 Understanding Meta Ads 03:07 Exploring the Marketing Funnel 04:25 Types of Ads and Their Purposes 07:56 Retargeting Strategies 11:53 Common Mistakes in Ad Campaigns 14:33 Optimizing Your Website for Conversions 18:58 The Importance of Testing and Optimization 24:22 Budgeting and Money Mindset 31:31 One thing that works Resources mentioned in this episode: Get Rich, Lucky Bitch! by Denise Duffield-Thomas Done-for-you Traffic and Sales Calculator and Planner. It can help users determine exactly how much traffic they need to hit their sales revenue goal this year and beyond (and an action plan to get there): https://www.thedigitalexchange.co/traffic  Connect with Nicki here: Instagram LinkedIn Facebook http://thedigitalexchange.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com