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"Why are you whispering?" ASMR is one way millions unwind
Podcast |
Where We Live
Media Type |
audio
Categories Via RSS |
Government
News
Society & Culture
Publication Date |
Jul 29, 2022
Episode Duration |
00:48:31

This hour, we explore the "mysterious Internet phenomenon" known as ASMR, autonomous sensory meridian response. According to physiologist and ASMR researcher Dr. Craig Richard, it's a relaxing reaction to various "triggers," including whispers.

Hear from Dr. Richard about how "brain tingles" became a scientific term, and what he's observed in his ongoing ASMR study. Plus, we meet Olivia, a local ASMRtist who gained thousands of followers – or as she calls them, "dreamers" – just this month.

Insider reporter Dan Whateley digs into the business side of TikTok, where ASMR is taking off.

GUESTS:

Cat Pastor contributed to this episode which originally aired March 31, 2022.

 

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