Podknife - When You're This Big, They Call you Mister by Under the Influence with Terry O'Reilly

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When You're This Big, They Call you Mister

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Mar 16, 2024
Episode Duration |: 00:27:35

There are some time-honored honorifics in the world of marketing.

“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.

Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.

They’re usually leaders in their category.

Is it because those products are the best?

Or – is it because those brand names give the products a sense of respect and authority?

Hosted on Acast. See acast.com/privacy for more information.

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