In this show, I’m going to be talking to you not only as speakers but as marketers of your message. That’s because I’ve had students raising the question of how long you should be sharing the same presentation before you change things up? I have some strong views on this.

I believe there are some fundamental marketing principles that come into play when you are considering this question as a public speaker. The students that asked about this were potentially going to make a big mistake and I don’t want you to fall into the same trap too…

Enjoy!

What you’ll discover:

• What Category Kings are and what we can learn from them
• The importance of defining the problem you solve
• How you become a thought leader
• Actionable tips for moving forward and avoiding pitfalls

Thanks for listening!

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Resources:

https://www.storyledmarketing.com

The Story Led Speaking Program

https://wwwstandoutpitch.com

Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney