Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator! ______________________________ What is the best cost per acquisition you can hope to attain in your social media marketing efforts? Gyi and Conrad unpack this listener question and dig into how it actually ought to be considered in an entirely different way. Is a cost per acquisition of under $100 the magical threshold everyone thinks it is? Your law firm’s goals might beg to differ.  Later on, the draft for your marketing dream team is back! The guys talk about the essential role of the off-hours operator. Whether human-powered or fully automated, your firm needs to be able to be communicative with consumers at all times, day and night. The News: Google and Reddit are getting together: Google strikes $60 million deal with Reddit, allowing search giant to train AI models on human posts - CBS News   Aaand, more Google, as usual—they’re working with machine learning to keep trying to actually be helpful: How machine learning keeps contributed content helpful   Gyi was on Trial Lawyer Nation, so you better go check that out.  Mentioned in this Episode: Reddit Episode Curtis Boyd - The Transparency Company Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok