In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.  Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.  Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers. Tanya gives listeners actionable tips on: 00:00 Intro 01:19 Common Mistakes Lawyers Make in Marketing 01:54 The Importance of Knowing Your Audience 03:33 Simplifying Legal Jargon for Better Client Communication 05:33 Email Marketing: A Tool for Client Retention and Acquisition 08:06 Nurturing Clients Through the Marketing Funnel 18:05 Leveraging Lead Magnets for Law Firms 25:41 Navigating Email Overwhelm: A Strategic Approach 26:32 Crafting the Perfect Welcome Sequence 27:36 The Art of Email Sequencing for Engagement 28:34 Why Law Firms Struggle with Email Campaigns 29:25 The Importance of Delegating Email Marketing 33:06 Compliance and Email Marketing: Navigating the Legalities 39:27 Book Recommendation 42:31 One thing that works Resources mentioned in this episode: Invisible Selling Machine by Ryan Deiss Connect with Tanya here: https://www.instagram.com/tbcopywriter42/ https://twitter.com/harpchicwriter https://www.linkedin.com/in/tanyabrody/ https://www.facebook.com/tanyabrodycopywriter http://tanyabrodycopywriter.com https://linktr.ee/emcacademy Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com