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What's Behind the Huge Resurgence in Retail Media Spend?
Publisher |
Tod Maffin
Media Type |
audio
Categories Via RSS |
Business
Marketing
News
Tech News
Publication Date |
Dec 11, 2023
Episode Duration |
00:11:14

Retail media is set for its biggest year ever — and it’s all because of cookies. Now you can tell how much traffic your site’s getting from Threads. The ad market is up, but only on a technicality. And we have the winner of the worst offer code of the year.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
Retail media is set for its biggest year ever — and it’s all because of cookies. Now you can tell how much traffic your site’s getting from Threads. The ad market is up, but only on a technicality. And we have the winner of the worst offer code of the year. Our Sponsors: * Check out Miro: miro.com Privacy & Opt-Out: https://redcircle.com/privacy

Retail media is set for its biggest year ever — and it’s all because of cookies. Now you can tell how much traffic your site’s getting from Threads. The ad market is up, but only on a technicality. And we have the winner of the worst offer code of the year.

.

🗳️ VOTE: I like the musicI don’t like the music

.

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

Get the show earlier than the free version

Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

·

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

🤝 Our Slack community

Review the podcast

·

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

·

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy

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