Podcast advertising isn’t unique. The challenges and opportunities we face mimic what was faced in display, audio, and video over the last two decades. Where we differ is our unique opportunity to learn from that history and build a better path forward. Strong opinions backed up by action can create change. And those effecting change in any other industry would be reluctant to share their thoughts with anyone but their clients. But not in podcasting. Today, I’m incredibly excited to share with you this guest piece from Krystina Rubino of Right Side Up, who has spent the last six of her 15-years in digital advertising focusing on offline and podcasting. Which is more than long enough to see the patterns start to repeat. Credits: Written by Bryan Barletta Copy editing by Evo Terra Audio engineering by Ian Powell Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. See omnystudio.com/listener for privacy information.