One of the many things laid bare by COVID-19 was the importance of public health messaging—and the many ways it can fail. So when monkeypox began spreading in the U.S., the White House found someone who understands just how important it is to know your audience.  Guest: Dr. Demetre Daskalakis, White House National Monkeypox Response Deputy Coordinator and former director of the CDC Division of HIV Prevention. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get benefits like zero ads on any Slate podcast, bonus episodes of shows like Slow Burn and Amicus—and you’ll be supporting the work we do here on What Next. Sign up now at slate.com/whatnextplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices