Phil Becker is an experienced radio executive and Executive VP of Content at Alpha Media, a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents.

Phil prioritizes talent development, seeking individuals with innate storytelling and communication abilities. He believes that successful programming is about finding people who are interesting and memorable to listeners.

Phil is a respected industry figure, with several awards for his contributions to radio programming and management. He is a frequent speaker at industry events, sharing his insights and experience.

Key Time-stamped Takeaways:

(01:49) Phil shares his approach to keeping over 200 stations on track.

(02:55) With today’s media world changing, so are the needs for on-air talent. Phil notes the traits, attributes, and skills which can separate future local market superstars from those who might not make it.

(05:20) Phil tackles the same question, but for PDs, OM’s, or Brand Managers. His approach may surprise you.

(09:48) Phil discusses the ONLINE presence of your stations, and delves into the guidance he gives to Alpha stations to create a 360-degree local-first presence on their website, social media, apps - and explains WHO is usually responsible for online content.

(12:28) Phil shares the best way for job seekers to get on his radar…especially if they don’t often get to attend conferences and seminars.

One-Minute Martinizing (tap here)

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